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EXCEUTIVE SUMMARY

The study on category management with reference to big bazaar and the evaluation the behaviour
of the members, and their perception in the direction of the t retail store even as shopping of the
any product in the store. A survey process is adopted for conducting this research. Research
design is the plan and also it is a design of structured investigation so conceived as to receive
solutions to the study questions.
Category management entitle that it is way of ordering and assortment of physical goods in the
store is essential for the any retail store, while conducting of survey people are more
concentrated on visual merchandising, and different type of categories were more attractive for
the customer is really satisfied and the space planning and price tags on products are much clear
to visible for the customer over all the suggestion, findings, summary, are need little expertise in
the big bazaar.

CONTENTS
TITLE
CHAPTER-I

PAGE NO.
1-9

INTRODUCTION
NEED FOR THE STUDY
OBJECTIVES OF THE STUDY
METHODOLOGY
LIMITATIONS

CHAPTER-II

10-20

INDUSTRY AND COMPANY PROFILE

CHAPTER-III

21-28

THEORETICAL BACKGROUND OF THE STUDY

CHAPTER-IV

28-51

DATA ANALYSIS AND INTERPRETATION

CHAPTER-V
FINDINGS, CONCLUSION,AND
RECOMMENDATIONS

CHAPTER-1
INTRODUCTION
TOPIC CHOOSED FOR THE STUDY
NEED FOR THE STUDY
OBJECTIVES OF THE STUDY

52-59

SCOPE OF THE STUDY


METHODOLOGY ADOPTED
LITERATURE REVIEW
LIMITATIONS

INTRODUCTION
Category management is a retailing and purchasing concept in which the range of products
purchased by a business organization or sold by a retailer is broken down into discrete groups of
similar or related products; these groups are known as product categories (examples of grocery
categories might be: tinned fish, washing detergent, toothpastes). It is a systematic, disciplined
approach to managing a product category as a strategic business unit
Every classification will be called as a specialty unit in its own particular right, an arrangement
of turnover as well as benefit targets and procedures.
Business has a tendency to modify the relationship in the middle of retailer and supplier: rather
than the conventional ill-disposed relationship, the relationship moves to one of coordinated
effort, with trade of data, sharing of information and joint business building. Thought of the
suppliers is a compelling strategy which might consist of the considerable number of systems
with them.
A second reason was the acknowledgment that just a last measure of benefit could be drained
from cost transactions and that there was more benefit to be made in expanding the aggregate
level of offers.
A third reason was that the collaboration with the supplier implied that supplier's ability about
the business sector could be drawn upon, furthermore that a lot of workload in building up the
quality in the workers.

TOPIC CHOSEN FOR THE STUDY:


Topic chosen for the study is category management of Big Bazaar, is how it can be impact on
customer while purchasing of the products in the store and the mechanism they have obtained in
category management is really visual and attractive and space management between the
categories will free walk able to customer and price tags on product are clear and also offers
mentioned in the boards are clear.
Category management is an ideal and most preferred in the context of the customer perspective
and also store it is most interesting and innovative topic for the study.
SCOPE OF THE STUDY:
With large retail store how can they maintain the lot of products with the level of assortment of
the all the category of is not so easy to handle the products, and the space management in all the
categories is a problem and little stress on the employees also mentainance of all the products
based on the type of products is also an big issue to the store management.
The scope of the study is mainly concentrated on the category management of the retail stores
and technique they adapted to attracted customers apart from this their mechanism of the
immediate availability of the customer needed products.
NEED FOR THE STUDY:
Big Bazaar, kathriguppe is a retail shopping centre. Since the begining it Involved variety
of classification administration on the grounds that in future it would be a business sector
pioneer in all over India. So the specialist needs to do venture work in this association to
common-sense learning perspective.
5

Remembering the fast development and its brilliant it may dependably been a pushed
territory for me. Big Bazaar is the top position in Indian retail industry. That is the reason
it pulled in me to have a study in Big Bazaar, kathriguppe. More Bazaar is the retail chain
of retail (India) Ltd. Also, it gives an extensive variety of items accessibility for the
clients. Indeed, retail is the popular expression of the Indian economy today. As retail
industry is developing at a high pace i needed to have an outline of the subject. I have
chosen Big Bazaar.
Chain for the task work, in light of the fact that Big Bazaar retail is exceptionally up and
coming retail organization which is constantly changing its exercises with the change of
time. I needed to comprehend there, showcasing exercises and jumped at the chance to
relate how comparative or divergent it is from what i have concentrated on in advertising
administration.
The presentation of class administration forced the condition that all activities attempted,
for example, new advancements, new items, re-vamped planogram, introduction purpose
of offer promoting and so on. Were useful to the retailer and the customer in the store.
It presents coordinated effort with the provider some assistance with that means that the
supplier's capability concerning the trade sector would be drawn upon, moreover that
work in adding to the category would be appointed to the provider. Here the necessity of
this be trained is to recognize what the purchasers of gigantic Bazaar are saving about the
classification administration within the retailer. What's extra, outcomes of sophistication
administration on consumers buy. At the factor when a client is deciding on a buying
option on a exact influence of class weather he is looking proper object, worth, sizeable
collections
The organization taking after classification administration to impact the clients to settle
on a purchasing choice, where my study is to know the amount of effect settling on a
6

purchasing choice and what components searching for in a classification administration


to draw in clients towards a result of a specific class.
The concentrate how customers responds towards the classification administration in Big
Bazaar, kathriguppe. To study classification administration impact on clients to settle on a
choice .to discovers which component is have to get most client consideration.
OBJECTIVES OF THE STUDY:
The main objective of the study is to find out customers' satisfaction levels on category
management in Big Bazaar, kathriguppe, Bangalore.

