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  • Soda Politics: Food and Health Advocacy in Action, by Marion Nestle

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    FVAS
    622 tayangan66 halaman
    Audio of this public lecture is available online at: https://soundcloud.com/fvasunimelb/marion-nestle-soda-politics-unimelb. Sugary drinks have enabled their makers – primarily Coca-Cola and PepsiCo – to become multibillion dollar, international industries. These companies spend billions of dollars annually to promote sales to children, minorities, and low-income populations, not only through advertising, but also through every other trick in the tobacco industry’s playbook. Health advocates, however, have found many ways to counter the relentless marketing and political pressures. As a result, sales are falling, at least in the United States and Mexico. In this University of Melbourne Free Public Lecture, nutrition and public health expert Professor Marion Nestle examines how lessons learned from soda advocacy are applicable to advocacy for additional aspects of healthier and more sustainable food systems. This lecture was part of the Faculty of Veterinary and Agricultural Sciences’ 2016 Dean’s Lecture Series, delivered in Melbourne on 24 February 2016. Marion Nestle is Paulette Goddard Professor in the Department of Nutrition, Food Studies, and Public Health at New York University. Her research examines scientific and socioeconomic influences on food choice, obesity, and food safety, emphasizing the role of food marketing. She is the author of prize-winning books on public health and nutrition, including Food Politics: How the Food Industry Influences Nutrition and Health. Her most recent book, Soda Politics: Taking on Big Soda (and Winning), was published in October, 2015. Professor Nestle writes at FoodPolitics.com, and tweets from @marionnestle.

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    Soda Politics: Food and Health Advocacy in Action, By Marion Nestle

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    Audio of this public lecture is available online at: https://soundcloud.com/fvasunimelb/marion-nestle-soda-politics-unimelb. Sugary drinks have enabled their makers – primarily Coca-Cola and PepsiCo – to become multibillion dollar, international industries. These companies spend billions of dollars annually to promote sales to children, minorities, and low-income populations, not only through advertising, but also through every other trick in the tobacco industry’s playbook. Health advocates, however, have found many ways to counter the relentless marketing and political pressures. As a result, sales are falling, at least in the United States and Mexico. In this University of Melbourne Free Public Lecture, nutrition and public health expert Professor Marion Nestle examines how lessons learned from soda advocacy are applicable to advocacy for additional aspects of healthier and more sustainable food systems. This lecture was part of the Faculty of Veterinary and Agricultural Sciences’ 2016 Dean’s Lecture Series, delivered in Melbourne on 24 February 2016. Marion Nestle is Paulette Goddard Professor in the Department of Nutrition, Food Studies, and Public Health at New York University. Her research examines scientific and socioeconomic influences on food choice, obesity, and food safety, emphasizing the role of food marketing. She is the author of prize-winning books on public health and nutrition, including Food Politics: How the Food Industry Influences Nutrition and Health. Her most recent book, Soda Politics: Taking on Big Soda (and Winning), was published in October, 2015. Professor Nestle writes at FoodPolitics.com, and tweets from @marionnestle.

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    622 tayangan66 halaman

    Soda Politics: Food and Health Advocacy in Action, by Marion Nestle

    Diunggah oleh

    FVAS
    Audio of this public lecture is available online at: https://soundcloud.com/fvasunimelb/marion-nestle-soda-politics-unimelb. Sugary drinks have enabled their makers – primarily Coca-Cola and PepsiCo – to become multibillion dollar, international industries. These companies spend billions of dollars annually to promote sales to children, minorities, and low-income populations, not only through advertising, but also through every other trick in the tobacco industry’s playbook. Health advocates, however, have found many ways to counter the relentless marketing and political pressures. As a result, sales are falling, at least in the United States and Mexico. In this University of Melbourne Free Public Lecture, nutrition and public health expert Professor Marion Nestle examines how lessons learned from soda advocacy are applicable to advocacy for additional aspects of healthier and more sustainable food systems. This lecture was part of the Faculty of Veterinary and Agricultural Sciences’ 2016 Dean’s Lecture Series, delivered in Melbourne on 24 February 2016. Marion Nestle is Paulette Goddard Professor in the Department of Nutrition, Food Studies, and Public Health at New York University. Her research examines scientific and socioeconomic influences on food choice, obesity, and food safety, emphasizing the role of food marketing. She is the author of prize-winning books on public health and nutrition, including Food Politics: How the Food Industry Influences Nutrition and Health. Her most recent book, Soda Politics: Taking on Big Soda (and Winning), was published in October, 2015. Professor Nestle writes at FoodPolitics.com, and tweets from @marionnestle.

