6 COMMON PROPAGANDA

TECHNIQUES
DIMITRI DIDI
GABRIEL SEPANIA
ILHAM AKBAR
KANIA PUTRI ZAKIRA
REVA PRIYANDI

6 COMMON PROPAGANDA
TECHNIQUES
1. Transfer
2. Bandwagon
3. Plain Folks
4. Name Calling
5. Testimonial
6. Glittering Generalities

1. TRANSFER

Good feelings, looks, or ideas transferred to the person for whom

product is intended

A technique used to carry over the authority and approval of

something we respect and revere to something the propagandist
would have us accept.

Propagandist often employ symbols to stir our emotions and win our
approval

2. BANDWAGON
bandwagon
bandwan/
noun
1. a wagon used for carrying a band in a parade or procession.
2. a particular activity or cause that has suddenly become
fashionable or popular
Bandwagon Propaganda
Techniques that used for propaganda, which tries to persuade other
people to do the same things

METHODS OF BANDWAGON
PROPAGANDA
Make it appear that people who has joined earlier are getting
significant advantages
Showing who joined earlier will be better off and will have
great advantages for their lives
Showing that people who has joined the propaganda are
much better than others who hasnt
Using colorful and brightcolor designs, that could make
everyone who sees recognize and attracted to the
propaganda

EXAMPLE OF BANDWAGON
PROPAGANDA

3. PLAIN FOLKS

Form of propaganda and a logical fallacy

Propaganda device seeks to make the leader appear
ordinary and hence more trustworthy
Using ordinary people or trying to sound ordinary to sell
something or persuade you to vote or support an idea

4. NAME CALLING
Penggunaan Bahasa atau kata yang bersifat menghina atau
membawa konotasi negative terhadap lawan
Name-Calling mengarah ke merendahkan lawan
Sering digunakan dalam dunia politik atau dalam masa
perang
Tujuan dari propaganda ini untuk memberikan citra negatif
untuk lawan
Dalam masa perang, propaganda ini bertujuan untuk
memberikan ajakan ke masyarakat luas dan memberikan
citra negatif bagi yang tidak mengikuti ajakan tersebut

5. TESTIMONIAL
a formal statement testifying to someone's character and
qualifications.
a public tribute to someone and to their achievements.
a recommendation of the character, ability, etc, of a
personorofthequalityofaconsumerproductorservice,
byapersonwhoseopinionisvalued

WHY ARE TESTIMONIALS SO

IMPORTANT?
Testimonials are formal forms of expression that support
that concept
They are extremely powerful tools when it comes to
strengthening your branding
Testimonials strengthen the credibility of you and your
business

HOW TO USE TESTIMONIAL?

Which ones to use
Any time you have a positive interaction with a business associate
and they express an interest in any of your business offerings, it is
a good opportunity to ask them for a testimonial.
Verifying if they are sincere
If at all possible, try to verify that the testimonial that you have
received from your business associate was actually written by him
or her.
Who should write testimonials
It doesnt need to come from your customer.

6. GLITTERING GENERALITIES

METHODS OF GLITTERING
GENERALITIES
Use attractive, but vague words that make speeches and other
communications sound good, but in practice say nothing in
particular.
Use linguistic patterns such as alliteration, metaphor and
reversals that turn your words into poetry that flows and rhymes
in hypnotic patterns.
Use words that appeal to values, which often themselves are
related to triggering of powerful emotions.
A common element of glittering generalities are intangible
nouns that embody ideals, such as dignity, freedom, fame,
integrity, justice, love and respect.