To know the financial profile of the customers of big bazaar.


To know the shopping behaviour of the customers of the big bazaar.
To look at the current trends in Indian retail industry.
To offer proposals for enhancement of sales in big bazaar.
To know the socio economic of the customers of big bazaar.

RESEARCH METHODOLOGY:
Research methodology is the process of collecting the information and data for the purpose of
gaining the better results on the business decisions. It is a kind of gaining the knowledge by
theoretical and also mathematical procedures which are necessary to apply on the needed subject
or a topic. As it were philosophy is an approach to systematically unravel the research problem.
In it, regulated techniques are taken after to take care of a specific issue. It alludes to a quest for
information. It can be likewise characterized as an exploratory and systematic scan for applicable
data on a particular theme. Actually, research is a craft of logical examination
Focussed discussion and direct interview are methods which I have selected for the study of the
subject. Hence it is based on the number of data collected from the customers which necesory for
the further study. Since the project is based on action research it was necessary to build rapport to
7

collect maximum information from the customers.


DATE COLLECTION:
Primary data:
Primary data is the new or fresh data collected from the respondents through direct interview
using pre-structured questionnaires
Personal interview
Close observation
Survey conduction

Secondary data:
Secondary data is a data already collected from the someone which might be helpful for the
further study of a researcher
I collected them by following methods Books, Company websites, Internet, Records.
Research design:
Data collection structure:

Data collected instrument: Structured questionnaire


Sample size: 100
Sampling technique: convenience sampling
Study area: Big bazaar, kathriguppe
Study period: 14th December 2015 to 17th februvery 2016

LITERATURE REVIEW:
The aim of the literature review was to identify and highlight variables that are
potentially used in industry. These variables were investigated and their level of implementation
and usage was assessed during the data collection. It is important to note that since the main
objective of this thesis was to map the current stage of a research topic with a scarce empirical
base, the literature review was not intended to identify and classify good and bad practices, but
only to identify possible variables so that the interview guide could be as complete as possible.
To support the formation of the interview guide and the writing of the literature review, excel
was used as a tool during the review (See Appendix 1 for complete list of variables). Evolving
form the research questions of the present paper, the literature review was divided into four parts,
which was later organized into three overall segments.
The academic contributions on a category management regularly, and especially on a sensible
level, are scarce. Probably the most few articles which can be using the time period buying
9

category management is written with the aid of Heikkil & Kaipia (2009). They carried out an
empirical research on seven firms in an effort to map how these businesses fashioned classes and
the way that affected how the purchasing and provide administration (PSM) function was
organized. They summarized that the research on purchasing category administration is very
confined. Nevertheless, they admire that there are associated issues which have got more
awareness from academia. These comprise pooling of buy gadgets, commodity groups, cross
functional groups, and long-established specifications across trade items (Heikkil & Kaipia,
2009).It is founded on a 5-step process to victorious implementation for class administration and
is based on years of experience as a buying guide in many organizations.
That is vital in view that the class groups ordinarily need help type other functions within the
identical group, each to get enter for selection-making and to get methods applied and executed
by means of the suitable channels (OBrien).Buying councils are by and large used as an
integration mechanism for buying coordination in international firms (van Weele, 2010; clever
Dudas, 2007).

The council is usually headed by means of a CPO and involves nonpurchasing executives type
the specific trade models (van Weele, 2010). The meetings can also be held monthly and extra
strategic discussions about coordination competencies amongst or else remoted industry items
are implemented (van Weele, 2010)
Yet another organizational construct in class administration businesses is the use of sponsors or
outside facilitators inside the group, however outside to the workforce (OBrien, 2012). The role
of those people is to facilitate the implementation of strategic choices made by the category
workforce throughout the organization
Limitations of the study:

The survey is limited to a particular area i.e. kathriguppe big bazaar.


Collection of data is dependent on the information given by the respondents.
The respondents are sometimes not giving exact information.
Data is insufficient.

10

Chapter-2

Profile of retail sector


Retailing:
Is the concept based on the business oriented activities they relating to the more no of buyers and
sellers with all the level of involment on a particular type of customers and their transactional
activity on the mode of purchasing.
It involves the face-to face interaction with the customer and their requirements fulfilment based
on their business activities buying things they are perfect from the customer cooperation relating
to the concept or stage of the product offered to delivery to the customer right time and right
place based on their location it will be delivered. Retailing is a concept of industry matter it is
huge and lengthy it is growth oriented current industry in the nation modern retailing they are
11

providing contribution to the country and the retail industry also the owners.

Indian retail industry:


Indian retail is one of the largest industries among the world retail industry. This industry is
basically divided in two categories they are namely organized and unorganised it is the most
growing industry in the world. Over the few years it is enlarged over the country and it is a un
organised, through the spread along its demand is existence is more important as per the data
from the various industry in the country.
Customers are more likely to interested to the the products all the popularity of this sectors are
begin with the customers are changes their needs according to the nature of the demand and the
product availability with this it is fastest growing industry in the industry with their expected
growth is clearly reached, its growth rate is 20-30% annually.
The Indian retail current view is a different from all the retail industry. Itis unformed
organization sector along with the 11 million retail outlets with the various levels of its formats
and the retail outlet formats are mostly in small size all over the India their size is 400 square feet
12

in the size the per capital space of every Indian retail is 2 square compare to other country it
show that the retail industry is the small and lower comparing to the world retail industry.
Growth of Indian retail industry:
The growth of the retail industry from the global retail industry 9th annual the figure shows that it
is an emerging market from the aspect of investment Indian retail industry trade had a share with
7-9% in the gross domestic product of the country in the year of 2006. Is more enhancing with
the growth of the 11% to 21% to reach the target by 2013

