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MINTELS BIG CONVERSATION

UK CONSUMER TRENDS 2015

AGENDA
Whats happening in 2015?
Why consumers will buy in to this
Broader trends
Where next?

01 Get Smart

03 Fight For Your Rights

02 E@sy Street

04 Toxic Avengers

GET
SMART

Synced devices, home


appliances and wearable
technology will start to
mainstream as trusted brands
move in to the market and convert
appetite in to action.

MINTELS 2015 PREDICTIONS

WHATS
HAPPENIN
G IN2015?

PHONE HOME
Apple iOS 8 HomeKit
framework allows people to
control smart lighting, doors and
thermostats through Siri
commands.

SOURCE: MINTEL; THE SUITE LIFE

FULL NEST
Googles
Works
With Nest
makes
smart
thermostats and
smoke alarms
work with
wearables, Philips
Hue bulbs and LG
fridges.

SOURCE: MINTEL; THE SUITE LIFE

SAMSUNG
SMART HOME
Another
ecosystem
using S Voice
software
has been
opened up to
developers.

SOURCE: THE SUITE LIFE

SMART TVs

Googles Android TV Nexus Player streaming box uses voice


search technology.
SOURCE: THE SUITE LIFE

AMAZON
SMART HOME
Amazons voicecontrolled virtual home
assistant Echo provides
information, streams
music, creates
reminders and builds
shopping lists.

SOURCE: STORY; THE SUITE LIFE

SMART RETAILERS
Ikea will release a 2015
line of connected home
furniture called
HomeSmart with
integrated charging
technology.

SOURCE: STORY; THE SUITE LIFE

SMART RETAILERS
Sears is testing connected device departments
ahead of planned expansion in 2015.

SOURCE: STORY; THE SUITE LIFE

SMART HOTELS
USA: Starwood
Hotels is offering apps
to allow consumers to
unlock rooms with
phones.

SMART HOTELS
VIRGIN HOTEL, CHICAGO: LUCY
IS AN APP THAT CAN CHANGE THE
TEMPERATURE, ORDER ROOM
SERVICE AND ACT AS A TOUR
GUIDE AROUND THE TOWN.

SOURCE: STORY; LIFE HACKING; ACCESS ALL AREAS; THE SUITE LIFE
14

mintel.com

HOME AMBIANCE
Misfit Bolts smart bulbs change colour and intensity via an app
and can replicate sunrise and sunset for sleep transition.

HOME AMBIANCE
oPhone can play
scents sent through an
app that can also build
scents from different
ingredients. It goes on
sale for $199 in 2015.

HEALTH SOFTWARE
Google Fit brings
user data from
various fitness
devices in to a single
location

SOURCE: THE SUITE LIFE

HEALTH SOFTWARE
Competing with
Apples HealthKit app,
developed in participation
with Nike, Jawbone and
Fitbit.

SOURCE: THE SUITE LIFE

WEAR IT WELL
The Apple Watch will
give wearable app
development and
style kudos a shot in
the arm ahead of its
retail launch in 2015.

SOURCE: SECOND SKIN

WEAR IT WELL
Spring 2015: Ralph Laurens
Polo Tech Shirt debuted at
the US Open by ball boys and
a collegiate player will go on
sale to the public.

SOURCE: SECOND SKIN

SMART BRA
VICTORIAS SECRET HAS
CREATED THE INCREDIBLE
SPORTS BRA THAT SYNCS
WITH A HEART RATE
MONITOR WHILE WORKING
OUT. .

SOURCE: STORY; SECOND SKIN


22

mintel.com

SMART BELT
CES 2015: BELTY FROM FRENCH START-UP EMIOTA CAN NUDGE THE
WEARER WHEN THEYVE BEEN SEDENTARY FOR TOO LONG.

SOURCE: STORY; HELP ME HELP MYSELF


23

mintel.com

WIDER
CONNECTIVITY
British Airways is in negotiations
with satellite operator Inmarsat to
provide pan-European high-speed
air to ground internet.

SOURCE: ACCESS ALL AREAS

WIDER
CONNECTIVITY
The UK Government is set to invest 90 million to boost and
speed up internet signal across the countrys train network.

