CYTORA

PRESS RELEASE

Geopolitical risk analytics start-up receives investment led by

the University of Cambridge

LONDON, UK, 1st October 2015 -- Cytora, a pioneer in event detection, whose risk analytics
technology is deployed in some of the largest companies and governments in the world, today
announced it has raised its second round of investment.
The round was led by Cambridge Enterprise, the commercialisation arm of the University of
Cambridge, Parkwalk Advisors and an influential group of angel investors including Alan Morgan
(Chairman of MMC Ventures). Terms of the investment were not disclosed, and the round was
oversubscribed.
The funding will be used to drive further growth in core markets of supply chain risk
management and financial services, and to further develop the underlying technology in the
area of event detection.
Cytora is one of only seven firms chosen to participate in the prestigious 2015 FinTech
Innovation Lab in London. Cytora is also the first start-up ever to receive funding from the Judge
Business School at the University of Cambridge, after being incubated at Accelerate Cambridge.

The investment comes as organisations are increasingly looking to leverage the power of web data to
manage risk in a more dynamic way. Dataminr, Ban.jo and Kensho are similar companies serving
different markets which have recently raised investment rounds.

Using a big data analytics approach, Cytora assembles data about multiple categories of risk in real time,
providing customers a unique backbone of factual intelligence in which to manage supply chain risk,
commodity risk and others risk types ahead of the curve.

To do this, Cytora collects raw data from millions of different web sources, detects and geolocates real
world events in real time (e.g. port strikes, protests, weather events, fires etc.), and then distributes the
data in multiple ways to make it easy to integrate and use. The Cytora event detection engine is flexible
and can be used to gather event data about any phenomena that takes place in the physical world.

Risk advisories and consultancies use Cytora data to produce risk models, products and
intelligence.
Airlines use Cytora data to spot ground to air missiles that have been reported
Global corporates use Cytora data to monitor the world in real time for events that could disrupt
their supply chain
Investment Banks and Hedge Funds use Cytora data to understand the impact of global risks on
asset exposure

Anne Dobree, Head of Seed Fund investment at Cambridge Enterprise said: With increasingly
connected global markets and operations spanning limitless geographic locations, the task of monitoring
events and anticipating their direct and indirect impacts is becoming more and more complex. Cytora is
in a position to enable clients to observe the world using the web, producing a massive disruptive
impact for all sorts of information, analytics and decision support companies.

Alan Morgan, Chairman of MMC Ventures, said: All businesses need to identify risks and how to
mitigate these. What is much harder but more valuable is to identify events that will trigger those risks
and their propensity and the resulting impact on the business. Cytora does this, and the applications of
its capability go beyond national boundaries (e.g. supply chain, airline routes, etc.) and benefit principals
as well as intermediaries in the business of risk assessment.

Richard Hartley, Co-founder of Cytora, added: Increasingly the web is providing a window on to the
world, to a high level of factual detail. Our mission is to enable organisations to monitor supply chains,
infrastructures and entire geographies using the power of web information. We are excited to receive
support from a prestigious set of investors, and this funding will allow us to develop the product further
and align it with the needs of different verticals. Our recent experience in the Accenture Fintech
Innovation Lab has helped us navigate the financial services space, align our technology with the needs
of investment banks, as well as begin commercial relationships

About Cytora
Cytora is an event detection company that enables organisations to manage their risk exposure using
the power of the web data. By building real-time, highly-structured layers of risk information that can be
flexibly aligned with different use cases, Cytora enables organisations to see the world more clearly and
dynamically manage risk. Cytora hold a proprietary real time dataset of risk event data stretching across
multiple categories such as social unrest, crime, political violence, strikes, fires, and explosions. Cytora is
one of only seven firms chosen to participate in the prestigious 2015 FinTech Innovation Lab in London.

About Cambridge Enterprise
Cambridge Enterprise Limited is a wholly owned subsidiary of the University of Cambridge, responsible
for the commercialisation of University intellectual property. Activities include management and
licensing of intellectual property and patents, proof of concept funding and support for University staff
and research groups wishing to provide expert advice or facilities to public and private sector
organisations. Cambridge Enterprise provides access to angel and early stage capital through the
Cambridge Enterprise Seed Funds, University of Cambridge Enterprise Funds, Cambridge Innovation
Capital and Cambridge Enterprise Venture Partners, and offers business planning, mentoring, and other
related programmes.

About Parkwalk
Specialising in University spin-out companies, Parkwalk invests in innovative UK high-growth companies
across various stages of their development: from growth, development and commercial capital through
to acquisition finance. Parkwalk manage the University of Cambridge Enterprise Funds and the

University of Oxford Isis Funds. Parkwalks EIS Funds seek significant capital gains with the substantial
benefits offered under the Enterprise Investment Scheme.

Media Contacts

Richard Hartley



Cytora
Ph: 07703 429484
Richard.hartley@cytora.com