Major Retailers in India;


Pantaloom:
It is the largest and growing retailers in India they have the more than 400 stores with the
growing market all over the country. It has main head office in Mumbai; it has more than 4
million sq.ft space located across the nation. The growth of this retail is expected to reach 25
million sq.ft by the year of 2011. It is launched first hyper market in India named Big Bazaar.
They have retail segments like e- retailing, health and beauty care, consumer durable goods, food
bazaar, furniture bazaar etc.
Tata Group:
It also one of the biggest retailers of the country to providing the various level of contribution to
the country along the market enlargement across the country. It was established in the year 1998.
It is also owned number of retailers like largest book and music retail in India.
13

Reliance:
This is also largest retailers with the growing market through is size and the level of competition
faced by it is very most frequently unique compare to the other retailers. It has more than 250
Reliance fresh across the country

Retail formats in India:


Supermarkets

It has own servicing cantors along with the different level of divisions categories.
They have not only the stores like all categories along with specific for the house holders

with family bases.


They mainly on stores with merchandising and also department oriented.
They have also customer based stores which frequently free of freedom to shop the

customer according to their mind-set.


It has largest malls with all type of categories based on the customers needs and wants.

Challenges facing Indian retail industry:

The assessment structure in India favours little business


Absence of sufficient framework offices
High cost of land
Divergence in shopper bunches
Restrictions in foreign direct speculation
Deficiency of retail study choices
Lack of prepared Labour.

14

COMPANY PROFILE
The company was one of the growing sectors along with the various type of business to spread
all over the country it is trying to move more market invest with a different sectors. It has ruined
by the owner and also CEO of this company named Mr. Kishore Biyanihe is leading all his all
business with his global expertise in his business. The future group have much business as many
activities they were consumer finance, insurance real estate. And entertainment it has its own
logistic companies to develop retail media and equipment storage.
The future retail headquartered in Mumbai. It has enlarged his retail stores across the country to
develop the various its business activities through the establishing more no of the store with all
over India it operates its business 150million sq.ft of its space in most of the cities and also the
rural areas nearly 64 locations in India. Their employees are 30000 people all over the india.
Now its forecasting to move its marketing all over its business activities and concentrating on the
all type of customers to lead the business with providing the all type of products in one roof to
moves target area of the country now they more concentrated on rural areas with new pricing
methods and various promotional activities to gain the name in the rattail pantaloon retail,
fashion and other retail employees also be part of the company success and the strategy of their
retail business is chain based market structure, hyper market also moving its variety of categories
and the value segments are multi format retailing seamless chains to operate the companies
across the country. They holding capital 1 billion that has being invested all over the country
15

Future Retail:
It is most important manage the assortment and space planning of the retail categories between
the every category and the availability of the location is also the big matter to utilization of the
all the other resources to maintain the the employee in the store is also the big challenge to the
company. They have retail structure the centre business environment at the future allocation of
the majority of the business system is enhanced with the customers involvement with the
categories to attract the various offering in the store
FUTURE GROUP VISION AND MISSION:
Vision:
"Future Gathering might convey Everything, All over the place, each time for each indian
purchaser in the most productive way".
Mission:
Future view of making the long relationship with the customers providing the all services
with all prospective growth of the every customer.
We provide all the services to customers with honesty and quality through the all the
level of the proper utilization of the our resources to the customer
Every need fulfilment is the main objective our mission we respect your valuable time.
Guarantee and warranty is the humanity of our company to provide proper service to
customers.

16

INFRASTRUCTURAL FACILITIES:
Infrastructure speciality of the future group is widely more costly by this year with more no of
space is required to the store they have facilitate 2 million square feet space spread across the
country to maintain the stores to get the more customers to the store.
Now they have many no of line stores like food based categories non food based products health
and beauty, fashion and entertainment, general merchandise, footwear and apparels and also the
electronics goods, for customer service that established separate counters to give solution to them
in order to offer purchase of all items they need some time delivery specialities to the customer
for free. Big bazaar gives many offers during on festival season and also the big day will also
customer offers day, employee extra payment day it is done for three days.
Companies of future group:

Future Retail (India) Limited


Home Solutions Retail India Limited.
Future Brand Limited
Future Media (India) Limited.
Future Supply Chain Solutions Limited.
Converge Communication Limited.
Pantaloons Food Product Limited.
Future Knowledge Services Limited.
Future Capital Knowledge Services Limited.
Future Generali India Insurance Company Limited.

About Big Bazaar


Big Bazaar is one the growing retail store in the country and it has almost spread all over the
17

country through the market potential of the store is more effective compared to other stores. It
was leaded by its Founder and CEO of Mr. Kishore biyani and was started in the year of 2001. It
is a hyper market and it comes under the Future group.
Big Bazaar has different categories; such asFood Bazaar, Apparels, General Merchandise
Department Stores:
Carry broad variety and deep assortment organized into separate department for displaying
merchandise.
Major departments include:

Utensils
Plastics
Home decor
Luggage
Toys, Foot wear

Retail Marketing Mix:


This concept is based on the customer needs and hence it is focused on the product availability at
the requirement of the customer based on their perception and behaviour towards that product.It
is concept that makes the customer to more concentrate on the product with all the available
information from the various sources, thus the marketing mix promotes to buy the products and
services based on their knowledge.

Product:
This is one of the most important aspects for the marketing mix, because it is necesscory to
provide the right product to the customer with the fair price and the product offering should be
more loyalty from the aspect of the customer.

