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DAIN KNUDSON
Visual Media Portfolio

Contact Information

Dain Jarek Knudson

240.812.2799
dainknudson@gmail.com
dainknudsonblog.wordpress.com

Table of Contents

Contact Information................................2
Table of Contents....................................3
Montage..................................................4
Event Ad.................................................6
Brochure.................................................8
Web Design...........................................10
Stationery................................. ............12
Flier......................................................14
Logo......................................................16
Photo Design.........................................18
Additional Projects...............................20

Montage

Montage

Montage
Description: This is a montage project utilizing the masking element of
Photoshop.
Process (Programs, Tools, Skills, Steps taken while designing): I got the images
from a google search and used the American Flag image as my back layer.
I used a mask to bring out the flag and used a quote down at the bottom
I found online attributed to Jefferson. This is the Jefferson Memorial in
Washington DC.
Message: Freedom comes from dreams and not from being held down by the
things of our past. It is meant to be inspirational to anyone looking for comfort.
Audience: Anyone who loves America, mostly people familiar with tragedy.
Top Thing Learned: I really enjoyed learning about the masking element in
Photoshop.
Filter / Colorization used and where it was applied: I used no filters or
colorization.
Color scheme and color names: Red White Blue.
Title Font Name & Category: Snell Roundhand Black/ Script.
This is one of my favorite projects, even though most of the time
these turn out pretty cheesy. I enjoyed learning about how to
mask images in Photoshop and seeing the results from doing so.

Event Ad

Event Ad

Rigby Air Show

Event Ad

Description: We were instructed to find a print image (magazine, book, etc.)

and scan it into the computer. I chose to advertise a fictitious air show in the
town I live in, a rural town just outside of Rexburg, Idaho.
Process: I spent a few minutes going through magazines until finding this one
in an LDS Living Magazine. I cut out the image and placed it on the scanner,
using wax paper to help fade out the back side of the image, which was an
article that was visible through the paper. It took me a while (20 minutes)
to finally scan it so I could not see the text on the other side. I cropped
the image before scanning and increased the PPI so I could re-size the
picture later. I then selected a title and created body copy, using the colors
from the boys shirt to give my text a connection to the image. After some
constructive critiques, I moved the copy to the center of the image to increase
the flow and aligned the title with the copy on the left side. I saturated my
background image to help the colors pop more, and narrowed my margins to
make sure I had a full bleed.

Reignite your love for flying and inspire the next generation
February 15, 10 a.m. Rigby Air Fields
Admission $10 adults $5 under 12
Proceeds benefit Rigby Veterans Society

Message: The message is to come and have fun with your family at a local air
show. It supports local veterans, encouraging a sense of national and local
patriotism.
Audience: Local community members and those interested in planes or
military service.
Color scheme and color names: Monochromatic with blue as the main color to
help everything flow evenly.
Top Thing Learned: I learned a lot about resolution and sampling or nonsampling pictures to get the desired effect.
Title Font Name & Category: American Typewriter is an oldstlye.
Body Copy Font Name & Catagorey: Letter Gothic is a sans serif font.

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Brochure

Brochure
Back

Front

Brochure
Description: This project is advertising a fictional college based club for
photographers. It is meant to inform.
Process (Programs, Tools, Skills): I used Illustrator to create the logo on the
back and then used InDesign for the rest of the project. After doing (and
redoing) quite a bit of math, I figured how I could take my sketch and create
a viable brochure for it. I knew I wanted to use the cut out camera view piece
to provide some interaction. I selected photos from unsplash.com, except for
the front photo which I took myself. I spent a lot of time looking for a good
background and found one on cgtextures.com, which is a great resource. I
spent a lot of time making sure everything was aligned and did my best to give
all the information enough space to not be crowded by the pictures.

Inside

Message: The message is that photography is intuitive and most people just
need to learn basic principles, which this club offers.
Audience: Those interested in photography on any level.
Top Thing Learned: I learned a lot about printing copies often to see what it
looks like in real life.
Title Font Name & Category: American Typewriter, Oldstlye.
Copy Font Name & Category: Syntax Bold, Sans Serif.
Word Count of copy: 270

Web Design

Web Design

Web Design
Description: This is a project for COMM 130: Visual Media. I were given basic
knowledge of HTML and CSS programs and asked to create a webpage
featuring my logo from Project 5. I was also given a skeleton of an HTML and
CSS program to get me started, but I had to fill in a lot of blanks. I used an
online program to select my color scheme and worked a lot in CSS to maneuver
my text and pictures around.
Process (Programs, Tools, Skills): I used mostly CSS to style my page and
learned a lot about code and how specific you have to be in order to make it
work well. I used design skills as well as coding skills to format my pictures,
which thankfully already existed.
Message: The message of this page is meant to expound on my creation of the
Improv Idaho logo and also showcase my ability to create basic websites.
Audience: This is meant to help future employers understand my skill set.
Top Thing Learned: The greatest challenge I encountered while doing this
project, and thus the biggest thing I learned, was how to format two different
images. I learned that in the HTML I had to specify the class the image was
under (right and bottom) and then in the CSS specify which I wanted to work
with in the indicator section (.right or .bottom). This was a really cool thing to
learn and I know it will be very useful down the road.
Title Font Families & Category: It is coded to have Memphis as the primary font,
with Gadget as the secondary and serif as the default.
Copy Font Families & Category: It is coded to have Trebuchet MS Bold as the
primary, Georgia as the secondary and sans-serif as the default.
Changes made to the CSS: I changed many thing in the CSS. I added images
and changed the H1 category. I italicized the H4 and changed lots of padding
and margins as well. I also altered the colors and font categories. I also added
a backgorund image.
Word Count 334

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Stationery

Stationery

dk

Staitonery

Dain Knudson

240.812.2799
dainknudson@gmail.com
3928 E 240 N
Rigby, ID, 83442

Dain Knudson

Description: This is a stationery project for COMM130.

