Systemic Practice and Action Research, Vol. 18, No. 5, October 2005 (
DOI: 10.1007/s11213-005-8484-4
1. INTRODUCTION
Change management becomes increasingly important for organisations in an
environment where competition and globalisation of markets are ever intensifying. It could be argued that many organisations face a problem situation
in which they either change or die (Beer and Nohria, 2000). However, the
success of organisational change programmes and the effectiveness of change
management have been questioned, evidenced by very high failure rates (Stanton
et al., 1993; Spector and Beer, 1994; Crowe and Rolfes, 1998; Marjanovic,
2000).
1 School
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Cultural approaches direct peoples attention to the human side of organisations rather than to processes, structures, markets and technologies. They show the
importance and the possibility of culture in creating and shaping organisations by
influencing values and beliefs. However, care must be taken to ensure that cultural
approaches are not used in ways leading to potential negative consequences. For
example, convinced by the benefits of a strong culture, managers might attempt to
create a new value system, believing this will be good for all in the organisation.
However, this is potentially dangerous as the new culture could be developed into
a process of ideological control (Morgan, 1997, p. 150). Another danger is that
culture is often reduced to, and managed as, a set of variables (White and Jacques,
1995; Morgan, 1997, p. 151). Also, cultural approaches do not tell managers how
to structure complex organisations (Flood and Jackson, 1991a, p. 12).
Finally, there are political approaches that use various sources of power to
enable or resist organisational change that may not be possible otherwise. However,
this in turn might increase the possibility of people behaving politically for their
own personal interests, resulting in cynicism and mistrust (Morgan, 1997, p. 212).
Further, political approaches may also overemphasise the need to handle political
issues, whilst downplaying the importance of other organisational factors such as
organisational structures and responding to market changes (Flood and Jackson,
1991a, p. 14).
Based on the four-dimensional view of organisational change and approaches
to change, there are important implications for change management. Thus:
r Organisational change is characterised by diversity and interaction, which
can be distinguished from the diversity of different approaches to change.
r Different types of organisational change need to be managed by different
approaches. Currently, each type of approach to change is primarily focused
on specific dimensions of organisational change, to which each can be
pertinent and effective. But there is no one best way to manage change.
r Different types of organisational change are interrelated; they need to be
managed together as a whole. Current approaches seem unable to address
situations where more than one type of organisational change is present,
or to understand and manage organisational change holistically.
r If the interactions of different types of organisational change are to be
effectively managed, the use of mixed methods and methodologies is necessary. However, current approaches seem to have little to offer beyond a
single method focusing on a specific problem.
r Finally, how is it to be known that the most appropriate decisions are
made? Current change approaches provide little explicit guidance as how
to reflect critically on the decisions made.
In short, the most significant characteristic of organisational change is diversity and interaction. This contrasts with the diversity of current approaches
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Similarly, classifying change approaches as process, structural, cultural and political is also far from being dichotomous.
Secondly, is the systemic view a de-politicised view? Making political change
as one of the four dimensions means that the systemic view recognises the importance of understanding where power comes from, and how these sources of
power can be used to stimulate change. This directs attention to various interests
in tension, and the balance of various forces such as legitimate authority, widely
accepted beliefs, officially certified expertise and other processes and behaviours
through which potential power is utilised and realised. Furthermore, the systemic
view emphasises understanding organisational change from the interrelatedness
of process, structural, cultural and political dimensions rather than from isolated
individual views. In this sense there is no objective reality. Businesses processes
and organisational structures are thus understood as the results of earlier cultural
and political processes, which were underpinned by certain value systems that may
or may not be relevant to the present organisational contexts. As far as approaches
to change are concerned, it can be argued that the epistemological position of
the systemic view simultaneously believes in, objective truths and multiple understanding of organisational phenomena. Accordingly, the systemic view encourages
managing each change programme by using multiple methods: simultaneously the
objective truths, multiple and politicised perceptions, and their interactions are to
be addressed by creatively using approaches to process, structure, culture and
politics.
Thirdly, is the systemic view based primarily on market and economic assumptions? Again for similar reasons, this is unlikely to be the case. However,
there might be change situations in which process and structural dimensions would
dominate to such an extent that only systematic techniques and methods, optimisation, and goal-seeking processes might be tempted to determine the course of
organisational change. This is likely to result in change with serious undesired
consequences, or contribute to the instances of failure. To manage change more
effectively, the systemic view always focuses on the diversity and interactions
of all four types of organisational change, appreciating market and economic
assumptions, multiple and politicised views at the same time.