SOURCE: ACCESS ALL AREAS

MINTELS 2015 PREDICTIONS

WHY
CONSUMER
S WILL BUY
IN TO THIS

SYNCED DEVICES
41%

of UK smartphone and/or tablet


owners
are more likely to buy a laptop or
desktop computer that uses
the same operating system as their
tablet and/or smartphone.

SOURCE: MINTEL;

SYNCED DEVICES
76%

Of potential TV buyers
are interested in a
set with the ability to
wirelessly stream content
from other devices.

28%

Would pay more.

SOURCE: MINTEL TELEVISIONS UK NOVEMBER 2013; THE SUITE LIFE

SMART FRIDGE
35%

Of RoI consumers
would pay more for a fridges /
freezers that alert them when
products are going to expire/
are running low.

SOURCE: MINTEL IIRISH LIFESTYLES IRELAND JUNE 2012; THE SUITE LIFE

APPETITE FOR
WEARABLES
Wearable
device that
counts steps
and tracks
sleep

Wearable
device that
tracks heart
rate, blood
pressure and
movement

Already use

Smartwatch
with fitness
functionality

Interested in

34

40

31

Not interested
in using

61

55

64

SOURCE: MINTEL HEALTHY LIFESTYLES UK JULY 2014; SECOND SKIN

EXERCISE APPS & EQUIPMENT


15%

of Irish consumers in 2013 have used


apps to help with an exercise or diet
regime.

23%

Of Irish consumers would pay more for


exercise equipment with advanced
functionality.

SOURCE: IRISH LIFESTYLES IRELAND SEPTEMBER 2013

OPEN DOORS, OPEN MINDS


Smart devices are vulnerable to
hacking, but if big brands can allay
fears, UK consumers can see
devices as:

39%

Car, house or office keys

SOURCE: MOBILE PAYMENTS US 2012; THE SUITE LIFE

33%

An encrypted student,
employee or personal
ID card

40%

A medical emergency
card with encrypted
details

SMART SECURITY & HOMES


Irish consumers have an appetite
for smart security and home
systems:

52%

Would pay more for a


security system/ burglar
alarm that can be
controlled remotely via a
mobile phone app.

48%

Would be interested
in home lighting /
heating systems that
can be controlled
remotely via a mobile
phone app.
SOURCE: IRISH LIFESTYLES IRELAND SEPTEMBER 2012

MINTELS 2015 PREDICTIONS

WHERE
T

NEX

NEW COMPANIES
Atom the UKs firstly
purely digital bank will
launch in 2015.

NEW WAYS TO SHOP


Waitrose is trialling
Hikus home scanning
shopping system.

NEW WAYS TO SHOP


Japan:
Nescafs
Pepper
robots
interact with
customers
and sell
coffee
machines
across 1,000
stores.

NEW WAYS TO BROWSE


US: Lexus has partnered with Oculus Rift for virtual reality
headset test drives.

MORE STYLE
Misfit and Swarovski have created the Swarovski Shine range
of devices, featuring crystal solar charging.

SOURCE: SECOND SKIN

MORE APPLIANCES
USA: Vessyls smart cup tracks what consumers
are drinking, including calorie and caffeine counts.

SOURCE: MINTEL; HELP ME HELP MYSELF

MORE APPLIANCES
USA: GE cell biologists are developing a calorie-counting
device that measures foods weight, fat and water content.

SOURCE: MINTEL; HELP ME HELP MYSELF

MORE APPLIANCES
Taiwan: Bistro is a smart pet food machine that
recognises individual cats, weighs them and relays their
drinking and feeding data to their owner through an app.

SOURCE: STORY; CREATURE COMFORT

MORE DEVICES
Motion is a collar device that monitors the activity levels of pets.

SOURCE: STORY; CAM CAM; CREATURE COMFORT

MORE DEVICES

Ripcurls GPS Smartwatch has a


database of 1,300 locations and
allows surfers to track rides,
waves, speeds and distances.
SOURCE: STORY; SECOND SKIN

MORE ANALYSIS
My HealthPals Mike Barlow has Parkinsons
and created the platform to track the impact of
diet on medication and create a data partnership
between neurologist and patient.

