The main aim of this report is to find out the Importance of Direct Marketing in Construction
Chemical market and the way to develop construction chemicals in Bangladesh Construction
Industry by Direct Marketing. I focus on both of these issues and tried to find importance of
direct marketing both profitability and market growth point of view in respect of Bangladesh
Construction Industry.
In spite of the strong growth drivers, the industry faces challenges in terms of low awareness
levels, lack of skilled labor and high price-sensitivity of customers.
Going ahead, the construction chemicals industry should focus on developing new processes and
products with sustainability as the core principle. This requires developing a collaborative
platform in which the academia, government and regulatory bodies, manufacturers and
customers come together and promote and execute strategies for implementing judicious use of
chemicals in the construction industry.
So, the motif of this report is to carry forward marketing initiatives in support of rapid, inclusive
and sustainable growth of construction chemical in Bangladesh Construction Industry. To
enhance the efficiency and global competitiveness of the Construction Industry and to expand
business opportunities in domestic markets by developing the area of application of construction
chemical by direct marketing.