18

Price:- pricing is the the method which is the most key factor to the marketing to assisting the
value to the any product is based on the method of cost we are going to apply on that product
which is more comprehensive for the company and also know the competitors price on the
product.
Place: component of the showcasing blend. Big Bazaar is arranged at head area in kathriguppe,
Bangalore, where Levis, E-zone, bistro coffee day, and Reebok like stores are arranged. Bazaar.
Advancement: The publicizing spending plan, deals advancement, exposure and the advertising
assume an imperative part in the competitive universe of retailing. These help the store to
accomplish the transient objectives.
Presentation:-The way in which the stock is displayed at the store level is critical. The
viewpoint not just manages the store format and the atmosphere made, additionally with visual
promoting. Visual promoting is the methodical, precise method for putting stock in plain view in
the retail location.
Customer Service: Every company have own and unique services based on the their product
selling and the nature of business here retail tore have some of the services like; providing the
delivery of the product which their going to buy they have two type of services one is pay on
delivery another one is home delivery.

Individuals: Retailers work in a novel domain. The retail business is portrayed by countless
labourers, who need to put in extended periods of work. More often than not, these
representatives are in direct contact with the client and might confront angry or irrational client
19

SWOT ANAYSIS OF BIG BAZAAR:


STRENTHS:

The market leader in India.


Brand name, Brand Value of Big Bazaar.
Well developed infrastructure as a hypermarket.
Low-cost advantage because of economies of scale.
Reputation and image with youthful customers.
24 hours of receipt/generation of auto replenishment.

WEAKNESS:

Arranged labour versus man labour lack/labor overflow.


New innovation adaption versus lower instructed representatives.
Widespread work dissemination versus work over burden
Inward clashes.
Employee attrition rate.

OPPORTUNIY:
To adopt an aggressive strategy, and may go far merger and acquisition.
To enjoy more profit by delighting the customer.
To diversify the business. In India the retail industry is in boom which provides
opportunities.

THREATS:
20

The world market leader WAL MART entry in Indian retail industry.
Competition from the domestic players as STAR BAZAAR, RELIANCE TREND;
SPENCERS SHOPPERS SHOP; etc.
Growing global retail companies.
Government policy changes

CHAPTER-3
THEORETICAL FRAME WORK ON CATEGORY MANAGEMENT
Category Management:Category management is the procedure by which a retail business is made does with the target of
augmenting the deals and benefits of a classification. While it is a prerequisite of the retailer and
assembling to band together with each other, the client is locked in by the retailer so as to
comprehend purchasing conduct and inclinations to accomplish more from less. Classification
administration is not an occasion but rather a continuous procedure obviously rectification
through execution estimation and activity.
21

Category management includes:- Space planning


Considerations for Layout Decisions:

High edge things ought to be set in high activity regions.


Appeal things ought to be set in low movement ranges
Reciprocal things ought to be set close to each other.
Drive things ought to be set closer to charging

Assortment Planning: Grouping arrangement or the stock blend is connected the world over as
the second most imperative component for a store, after its area. The combination arrangement
characterizes the income stream, affecting the top lines and main concerns as well as the working
capital secured stock.

Visual Merchandising: "Visual marketing" the craft of drawing in supporters with visual
prompts, is key to a retailer's capacity to create deals. Visual marketing got its begin when the
new century rolled over, when retail chains started utilizing dramatic set outline and lighting to
make outlandish showcases
Visual communication:
category signage:
Class signage offers buyers some assistance with negotiating through the store to discover the
item classifications they are searching for. The measure of the classification signage differs
generally from a lettering that is a couple feet in stature to just crawls.
planogramming: A planogramming is an outline that shows how and where particular retail
items ought to be put in on retail retires in request to expand client buys.
22

Inventory management:
There are two types of systems in inventory management.
Stock in a framework is overseen at the corporate level where all purchasing choices are made
and after that pushed to the dispersion communities for distribution to stores. SStock in a force
framework includes store prerequisite to be considered at the corporate level by means of the
dissemination focus a than acquired

Six Core Components of Category Management:

Core Components(essential):

Strategy

Business process

Enabling Components (assisting)

Scorecard

Organization Capability

Information Technology

Collaborative Relationship

The Strategic Promotional Process:

23

The Category Management Process:


Class administration is supported by an organized procedure which gives a structure to
retailer and supplier to cooperate deliberately. A formal 8 stage classification administration
procedure was created a little more than 10 years back by the banding together gathering.

1. Category Definition:
Classification administration definition is the first step in the system. The meaning of the
classification has the huge effect on the ensuing steps.
24

The following are sub categories:


By Brand:
National brand
Local brand
Private Label
Economy/value
Premium

.By Usage
2.Category Role:
The class part decides the need and the significance of the various classifications in the
overallendeavour. These guides in asset assignment. Generally, four classifications have been
distinguished. They are;
Destination category.
Seasonal category
Convince category
3.Category Assessment:
In this stride the current execution of the classification is assessed as for the turnover, benefits
and profit for asses in the classification. It includes on purchasers, the commercial center, the
retailer and the supplier.
4. Scorecard or Category Performance:
Foundation of the execution measures by which the classification chief will quantify the nature
25

of the execution of the arrangement. The advancement of classification execution measures


includes the setting of measure focuses in the terms of offers, edges, and Gross Margin Return on
nvestment (GMROI)
5. Category Strategies:
The reason for this stride is to help the retailer and supplier to create techniques that profit by
class opportunities by method for imaginative and proficient utilization of the assets that are
available to the classification. Class systems can be gone for creating activity, producing money,
producing benefit, upgrading the picture or creating energy. Each procedure intends to abatement
piece of the pie of unrewarding ones

:
6. Category Tactics:
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Specific exercises supporting the classification systems which would be incorporate thing
assortment, consistently and highlight value targets, rack presentation, and so forth.
7. Category Plan Implementation:
A particular usage calendar is created and obligations are doled out. Exact execution is the way
to the accomplishment of the class administration.
8.Category Review:
Continuous audit and estimation of the advancement of the arrangement toward the class part
and scorecard, and change of the arrangement when fitting.
Can be in 3 processes:
Research and opportunity distinguishing proof
Creation and usage
Metrics, adjustment and learning
Objectives of the category management:

Remove superfluous expenses by re-building limited time hones.


