Historical Background
ABS-CBN Corporation (ABS-CBN or the Company) traces its roots from Bolinao
Electronics Corporation (BEC), established in 1946 as an assembler of radio transmitting equipment. In
1952, BEC adopted the business name Alto Broadcasting System (ABS) and began setting up the
countrys first television broadcast by 1953. On September 24, 1956, Chronicle Broadcasting Network
(CBN), owned by Don Eugenio Lopez Sr. of the Lopez family, was organized primarily for radio
broadcasting. In 1957, Don Eugenio Lopez Sr. acquired ABS and on February 1, 1967, the operations of
ABS and CBN were integrated and BEC changed its corporate name to ABS-CBN Broadcasting
Corporation. On August 16, 2010, the Philippine Securities and Exchange Commission (SEC) approved
the change of Companys corporate name to ABS-CBN Corporation. This change is a reflection of the
Companys diversified businesses in existing and new industries.
ABS-CBN achieved many firsts since it started the television industry in the country in 1953.
However, with the imposition of martial law in September 1972, ABS-CBN ceased operations as the
government forcibly took control of the Company. ABS-CBN resumed commercial operations in 1986
after the People Power or EDSA revolution.
Recovery after 14 years of absence was difficult as resources were scarce. Nevertheless, through
relentless effort, ABS-CBN recaptured leadership in the Philippine television and radio industries by
1988. During the 1990s and the early part of the new millennium, the Company expanded and ventured
into complementary businesses in cable TV, international distribution, mobile services, and magazine
publishing among others.
Vision
ABS-CBN Corporation is a total information and entertainment company, a strong player in the global
market, and an integral part in the lives of people worldwide.
Mission
We exist in the service of Filipinos worldwide, as well as of all humankind. We exist to inform and to entertain through
creative content for any distribution platform. We innovate, diversify and expand into enterprises where our expertise in
content opens new business and service opportunities. We promote the best in Filipino talent, and reflect the true
sentiment of the Filipino.
Goals
KEY STRATEGIES AND OBJECTIVES As an organization, ABS-CBN affirms its mission of being in the service of the
Filipino. The Company is driven to pioneer and innovate because it knows that it helps more Filipinos discover themselves
and connect to one another. The Company opens pathways to opportunities and brings people a step closer to their dreams.
ABS-CBN is firmly committed to pursuing excellence. The key elements to its business strategy are: BUILDING ON
CORE STRENGTH IN CONTENT CREATION. While the technology, the production process, and the medium used to
access content evolve, ABS-CBNs core ability to create quality content that touches, inspires and empowers its viewers
must remain constant. The Company will continue building on its core strength in content creation. ANYTIME,
ANYWHERE, IN ANY DEVICE OR MEDIUM. As ABS-CBNs audience demand greater control over how and when
they will consume content, the Company will ensure its continued relevance by distributing its content in the widest array
of platforms that technology will allow. The Companys audience will be able to reach ABS-CBN anytime at any place in
any medium.
MAINTAIN A STRONG FISCAL POSITION AND BRING VALUE TO OUR STAKEHOLDERS. The Company will
derive the most synergies possible between its content and distribution businesses. The Company will ensure that it is able
to optimize its strength of content creation by being present in all platforms possible. In addition, the Company will
consciously operate more efficiently and cost-effectively, as it delivers greater value to its customers, clients, partners, and
shareholders.
Plans
SWOT Analysis
Chapter 2
Form of Business Organization
------Capitalization
---
ABS-CBN is the Philippines leading media and entertainment company. The Company presents its
operations into the following reportable segments:
A. TV and Studio
B. Pay TV Networks
C. New Businesses
TV and STUDIO
TV and studio segment is comprised of broadcast, global operations, film and music production,
cable channels and publishing. This consists of local and global content creation and distribution
through television and radio broadcasting.