Process (Programs, Tools, Skills): For this project, I used InDesign. First I
created my logo and used tracking to place my full name under my initials.
Then I made the radio waves and gave them a gradient going out from the
logo. I then transferred the background color and logo to the letterhead and
added info to the business card. Then I made the watermark transparent
and the logo on the back of the business card transparent as well.
Message: In this project I am trying to get the message across that I am
a communicator and have reach when it comes to impact. I am trying to
market myself to future employers.
Audience: Future employers and those I interact with professionally.
Top Thing Learned: Font work is really important. It sends a message to your
audience about who you are.
Title Font Name & Category: Gadget Sans Serif

dk

Copy Font Name & Category: Minion Pro Oldstlye

Dain

Knudson

240.812.2799
3928 E. 240 N. Rigby, Idaho 83442

dk

Dain Knudson

Dain Jarek Knudson

Letterhead

dainknudson@gmail.com
dainknudsonblog.wordpress.com

dk
Dain

Knudson

dk
Dain

Dain Jarek Knudson

240.812.2799
3928 E. 240 N. Rigby, Idaho 83442
dainknudson@gmail.com
dainknudsonblog.wordpress.com

Business Card

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dk
Dain

Knudson

Knudson

Flier

Flier

Flier

Description: This is my first project in the visual media sector of Communications. It is a flier advertising an upcoming leadership event intended for graduating seniors.

Graduate
L e a d e r s h i p

Process: Using InDesign, I first decided I wanted to present a more professional or modern tone to the flier, to give the audience a good idea of what to
expect from the event. I manually searched how to use things like leading and
kerning to make my title. At first I had two pictures, but came to understand
it was taking from the audiences ability to focus on the important things. I
used alignment to the best of my ability while not trying to make it look like
a downloaded template. I also tried hard to use my white space to my advantage, helping the date, time and place stick out for the reader to see.

C o n f e r e n c e

Do you want to have the competitive edge

in business?

October 21 5 p.m.- 8 p.m.

Lincoln Convention Center

Come learn how at Vouant Communications

annual Graduate Leadership Conference.
Vouant Communications is devoted to helping tomorrows
leaders gain essential leadership skills in the workplace.

Message: In my flier I was trying to communicate the message of opportunity

to the graduating seniors to network and learn "essential leadership skills."
Through the design I attempted to give a modern and businesslike feel, which
would connect with those looking to reflect such an attitude and hopefully
detract those less serious about business opportunities.

During this dynamic three-day seminar,

attendees will meet with top executives
of Vouant Communications to discuss
breakthrough leadership techniques, while
cultivating attributes of leadership that will
market to any employer.

Audience: This flier attempts to reach an audience of those trying to break

into larger roles within a company or network by showing leadership skills
and ambition. I am mostly trying to connect with students interested in business.

Conference is available to graduating

seniors.
Space is limited.

Top Thing Learned: I think the thing I learned that will stick with me is how to
use leading and kerning to my advantage. I don't want to overuse it but I also
really see the value of it in this instance and am happy I learned on my own
how to do it.
Title Font Name and Category: Bondi 72 Smallcaps- Oldstyle
Copy Font Name and Category: Minion Pro- Oldstyle

Registration and more information avaiable at http://www.vouantcomm.com/leaders

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Logo

Logo

Logo
Description: This is a logo for an Improv Comedy group based out of
Rexburg Idaho.
Process (Programs, Tools, Skills): Using Adobe Illustrator, I created the
microphone from a variety of rectangles and circles and used the path
function to create different shapes. Then I added in the text, trying to
give it a formal and professional feel to help set the group apart from
amateur groups in the area. Then I used the pen tool to make the cord to
the microphone, having it underline the words. I then took it and put in a
grayscale and also made it white on the black background, which I thought
turned out pretty cool.
Message: The message in this logo is to encourage people to come out to
have a good time watching an Improv performance.
Audience: The audience for this logo would be those interested in these
types of performances with some background knowledge of what Improv is.
Top Thing Learned: I really liked learning about the pen tool and using the
path tool to adjust pre-made shapes.
Color Scheme and Color Names: Basic color scheme using black and white.
Title/Body Font Names & Categories: Title: Myanmar MN Sans Serif.
Copy: PT Serif Caption Modern.

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Photo Design

Photo Design

Photo Design
Photography is new realm for me. I have taken pictures with my smartphone
and do so often, but doing editing and looking for design principles in my
photography is a new concept for me.
I spent some time walking around campus thinking about the assignment and
looking for principles. I tried to get shots from a few angles of everything so
that I could pick the best one. It took me a while to figure out how to do spot
metering on the camera I rented for the assignment, and eventually I figured
out my phone did it very easily so I used it for the two focus shots. I tried to
apply other design principles, such as white space and the rule of odds, in
my picture taking. Overall I learned a lot about color and editing from this
assignment and really enjoyed taking the pictures.

Rule of Thirds

Lead Room

I also really found the editing process to be very interesting. We used simple
edits in every picture such as balancing levels and sharpening effects. Later in
this portfolio, I used oen of the picutres for another project.

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Inside Light

Outside Light

Background Focus

Foreground Focus

Additional Projects

Additional Projects

Additional Projects
To the right and below are an assortment of other projects and pictures I
have taken throughout the semester while learning design principles, as well
as pictures taken previously.

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