Joint business arranging
Shared information on purchasers, deals and items.
Retail information of clients, and obtaining conduct.
Suppler information of who buy their needs and practices.
Combine information and aptitudes to give perfect classification offer at purpose of

procurement
Communication between supervisors at all production network levels
Balance client needs with business, monetary and vital targets

27

CHAPTER-4
DATA ANALYSIS AND INTERPRETATION
Data Analysis:
The apparatuses and the strategies for information accumulation recognized before were utilized
to assemble information on the customer recognition on Big Bazaar. The information gathered,
particularly from the meetings and polls coursed are organization and embraced in the
accompanying pages. The information therefore assembled and organized is dissected, the
information is than examined and pertinent elucidations are drawn.
The significant targets of investigation of information are:

To assess and improve information quality.


Look at impacts of other significant components.
Consumer loyalty proportion,
level of fulfilment
Reasons for dis-fulfilment

The information gathering arrangement, including techniques, instruments and structures was
outlined and pre-tried to amplify exactness. All information gathering exercises were observed to
guarantee adherence to the information accumulation convention and brief activities to minimize
and resolve lost and faulty information.
Observing systems were established at the start and kept up all through the study subsequent to
28

the speedier anomalies can be distinguished.


1.) CHI-SQUARE test on income and how frequently do you visit big bazaar question.
Income * how frequently do you visit Big Bazaar Crosstabulation
Count
how frequently do you visit Big Bazaar
once in 15 days
once in a month

once in a week

Income

less than 15000


15000-30000
30000-50000
50000 and above

1
4
3
3
11

Total

Chi-Square Tests
Value

2
6
3
7
18

df

Total
once in a 2-3 months

9
17
7
12
45

Asymp. Sig. (2sided)

Pearson Chi-Square
Likelihood Ratio
Linear-by-Linear Association
N of Valid Cases

13.839a
14.027
2.419
100

9
9
1

.128
.121
.120

Null-hypothesis:-There is no dependency between the income and frequently visiting to big


bazaar.
Alternative hypothesis: There is a dependency between the income and frequently visiting to
big bazaar.
Analysis:X value is 13.839 and p value is 0.128
Interpretation:Here the p value is more than0.05, hence we will accept the null hypothesis.
There is no dependency between the income and frequently visit to big bazaar.
2.) Chi-square test on number of products available in the store and good number of brands
available in each category.

29

12
3
3
8
26

24
30
16
30
100

The number of product categories available in the store is good * There are good numbers of brands available in each category
Count

There are good numbers of brands available in each category


agree
slightly agree
disagree
stron

strongly agree
strongly agree
agree
The number of product categories
slightly agree
available in the store is good
disagree
strongly disagree
Total

0
3
0
1
0
4

Chi-Square Tests
Value
Pearson Chi-Square
Likelihood Ratio
Linear-by-Linear Association
N of Valid Cases

df

5
23
6
5
0
39

1
22
13
3
1
40

1
6
5
2
0
14

Asymp. Sig. (2-sided)

19.025
20.569
2.502
100

16
16
1

.267
.196
.114

Null hypothesis:-There is no dependency between the number of products categories available


in the store and good no of brands available in each category.
Alternative hypothesis:-There is a dependency between the number of products categories
available in the store and good no of brands available in each category.
Analysis:-X value is 19.025 and P value is 0.267.
Interpretation:-As the p value is more than 0.05, hence we will accept the null hypothesis. There
is no dependency between the no of products categories availability in the store and good no of
brands available in each category.

Correlation test:.

There are good numbers of brands available in each category * All products in the categories are accessible for the customer C
Count

All products in the categories are accessible for the customer


agree
slightly agree
disagree
stron

strongly agree
There are good numbers of

strongly agree
brands available in each category agree
slightly agree
disagree

30

1
1
2
0

1
14
19
6

1
20
15
6

1
3
1
2

strongly disagree

0
4

Total

Value
Interval by Interval
Ordinal by Ordinal
N of Valid Cases

Pearson's R
Spearman Correlation

1
41

Asymp. Std. Errora

-.003
-.032
100

2
44

Approx. Tb

.093
.101

0
7

Approx. Sig.
.980c
.752c

-.025
-.317

Analysis and interpretation: -Here R value is negative value there is no relationship between
the good no of brands and category accessible for customers

The store provides all required products categories as far as my need and wants are concern * All products in the categories are accessib
tabulation
Count

All products in the categories are accessible for the customer


agree
slightly agree
disagree
stro

strongly agree
The store provides all required
products categories as far as my
need and wants are concern

strongly agree
agree
slightly agree
disagree
strongly disagree

1
2
1
0
0
4

Total

2
28
10
1
0
41

Symmetric Measures
Value
Asymp. Std. Errora
Interval by Interval
Ordinal by Ordinal
N of Valid Cases

31

Pearson's R
Spearman Correlation

.488
.527
100

.086
.083

1
9
30
4
0
44

Approx. Tb
5.532
6.135

0
1
2
3
1
7

Approx. Sig.
.000c
.000c

Analysis and interpretation:- Here R value is positive so, there is relationship between store
provides all required product categories as far as my need and wants and all product categories
are accessible for the customers.