Broadcast segment covers content creation and distribution mainly through free TV and radio
with Channel 2 and DZMM as its flagship platforms. The content created is predominantly in
Filipino and is aimed at the mass Filipino audience. The Companys leading position in the
Philippine television broadcasting industry is largely due to the popularity of its entertainment
programs, including teleseryes, drama anthologies, situation comedies, variety, reality and game
shows. On the other hand, news and public affairs programs have developed a reputation for the
quality of news coverage that includes national, local and international events.
Global segment, through ABS-CBN International, North America, pioneered the international
content distribution through Direct to Home (DTH), cable, Internet Protocol Television (IPTV),
mobile and online through The Filipino Channel (TFC). It is available in all territories where
there is a significant market of overseas Filipinos such as the Unites States, Middle East, Europe,
ABS-CBN Corporation 6
Australia, Canada and Asia Pacific. Other activities include international film distribution,
remittance, retail, sponsorships and events.
Films and Music segment of the Company is composed of movie production, film distribution,
audio recording and distribution and video and audio post production. Films and music needs are
generally produced through its subsidiary ABS-CBN Film Productions Inc. (AFPI) or more
popularly known as Star Cinema. Other movies are co-produced with other local or international
producers or are simply distributed by AFPI. Music needs are managed by Star Recording, Inc.
(Star Recording) and Star Songs, Inc. (Star Songs) to complement the recording needs of the
Companys multi-talented artists and handle music publishing and composing requirements,
respectively. In 2014, Star Recording and Star Songs were merged to AFPI, AFPI as surviving
company.
Narrowcast and Sports caters to the needs of specific or targeted audiences or markets not
normally addressed by the Broadcast business. Included in this line of business are cable
programming and channel offerings such as Filipino movie channel, music channel, anim,
upscale male sports content and upscale female lifestyle content. It also covers print, sports, and
other niched programming via its UHF (Ultra High Frequency) channel. Narrowcast includes the
following subsidiaries: Creative Programs, Inc. (CPI), ABS-CBN Publushing, Inc. (API) and
Studio 23, Inc. (S23). As part of the Companys goal to elevate boxing as a sport in the country, it
entered into a joint venture agreement with ALA Sports Promotions, Inc., (ALA Sports) a world
class boxing organization and promotional company.
PAY TV NETWORKS
Pay TV networks include cable television services of Sky Cable Corporation (Sky Cable) and its
subsidiaries in Metro Manila and in certain provincial areas in the Philippines. It offers both
postpaid and prepaid packages as well as a la carte programming, broadband, internet phone,
among others. Consumers are given various options that can be tailor fitted to suit their specific
requirements including the ability to have a real triple-play service in the market that combines
cable TV, broadband and internet phone. Catch up feature on missed programming via iWantv
were provided as an option to the customers for a total pay TV entertainment package. Sky Cable
accounts for nearly half of the total local pay TV market.
NEW BUSINESS
New businesses and initiatives pertain to wireless telecommunications business, digital terrestrial
television (DTT) and theme parks.
Wireless Telecommunications ABS-CBN mobiles network sharing agreement with Globe
Telecom enables ABS-CBN to deliver content in addition to traditional telecommunication
services on mobile devices. Through the network-sharing agreement, Globe will provide capacity
and coverage on its existing cellular mobile telephony network to ABS-CBN Convergence, Inc.
(ABS-C) on a nationwide basis. The parties may also share assets such as servers, towers, and
switches. On November 16, 2013, ABS-CBN Mobiles pre-paid service was launched.
Digital Terrestrial Television
In February 2015, the Company commercially launched the DTT. The Company continues to
invest in DTT equipment to improve clarity of signal in certain areas of Mega Manila and Central
Luzon. The Company believes that the transition from analogue to digital will result in an
increase in its audience share.
Theme Parks
The Company has also invested in a theme park more popularly known as KidZania Manila.