MORE ANALYSIS
Russia: Alfa-Banks Alfa Activity
programme offers customers a fitness
account synched to their Fitbit,
Jawbone or Run-Keeper device
with a higher interest rate of 6%
per annum.

SOURCE: MINTEL; HELP ME HELP MYSELF; SECOND SKIN

NEW DATA TRADES


UK: Patients are donating DNA data to fight
cancer, opening up a next stage in data analysis.

SOURCE: MINTEL; SECOND SKIN

NEW WAYS
TO CHARGE

Microsoft
Mobile and
Adrien Sauvage have
created trousers with a wireless
charging plate in the pocket.
SOURCE: MINTEL; SECOND SKIN

NEW WAYS TO CHARGE


Tommy Hilfiger launches a
jacket that charges your
electronics on the move.

SOURCE: MINTEL; SECOND SKIN

DIGITAL ETIQUETTE
With more remote use of devices and glance
technology, this will be a growing issue in social
venues and situations.

E@SY
STREET
The on-demand, instant
gratification culture is spreading
to the high street and the
transport hub.

TIME CHANGES
Consumers want to buy and
browse with the same time-pressed
convenience, in the real world.

MINTELS 2015 PREDICTIONS

WHATS
HAPPENIN
G IN2015?

MORE CLICK
& COLLECT

Tesco will expand Click & Collect


points to 14 TfL station car parks,
making them the largest retailer
on Londons network.

MORE CLICK
& COLLECT

Asda plans to add 1,000


locations to its existing 400 Click
& Collect van and drive thru
collection points.

NEW CLICK
& COLLECT
Amazon has 300
collection lockers and
is expanding them
across airports and
TfL stations.

NEW CLICK & COLLECT


Amazon has expanded its
partnership with Royal Mails Local
Collect to 16,000 locations.

NEW CLICK
& COLLECT

Doddle will open popup parcel collection


stores across 13 UK
railway stations.

NEW CLICK
& COLLECT

eBays expanded
partnership with
Argos will
enable
customers to pick
up eBay Now
goods from 650
stores.

NEW CLICK
& COLLECT

Waitrose is trialling
temperature-controlled
lockers at 10 UK
locations.

DELUXE CLICK
& COLLECT

John Lewis is
trialling a C&C store
for customers in
transit at St Pancras
station, London.

INDIE CLICK & COLLECT?


Hubbub offers all-in-one online deliveries from multiple,
independent food and drink retailers.

TRY BEFORE
YOU BUY
Asos has trialled changing room pods that open
across gyms, supermarkets and stations from 6-9pm.

TRY BEFORE
YOU BUY
Amsterdams The Dylan Hotel has a
room shopping service that orders
garments from the nearby 9 Straatjes
District.

MINTELS 2015 PREDICTIONS

WHY
CONSUMER
S WILL BUY
IN TO THIS

SUCCESS SO FAR
10,000

Orders processed
at TfL locations in
the ten months to
September 2014.

SOURCE: TFL; MINTEL

2015: MINTEL
PREDICTS
17%

Of online sales
collected by the
customer.

2.2%

Of all retail sales


click and collect.

SOURCE: MINTEL CLICK AND COLLECT UK OCTOBER 2014

RISE OF THE
COMMUTER
41 minutes

1.84 million

27 minutes

50 minutes

Length of average
UK commute.

Length of average
Irish commute.

SOURCE: MINTEL; RANSTAD; TRANSUMERS

UK people commute
3 hours a day.

Length of time Dublin


commuters spend on
average commuting per
day.

C&C CLICKS
WITH THE UK
35%

Of UK consumers have
used click and collect
services in the past year.

SOURCE: MINTEL CLICK AND COLLECT UK OCTOBER 2014

58%

Say click and collect


encourages them to visit
stores more frequently.

C&C WITHIN IRELAND


28%

Of Irish consumers have


used click and collect in
the last 12 months.

19%

Will pay more to have


products delivered
faster.

