TEN YEAR TOURISM RECOVERY STRATEGY IS MOOTED

The Ministry of Tourism is set to outsource the development of a ten-year long national tourism
recovery strategy.
Tourism Cabinet Secretary Najib Balala says the strategy will guide the sector to its recovery and
growth trajectory.
He was speaking in Amboseli National Park during the close of a two day editors forum to
sensitize the media on tourism recovery programs.
The ongoing tourism recovery programs already in place, he noted, will not yield immediate
results. The initiatives we have put in place such as charter incentives may not give the
immediate results , this will however be realized in the next few years, he said.

Tourism Cabinet Secretary Najib Balala (in a cap) with some of the editors is led by KWS rangers to the Mt. Kilimanjaro
view point in Amboseli National Park.

The CS called on the private sector to proactively participate in activities aimed at recovering the
sector.
Balala said Kenyas tourism source markets were upbeat and positive about the country, an
indicative of positive growth in the coming future.
He appealed to politicians to tone town on pre-mature campaigns that might scare away tourists
and potential investors from the country.

KTB to get Kshs 2 billion

At the same time, the CS disclosed that KTB will be allocated over shillings 2 billion in the next
financial year to enable the countrys tourism marketing agency effectively deliver on its
mandate.

ALL IN SMILES: Tourism Principal Secretary Fatuma Hirsi (middle)

KTB Ag. Chief Executive Officer Jacinta Nzioka-Mbithi (right) and
KTB PR and Corporate Communications Manager Wausi Walya join
Masai Traditional dancers during a bush dinner at a close of a twoday editors forum in Amboseli
KTB Acting Chief Executive Officer Jacinta Nzioka-Mbithi lauded Ministers passion to
ensuring that the sector was back on its feet and pledged on KTBs total support.
She said besides the international tourists, domestic tourism has shown all signs of recovery and
offered cushion to the sector during the low seasons

Editors join other tourist in a game drive in Amboseli National Park

She said a domestic tourism strategy will soon be rolled out as part of the wider campaigns to
spur growth in the sector.
Domestic tourism contributes to about 47% of the total bed nights up from 42% in the past
couple of months.

ALL IN SMILES: Tourism Principal Secretary Fatuma

Hirsi (middle) KTB Ag. Chief Executive Officer Jacinta
Nzioka-Mbithi (right) and KTB PR and Corporate
Communications Manager Wausi Walya join Masai

Traditional dancers during a bush dinner at a close of

a two-day editors forum in Amboseli.