KidZania provides children and their parents a safe, unique, and very realistic educational
environment that allows kids between the ages of four to twelve to do what comes naturally to
ABS-CBN Corporation 7
them: role-playing by mimicking traditionally adult activities. As in the real world, children
perform "jobs" and are either paid for their work (as a fireman, doctor, police officer, journalist,
shopkeeper, etc.) or pay to shop or to be entertained. The indoor theme park is a city built to scale
for children, complete with buildings, paved streets, vehicles, a functioning economy, and
recognizable destinations in the form of "establishments" sponsored and branded by leading multinational
and local brands.
Home Shopping
A CJ O Shopping Corporation (A CJ O) is a joint venture between ABS-CBN and CJ O Shopping
Corporation of Korea to provide TV home shopping in the Philippines. In October 2013, A CJ O
was launched.
ection 1. Compliance Officer The Board may appoint a Compliance Officer for Corporate Governance
who shall directly report to the Chairman of the Board. This Compliance Officer shall have the following
duties and responsibilities: Establish an evaluation system to determine and measure compliance with
this Manual.
Monitor compliance with the provisions and requirements of this Manual; Submit a report to the
Securities and Exchange Commission every January 30th of the
year on the extent of the Corporations compliance with this Manual for the completed year. Identify,
monitor and control compliance with corporate governance matters.
Recommend to the Board the review of the provisions of this Manual.
Determine violations of this Manual and recommend to the Chairman of the Board the
appropriate actions for such violations, for further review and approval of Board.
Section 2. Duties and Responsibilities of the Board General Duties and Responsibilities of the Board The
Board represents the shareholders interest in perpetuating a successful business, including optimizing
long-term financial returns. The Board shall be responsible for determining that the Corporation is
managed in such a way to ensure such result. Duties and Responsibilities of a Director A director has the
duty to be diligent and loyal to the Corporation. A director must exercise that degree of skill, diligence
and care that a reasonably prudent person would exercise in similar circumstances. It shall be sufficient
for a director to act on an informed basis in good faith and in honest belief that the action was taken in the
best interest of the Corporation.
2 |ABS-CBN CORPORATION Manual of Corporate Governance (revised 2014) A director is a fiduciary
of the Corporation and shall not take advantage of the Corporation by means of fraudulent or unfair
transactions. He must act honestly and in good faith in the interest of the Corporation. He must avoid
actual and potential conflicts of interest and shall disclose fully and fairly his interests in contracts with
the Corporation. The directors must act only within corporate powers. Specific Duties and
Responsibilities of the Board to Implement Corporate Governance Principles The Board has the following
specific duties and functions to implement corporate governance principles: The Board shall determine
the Corporations purpose and values, its vision and mission,
determine the strategies to achieve this purpose and to implement its values in order to ensure that the
Corporation survives and thrives. The Board shall ensure that adequate procedures, systems and practices
that protect the
Corporations assets and reputation are in place and are maintained. The Board shall be guided by best
business practices. The Board shall monitor the effectiveness of management policies and decisions.
The Board shall have a process for the selection of directors and officers.