SOURCE: ONLINE AND MOBILE RETAILING IRELAND MARCH 2015

MILLENNIAL
APPETITE
34%/46%

Proportions of all and 1624s who would consider


paying a higher delivery
charge for same-day
delivery of groceries.

50%/62%

Proportions of all and


25-34s who would
be interested in more
options for picking up
fashion items purchased
online.

SOURCE: MINTEL ONLINE GROCERY RETAILING MARCH 2013; MINTEL FASHION ONLINE UK AUGUST 2013

C&C SOLUTIONS
80%

Of UK consumers
complain that when
shopping online
it is difficult to tell if
clothes fit.

57%

Of UK women say the


hassle of returning goods
through the post is one
of the main obstacles to
buying clothes online.
SOURCE: MINTEL FASHION ONLINE UK AUGUST 2014

C&C SOLUTIONS
22%

Of Irish consumers
want simpler online
buying (ie one-click)
when buying clothes.

11%

Of Irish consumers have


returned goods by post
when buying online. 4%
have returned an online
purchase in-store.

SOURCE: CLOTHING RETAILING IRELAND DECEMBER 2014; ONLINE AND MOBILE RETAILING IRELAND MARCH 2015

C&C SOLUTIONS
23%

Of UK
consumers
say an
option to
deliver and
try on in
store would
encourage
them to buy
from one online
retailer over
another.

SOURCE: MINTEL FASHION ONLINE UK AUGUST 2014

MINTELS 2015 PREDICTIONS

WHERE
T

NEX

NEW WAYS TO SHOP


Sainsburys app fills a virtual basket, guides you to items in the
store and lets you scan and pay, skipping the checkout.

FASHION TEST DRIVE


Tokyo: Gus Shibuya outlet encourages shoppers to try on outfits
and leave the store to test them in public for a day.

MAGIC MIRROR
Neimann Marcuss Memory Mirror gives 360o view and lets you
change colours and share images.

3D FASHION HELP
London: Imakrs
photo studio creates
360 scans to print
individual models.
This technology
could feature at
pop-up click and
collect fashion pods
for body mapping
and sizing.

3D CLICK AND
COLLECT
Pop-up print shops could flourish at
Christmas, Easter and Valentines day.

3D CLICK AND COLLECT


Royal Mail is
partnering with
iMakr so
customers can
order ready to
print or
customised items
from its New
Cavendish Street
delivery office.

CURATED IN
PERSON

Birchbox is opening its first


brick- and-mortar store in New
York City, featuring a try bar for
experimentation.
SOURCE: STORY; EXPERIENCE IS ALL

POP UP DOC
USA: Walgreens, Wegmans, Meijer, Kroger and
H-E-B offer staff consultations.

SOURCE: MINTEL RETURN TO THE EXPERTS

VENDING

25%

Of UK 16-24s would be
more likely to use vending
machines if they sold new
or more varied food and
drink choices, compared
with an average of 15%.

SOURCE: MINTEL NON HIGH STREET FOODSERVICE TRENDS UK MARCH 2014; COOL VENDING

FIGHT FOR
YOUR RIGHTS
Growing awareness of consumer rights and corporate
misbehaviour will see consumers demand more fairness
from companies and companies consult consumers more.

MINTELS 2015 PREDICTIONS

WHATS
HAPPENIN
G IN2015?

BILLS BIRTHDAY
June 15th 2015 marks the 800th anniversary of the
first ever Citizens Bill of Rights the Magna Carta
sealed under oath by King John at Runnymede,
England in 1215.

A NEW BILL
UK: A new consumer rights bill will enforce:
Pre-contractual information
A default maximum delivery time of 30 days

Consumers right to reject goods

CLIMATE OF
PROTEST
Brazilian fury at perceived
World Cup squandering.
#Bringbackourgirls
LGBT pressure on Russian
brands and brands
capitalising upon Sochi
Olympics.

CORPORATE TAX ISSUE


US: Walgreens decided against moving its HQ
to Switzerland after campaign for Americas
future collected 300,000 signatures demanding it
not Desert America.

