Weeks

Topics
1) Strategic Management Text and Cases; Des, Lumpkin, Eisner
and McNamara, Mc Graw Hill Education
2) The Management of Strategy Concepts and Cases; Ireland,
Hoskisson and Hitt, Cencage Learning
3) Strategic Management Concepts and Cases; David and David,
Pearson

Chapter 1: What is Strategy and Why Is It Important

Chapter 2: Charting a Companys direction: Its Vision, Mission, Objectives and Strategy
Strategic Management Slides (72 pages)
Mitzbergs paper
Case Study 1: Robin Hood
Case Study2: Edward Marshall Boehm
Chapter 3: Evaluating a Companys External Environment

Chapter 4: Evaluating a Companys Resources, Capabilities and Competitiveness

Socrates Method: MAS Restructuring Discussion
Case Study for classwork discussion and presentation : Produa or PROTON or MAS (5
marks)
Chapter 5: The Five Generic Competitive Strategies (Homework reading)
Chapter 6: Strengthening a Companys Competitive Position
Case Study 1: Jamba Juice

Case Study 2: Ann Taylor

Case Study 3: Fresh Direct
Case Study: Yahoo (2.5 marks)
Case Study: Ford Motor (2.5 marks)

Chapter 7: Strategies for Competing in International Markets

Chapter 8: Corporate Strategy
Presentation 1: (5 marks)

Group 1: Low-Cost Provider Strategies

Group 2: Broad Differentiation Strategies
Group 3: Focused Low-Cost Strategies
Group 4: Focused Differentiation Strategies
Group 5: Best-Cost Provider Strategies

Discussion and presentations (5 marks):

Group 1
1) Space Matrix
2) Value Chain Analysis
Group 2
3) BCG Matrix
4) Strategy Map
Group 3
5) Ansoff Matrix
6) Stakeholder Management Analysis
Group 4
7) TOWS Matrix
8) SWOT Analysis
Group 5
9) PESTLE

10) 4 Linked Model

Group 6
11) Internal Factor Evaluation
12) External Factor Evaluation
Group 7
13) IE Matrix
14) Comprehensive Strategic Model Process
Group 8
15) Balanced Scorecard
16) McKinseys 7S
Group 9
17) Porter 5 Forces
18) Strategy Clock: Johnson
Group 10
19) Fish Bone Ishikawa
20) Paretos Principle 80-20 Rule

Chapter 9: Ethics
Chapter 10: Building an Organization Capable of Good Strategy Execution

Chapter 11: Managing Internal Operations

Case Study 1: Costco Wholesale (5 marks)

**Mid Semester Examination**

3 hours (20 marks)

Chapter 12: Corporate Culture

Case Study 1: Johnson & Johnson

War Games (10 marks)

10

Case Study 1: Walmart (5 marks)

Group presentations (5 marks)
Group Presentation 1: Starbuck

11

Group Presentation 2: ALDI in Australia

Group Presentation 3: 7-Eleven in Taiwan
Group Presentation 4: Tata Motors
Group Presentation 5: Nucor Corporation
Group Presentations (5 marks)
Group Presentation 6: Apple Inc in 2012

12

Group Presentation 7: Google Strategy in 2012

Group Presentation 8: Netflix in 2012
Group Presentation 9: Tiffanys Little Blue Box
Group Presentation 10: Under Armour

13

Class Revision
Mitzbergs article

14

Industrial Talk (compulsory)