The Board shall ensure that the Corporation communicates with shareholders and other
stakeholders effectively. Perform such other functions which may be required under existing laws,
issuances and
regulations. Section 3. Nominations and Qualifications of the Board The Board should ensure that,
through a managed and effective system, board appointments are made that provide a mix of proficient
directors, each of whom is able to add value and to bring prudent judgment to bear on the decision
making process. The following disqualifications of a director may be considered in the selection process:
Final judicial conviction of an offense involving moral turpitude or fraudulent act or
transgressions; Finding by final and executory judgment by the Securities and Exchange Commission
or
a court or other administrative body of competent jurisdiction of a wilful serious violation, or willful
aiding, abetting, counseling, inducing, or procuring of the serious 3 |ABS-CBN CORPORATION Manual
of Corporate Governance (revised 2014) violation of, any material provision of the Securities Regulation
Code, the Corporation Code, or any other law administered by the Commission or Bangko Sentral ng
Pilipinas, or any rule, regulation of order of the Commission or Bangko Sentral ng Pilipinas; Judicial
declaration of insolvency;
Finding by final and executory judgment by foreign court or equivalent financial
regulatory authority with competent jurisdiction of material acts, serious violations or misconduct
similar to any of the acts, violations or misconduct listed in the foregoing paragraphs; and Conviction by
final and executory judgment of an offense punishable by imprisonment
for a period exceeding six (6) years, or a violation of the Corporation Code, committed within five (5)
years prior to the date of his election or appointment. Having competing or antagonistic businesses with
the Corporation
. Qualifications of Director A director shall have the following qualifications at the time he is duly
elected and qualified and throughout his term of office: Holder of at least one (1) share of stock of the
Corporation;
Personal integrity, capacity to read and understand financial statements, absence of
conflicts of interest with the Corporation (subject to the discretion of the Board), time availability and
motivation. Qualifications of an Independent Director An independent director shall mean a person other
than an officer or employee of the
Corporation, its parent or subsidiaries, or any other individual having a relationship with the
Corporation, which would interfere with the exercise of independent judgment in carrying out the
responsibilities of a Director. If the independent director becomes an officer or employee of the same
corporation he
shall be automatically disqualified from being an independent director. Disqualification and Grounds for
Dismissal of Directors Any of the following shall be a ground for the temporary disqualification or
dismissal for cause of a director: 4 |ABS-CBN CORPORATION Manual of Corporate Governance
(revised 2014) Refusal to fully disclose the extent of his business interest as required under the
Securities Regulation Code and its Implementing Rules and Regulations. This disqualification shall be
in effect as long as his refusal persists; Absence or non-participation for unjustifiable reason/s for more
than fifty percent (50%
) of all meetings, both regular and special, of the Board during his incumbency, or any twelve (12)
month period during said incumbency. This disqualification applies for purposes of the succeeding
election; Dismissal or termination from directorship in another listed corporation for cause. This
disqualification shall be in effect until he has cleared himself of any involvement in the alleged
irregularity; Conviction that has not yet become final referred to in the grounds for the
disqualification of directors. The Board may create a Nomination Committee who shall consider the
above qualifications and disqualification of a nominee to the Board in its recommendation of such
nominee for election or reelection. The Board shall have the final decision to determine the qualification
or disqualifications of a Director.
Section 4. Remuneration of Officers The Board shall promote a culture that supports enterprise and
innovation, with appropriate short-term and long-term performance related rewards that are fair and
achievable in motivating management and employees effectively and productively. It is imperative that
the Board seeks to drive the business enterprise proficiently through the proper and considered decisionmaking process and recognizes entrepreneurial endeavor among its management without contravening
laws and regulations. In matters of compensation and remuneration, the Board shall set a policy that
creates a reward system to recruit, retain and motivate high quality executives and employees. Towards
this end, the board may create a Compensation or Remuneration Committee and delegate such powers
and duties to such committee as it may deem proper.
Section 5. Audit Committee The Board shall create an Audit Committee composed of three (3) members
of the Board, at least one (1) of whom shall be an Independent Director. The Chairman of the Audit
Committee shall be an Independent Director. 5 |ABS-CBN CORPORATION Manual of Corporate
Governance (revised 2014) Each member of the Audit Committee shall have adequate understanding at
least or competence at most of the Corporations financial management systems and environment. Duties
and Responsibilities The Audit Committee shall have the following duties and responsibilities: Check all
financial reports against its compliance with both the internal financial
management handbook and pertinent accounting standards, including regulatory requirements. Perform
oversight financial management functions specially in the areas of managing
credit, market, liquidity, operational, legal and other risks of the Corporation, and crisis management.
Pre-approve all audit plans, scope and frequency in connection with the conduct of
external audit. Interface with internal auditors and external auditors.
Evaluate to international standards the accounting and auditing processes, practices and
methodologies, and develop the following in relation to this reform: i. A definite timetable within which
the accounting system of the Corporation will be International Accounting Standards (IAS) complaint. ii.
An accountability statement that will identify officers and/or personnel responsible for the
accomplishment of such task. Develop a transparent financial management system that aims to ensure the
integrity of
internal control activities throughout the Corporation. Regularly review organizational and procedural
controls guided by best practices.
