Tata motors faces heavy competition from both domestic and foreign car
manufacturers. Some of the competitors that Tata Motors has in the passenger
vehicle segment are Maruti Suzuki, Hyundai, Mahindra & Mahindra, Honda, Toyota
Kirloskar, Ford Motors etc.
We will be taking a closer look into the four major competitors which are:
Maruti Suzuki
Hyundai Motor India
Mahindra & Mahindra
Honda Cars India
Maruti Suzuki
Maruti Suzuki Limited formerly known as Maruti Udyog Limited is a subsidiary of
Suzuki Motor Corporation based in New Delhi. The group is primarily into
manufacturing, purchasing and sale of motor vehicles and spare parts. They have a
dealership network for Pre Owned Car Sales, Fleet Management, and Car financing.
The Group also provides services like framing of customized car policies,
economical leasing of cars, maintenance management, registration and insurance
management, emergency assistance and accident management. The group has
operations in over 1220 cities with more than 2628 outlets and also exports to other
countries in Asia, Africa, South and Latin America.
Marutis car sales in India are unrivalled. Six of its models are in the top ten bestselling passenger cars list. The Alto topped the list with over 21000 units sold which
was a sharp decline from the same period in the previous year. The next three spots
are occupied by the Swift Dzire, the Swift and Wagon R respectively with sales of
17410, 15475 and 14209 units respectively. The new hatchback Baleno was 8 th on
the list with 6888 unit sold and the Ciaz rounded off the top ten with 5162 units sold.
The Maruti Suzuki group recently launched the Vitara Brezza in the sub 4 metre
SUV segment, its first foray into the segment. Its other new launch the Baleno
crossed 1 lakh booking since its launch and their new sedan the Ciaz is also doing
well. Overall the future outlook of the company looks good with its models very high
on the popularity list.
Mahindra and Mahindra launched the KUV100 in the sub 4 metre hatchback
segment and it is expected to pose quite a threat to other cars in the segment with
over 21000 bookings in just one month.
Challenges:
The automotive industry is a growth industry. It has broken record after record in
recent years, with no end in sight. Sales and production in China are booming. On
the other side of the globe, a strong recovery in the US continues to surpass
expectations.
But along with record growth, the industry is also facing unprecedented challenges:
Demographic changes and profound shifts in global economic power are causing
massive upheavals in demand.
Consumer expectations are changing radically.
New technologies are dramatically changing vehicles, from the advent of the
connected car and enhanced driver support to better fuel efficiency and new or
improved powertrains.
Focusing solely on the further development of the internal combustion engine could
mean the main global automakers fall behind their more innovative rivals Are
companies betting on the right technologies?
As the mobility eco-system becomes more complex, the main players must choose
between several different, and in some cases conflicting technologies, raising the
stakes for critical investment decisions.
By betting too much and too soon on future trends, automakers could lose existing,
loyal customers. But if they fail to gain a foothold in new mobility solutions, they risk
falling behind competitors. Although downsizing the internal combustion engine
remains the number one investment priority, such a route leaves automakers
vulnerable to increasingly strict environmental regulations in both established and
high-growth markets.
Recent marketing initiatives, supported by wide media coverage, suggest the age of
innovative technologies, like fuel cell vehicles and self-driving cars (a last
evolutionary step of vehicle connectivity) is rapidly approaching. Despite such
signals, most executives in our survey do not anticipate such developments
becoming significant in the next 20 years.