Effective category management motivates the customer to shop in an outlet * Effective category management retains the customer with
Count
strogli agree
Effective category management
motivates the customer to shop in
an outlet

strogli agree
agree
slightly agree
disagree
strongly disagree

Effective category management retains the customer with an outlet


agree
slightly agree
disagree
s
2
2
0
0
0
4

Total

1
24
22
2
1
50

Symmetric Measures
Value
Asymp. Std. Errora
Interval by Interval
Ordinal by Ordinal
N of Valid Cases

Pearson's R
Spearman Correlation

.358
.302
100

.091
.095

0
18
15
5
1
39

Approx. Tb

pprox. Sig.

3.801
3.131

Analysis and interpretation:- The R value is positive hence, the relationship between the
effective category management motives the customer in an outlet and effective category
management retains the customer with an outlet.

32

.000c
A.002c

0
0
4
2
0
6

Q.1) Gender:
Table no-1
Valid
Male
Female
Total

Frequency

Percent

52
48
100

52.0
48.0
100.0

Interpretation:-It can be seen from the table no.1, out of the total respondents 52% of the
customers are males, 48% of the people are females. Most of the customers are male.

33

Q.2) Age of the respondents:


Table No.2
Frequency

Percent

30-40

17
28
27

17.0
28.0
27.0

40-50
50 and above
Total

23
5
100

23.0
5.0
100.0

Valid
18-20
20-30-

Interpretation:- It can be interpreted from the table no.2, 17% of the customers age is 18-20
years, 28% of the respondents are 20-30 years, 27% of the respondents are 30-40 years, 23% of
the respondents are40-50years, 5% of the respondents are 50 and above aged people. Most of
the respondents age group is 20-30 years
34

Q.3) Income of the respondents.


Table no.3

Valid
less than 15000
15000-30000
30000-50000
50000 and above
Total

Frequency
24
30
16
30
100

Percent cent
24.0
30.0
16.0
30.0
100.0

Interpretation:- It can be observed from the table no.3, out of the total respondents 30% of the
customers income is below Rs.15000/-, 30% of the people income between Rs. 15000 Rs
35

30000/-, 16% of people income is in between Rs.30000/- and Rs.50000/-,24% of the customers
income is Rs.50000/-above. Most of the customersincome is less than Rs. 15000 and also
Rs.15000/- and Rs.30000/- respectively

\Q.4) How frequently do you visit Big Bazaar?


Table No.4)

Income * how frequently do you visit Big Bazaar Cross tabulation


Count
how frequently do you visit Big Bazaar
once in a week
once in 15 days

Total
once in a month

once in a 2-3
months

Income

lees than 15000

12

24

15000-30000

17

30

30000-50000

16

50000 and above

3
11

7
18

12
45

8
26

30
100

Total

Chi-Square Tests
Value
a

df

Asymp.Sig.(2-sided)

Pearson Chi-Square
Likelihood Ratio

13.839
14.027

9
9

.128
.121

Linear-by-Linear Association

2.419

.120

N of Valid Cases

100

36

Interpretation:
It can be from the above bar graph no.4 11% of the customers shopping frequency is once in a
week, 18% of the respondents shopping frequency is once in 15 days, 45% of the respondents
shopping frequency is once in a month, 26% of the respondents shopping frequency is once in 23 months. Most of the respondents shopping frequency is once in a month.

37

Q.5) what is your most preferred time for shopping?


Table no.5
Frequency

Percent

Weekends

15

15.0

month beginning

36

36.0

month ending

16

16.0

as per requirement

32

32.0

Total

99
100

99.0
100.0

Valid

Total

Interpretation: It can be interpreted from the table no.5, out of the total respondents 15% of
customers preferred time of shopping is weekends 36% of the respondents preferred time of
shopping is month beginning, 16% of the respondents preferred time of shopping is month
ending, 32% of the respondents preferred time of shopping is as per their requirements. Most of
the respondents preferred to shop on month beginning.

38

Q.6) How much amount spent on shopping per month?


Table No.6
Frequency

Percent

less than 1000

18

18.0

between 1000-5000

36

36.0

5000-10000

22

22.0

more than 10000

24

24.0

Total

100

100.0

Valid

Interpretation:It can be interpreted from the table no..6, 18% of the customers spent less than
Rs.1000/-, 36% of the respondents spent between amount Rs.1000/- and Rs.5000/-, 22% of the
respondents spent RS.5000/- and Rs.10000/-, 24% of the respondents spent more than Rs.10000
Per month. Most of the respondents spent Rs.1000/- and Rs.5000/- per month.

39

Q.7) The number of product categories available in the store is good?


Table No.7
Frequency

Percent

strongly agree

7.0

Agree

54

54.0

slightly agree

27

27.0

Disagree

11

11.0

Valid

strongly disagree

1.0

Total

100

100.0

Interpretation:-It can be interpreted from the table no.7, 7% of the customers are more interest
in it, 54% of the people are concurred, 27% of the customers are not much interest in product
availability in the store,11% of customers are not concurred with this, 1% of people are no ever
interest in it.. Most of the people are happy with the product availability in the store.

40

Q.8) There is a good identification/signage boards about categories which are available?
Table No.8
Frequency

Percent

strongly agree

3.0

Agree

58

58.0

slightly agree

34

34.0

Disagree

5.0

Total

100

100.0

Valid

Interpretation: It can be interpreted from the table no.8, out of the total respondents 3% of the
respondents are are strongly agreed, 58% of the respondent are agreed, 34% of the respondents
are slightly agreed, 5% of the respondents are disagreed. Most of the respondents are agreed with
the identification signage boars about categories which are available.