Section 6. Nomination and Election Committee The Board shall create a Nomination and Election
Committee to be composed of at least three (3) members, one of whom is an independent director. The
Committee shall ensure that, through a managed and effective system consistent with the by-laws, board
elections are made that provide a mix of proficient directors, each of whom is able to add value and to
bring prudent judgment to bear on the decision making process.
6 |ABS-CBN CORPORATION Manual of Corporate Governance (revised 2014) Duties and
Responsibilities The Nomination and Election Committee shall have the function of reviewing and
evaluating the qualification of all persons nominated to the Board and other appointments that require
Board approval, and to assess the effectiveness of the Boards processes and procedures in the election or
replacement of directors.
Section 7. Risk Management Committee The Board shall create a Risk Management Committee
composed of at least (3) members of the Board, or such other number as may be prescribed by the Board.
The Chairman of the Board shall designate the Chairman of the Committee. Duties and Responsibilities
The Risk Management Committee shall have the following powers and functions: i. Oversee the
formulation and establishment of an enterprise-wide risk management system; ii. Review, analyze and
recommend the policy, framework, strategy, method and/or system used by the Corporation to manage
risks, threat or liabilities; iii. Review and assess the likelihood and magnitude of the impact of material
events on the Corporation and/or to recommend measures, responses or solutions to avoid or reduce risks
or exposures; and iv. Perform such other duties and functions and/or assume such responsibilities as may
be delegated by the Board of Directors.
Section 8. Corporate Secretary The Corporate Secretary and the Assistant Corporate Secretary shall be
Filipino citizens. Duties and responsibilities The Corporate Secretary and the Assistant Corporate
Secretary shall have the following duties and responsibilities: Assist the Board in the preparation of the
agenda of meetings and the management in the preparation and gathering of materials to be presented to
the Board or the shareholders.
7 |ABS-CBN CORPORATION Manual of Corporate Governance (revised 2014)
Implement such
methods adopted by the Board to efficiently and timely inform and brief the Board members prior to
board meeting. Attend Board meeting and take down the minutes of special and regular meetings of the
Board and shareholders.
Section 9. External Auditor An external auditor shall enable an environment of good corporate
governance as reflected in the financial records and reports of the Corporation. An external auditor shall
be selected and appointed by the stockholders upon recommendation of the Audit Committee. The
reasons for the resignation, dismissal or cessation from service and the date thereof of an external auditor
shall be reported in the Corporations annual current reports. Said report shall include a discussion of any
disagreement with said former external auditor on any matter of accounting principles or practices,
financial statement disclosure or auditing scope or procedure. The external auditor shall not at the same
time provide the services of an internal auditor. The Audit Committee shall ensure that other non-audit
work of the external auditor shall not be in conflict with the functions of the external auditor. If an
external auditor believes that the statements made in the Corporations annual report, information
statement or proxy statement filed during his engagement is incorrect or incomplete, he shall present his
views in said reports. The handling partner of the Corporations external auditor shall be changed every
five (5) years or earlier, as determined by the Board.
Section 10. Internal Auditor The Corporation shall have in place an independent audit system which shall
be performed by an Internal Auditor or a group of Internal Auditors, through which its Board, senior
management, and shareholders shall be provided with reasonable assurance that key organizational and
procedural controls are effective, appropriate and complied with. The internal audit system to be adopted
shall take into account the nature and complexity of the Corporations business and the business culture,
the volume, size and complexity of the transactions, the degree of risks, the degree of centralization and
delegation of authority, the extent and effectiveness of information technology and the extent of
regulatory compliance. The internal control system for managements operational responsibility shall
center on the Chief Executive Officer. The Internal Auditor shall report to the Audit Committee 8 |ABSCBN CORPORATION Manual of Corporate Governance (revised 2014)
ection 11. Communication Process This Manual shall be available for inspection by any stockholder of
the Corporation at reasonable hours on business days. Copies of this Manual shall also be made available
to officers and employees. Individual Board members may, from time to time, at the request of
management, meet or otherwise communicate with various constituencies that are involved with the
Corporation. If comments from the Board are appropriate, they should, in most circumstances come from
the Chairman of the Board or the Director designated as spokesperson for the Corporation.
