Package Redesign Pitch Book

Hot Chocolate

Table of Contents
Redesign Plan
Fonts & Colors
Logo
Flat Package Design
Photography
Advertisement

Redesign Plan
Color

I changed the logo color to better match the colors I used for the rest of the
design. The original logo was red and white which stuck out in a weird way with
the other colors. The color choice of tan also implements a more thought out color
scheme within the package.

Branding

Another facet of the logo color change I felt was beneficial to the brand is that a more
sophisticated color palette ads more sophistication to the overall brand and the
product. The logo color made a huge difference in the overall design.

Keep it simple

I also opted to use the simplified version of their logo opposed to the one on the
original hot chocolate box. The reasoning behind using their simpler logo was to not
distract from other design elements, and also to unify the brand across products for
consumers to easily be able to recognize that this product is be Nestle.

Target Audience

Demographic

Nestle is a family brand because it is not

super expensive. It is geared towards young
families with children.
The price could also attract college
students, especially those who have
experienced Hispanic culture and want to
reminisce that culture in a cup of
hot chocolate.

Style Guide
Aa

Mistral (Regular) 18 & 23

Aa Myriad Pro (Regular) 7 & 8

Chocolate Brown

Medium Brown

Sandy Tan

Pearl Off-White

C 41% R 86
M 77% G 43
Y 90% B 21
K 57%

C 35% R 125
M 69% G 74
Y 96% B 33
K 34%

C 32% R 173
M 38% G 146
Y 73% B 93
K 5%

C 7% R 235
M 9% G 224
Y 24% B 194
K 0%

#552a14

#7d4921

#ad925d

#ebdfc2

Logo Use
Color

I changed the logo color to better match the colors I used for the
rest of the design. The original logo was red and white which
stuck out in a weird way with the other colors.

Attitude

Another facet of the logo color change I felt was beneficial to the
brand is that a more sophisticated color palette ads more
sophistication to the overall brand and the product.

Black & White

If the logo needs to be used in black and white, I would suggest

that It be used in white since the other colors would be darker
shades of gray since they are currently mid tone and dark browns,
so a white logo would
brighten up the design.

Size & Placement

The logo should always be sized proportionate to the product

package and should be in the top center of the package in order

Package Construction
Preparation
Preparation
TM

TM

Mix with hot

Topmilk.
with whipped
Mixmilk.
with hot
Top with whipped
cream if desired.
cream if desired.

Mexican
Style
Mexican
Style
Hot Hot
Chocolate
Chocolate

Stovetop: Stovetop:
Heat 8 oz.Heat
of milk
inof
a small
pan
8 oz.
milk in
a small pan
Add 3 Tbsp
of 3mix
andofstir
Add
Tbsp
mix and stir
Heat, while
stirring,
steaming.
Heat,
whileuntil
stirring,
until steaming.
Microwave:
Microwave:
Pour 8 oz.Pour
of milk
inof
a mug
andor cup and
8 oz.
milk or
in cup
a mug
Sugar, cocoa
- cocoa Ingredients:
Sugar,
heat on high
to 1 1/2
heatfor
on1high
for 1minutes
to 1 1/2or
minutes or Ingredients:
processedprocessed
with alkali,with alkali,
until desired
Remove from
untiltemperature.
desired temperature.
Remove from
unsweetened
chocolate,chocolate,
soy
unsweetened
soy
microwave
and stir inand
3 Tbsp
of 3mix.
microwave
stir in
Tbsp of mix. lecithin - and
emulsifier,
vanilla
lecithin
- and emulsifier,
vanilla
May contain
tree
nuts, wheat,
May
contain
tree nuts, wheat,
milk and egg.
milk and egg.

Abuelitas
Abuelitas
NET WT NET
10.5WT
oz. 10.5
(298g)
oz. (298g)

8903456873214
8903456873214

Distributed
by Ghiradelli
Distributed
by Ghiradelli
Chocolate
Company,Company,
Sam
Chocolate
Sam
Leandro, Leandro,
CA 94578.CA
U.S.A
94578. U.S.A

After & Before

Print Ad /Digital Ad

Social media use would include a link to the website as

well as a how-to video featuring a Youtube chef or Food
Netwark star preparing the cupcakes.
Other digital ad uses would have a clickable image that
would bring the user to the website page.

Media Assets
Photos for use in print ads, digital ads, and
overall product photography ads. Photos taken
using 2 speedlights and a Canon T5.
The positioning of the canister and the lighting
displays the front and back labels as well as the
top label for an example of the new and more
creative package redesign.

Designed By:
Jenna
photo

design

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nec