CONTENTS
Introduction
Regulatory
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Bangladesh at Glance
Bangladesh is Located in South Asia.
Demography
Population: 152M
Male : 51%
Female : 49%
Literacy Rate: 60%
Economy
Recognitions: Bangladesh is one of the members of the Developing 8 and considered as
the Next Eleven Economy of the world in 20 coined by Goldman Sachs.
GDP: $1,314 (per capita in 2015)
GDP Growth Rate (%): 6.12 (2013-2014)
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Content Provider
Content Provider: The content provider only provides different types of contents to the service
Providers. Example: Music, News, logo etc
Who are they: G Series, Impress telefilm, Channel I, Prothom-alo etc
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Service Provider
Service Provider: Service Provider providing Services in two ways1. Giving service to end user directly.
2. Give contents to Operator only.
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Service Provider
B2M is a joint venture company with Zingmobile Group, Singapore and Axiom Technologies
Limited, Bangladesh.
IVR, RBT
Wintel
Limited
4000, 8466
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Service Provider
B2M is a joint venture company with Zingmobile Group, Singapore and Axiom Technologies
Limited, Bangladesh.
B2M
Technologies
Interactive Voice
Response (IVR),
5656
Short Messaging
System (SMS)
5353
Wireless Application
Protocol (WAP)
http://b2
mwap.co
m
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Entertainment
Video
MFS
Others
Contents
News, Horoscope,
Weather etc.
Mobile banking
etc
Games,
lottery etc
Channels
Application, Vod
Applicatio
n
Popularity
***
****
**
*****
Model
CAPEX
CAPEX
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LBS
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M2M/IoT
Intelligent Application
Digital Advertisement
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Digital Music
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Digital Lottery
Smart Health
Surveillance
Online Game
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Content
Owners
Content
Aggregator
5-10%
2-3%
VAS Enabler
15-25%
Mobile
Operators
55-65%
NB: Depends on the agreement the percentage may vary and for future vas it might be changed.
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The Facts
There is no guideline for the CP/SP. They are independent. After taking short code
from BTRC and negotiation with Mobile network operators they can run this business.
MNOs are dominating this market as they have large subscribers.
MNOs mainly make the policies and do the agreement with CP/SP.
By implementing Big Data concept, MNO can offer different packages to
define customers.
At present MNO directly contact with the Content owner and sourcing the contents.
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Challenges
No Standard
regulations
for the
CP/SP
MNO
dominating
the market
Smart Phone
Penetration
is less
Challenges
Biased on
Revenue
Sharing
mode
Many
more.
Customer
are not
aware of the
VAS
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Recommendation
MNO and VAS provider should design the service in such a way that end user understand
the service in its features.
Auto activation and hidden costs act as the deterrent for the customers to subscribe
so the company should try and minimize such annoying factors
Operator needs to do intelligent campaigning.
Using the Big Data concept to send promotional message to right people in right time.
Online ads, Newspapers & Billboards should be made more effective for promoting
value added services.
Provide Unified Application which can cater customize services.
Need offer Branded & Reliable contents.
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Conclusion
Bangladesh is potential market the operator, vendor and CP/SP. Day by day its subscriber
added tremendously. Recent few years CP/SP introduce new and innovative services to its
mobile subscribers in a win-win situation, whereby both the operator and the end user get
benefited. In recent years operator experienced tremendous growth in its subscriber base
and is expecting even more in the years to come. To cater large number of subscribers new
technologies are being introduced to transport and connectivity of such services.
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www.btrc.gov.bd
www.google.com
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www.vas-invention.com
www.bangladesh.gov.bd
www.flickr.com
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Shariful Islam is the founder and owner of Cloud 360. He has 8+ years
ICT experience. He has been working in a multinational telecom company.
He is constantly looking for new ways to server the backward community
both online and offline.
He can be contacted at cloud360bd@gmail.com
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