Section 12. Orientation Process New directors should be familiarized with the Corporations operations,
senior management and its business environment and be inducted in terms of their fiduciary duties and
responsibilities as well as in respect of the Boards expectations. If new directors have no board
experience, they should receive orientation in their unaccustomed responsibility. Opportunities for
orientation for existing and potential directors shall be identified and appropriate development
undertaken.
Section 13. Reportorial or Disclosure System of Corporate Governance Policies The reports or disclosures
required under this Manual shall be prepared and submitted to the Securities and Exchange Commission
by the responsible officer.
Section 14. Investors Right and Protection The shareholders have the right to receive timely and
transparent information about the Corporation. The Board recognizes and shall respect the rights of the
stockholders under the law, the articles of incorporation and the by-laws, specifically the stockholders
right to vote, pre-emptive rights, power or inspection, right to dividend and appraisal rights.
Section 15. Provisions on Stakeholders The Corporation shall fulfill its obligations to its internal and
external stakeholders by promoting a culture of good governance consistent with its corporate values of
excellence, teamwork, honesty, integrity, respect, meritocracy and service orientation.
9 |ABS-CBN CORPORATION Manual of Corporate Governance (revised 2014) Customers The
Corporation shall deliver high quality and relevant products and services in order to deliver better value to
its customers. It shall engage its customers and innovate to ensure that it meets their needs. The
Corporation shall abide by rules and practices aimed at ensuring its customers health, safety and general
well-being. Suppliers/Contractors The Corporation shall provide clear, detailed, fair and transparent
procurement policies and procedures in order to foster mutually beneficial relationship with its
suppliers/vendors. Environment The Corporation shall initiate and implement activities to ensure an
actively protected, adequately rehabilitated, and sustainably managed environment. Working towards a
more sustainable world through environmental responsibility, the Corporation shall develop policies and
implement practices to minimize pollution and waste, support the use of environment-friendly products
and comply with regulatory requirements. Community Interaction The Corporation shall be a good
corporate citizen in the areas where it operates. It shall work with various sectors and stakeholders in an
ethical, sustainable, responsible and mutually-beneficial manner aimed at uplifting the lives of the
community residents. Creditors The Corporation shall respect the rights and interests of its creditors and
will comply with all its obligations as specified in the terms and conditions of existing loan agreements. It
shall foster relationships with its creditors based on mutual trust, transparency and professionalism.
Employees The Corporation recognizes its human resources as its most valuable asset. It shall protect the
welfare of its employees by providing them with a safe, pleasant and healthy working environment in
order for them to optimize their potential. It shall keep open lines of communication and provide
opportunities for career and personal development. The Corporation shall foster and promote an
environment of professionalism based on competence, meritocracy, self-discipline and responsible
behavior. In establishing such an environment the Corporation shall establish clear policies and standards
of acceptable behavior in performing ones job and in dealing with co-employees and the public that are
consistent with corporate values. A rewards and recognition system designed to reinforce value
contribution and desired behavior, coupled with competitive compensation and benefits, shall be
instituted.
10 |ABS-CBN CORPORATION Manual of Corporate Governance (revised 2014) The Corporation shall
develop and implement policies and procedures for handling employee complaints concerning illegal and
unethical behavior and shall protect employees who report these irregularities from retaliation.
Section 16. Monitoring and Assessment The Committees shall report to the Board in such manner as the
Board may require. This Manual shall be subject to annual review or at such frequency as may be
determined by the Board.
Section 17. Penalties for Non-Compliance with the Manual To strictly observe and implement the
provisions of this Manual, the Board may take appropriate actions, after notice and hearing, on the
individual directors, officers and employees, such as censure, suspension or removal from office
depending on the gravity of the offense as well as the frequency of the violation.