Q.9) There is a clear tag on each product in a category?


41

Table No.9
Frequency

Percent

strongly agree

7.0

Agree

45

45.0

slightly agree

41

41.0

Disagree

7.0

Total

100

100.0

Valid

Interpretation: It can be interpreted from the above table no.9, over all the view 7% of the
people strongly agreed, 45% of the customers are agreed, 41% of the customers are slightly
agreed, 7% of the people are disagreed. Most of the customers are agreed with the clear price tag
on each product in a category.

Q.10) There are good numbers of brands available in each category?


Table no.10
42

Frequency

Percent

strongly agree

4.0

Agree

39

39.0

slightly agree

40

40.0

Disagree

14

14.0

strongly disagree

3.0

Total

100

100.0

valid

Interpretation:- It can be seen from the table no.10, 4% of customers are strongly accept this,
good number of brand available in category, 39% of the customers are concurred, 40% of the
customers are not much interest in it, 14% of the customers are not concurred, 3% of the people
are not much concurred. Most of the customers are slightly agreed with good number of brands
available in each category.

Q.11) The products in each category are arranged in a systematic manner like price wise, brand
wise, quantity wise etc?
43

Table No.11
Frequency

Percent

Strongly agree

4.0

Agree

42

42.0

slightly agree

44

44.0

Disagree

9.0

strongly disagree

1.0

Total

100

100.0

Valid

Interpretation:- It can be seen in the table no.11, over all the view of4% of the people are
strongly concurred, 42% of the customers are agree, 44% of the people are slightly accepted, 9%
of the customers not accepted this, 1% of the customers are mostly were not accepted. Most of
the respondents are slightly agree with each category are arranged in a systematic manner like
price wise, brand wise, quantity wise.

Q.12) The store provides all required product categories as far as my needs and wants are
concern?

44

Table no.12
Frequency

Percent

strongly agree

4.0

Agree

41

41.0

slightly agree

45

45.0

Disagree

9.0

strongly disagree

1.0

Total

100

100.0

Valid

Interpretation: It can be seen from the table no.12, out of the total no of respondents 4% of the
people is strongly concurred, 41% of customers are normally concurred , 45% of people are
slightly concurred, 9% of the customers are not concurred, 1% of the customers are strongly
concurred with that there are good number of brands available in each category. Most of the
respondents are slightly agree with this.

Q.13) The space of available for customer shopping in the outlet is according to the number of
categories available in the outlet?
45

Table No.13
Frequency

Percent

strongly agree

3.0

Agree

47

47.0

slightly agree

41

41.0

Disagree

6.0

strongly disagree

3.0

Total

100

100.0

Valid

Interpretation: It can be observed from the table no.13, over all the view, 3% of customers are
strongly concurred, , 47% customers are happy to concurred , 41% of customers are not much
interest to agree, 6% of people are not concurred with this, 3% customers are promptly says that
they are not concurred, with that the space available for customer shopping in the outlet is
according the number of category available in the outlet. Most of the respondents are agree with
this.

Q.14) All the products in the categories are accessible for the customer?
Table No.14

46

Frequency

Percent

strongly agree

4.0

Agree

41

41.0

slightly agree

44

44.0

Disagree

7.0

strongly disagree

4.0

Total

100

100.0

Valid

Interpretation:-It can be interpreted from the table no.14, out of the total respondents, 4% of the
strongly agreed, 41% customers is agreed 44% of customers is slightly agree, 7% of customers
is disagree, 4% of customers are strongly disagree with that the space available for the customer
shopping in the outlet is according to the number of categories available in the outlet. Most of
the respondents are slightly agree with this.

Q.15) There is a mechanism in the outlet which notices the categories which are required by the
customer but unavailable in the store?
47

Table No.15
Valid

Frequency

Percent

strongly agree

1.0

Agree

52

52.0

slightly agree

33

33.0

Disagree

11

11.0

strongly disagree

2.0

14

1.0

Total

100

100.0

Interpretation:-It
can be seen from the
table no.15, overall
the customers view,
1% customers are strongly agreed, 52% customers are agree, 33% of customers slightly agree,
11% customers are disagree, 16% of customers are strongly disagreed with that there is a
mechanism in the outlet which notices the categories which are required by the customer but
unavailable in the store. Most of the respondents are agreed.

Q.16) Effective category management motivates the customer to shop in an outlet?


Table No.16
Valid

Frequency

48

Percent

strongly agree

3.0

Agree

44

44.0

slightly agree

41

41.0

Disagree

10

10.0

2.0

100

100.0

strongly disagree
Total

Interpretation:- It can be observed from the table no.16, over all the customers view, 3%
customers are happy to strongly agree, 44% customers are mainly agreed , 41% customers are
slightly agreed, 10% customers are disagree, 2% customers are strongly disagreed. Most of the
customers agreed for the effective category management motivates the customer to shop in
outlet.

Q.17) Over all the category management in the outlet is good?


Table No.17
49

valid
strongly agree

Frequency

Percent
9

9.0

agree

49

49.0

slightly agree

36

36.0

6.0

100

100.0

disagree
Total

Interpretation:- It can be interpreted from the table no.17 out of the total respondents are only
9% people are strongly , 49% of the respondents is agreed, 36% of the customers is slightly
agreed 6% of the customers are disagree. Most of the respondents are strongly agreed that the
overall category management in the outlet is good.