CORPORATE TAX ISSUE

US$147.5 BN

Owed by 55 fortune 500 companies in


federal taxes if profits were not officially
registered offshore.
SOURCE: TAX JUSTICE OFFSHORE SHELL GAMES REPORT

CORPORATE
TAX ISSUE
UK: April 2015
government to
introduce tax
rate of 25% on
profits to make
sure that big
multinational
businesses pay
their share.

EU ACT ON LUXEMBOURG
LEAKS
November 2014 saw the European
Commission announce measures to
combat tax avoidance.
New measures are expected to put
pressure on Irelands corporate tax
regime.

SOURCE: IRISH TIMES NOVEMBER 2014

WOMENS
RIGHTS
30%

Proportion of females
on supervisory boards
of public companies by
2016, as demanded by the
German government.

WOMENS
RIGHTS
30%

Goal of women on
FTSE boards by 2015.

23%

Current level.
Vince Cable writes to
eight FTSE 100
companies that have
men-only boardrooms.

WOMENS RIGHTS
September 2015: 20th anniversary of
United Nations Fourth World Conference
on Women.

Clinton Foundations No Ceilings initiative


releases global report on women in work.

WOMENS RIGHTS
October 2014:
Ireland ranked 8th out of
142 countries for closing
the gender gap for health,
education, the economy
and politics.

Iceland ranked 1st while the


UK ranked 26th.

SOURCE: WORLD ECONOMIC FORUM 2014

FORGET ME MORE
USA: Consumer Watchdog asks Google to extend
the EUs privacy ruling on the right to be forgotten.

MINTELS 2015 PREDICTIONS

WHY
CONSUMER
S WILL BUY
IN TO THIS

CONSUMERS
STORM BREWING
44%

Of citizens worldwide
trust governments in
2014, down 12 points
on 2011.

SOURCE: EDELMAN TRUST BAROMETER

53%

Trust companies, down


3 points.

52%

Trust the media.

IRISH UNTRUSTING OF BANKS

13%

Of Irish consumers trusted their bank


in 2013 to give them a fair deal.

59%

Felt that banks do not act in the best


interests of their clients.

SOURCE: CURRENT ACCOUNTS IRELAND DECEMBER 2013

PROTEST WORKS
24%

Of UK consumers say
negative press (e.g. tax
issues) put me off visiting
Starbucks.

SOURCE: MINTEL COFFEE SHOPS UK OCTOBER 2013

PROTEST WORKS
-3%

Fall in UK
turnover
in year to
September
2013 to
399 mn.

SOURCE: STARBUCKS

PROTEST WORKS
220MN

Worth of loans to 375,000 borrowers written off by Wonga,


after it admits they should never have been given loans.

PROTEST WORKS
USA: change.orgs campaign in 2013 forced Coca Cola
to remove brominated vegetable oil from sports drinks.

SOURCE: MINTEL; PROVE IT

PROTEST WORKS
USA: gmoinside.orgs campaign in 2013 forced
Cheerios to cease the use of GMOs.

SOURCE: MINTEL; PROVE IT

RIGHT OF RETURN
79%

Of UK consumers say a companys returns


policy influences where they shop.

SOURCE: MINTEL CLOTHING RETAILING UK OCTOBER 2013

ETHICAL SHOPPING
44%

Of UK consumers say
ethical treatment of
workers influence where
they shop.

33%

Say environmental policies


influence where they shop.

SOURCE: MINTEL CLOTHING RETAILING UK OCTOBER 2013

ETHICAL ANIMAL TREATMENT


39%

Of Irish consumers feel its


worth paying more for
poultry that has been
reared to high welfare
standards.

30%

Of Irish consumers claim


they would not buy
particular types/ brands of
red meat if they had
concerns about animal
welfare
SOURCE: POULTRY IRELAND OCTOBER 2014; MEAT IRELAND SEPTEMBER 2014

EQUAL CONSUMERS
18%
75%
Of US 19-36 year olds go out of
their way to buy from
companies/brands that support
LGBT issues.

SOURCE: MINTEL MARKETING TO MILLENNIALS US FEBRUARY 2014; BUYDEOLOGY; GALLUP POLL US 2014

Of Irish consumers see Ireland as


a good place for LGBT people to
live (2014).