The commission of a serious violation of a material provision of this Manual by any member of the Board
of the Corporation shall be sufficient cause for removal from directorship.
Ag Sinc
Name
Current Position
Eugenio Lopez
Carlo Joaquin
Tadeo Katigbak
Augusto Almeda-Lopez
Name
86 Description
1989 Vice Chairman of the Board
Aldrin Cerrado
Rolando Valdueza
Eugenio Lopez
ABS-CBN
since December
10, 1997. He was CEO from
2016 ChiefCorporation
Operating Officer
of Broadcasting
10,Vice
1997,
until January
1, 2013.
He hadOfficer
been President
since
57 December
2012 Senior
President
and Chief
Operating
of
1993 and
DirectorGlobal
since 1986.
He joined the Company in 1986 as
ABS-CBN
Limited
Abigail Aquino
56 Treasurer
Head,
Regional
Network
Group
of Lopez,
Inc.
and Vice
Chairman of Lopez Holdings
Corporation.
is also Controllership
a Director of First
Corporation,
2014 Head - He
Financial
andGen
Quality
AssuranceFirst
Loraine Atienza
Jose Agustin Benitez
Philbert Berba
Kane Choa
Carlo Joaquin
Higino Dungo
Tadeo Katigbak
Robert Labayen
Holdings,
Rockwell
56 Philippine
2006 Head,
Integrated
Sales Land, Eugenio Lopez Foundation and
ABS-CBN Holdings Corporation. Mr. Lopez III is a recipient of various
54 2014 Head, Human Resources and Organizational
Philippine broadcasting industry awards. He is Chairman of the
Development
Nomination and Election Committee of the Company.
42 2014 Head, Integrated Corporate Communications
Mr. Carlo Joaquin Tadeo L. Katigbak has been President, Chief
54 2011 Head, Internal Audit
Executive Officer, Director of ABS-CBN Corporation since January 28,
54
Head, Integrated Creative Communications
2016. He had previously been its Chief Operating Officer since March
Management
1, 2015. He served as Head of Access, President and Chief Executive
53
Head, Business Development for Integrated Sports
Officer of SkyCable from 2012 until March 1, 2015. He began his career
38 as
2013
Head, Digital
Division
a financial
analystMedia
with First
Pacific Capital Corp. in 1992. He joined
Rodrigo Montinola
Chief
Officer -Finance
Skycable
SkyCable
in Operating
1994 as Corporate
Manager and has held various
in Corporate
Provincial
Mario Carlo Nepomuceno 55 positions
2014 Head,
CorporatePlanning,
Services Group
1 Operations and Finance. In
Gabriel Orendain
56
Caesar Poblador
Lopez
Aldrin Cerrado
Ma. Socorro Vidanes Ms. Ma. Socorro V. Vidanes has been Chief Operating Officer of
Broadcasting of ABS-CBN Corporation since February 1, 2016. She
served as Head, Broadcast from May 14, 2014 until March 1, 2015
when she was appointed Head - Free TV. Ms. Vidanes held the position
of Managing Director for ABS-CBN TV Production from May 1, 2001
to March 18, 2009. She was responsible for the conceptualization,
production and management of all TV Entertainment programs on ABSCBN Channel 2. She has been with ABS-CBN since 1986, starting as an
Associate Producer and has since then been involved in the production
of all types of programs talk shows, variety, reality, game, comedy and
drama. Ms. Vidanes obtained her degree of Bachelor of Arts in
Communication Arts from the Ateneo de Manila University. She has
also completed the Advance Management Program at Harvard Business
School, Harvard University, in 2014.
Rafael Lopez
Martin Lopez
Ricardo Tan
Martin Miranda
Mario Bautista
Maria
Rosario Bartolome
Abigail Aquino
Loraine Atienza
Jose Agustin Benitez Mr. Jose Agustin C. Benitez, Jr., serves as Head, Integrated Sales of
ABS-CBN Corporation since April 2006. He is tasked with establishing
strategic long-term partnerships with agencies and advertiser clients. He
was formerly Sales Head of ABC Channel 5 and of GMA Channel 7,
and was instrumental in developing the Sales Units of both companies.
