Comparative STUDY
OF
BAJAJ V/S HONDA
SUBMITTED TO
SUBMITTED BY
vs
CERTIFICATE
This is to certified that.has completed his project report title
comparative study of Bajaj v/s hero Honda under my supervision.to the best
of my knowledge and belief this is his original work and this ,wholly or partially, has
not been submitted for any degree of this or any other university.
Date
..
ACKNOWLEDGEMENT
The research on comparative study between Bajaj and hero Honda has
been given to me as part of the curriculum in 2-years masters degree in Business
Administration
I have tried my best to present this information as clearly as possible using
basic terms that I hope will be comprehended by the widest spectrum of
researchers, analysts and students for further studies.
I have completed this study under the able guidance and supervision of
Prof. monisha ; I will be failed in my duty if I do not acknowledge the esteemed
scholarly guidance, assistance and knowledge. I have received from them towards
fruitful and timely completion of this work.
Mere acknowledgement may not redeem the debt I owe to my parents for their
direct/ indirect support during the entire course of this project.
I also thankful to my friend who helped me a lot in the completion of his
project.
Deepak verma
Index
sr no.
page no.
1.
2.
Particular
OBJECTIVES
HISTORY OF BAJAJ
-profile
-Bajaj intro
- company history
-time line of new releases
3.
4.
RESEARCH METHODOLOGY
-data source
-research approach
-sampling unit
-data completion and analysis
-scope
5.
6.
7.
CONCLUSION
8.
RECOMMENDATION
9.
BIBLIOGRAPHY
10.
ANNEXURE
What is bike?
A motorcycle (also called a motorbike, bike, motor or cycle) is a two [1]
[not in citation given] or three wheeled [2] motor vehicle. Motorcycle
design varies greatly to suit a range of different purposes: long distance
travel, commuting, cruising, sport including racing, and off-road riding.
Motorcycling is riding a motorcycle and related social activity such as
joining a motorcycle club and attending motorcycle rallies.
H I S T O RY O F B A J A J
Bajaj auto limited is one of the largest two wheeler manufacturing
company in India apart from producing two wheelers they also
manufacture three wheelers. The company had started way back in 1945.
Initially it used to improve the two wheelers from outside, but from 1959
it started manufacturing of two wheelers in the country. By the year 1970
Bajaj auto had rolled out their 100,000th vehicle. Bajaj scooters and motor
cycles have become an integral part of the Indian milieu and over the
years have come to represent the aspirations of modern India. Bajaj auto
also has a technical tie up with Kawasaki heavy industries of japan to
produce the latest motorcycles in India which are of world class quality.
The Bajaj Kawasaki eliminator has emerged straight out of the drawing
board of Kawasaki heavy industries. The core brand values of Bajaj auto
limited includes learning, innovation, perfection, speed, and transparency.
Founder
Year of establishment
Industry
Business group
Listings its codes
Presence
Joint venture
Registered & head office
Works
E-mail
Website
Jamnalal Bajaj
1926
Automotive-two & three-wheelers
The Bajaj group
BSE-code:500490;NSE-code:BAJAJAUTO
Distribution network covers 50 countries. Dominant presence in
sri lanka, Bangladesh,Columbia,Guatemala,peru,Egypt,iran and
Indonesia
Kawasaki heavy industries of japan
Akurdi
Pune-411035
India
Akurdi,pune 411035
BAJAJ--- platina
Bajaj Platina is a 100 cc motorcycle manufactured by Bajaj Auto. The
Platina was launched in April 2006 at an ex-showroom price of Rs
35,000[1] and crossed sales of 500,000 units within eight months of its
launch.[2] A 125 DTS-Si variant with the same engine as the XCD was
introduced in September 2008 with sales of more than 30,000 units per
month [3] but subsequently discontinued
`
Design and styling
The Platina's design is the same as Bajaj Kawasaki Wind 125, which was
launched in late 2003
Comfort and handling
The bike has a plush ride without sacrificing handling. It has an upright
riding posture inline with other commuter bikes.
Performance and fuel economy[edit]
The engine of Patina is from another 100 cc bike from Bajaj, the Bajaj CT
100. The bike is capable of a top speed of around 91 km/h and does 0
60 km/h in 8.08 seconds. In city traffic the bike returns 62 imply
Awards[edit]
The 100 cc Patina won the 2007 NDTV Profit Bike India-100 cc bike of the
year award.
Standard
Start Type:
Kick
99.27
Ignition:
Kick Start
No of Cylinders:
Maximum Torque:
Fuel Type:
Petrol
13
No of Gears:
Gearbox Type:
Manual
Brake Type:
Drum
Front Brake:
130
Rear Brake:
130
Front Suspension:
Rear Suspension:
Wheelbase (mm):
1275
Front Tire:
2.75 x 17'' - 41 P
Rear Tire:
3.00 x 17'' - 50 P
Dimensions(WxLxH)mm:
770x1990x1090
Weight:
113
Wheel Type:
Alloy
In 2004, Hero Honda launched the upgraded version of the Splendor, the Splendor+. This version
features multi-reflector headlight, tail light and turn signal lights, and new graphics.
In 2007, Hero Honda launched the Splendor plus with changes in body fairings and including alloy
wheels and other improvements.
