1a Vision and Values

vision
A significant player in the global tyre industry and a brand of choice, providing customer
delight and continuously enhancing stakeholder value.

Values

Customer First

Business Ethics

Care for Society

Empowerment

Communicate Openly

One Family

1e Apollo Tyres Brands

When Apollo Tyres was established in 1972, it was a single brand enterprise. Over the years,
as the organisation grew and expanded its footprint across geographies, several brands either
joined or were born into its fold. Today, the company owns 5 key brands Apollo, Kaizen,
Maloya, Regal and Vredestein.
While brands Apollo and Vredestein comprise of tyres across categories from passenger
and commercial vehicles to off highway tyres, the remaining 3 brands are more product
category specific. Regal and Kaizen focus on the truck-bus tyre segment while Maloya
continues to operate within the passenger vehicle tyre category.

1f Organization structure
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2a New Products
July 2015 Amazer 4G life with life of over 1 lakh kms
May 2015 Co-branded tyre with Manchester united
Jan 2015 Launched AWL 822, the largest ever loader & ALT 188 TX tyre with the
industrys first traction tread design

2b Acquisitions / Divestitures in past 1 year

Apollo Tyres in Nov'acquired Reifencom GmbH, one of the largest tyre distributors in
Germany for Euro 45.6 million. Reifencom GmbH has an online presence in 6 countries -Germany, France, Italy, Austria, Switzerland and Denmark. In addition, it operates 37 stores
and service centres across Germany.
"The acquisition is a strategic fit in further growing our European business. It will enable
Apollo to improve its mix of distribution channels in Germany and Europe and aid in
increasing the visibility of Apollo and Vredestein tyres in the offline and especially the fast
growing online retail space."

2c Board of directors
Onkar S Kanwar
Sunam Sarkar
A K Purwar
Robert Steinmetz
Vikram S Mehta
P H Kurian

Chairman & Managing Director

Non Exe.Non Ind.Director
Director
Director
Director
Nominee Director

Neeraj Kanwar
Akshay Chudasama
Nimesh N Kampani
S Narayan
Pallavi Shroff
Bikram Singh

Vice Chairman & Mng.Director

Director
Director
Director
Director
Addnl. & Ind.Director

2e Management Board

6 a&b Segmentation & Targeting

Tyre Industry typically caters to 3 markets viz passenger car tyres , commercial vehicle tyres
& Off highway ( Construction / farm / earth mover vehicles) tyres.
The sample segmentation below pertains to passenger car tyres :
Category

Variables

Segments ( Industry)

Behavioral

Benefits sought

Behavioral

Product Usage

Behavioral

Price Sensitivity

Behavioral
Demograp
hic
Demograp
hic

Occasions
Income (Annual
Rs lacs)
Occupation

Demograp
hic

Gender
Age
Education
Family lifecycle
Generation
Ethnicity
Religion
Social class
Motives

Quality seeking , Value

seeking , Image building ,
Speed , sportiness ,
Convenience
Heavy users , Medium
users , light users
Price sensitive , value
conscious , status
conscious
Not applicable
4-6 , 6-10 , 10-15 , 15-24 ,
24+
Service , businessmen ,
students , taxi drivers ,
fleet owners ,
professionals
Not applicable

Psychograp
hic
Psychograp
hic

Lifestyle

Psychograp
hic

Personality

Geographic

Regional

Safety , status ,
convenience
Outdoors enthusiast ,
Sports minded , Homebody
, family centred
Outgoing , shy ,
compulsive , individualistic
, materialistic , anxious,
controlled , venturesome

Target segments
for Apollo
Quality seeking
Value seeking
Convenience
Heavy users
Value conscious

10-15 , 15-24 ,
24+
Service ,
businessmen ,
professionals

Safety ,
convenience
Outdoors
enthusiast ,
Sports minded ,
family centred
Outgoing ,
controlled ,
venturesome
Metro , Mini

City size
Population
density

Metro , Mini metro , Pop. >

1 lacs
Urban , Rural , Semi-urban

metro , Pop. > 1

lacs
Urban , Semiurban

Positioning Apollo Tyres Delivering high quality

consistently at competitive pricing.