FINDINGS:
Majority of the respondents are in the age between 20-30 years.
Majority of the respondents income is Rs.15000/ - and Rs.30000/ - furthermore
Rs.50000/ - or more.
50

Majority of the respondents do shopping once in a month.


Majarotity of the respondents most favoured time of shopping is month starting.
Majority of the respondents spend the sum between Rs.1000/ - to Rs.5000.
Majority of the respondents are concurred that the quantity of items accessible in the

store are great.


Majority of the respondents are concurred that there is a decent distinguishing.
Proof/signage sheets about classifications which are accessible in the store.
Majority of the respondents are concurred with that there are clear sticker price on every
item in the class.
Allowing more space between the passage of a store and a gives it additional time in the
customer's eye as he or she approaches, it fabricates that somewhat visual reckoning.
Towards the particular classification.
Arrange the items in every class in a methodical way like brand shrewd, value savvy,
amount astute, and so on, to pull in the clients towards a particular item classification.
Majority of the respondents are concurred with respect to the quantity of good brands
accessible in every classification. Customers are concurred with store gives all the
required items in an outlet.

SUGGESTIONS:
Clear sticker prices on every item on a classification in the store ought to be kept up,
that the client can take purchasing choice.
Allowing more space between the passage way of an item store and it gives
additional time in the customer's eye as he or she approaches it.
Most of the respondents thought on the spot choices of purchasing diverse items in
view of the different alluring products. So marketing mix with the great
administrations ought to be done to hold clients.
Arrange the items in every class in a methodical such as value savvy, brand astute,
51

amount shrewd, and so on, to draw in the clients.

CONCLUSION:
A review on existing literature indicates that organization interventions or interventions that
the target customers as well as category management of any retail store and the individuals of the
all the levels of customers are most effective in the good category management. However, this
review indicates that most interventions target the individuals the organization and few
evaluation studies have conducted to test the effectiveness of the each categories. The limited
literature that is available within the store are most adaptability in order managing space in all
the categories.
Assortment and keeping the all the products on the brand based in the each category to attract
52

more customer to the store.It is also neseccessory to know the price tags on the each products in
the each category now a days customers are more preferred not only on the brand and also the
usage and the expire date most on price attachment.
Over all the view of this study is how customers react toward the category management. To study
on category management influence on customers decision. To find out which element is need to
get most customer attention. To know this category management really impact on customer
buying decisions. To know what extent category management helps in increasing the sales.

BIBLIOGRAPHY
References:

Philip Kotler, marketing management,


Pearson hall of India pvt.6th edition)
Berman A and Evans i.R. Retail management
Pearson education 102th edition
Service marketing by R.K Rampal
Integrated Service Marketing 5th edition by Qeithmal

53

ANNEXURE
QUESTIONNAIRE:
A study on category management with the reference to Big Bazaar
Hello sir, madam
Im madhu MBA(MARKETING) AT BMS college of engineering doing survey on
category management of Big Bazaar kindly spend your precious time to fill the
questionnaire may I request to give feed on the following factors, which shall be
exclusively used purpose of for the project work and not any other purpose.
CUSTOMER DETAILS
Name:
54

Gender: Male ( ) Female ( )


Age: ( ) 18-20 ( )20-30 ( ) 30-40 ( )40-50 ( ) 50and above
Occupation: Student ( ) Employee ( ) Business people ( ) Others ( )
Income: less than 15000 ( ) 15000-30000 ( ) 30000-40000 ( ) 50000 and abov
1. How much time do you visit Big Bazaar?
( ) once in a week

( ) once in 15 days

( ) once in a month

( ) once in 2-3 months

2. What is your most preferred time for shopping?


( ) weekends ( ) month beginning
( ) month ending ( ) as per requirement
3. How much amount spent on shopping per month?
( ) less than 1000 ( ) between 1000-50000
( ) 5000-10000

( ) more than 10000

4. The number of product categories available in the store is good?


( ) strongly agree ( ) agree ( ) slightly agree ( ) disagree ( ) strongly disagree
5.There is a good identification/signage boards about categories which are available?

55

( ) strongly agree ( ) agree ( ) slightly agree ( ) disagree ( ) strongly disagree


6. There are clear tags on each product in a category?
( ) strongly agree ( ) agree ( ) slightly agree ( ) disagree ( ) strongly disagree
7. There are good number of brands available in each category?
. ( ) strongly agree ( ) agree ( ) slightly agree ( ) disagree ( ) strongly disagree
8.The products in each category are arranged in a systematic manner like price wise, brand wise
quantity wise etc?
( ) strongly agree () agree ( ) slightly agree ( ) disagree ( ) strongly disagree
9.The store provides all required product categories as far as my needs and wants are concern/?
( ) strongly agree ( ) agree ( ) slightly agree ( ) disagree ( ) strongly disagree
10.The space of available for customer shopping in the outlet is according to the number of
categories available in the store?
( ) strongly agree ( ) agree ( ) slightly agree ( ) disagree ( ) strongly disagree
11.All products in the categories are accessible for the customer?
( ) strongly agree ( ) agree ( ) slightly agree ( ) disagree ( ) strongly disagree
12.There is a mechanism in the outlet which notices the categories which are required by the
customer but unavailable in the store?
( ) strongly agree ( ) agree ( ) slightly agree ( ) disagree ( ) strongly disagree
56

13. Effective category management motivates the customer to shop in an outlet?


( ) Strongly agree ( ) agree ( ) slightly agree ( ) disagree ( ) strongly disagree
14. Overall category management in the outlet is good?
( ) strongly agree ( ) agree ( ) slight agree ( ) disagree ( ) strongly agree

57