Fourthly and finally, there is a question of whether or not the systemic view
of change management attempts universal theorising, in other words claiming
classification of reality to be natural. By classifying organisational change into
four different types, the systemic view actually implies that organisational change
does have distinctive properties or dimensions, which consequently should be
addressed differently by using different approaches. Otherwise, if organisational
change did not have characteristic properties, there would be no need for different
methodologies because they would be equally efficient and effective (Mingers,
1992). Similarly, the categorisation of the four types of approaches to change
assumes that each type has distinguishable attributes and is more appropriate under
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some conditions rather than others. If they were equally important and capable,
each would be effective enough to manage any type of change contexts: there would
be no need for understanding and classifying organisational change. Therefore,
the systemic view, which is not exactly to be taken as universal theorising, is seen
to be more pertinent where change contexts are characterised by diversity and
interactions.
In conclusion, the systemic view is aiming to provide a characterisation
of change management by identifying the conceptual components, a coherent
conceptual structure by specifying and ordering the relationships between these
components, and a way of helping to understand and manage the diversity and interactions in organisational change systemically. Organisational change has been
perceived as logical and orderly to the extent that it can be usefully characterised and effectively managed. Approaches to change are also perceived as
logical and orderly to the extent that they can be usefully distinguished and
employed under suitable change contexts. In this sense, it is certainly possible to conceive of the systemic view being developed in a modernist direction. However, the systemic view is certainly nowhere near seeking objective
truth and unquestionably far from totally accepting the principles of modernism.
It takes a four-dimensional view, rather than two distinct and opposed positions, of organisational change and approaches to change. It does not take the
role of power for granted. As far as order and logic are concerned, it understands organisational change as the dynamic result of cultural and political
processes.
4. THE SYSTEMIC VIEW IN RELATION TO POSTMODERNISM
Being contrary to modernism, postmodernism is characterised by an acceptance of ephemerality, fragmentation, discontinuity and chaos. It refers to a shift
away from attempts to ground epistemology and from faith in humanly engineered
progress. History is no longer seen as having a definite past and a predictable future, science does not have a privileged place in relation to knowledge, whilst
a plurality of heterogeneous claims to knowledge is seen to be just as valuable
(Giddens, 1990, p. 2). Regarding organisation, postmodernism focuses on perpetual transformation, a politicised view, linguistic assumptions and diverse and
local theorising (White and Jacques, 1995). Postmodernism views organisation as
constantly shifting reality that is the product of social interaction, represented
in language codes. Objective criteria for legitimacy are understood not to exist.
Accordingly, power is a central issue in organisational studies. For instance, who
is included in or excluded from proposing categories? Whose purposes are served
by adopting one schema over another? What is excluded by the schema chosen?
This form of questioning at least potentially opens up spaces for different possibilities. Universal knowledge is no longer seen to be adequate to the multifaceted
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contexts. For example, the systemic view emphasises managing the diversity and
interactions of different types of organisational change by using multiple methods
in one intervention.
Therefore it can be concluded that this systemic view accepts the value and
inevitability of multiple understandings of change management, and the necessity
and appropriateness of methodological pluralism. Whilst this is not exactly and
totally accepting the beliefs of postmodernism, it is certainly possible to conceive of this systemic view being developed in a postmodernist direction. The
main components of the systemic viewclassifications and relationshipsare
certainly in no sense understood as real, corresponding to a presumed objective
or physical organisational order. They are understood as possible alternatives of
perceiving change management. Additionally, the politicised view of change management is unquestionably closer to some of the main beliefs of postmodernism.
However, the systemic view also perceives organisational change as logical and
orderly to the extent that it can be usefully characterised and effectively managed. As far as process and structural changes are concerned, the systemic view
accepts the importance of appreciating market and economic factors by using systematic methods, without necessarily ignoring the value systems and politicised
assumptions behind the designing and functioning of organisational processes and
structures.
