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E- Learning Class

Week 5 - April 2016


Video Lists on Crisis Management & Communications
Watch the following videos and do the task (see below) Due on Week 5.
1. Crisis Communication Techniques, Strategic Internet Public Relations crisis communication assignment from
Full Sail University (around 10 minutes): https://www.youtube.com/watch?v=RiXTk_zds_w , enriched with
Ten Golden Rules: https://www.youtube.com/watch?v=qM7liob6DPs
2. Timothy Coombs, Social Media & Crisis Management: https://www.youtube.com/watch?v=aMUPaDBXqlk;
enriched with Crisis Communication overview: https://www.youtube.com/watch?v=JxDOAZ3DMkg (3
minutes)
3. Melissa Agnes The Secret to Successful Crisis Management in the 21st Century (18 minutes):
https://www.youtube.com/watch?v=VQGEPEaEWtg ;
4. Crisis Communication (and Media Relations) by Dr. Allan Bonner:
https://www.youtube.com/watch?v=QbC2clUC0ss , completed with:
https://www.youtube.com/watch?v=XXiVjjGjIFQ
5. Crisis Communication, PR Week interview in BBC: https://www.youtube.com/watch?v=H_Ce-15GRnk (12
minutes). Better to add this Study Case of Virginia Tech Shooting video:
https://www.youtube.com/watch?v=RJ1NlJhfW10
6. Pepsi Syringes Crisis (1993) about Product Tampering (around 10 minutes):
https://www.youtube.com/watch?v=zT8tMNBm_Rw , enriched with Pepsi Challenged by Rumor:
https://www.youtube.com/watch?v=dTGE-7uNLFw
7. The Tylenol Case (textbook case) about 9 minutes: https://www.youtube.com/watch?v=8LY10tTJFCE ,
completed with: https://www.youtube.com/watch?v=iTdgUGNVirI (4 min).
8. The Jetblue flight case (USA, 2007): https://www.youtube.com/watch?v=sW59U66GnXI (7 min), completed
with Jetblue CEOs explanation: https://www.youtube.com/watch?v=-r_PIg7EAUw
9. Excellent Case of United Airlines Breaks Guitar (15 million viewers!)
https://www.youtube.com/watch?v=5YGc4zOqozo (4 minutes), enriched with:
https://www.youtube.com/watch?v=_Hd8XI42i2M and this TedX video:
https://www.youtube.com/watch?v=u-R-TeGMufA (Dave Carroll was the singer-songwriter from Halifax
Nova Scotia who had his guitar broken by United Airlines an example of bad Customer Service).
10. How professional businesses can stop developing crisis into a PR disaster by risk management. The recent BP
and Toyota crisis were good examples: https://www.youtube.com/watch?v=_cxltbimOys, completed with

Learning from BP Crisis: https://www.youtube.com/watch?v=iQqTRFRyDg4, and the BP CEOs bad


answer: https://www.youtube.com/watch?v=L10W8tgpPwc,
11. Managing Your Brand through Crisis: https://www.youtube.com/watch?v=6qWxDxfW-H4
12. VW Case Bad Handling Crisis? : https://www.youtube.com/watch?v=V6_E1IkI-u8 enriched with:
https://www.youtube.com/watch?v=L_TMFPhlAhQ, and this one:
https://www.youtube.com/watch?v=xG6abj3ubb8
13. Top 10 PR Crises 2013: https://www.youtube.com/watch?v=X00fP9-xEtc
14. Good - Managing PR in Crisis (20 minutes): https://www.youtube.com/watch?v=ijCBKQ1ARFU
15. The Exxon Valdez case: (about 12 minutes): https://www.youtube.com/watch?v=VaRdUHrUnBs
16. The famous Enron Case in Houston USA: https://www.youtube.com/watch?v=BdnbSzXJRok , completed
with: https://www.youtube.com/watch?v=Mi2O1bH8pvw
17. Crisis management, by Tony Riley (around 12 min): https://www.youtube.com/watch?v=seO-GJ7J0G4
18. Social Media and Crisis management- Tony Riley (14 minutes):
https://www.youtube.com/watch?v=JkXeSsdBjJ8

YOUR TASK:
1. Every student should watch minimum two videos (you are free to choose them).
2. Each student must write a brief paper which tells the summary of the each video, and analyze them, by
relating them with the theories within the Crisis Management and or Crisis Communication topic.
3. Write your name on the above of first page (it is not necessary to make a dedicated cover page). Use this
format for document (file) name: Video Your Name.
4. Your paper (in Word format, not PDF) should be about 200-400 words long, typed with Arial 11 (either in
Bahasa Indonesia or English).
5. Beside submitting the paper on Harukaedus E-learning platform, please also send your paper to my email
address: syafiqba15@gmail.com; and use same name for your email subject: Video Your Name.

Good Luck.
Syafiq B. Assegaff.

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