VII.

Conclusion / Recommendation

ThruLenses a videography that process of capturing moving images on

electric media is a business establishment ready to be progress with. With its strategic
location, Tower Mall in Trece Martires where it is the capital city of Cavite and a center
of a fast growing community, this videography business will soon prove its worth.

ThruLenses will also have its advantage through its increasing market
demand. By calculating it from the historical demand that has been assimilated from the
information on the surveys that has been conducted, the researchers have projected this
increase for a span of five years, The researchers also found the gap in supply and
demand on the same basis from the historical supply and on its projected supply
growth. And it is safely assumed, based on this information, that there is an intense gap in
supply and demand, where it was concluded that a video production company is in fact a
huge opportunity upon this area. The worst-case scenarios are also calculated for this
business, and the data shows that the business can still hold its ground and will be flexible
on the direct situations that it may meet. So to sum it all up, ThruLenses Video
Production Services would be a huge opportunity as a business, with its captured market,
and an unending list of demand through the years. The study revealed that the net
present value for this certain business actually is in Positive figures, and thus proves that
it will be actually feasible enough for a business investment. Thrulenses Video
Production Company is truly feasible. The 5 year income statement projected is evident
enough that the business is profitable and has a good market. On the other hand, the
location is accessible to the target market. The equipment used are highly upgraded to the
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fast growing technology of videography. Services provided will surely satisfy to our
potential customers that results to patronization. As part of the contingency plan, if by
chance that we did not meet the possible quota, for the meantime, we can give a ten
percent discount on any promos that we have and put tarpaulins indicating the same
promo discounts on top of public utility vehicles like jeepneys that also goes to the
adjacent cities of Trece to attract more customers. A bigger target market for would be a
great opportunity with this kind of business, but you also need to take some risks and
adjustments on the process. We will always have our captured market, and we could
greatly adjust that, by adding some more target market and compensate to the fastgrowing community around the area.

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