CHAPTER TWO

RESEARCH DESIGN AND METHODOLOGY

A. Sources of Information
This paper used information from different sources such as interviews with some
employees of the company and that available information uploaded in the companys
intranet that is accessible for the public. Other datas are from reliable articles that can
be found in the World Wide Web. This paper is limited only to the pieces of information
gathered by the researcher diligently. Strategies recommended and incorporated in this
paper heavily relied on the pieces of information herein provided.
Sources:

www.facebook.com/YSA-Skin-and-Body-Experts

http://www.ysa.com.ph

Financial Statement of YSA Skin Care Corporation for years 2011-2013 issued by
SEC.

Interview (NAME OF INTERVIEW. IMBENTO NALANG HAHA)

B. How Information was Obtained and Methods Used to Gather Information

B1. Strategic Management Model
[ 5 quality sentences, in paragraph]
Strategic Management Diagram
B2. Research Method
Research Steps
1. Defining the research
objectives

Application to Strategic Management

We have chosen YSA Skin Care Corporation to be the
company for our paper in Strategic Management. Since we are
familiar with the company due to our connections, we aimed to
troubleshoot the companys shortcomings and to design a plan
to help the company Improve and win the competition in its

2. Planning a research
design
3. Collecting the data

4. Analyzing the data

5. Formulating the
conclusions and preparing
the report

industry.
The writing of this Strategic Management paper is time bound
hence; we conducted interviews with the employees of the
company and also gathered information from all sources which
are available such as the companys website and companys
financial statement.
The data we gathered are from the conducted interviews,
companys website and the Financial Statement of YSA Skin
Corp. from year 2011-2013. We made sure that our sources are
facts and certified by proper authority.
Data from the Financial Statement were analyzed and
computed accordingly. The activities of the company, mainly the
cash flows, were illustrated properly.
Focusing on developing products and services is the key to
being on the top of the competition. In this industry, innovation
will lead to advancement. Affordability must also be taken into
consideration but the price floor and price ceiling are there to be
the companys guide.

[ 2 quality sentences for each step]

Table of Research Steps
B3. Interest in Choosing the Company and Person Interviewed
Interest in Choosing the Company: [ 2 quality sentences, in paragraph]
Profile of Person Interviewed: [ 3 quality sentences, in paragraph]
Figure of the photo of the student leader together with the company representative
during the interview
C. Major Assumption
[ 5 quality sentences, in paragraph]
D. Scope and Delimitation
[ 5 quality sentences, in paragraph]
E. Eleven Alternative Strategies
[ Definition of each strategies, 3 quality sentences each]