COURSE OUTLINE

Faculty Member Name

: Pradeep V. Gupte
Program Name
: Masters in Marketing Management
Course Name
: Distribution Management
Course Duration
: 5 weeks
Course Objective and Scope : complement participants with wisdom
dilation
Required text Book
: Transport Management by Arora
Additional Readings/References : Logistics journals
EVALUATION COMPONENTS :
Components of Evaluation for the
Course
Responsible
conduct,
Mannerism,
Articulation and Leadership qualities
Class Participation and Attendance
Quizzes (please mention the number of
quizzes with scores for each quiz)
Assignments (please mention the number
of assignments with their topics and scores
for each)

Percentage Distribution for

the Component
5 (as prescribed by Mumbai Uni)
5 (as prescribed by Mumbai Uni)

10

Project / Group Work

Mid Term Examination
End Term Examination

30

Total

50

Kindly choose a minimum of five components for 30 marks evaluation. Please

note that evaluation components will not undergo change during/after the
course. If the faculty has decided to follow a distribution as above, they are
required to stick to the planned decision.
DETAIL SESSION OUTLINE
Session No-1
Topics covered
Reading Material
Additional Reading
Case Title
Pedagogy
Session No-2
Topics covered
Reading Material
Additional Reading

Distribution and its scope,link between

production and marketing, role of ERP
Class notes
Books, news paper articles, industry
examples
Distribution the face of every business
PDS and private distribution
Selling and distribution costs,budgets and
strategies
Annual reports of FMCG companies
Online models of retail companies
1

Case Title
Pedagogy

Session No-3
Topics covered
Reading Material
Additional Reading
Case Title
Pedagogy
Session No-4
Topics covered

Reading Material
Additional Reading
Case Title
Pedagogy
Session No-5
Topics covered

Reading Material
Additional Reading
Case Title
Pedagogy

Distribution a dip in realisation

Distribution the scope for margin
improvement

Warehousing and data management, OR

models for cost and cycle time control
OR problems from industry
Newspaper articles; case studies
Cross and redistribution for consolidation
Postponement an art
Transportation container transport, route
planning, managing company owned
vehicles
Newspapers, Transport times, books
Case studies, company examples
Multimodal transportation, need of the hour
Infrastructure an economic tool
Packaging consumer and industrial, it as a
cost and savior, channel development and
conflict resolution
Class notes, books
Newspaper articles
Packaging discipline
Designing todays packaging

Session No-6
Topics covered
Reading Material
Additional Reading
Case
Pedagogy
Session No-7
Topics covered
Reading Material
Additional Reading
Case Title
Pedagogy
Session No-8
Topics covered
Reading Material

Additional Reading
Case Title
Pedagogy
Session No-9
Topics covered
Reading Material
Additional Reading
Case Title
Pedagogy
Session No-10
Topics covered
Reading Material
Additional Reading
Case Title
Pedagogy

PROJECT AND OTHER ASSIGNMENT DETAILS:

MID TERM AND END TERM EXAMINATION DETAILS: This should brief
session list after which midterm examination will be undertaken. The nature of
the examination (closed book/open book /open laptop), duration of
examination (for both midterm and end term), Type of examination (case
based/MCQ type) should also be mentioned. Objective type questions are not
allowed for the end-term question paper.