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    Soda Politics: Food and Health Advocacy in Action

    February 24, 2016

    Marion Nestle
    Department of Nutrition, Food
    Studies & Public Health, NYU
    Website: www.foodpolitics.com
    Twitter: @marionnestle

    Moscow
    1995

    5/6 [~1] teaspoon sugars per ounce

    12-ounce

    20-ounce

    1 liter

    More [foods]

    Less [nutrients]

    Sodium 2300 mg/day (snacks, junk food)


    Saturated fat 10% calories (hamburgers)
    Added sugars 10% calories (sugary drinks)

    60

    Total

    U.S.
    50

    Regular

    40

    Gallons Per 30
    Capita
    20

    Diet

    10

    0
    1980

    1985

    1990

    1995

    2000

    2005

    2010

    Obesity Fear Frenzy Grips Food Industry


    Why Coke's Creative Chief Esther Lee Isn't Alone in
    Fearing FTC, Critics
    "Our Achilles heel is the discussion
    about obesityIt's gone from a small,
    manageable U.S. issue to a huge global
    issue. It dilutes our marketing and
    works against it. It's a huge, huge
    issue.
    --Advertising Age, April 23, 2007

    December 31, 2014

    Some researchers, health advocates and dietary guidelines are


    suggesting that consumption of sugar-sweetened beveragesis a
    primary cause of increased obesity.

    Ninjas for Health

    Health
    $700,000 Academy of Nutrition and Dietetics*
    $2.9 million American Academy of Pediatrics*
    $3.5 million American Academy of Family Physicians*

    I want to help
    your company
    avoid the image of
    being a problem in
    peoples lives and
    back to being a
    company that
    brings important
    and fun things to
    them.
    --James Hill

    New York Magazine


    December 2015

    "Akin to a political
    campaign, we will
    develop, deploy and
    evolve a powerful and
    multi-faceted
    strategy to counter
    radical organizations
    and their proponents."

    November 24, 2015

    December 2, 2015

    Fortunately, the facts have come out, and the marketing campaign
    has turned into a public relations nightmare.
    --New York Times editorial, December 5, 2015

    December 4, 2015

    Donations and
    sponsorships:
    Coca-Cola wants
    to publish
    payments to
    researchers

    Ask !

    Im hoping Australian
    health organisations will
    ask the company to provide
    the best list it can as soon
    as possible. You will find it
    fascinating.

    A new program from CocaColadesigned to get teens


    riding. Thats because we
    believe the more you move
    the happier you feel.
    https://www.happinesscycle.com.au/

    Mother Jones

    American Cancer Society - $94,600


    American Diabetes Association - $17,000
    American Heart Association - $160,000

    it does not disclose that the lead author,


    Peter Rogersalso acts as co-chairman of
    the taskforce or that some of the authors
    were paid "honorariums" of 1,000
    eachby the taskforce.

    60

    50

    Diet and Regular


    Sodas

    40

    Gallons per
    capita

    30

    Bottled water

    20

    10

    0
    1980

    1985

    1990

    1995

    2000

    2005

    2010

    U.S. Lobbying 1998 - 2015

    Since 2009

    Cap, not Ban

    May 30, 2012

    2012

    Attack the science

    Defend self-regulation

    Attack the critic

    Social media
    Radio and TV ads
    Airplane banner
    Tee shirts
    Movie marquee ads

    $30 / Hour

    Soda tax ballot initiatives


    San Francisco

    >$11 million

    Berkeley

    Global Trends

    % change in volume of soft drinks consumed, 2002-2007

    Change in Total Volume of Carbonated Soft Drinks Consumed


    Between 2002 and 2007
    30
    25
    20
    15
    10
    5
    0
    US
    -5

    Australasia Western Asia Pacific Middle East


    Latin
    Europe
    and Africa America

    Eastern
    Europe

    Euromonitor. Global soft drinks: fnding value in carbonates.


    London: Euromonitor, 2008

    Wall Street Journal


    June 27, 2012

    2013

    $29 billion
    2010-2020

    Targeting Africas growing


    middle class

    76%

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