So far, it might be concluded that the systemic view of change management
is partly in accordance with, and partly in disagreement with, the beliefs of either
modernism or postmodernism. Modernism mostly helps explain the process and
structural elements of the systemic view, with little substantive answer to explain
multiple values and political dynamics. Postmodernism is quite the contrary: it
helps elucidate the cultural and political elements of the systemic view, but rarely
accounting for physical organisational orders. The understandings so developed
in relation to either modernism or postmodernism are seen to be somewhat onesided and conflicting, which can explain only part of the systemic view. A fuller
comprehension of the systemic view, however, can be gained if those evaluations
based on modernism and postmodernism are synthesised in relation to the theory
of structuration.
5. THE SYSTEMIC VIEW IN RELATION TO THE THEORY
OF STRUCTURATION
Structuration refers to the dynamic process whereby structures come into
being, whilst structures refer to systems of generative rules and resources, or sets
of transformation relations (Giddens, 1993, pp. 128134). Structuration theory
offers a set of dualities, single positions, processes or entities whose various
aspects may be temporarily bracketed, rather than dichotomies, two distinct
and opposed positions, processes or entities (Weaver and Gioia, 1994). Giddens
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(1984, 1987) views structures as both created by human beings and yet at the same
time influencing peoples actions in duality of structure.
From the viewpoint of historical development, organisational structures may
be understood as the results of human actions and some set of attitudes, that are
subject to change. However, human beings are not completely autonomous and
free-willed at a given point of time. Once organisational structures are in place,
the patterns and relationships will in turn either enable or constrain, but cannot
completely determine, human actions at a given point in time.
Consequently, there are two typical approaches to understanding organisational issues. If the research interest is in the ongoing, intentional human actions,
the structuring process diachronically, then the enquiry is inevitably historical and
interpretive. Alternatively, if the research interest is in the nature of the operation of
organisational structure synchronically, then a more quantitative view, focusing on
statistics and formal models is appropriate (Giddens, 1984, pp. 355368; Weaver
and Gioia, 1994). The more the focus tends to be diachronic, the less structural
and more historical and interpretive inquiry becomes. The more the focus tends
to be synchronic, the less historical and interpretive and more structural inquiry
becomes (Giddens, 1984, p. 327). Thus, there may be a continuum of appropriate forms of enquiry, which are not exclusive divisions among different styles.
Together they provide a more comprehensive view of an organisation, explaining
and legitimising the actual diversity of organisational studies (Weaver and Gioia,
1994).
Following the reasoning of structuration theory, it is certainly possible to see
modernism and postmodernism as reflecting different aspects of one position. The
former focuses more on the structural aspects whilst the latter focuses more on
the intentional aspects of organisational issues. Given this line of reasoning, it is
argued that the previous perceived contradictions between the understandings of
the systemic view in relation to either modernism or postmodernism will no longer
exist in terms of structuration theory. The systemic view can be seen as reflecting
different dimensions of organisational phenomena. The process and structural
dimensions can be understood to relate to the physical and structural aspects:
temporally a modernist position; whilst the cultural and political dimensions on the
intentional aspects of organisational issues: temporally a postmodernist stand.
Together, the diversity and the interactions of these four dimensions might be able
to provide a more comprehensive appreciation of the multifaceted organisational
phenomena: the modernist and postmodernist positions are bracketed. From the
stand of the systemic view of change management, it would be unbelievable to
conceive of an organisation as merely an objective reality that is totally logical
and orderly, or a subjective phenomenon that cannot be logically characterised
and effectively managed. Therefore, it can be argued that the systemic view is
undoubtedly in agreement with the theory of structuration, that the subjective and
objective phenomena of an organisation are interrelated and interacting.
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that all alternatives are equally valuable and important to change management:
the systemic view is seen to be more pertinent to change contexts characterised
by diversity and interactions.
In relation to structuration theory, the systemic view is seen to be valuable
because it focuses simultaneously on both the objective and subjective dimensions
of an organisation, or the interactions of organisational process, structure, culture
and politics. It also promotes the creative use of different types of approaches
to change together in one intervention. By making transparent its conceptual
assumptions through triangulating modernism, postmodernism and structuration
theory, it can be concluded that the systemic view of change management is
not an ad hoc solution in specific instances; it is a sound and viable conceptual
framework that can be used to develop an improved understanding of problem
situations characterised by diversity and interactions of organisational change.
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