Before becoming involved in Broadcast Sales, Mr. Benitez was formerly
Media Director and Vice President of Ace Saatchi and Saatchi, where he
provided leadership to a media department that handled diverse clients.
He was also formerly President and CEO of Zenith Optimedia, Nestles
independent media agency, and President and CEO of Optimum Media.
Philbert Berba
Higino Dungo
Robert Labayen
Dino Jacinto Laurena Mr. Dino Jacinto M. Laurena serves as Head, Business Development for
Integrated Sports of ABS-CBN Corporation. Prior to joining ABS-CBN,
he was the Executive Vice President of McCann Worldgroup (MWG)
Philippines. Mr. Laurena is an alumnus of the De La Salle University
with degrees in Bachelor of Arts major in Psychology and Bachelor of
Science in Commerce, major in Marketing.
Donald Lim
Rodrigo Montinola
Carlo Nepomuceno
Gabriel Orendain
Mr. Gabriel D. Orendain serves as Head, ABS-CBN University of ABSCBN Corporation. As head of ABS-CBN University, Mr. Orendain is
mainly responsible for overall strategy development and general
management of the University. His portfolio includes maintaining an
effective and efficient governance structure within the University,
alliance and partnership with internal, external local and international
partners, succession planning and development, business continuity
planning and short and long-term facility planning. He brings with him
more than 20 years of experience in Learning and Development. Prior to
joining ABS-CBN, Mr. Orendain was the Learning and Development
Caesar Poblador
Evelyn Raymundo
Ms. Ma. Regina (Ging) E. Reyes serves as Head, Integrated News and
Current Affairs of ABS-CBN Corporation. Ms. Reyes is responsible for
all newsgathering, content and strategic direction of the News and
Current Affairs Division of ABS-CBN Corporation. She has over 20
years of solid experience as a broadcast journalist. She joined ABS-CBN
in 1986 as a Production Assistant, rose from the ranks to become
Executive Producer and Head Writer of "The World Tonight" and other
special events, and eventually, Director for News Production. Prior to
her appointment as Head of News and Current Affairs, she was ABSCBNS North America News Bureau Chief from 2002 to 2010. She
expanded the news operations of ABS-CBN in the United States and
Canada, contributing to the global content needs of ABS-CBN. In 2007,
she was named by the Filipina Womens Network as one of the 100
Ms. Ma. Lourdes N. Santos has been Chief Operating Officer of Star
Creatives of ABS-CBN Corporation since February 15, 2016, after
being its Head - Star Creatives since 2014. She served as Senior Vice
President, Managing Director of ABS-CBN Film Productions, Inc.
(2003-2007), Managing Director - ABS-CBN Film Productions Inc and
Star Records Inc (2007-2012) and Head - Starcinema & Star Records
(2012-2014). Ms. Santos holds more than 2 decades of experience in the
local film industry having started as a production assistant for Vanguard
Films in 1982. She went on to become head of the movie division of
Gryk Ortaleza, Inc., an entertainment company, then a line producer for
Regal Films in 1986 and the general manager of Vision Films in 1989.
She joined the company as executive producer for its drama programs.
In 1995, she became the Managing Director of ABS-CBN Film
Productions, Inc. Ms. Santos graduated cum laude in BS Hotel and
Restaurant Management at the University of Santo Tomas. She is a
recipient of the Communication Excellence in Organizations (CEO
Excel) Award from the International Association of Business
Communicators (IABC) Philippines in 2013.
Maria
Rosario Santos-
Concio
Antonio Ventosa
Manuel Torres
Enrique Quiason
Federico Garcia
Federico Lopez
Manuel Lopez
Oscar Lopez
Salvador Tirona
Emmanuel de Dios