MINTELS 2015 PREDICTIONS

WHERE
T

NEX

NEW TARGETS

NEW SCRUTINY
Buycott is an
app that informs
consumers about the
companies behind
the products on the
store shelf.

WOMENS RIGHTS
Japan: Sumitomo
Bank is making a
show of appointing
more senior ranking
women, including
Teiko Kudo.

SOURCE: BUYDEOLOGY

WOMENS RIGHTS
Walmart has
launched a
packaging label to
raise awareness of
products from
businesses owned
by women.

SOURCE: MINTEL; THE UNFAIRER SEX

LGBT RIGHTS
USA: Stolichnaya
responded to LGBT boycotts
of Russian vodka by pledging
support to the L.A Gay &
Lesbian center.

LGBT RIGHTS
Marriott Internationals #LoveTravels campaign welcomes LGBT
people with portraits of LGBT models and sports icons by
photographer Braden Summers.

SOURCE: NON STANDARD SOCIETY

POLITICAL
PROTEST
The Malaysian Muslim
Consumers Association
(PPIM) has urged McDonald's
and Starbucks staff to resign
over their employers alleged
links to Israel.

SOURCE: MINTEL; PROVE IT

ACCENTUATE
THE NEGATIVE
Brands will
apologise for their
shortcomings in the
name of trust and
transparency.

TOXIC
AVENGERS

International events are putting emissions and


toxicity back on the agenda, but its the threat of
pollution to human health that is driving
technological innovation and clean, protective
product launches in the CPG space.

MINTELS 2015 PREDICTIONS

WHATS
HAPPENIN
G IN2015?

A NEW DEBATE
Papua New Guinea: The Carteret Islands are abandoned due to
rising sea levels making them uninhabitable.

A NEW DEBATE
China will cap emissions by 2015, whilst the US will cut its
emissions to 26-28% below 2005 levels by 2025.

A NEW
DEBATE
Milan Expo 2015
investigates the future of
clean water supplies and
revives emissions debate.

IRISH EMISSIONS

November 2014:
The average Irish person create 8.8 metric tonnes of carbon per
annum.
Ireland is the 8th highest carbon emitter in the EU and 35th
globally.

SOURCE: Trcaire's feeling the heat: how climate change is driving extreme weather in the developing world report November 2014

A NEW DEBATE

2014 confirmed as warmest year on record, with combined land


and sea average surface temperatures 0.68C above the 20th
century average of 14.1C.
SOURCE: NOAA

MINTELS 2015 PREDICTIONS

WHY
CONSUMER
S WILL BUY
IN TO THIS

NEW AWARENESS
The World Health Organization
has announced that pollution
is the worlds biggest
environmental health risk.
Pm2.5 Fine particulate matter
is causing asthma and heart
attacks.

AIR POLLUTION IN IRELAND


The Environment Protection
Agency (EPA) highlighted in
October 2014 that Ireland has
fallen below World Health
Organisation guidelines for air
pollution.
Particulate matter (PM) and
polycyclic aromatic hydrocarbons
levels are noted to be of concern
by the EPA
SOURCE: ENVIRONMENT PROTECTION AGENCY OCTOBER 2014

NEW AWARENESS
8.4 mn

Deaths caused by pollution


every year. More than double
previous estimates.

SOURCE: WORLD HEALTH ORGANIZATION

NEW AWARENESS
36%

Decline in Indias grain


production due to pollution in
2013.

SOURCE: PROCEEDINGS OF THE NATIONAL ACADEMY OF SCIENCES (PNAS)

NEW STYLE

China, 2014:
Max Factor
launched
a smog busters
competition on Sina
Weibo to find the
best make up looks
to wear with an antipollution face mask.

NEW STYLE
China Fashion Week, October
2014: fashion designers create a
new range of smog masks.

NEW TERMS
Avon coins the term urban
dust to describe environmental
aggressors that threaten skin
and health.

A THICKER
SKIN
22%

Of UK women look to
cleansers to protect their
skin from pollution.

