STUDY ON CONSUMERSATISFACTION OF TVS GROUP WITHREFERENCE TO SCOOTY
PEP+ In partial fulfilment of the requirement for the award of the degree of BACHELOR OF BUSINESS ADMINISTRATION
Submitted by BINITA THAPA (09101108) Under the guidance of Mr. S.K GUPTA
INDEX
S.NO TITLE PAGE NO1
1.11.21.31.41.51.6 CHAPTER IntroductionCompany ProfileObjectives of the ResearchNeeds of the researchScope of the studyLimitations of the study 2 2.1 CHAPTER Review of literature 3 3.13.23.33.43.53.63.73.8 CHAPTER Research methodologySample PlanSample ProceduresSample SizeSampling TechniquesQuestionnaires designMethod of data collectionStatistical tool 4 4.1 CHAPTER Data analysis and interpretation 5 5.1 CHAPTER Findings of the result 6 6.1 CHAPTER Suggestions and recommendations 7 7.17.27.3
CHAPTER ConclusionAnnexureBibliography
LIST OF TABLESS.NO PARTICULARS PAGE NO.
1 Type of consumers2 Factors considered while purchase3 Perception of brand on
two wheelers4 Basis of purchase5 Satisfaction level of mileage6 Preference towards Scooty PEP+7 Intellectual Capital Of Consumer ServiceRepresentative8 Campaigning Power Of Consumer ServiceRepresentative9 Factors influencing Scooty PEP+ from others10 Respondents switching of brands 11 Media impressed to buy12 Changing level of Scooty PEP+ with launch of new vehicle13 Level of satisfaction of Scooty PEP+14 Frequency to service15 Mode of servicing Scooty PEP+16 Satisfaction level towards CC power of thevehicle17 Respondents interest towards sales promotion 18 Consideration of colour factor in purchase19 Respondents opinion about mode of advertisement20 Satisfaction of service provided by TVSmotors towards Scooty PEP+21 Effectiveness in dealing with the consumers22 Level of satisfaction towards service providedby TVS motors23 Opinion about rating the service provided byTVS motors24 Recommendation of Scooty PEP + to others
LIST OF CHARTSS.NO PARTICULARS PAGE NO.
1 Type of consumers2 Factors considered while purchase3 Perception of brand on two wheelers4 Basis of purchase5 Satisfaction level of mileage6 Preference towards Scooty PEP+7 Intellectual Capital Of Consumer ServiceRepresentative8 Campaigning Power Of Consumer ServiceRepresentative9 Factors influencing Scooty PEP+ from others10 Respondents switching of brands 11 Media impressed to buy12 Changing level of Scooty PEP+ with launch of new vehicle13 Level of satisfaction of Scooty PEP+14 Frequency to service15 Mode of servicing Scooty PEP+16 Satisfaction level towards CC power of thevehicle17 Respondents interest towards sales promotion18 Consideration of colour factor in purchase19 Respondents opinion about mode of advertisement20 Satisfaction of service provided by TVSmotors towards Scooty PEP+21 Effectiveness in dealing with the consumers22 Level of satisfaction towards service providedby TVS motors23 Opinion about rating the service provided byTVS motors24 Recommendation of Scooty PEP + to others