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- surreptitious advertising
- interruptive advertising
(but natural breaks ok!)
(but once after 45 min of one programme OK)
other detailed procedures for interrupting as in
children programmes)
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right of counterstatement
fair balance of program contents
protection of intellectual property rights
cultural and linguistic pluralism
protection of minors, consumer interests
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Principles :
* Technological neutrality Directive concerns any AV content,
irrespective of technology used for delivery (TV, Internet, mobile phone)
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- 50% Ireland
- 86% Denmark
MEDIA I 1990-1995
MEDIA II 1996-2000
MEDIA Plus 2001-2005
MEDIA 2007 2006-2013
Media International 2008-2010
Media Mundus 2011-2013
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35
36
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Additional objectives :
* Focus on SME-structures
* Facilitation of private investments
* Focus on MS with weak film industries (language
problems, size of MS)
* Priority for impacts of digitalisation
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5.2.3. MEDIA-MUNDUS-programme :
Purpose :
* To strenghten cultural and commercial relations
between EU-film industry and film-makers of third
countries
* Two way flow of films/AV-works, mutual benefits
Basis :
* Experiences of Preparatory Action MEDIAInternational 2008-2010
- Funding 8 mio Euro, 58 projects
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5.2.3. MEDIA-MUNDUS-programme :
Experiences with Preparatory action
continued
- Funded projects :
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5.2.3. MEDIA-MUNDUS-programme :
Motives :
* Increasing demand for content due to
Video-on-demand, internet TV or multichannel-digital TV
5.2.3. MEDIA-MUNDUS-programme
continued
Procedure of decision-making 2008/2009 :
* Stakeholder consultation
* EC-interservice consultation
* Public online-consultation of interested parties
* Expertise by external consultants
* Public hearing
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5.2.3. MEDIA-MUNDUS-programme
continued
Funding : * 15 mio Euro 2011-2013
* first call for proposals 2nd half 2010
Objectives :
Specific Objective 1: Information exchange and
market intelligence
1) Building up websites and databases
2) Network of contact points
4) Initial training
5) Continuous training
6) Market access mechanisms
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5.2.3. MEDIA-MUNDUS-programme
continued
Specific Objective 2: Facilitating international
co-production activities
1) Development
a) Script development
2) Co-production
a) Supplement existing co-production funds
b) Access to finance
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1) Festivals
2) Special events
3) Networks to target young audiences including education
activities
4) Support for TV programmes dedicated to young audiences
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