In 2011, Hero Honda launched the Splendor Pro with changes in body fairings, self-start features,
alloy wheels and other improvements.
After the separation of Hero group and Honda motor company,[2] the Splendor is now manufactured
by Hero group only.
Models [edit]
Succeeding the path of the CD 100, the first generation Splendor bike was launched in 1994. The
arrival of the bike fuelled the progress of Indian two wheeler. The very profound model the CD
deluxe 100 has an average of 106 kmpl. This again was a laudale winner of year drive next award
2011. A new model splendor pro with features such as a power start and a new engine was launched
in 2010
Manufactu
rer
Hero Honda
Also
called
Splendor+
`
Class
Standard
Engine
Transmissi
on
Brakes
Tires
Wheelbas
e
Dimension
s
Weight
Fuel
capacity
Related
Research
A research design is the "blue print" of the study. The design of a study
defines the study type (descriptive, correlational, semi-experimental,
experimental, review, meta-analytic) and sub-type (e.g., descriptivelongitudinal case study), research question, hypotheses, independent and
dependent variables, experimental design, and, if applicable, data collection
methods and a statistical analysis plan. Research design is the framework
that has been created to seek answers to research questions.
Types of research design:
1. exploratory research design
2. diagnostic and descriptive research design
3. experimental research design
In this study I have used descriptive research design as I have study
consumer behavior regarding hero vs. Bajaj
Data collection:
`
Types of Data Collection:
1. Primary Data
2. Secondary Data
In this study, I used primary data as well as secondary data.
Sources of Primary Data: Questionnaire
Sources of Secondary Data: Internet websites
Sample design:
Population
Sampling unit
Sample size
Sampling area
Sampling technique
`
Review literature
Bajaj patina
Bajaj Patina ES Review -Exclusive
Motor Octane | Mumbai Feb 11, 2015 02:35 PM IST
http://wap.business-standard.com/article/motoroctane/bajaj-platina-esreview-exclusive-115021100573_1.html
Bajaj Patina ES 9 the Patina was first launched in 2006. Its design was based
on the earlier Wind 125, whereas the engine was sourced from the CT 100.
But the new Patina ES gets a bunch of upgrades beginning with a wider body
than before. The color scheme has changed and even the shades on offer are
a lot trendier than before. The new Patina ES comes with three color options,
with a new bright 'Electron Blue' shade. It also gets new graphics. Other
elements that highlight the looks of the bike are the five-spoke matte black
alloy wheels, graphite-cultured engine and a black exhaust with a chrome
heat shield. Though the main criteria of choosing a bike in this category is
price and mileage, the looks are pretty neat for an entry-level motorcycle.
The bike does feel broader than the Patina, which is still very flat and basic in
styling.
Data analysis
1. Which bike do you have?
Availability
No. of
respondent
18
15
7
Hero
Bajaj
Other
Percentage
45%
37.5%
17.5
18%
45%
38%
hero
bajaj
others
Model hero
Splendor
Passion
Charisma
Other
Model- Bajaj
Patina
Discover
pulsar
other
Sales
9%
12%
splendor
4%
krizma
30%
pulsur
platina
discover
passion
20%
25%
15
25
25
35
Column1
15
20
30
35
0-1
1 year - 2 year
above 3
22
28
35
15
Sales
office purpose
personel use
joy purpose
others
Newspaper
Internet
Television
Friend and relative
15
20
30
35
newspaper
internet
television
60
30
10
Sales
yes
no
HERO HONDA
BAJAJ
YES
60
NO
40
NO; 40%
YES; 60%
FACTOR
PRICE
Mileage
Quality
Hero Honda
5
2
4
Bajaj
1
5
4
Resale value
Status symbol
1
3
3
2
Column1
factor
Price
Pick up
mileage
maintenance
Hero Honda
6
3
2
4
Bajaj
5
3
1
6
Look shape
Brand image
1
5
4
2
Chart Title
hero
Column1
Hero Honda
Bajaj
Yes
No
Cant say
Chart Title
hero honda
bajaj
Column2
Findings
1.
As we can see that most people has hero bike instead of Bajaj.
Suggestions:>
Annexure
hero vs Bajaj
FULL NAME..
BRANCH
Mobile no.
Age: -
15-20
20-25
Occupation: -
25-30
Businessman
Employee
Student
Bajaj
other
Splendor
BAJAJ:
Other
Platina
Passion
karizma
Discover
Pulsar
2, 00,000 2, 50,000
2, 50,000 5, 00,000
Above 5, 00,000
1-2 year
2-3 year
Above 3 year
Television
Internet
Friends &
No
Cant say
Yes
No
Hero Honda
Bajaj
9. Which factor below influence your decision?
Factors
Hero Honda
Bajaj
Price
Mileage
Quality
Resale value
Status symbol
10. How would you rate the following factors of bikes with respect to
different company?
Hero Honda
Mileage
Bajaj
Price
Pick up
Maintenance
Look & shape
Brand image
11. If new bike with good features comes in, then would you like to
change your bike?
Hero Honda
Bajaj
Yes
No
Cant say
12. Any suggestions for company
.
Date //.
Signature ..
Reference :
Wikipedia.com
Google.com
Bikewale.com
Yahoo.com
Business-standard.com
Economicstimes.com