28%

Of UK women use a
moisturiser to counter
the effects of pollution on
the skin.
SOURCE: MINTEL FACIAL SKINCARE UK MAY 2014

MINTELS 2015 PREDICTIONS

WHERE
T

NEX

NEW SCRUTINY
Consumers
adopt apps
measuring
food miles
and natural
ingredients.

CLEANER
COMPANIES
New York: After skincare microbeads were found to harm
the environment, MicroPowders is promoting a
biodegradable, synthetic wax as an alternative.

SOURCE: GREENFLUENCERS

CLEANER
COMPANIES
Unilever has
expanded its Cif
brand with a range
of products using
naturally derived
citric acid.

SOURCE: MINTEL; FACTORY FEAR

NEW CLAIMS
Countering pm2.5 to
become to grow in product
marketing.

NEW TREATMENTS
Ponds has launched pm2.5 Cleansing products.

NEW TREATMENTS
Clarins anti-pollution campaign and products.

NEW TREATMENTS
Tested in some of the worlds
most polluted cities, including
Paris, Shanghai and New York.
Contains anti-pollutant Detoxyl,
rich in Gallic acid and said to
chelate metal ions and limit free
radical reactions.
Lancme City Miracle CC Cream
Complexion Beautifier Daily
Defense SPF40/PA+++

PROTECTION
DEVICES
Airbeam: A prototype $200 hand-held pollution monitor.

PROTECTION WEAR
Electroluxs OZ-1 necklace purifies and fragrance the air.

SOURCE: MINTEL; SECOND SKIN

PROTECTION
DEVICES
Berkley, USA: University of California researchers have created
Clarity, a clip-on sensor that tracks and crowdsources data on air
quality to create pollution maps.

PROTECTION WEAR
Scough is a scarf with a carbon
pollution filter that can also defend
the wearer from germs.

SOURCE: MINTEL; SECOND SKIN

SELF-CLEANING
SURFACES

Designers at East China University of


Science and Technology have created a
self-cleaning strap for use in subways that
can protect against germs.
SOURCE: STORY; TRANSUMERS

BRANDS THAT
PURIFY
Lima: The University of Engineering and
Technology (UTEC) has created a billboard that
traps pollutants in a water filter and purifies the air.

SOURCE: MINTEL; REBIRTH OF CITIES

MORE LOBBYING

Greenpeaces video of a
polluted Lego Arctic caused
Lego to end its partnership
with Shell.

MORE SUPERNANNY STATE


Mexico: Jalisco and Nokias Quality of Air app feeds daily
government information and gives special warnings for young,
ill, pregnant and senior citizens

MORE SUPERNANNY STATE


Rosario, Argentina: a new regulation fines shops that have air
conditioning systems running whilst a door or window is open.

MORE SUPERNANNY
STATE

Paris, March 2014: Authorities reduced


traffic by 50% after diesel emissions
reached more than double the safe level.

MORE SUPERNANNY
STATE

Madrid: Smart parking meters will charge highpollution vehicles more to park than cleaner cars.
SOURCE: MINTEL; GREEN AND LEAN; REBIRTH OF CITIES

MORE INNOVATION
New York: HEVO
Power turns
manholes into
wireless charging
stations
for electric vehicles.

SOURCE: MINTEL; REBIRTH OF CITIES

MORE INNOVATION

Pavegens tiles convert kinetic energy into


electricity for streetlighting and have been used
at the Paris Marathon and London Olympics.
SOURCE: PAVEGEN; REBIRTH OF CITIES; PARIS

MORE INNOVATION

Californias Lawrence
Berkeley Lab has developed
coloured cooling pavements
that reflect between 30% and
50% of the energy theyre
exposed to, to impede smog
formation and reduce energy
costs from air conditioning.
SOURCE: LAWRENCE BERKELEY LAB; REBIRTH OF CITIES

MORE INNOVATION

Cambridge City Council has


covered a pathway using Starpath
technology that uses luminous
particles to absorb light during the
day and then emit a glow during the
hours of darkness.

SOURCE: MINTEL; REBIRTH OF CITIES

QUESTIONS
& ANSWERS