I NTERNATIONAL M ARKETING

COURSE OBJECTIVES:

Providing students with a broad picture of the

global environment within which business
operates today and in the future

Show how the globalization of markets affects

professional futures of participant regardless of
where they work in business

Illustrate the scope of international marketing

Apply international marketing concepts through

case studies discussions, class discussions and
term project

COURSE DESCRIPTION:

Analyze international problems

Understanding the environmental influences on a firm's

international markets

Segment international markets, identify and analyze

opportunities

Strategy development:

Develop appropriate international marketing strategies for

small and medium sized firms and global players

Decide on Market entry strategies and determine product

portfolio

COURSE DESCRIPTION:

Implementation:

Build added value through communication,

distribution and pricing

Using enabling technologies

Evaluate alternative solutions

Propose necessary actions and present proposals

C OURSE G RADING S YSTEM :

Attendance:

10%

Participation & s:

Marketing Plan Project:

30%

Mid-term Exam:

15%

Final exam:

25%

20%

D EFINITION OF G RADES
Grade
A
AB+
B
BC+
C

Points
4.0
3.7
3.3
3.0
2.7
2.3
2.0

Range
90-100
85-89
80-84
75-79
70-74
65-69
60-64

E XTRA REGULATIONS

No make-up exams are allowed.

s submitted after deadline will not be

considered.

Absence from class is upon a prior excuse from

the professor.

A delay exceeding 30 minutes to class will be

considered as a half absence.

S EMESTER -L ONG
M ARKETING P LAN P ROJECT

An effective way to help learn about International marketing is the actual

creation of a International marketing plan for a product or service.

The class will be divided into groups (4-6 students in average per group), each
group will decide on a consumer product or service they wish to export to
foreign market.

During the course of the semester, each of the elements of the marketing
plan, coordinating with the text chapter, will be reported for review and
feedback on suggested areas for improvement. This will allow students to
proceed smoothly and steadfastly to the next phase in development.

Cateora book provides a professional international marketing plan outline

(Country Notebook) that can also be used as a template. In addition to that, a
guideline to enhance the students understanding and facilitate the planning
process will be provided by the professor upon starting the planning process.

At the end of the semester, each group is to present their entire marketing
plan to the class.

DETAILED COURSE
OUTLINE:
Lecture

Chapter

CHAPTER 1 (The Scope and Challenge of International Marketing)

CHAPTER 4 (The Cultural Dynamics in assessing Global Markets )

CHAPTER 5 (Culture, management style and business systems)

CHAPTER 2 (The Dynamic Environment of International Trade)

CHAPTER 12 (Global marketing management: planning and organization)

CHAPTER 6 (The Political Environment: A Critical Concern)

CHAPTER 7 (The International Legal Environment: Playing by the Rules)

MID-TERM EXAM

CHAPTER 13 (Products and services for consumers)

CHAPTER 15 (Global marketing channels)

CHAPTER 18 (Pricing for International Markets)

CHAPTER 16 (IMC and International Advertising)

10
11

FINAL PROJECT PRESENTATIONS

12

FINAL EXAM

PLAGIARISM

Plagiarism means using anothers work without

giving credit. If you use others words, you must
put them in quotation marks and cite your
source. You must also give citations when using
others ideas, even if you have paraphrased
those ideas in your own words.

Why should you be concerned?

How to avoid it?

G UIDELINES

FOR AVOIDING
PLAGIARISM :

Use your own words and ideas. If you must borrow

other peoples ideas, works or sources, make sure you
give credit for any copied, adapted or paraphrased
material. You must use quotation marks and cite the
source in case of using anothers exact words and in
case of adapting or paraphrasing, you must still cite
the source.

Avoid using others work with minor changes; such as

using less or fewer and/or reversing the order of
the sentence, changing terms in a computer code, or
altering a spreadsheet layout. The work is essentially
the same as your source, give credit.

There are no freebies.

F INAL P ROJECT

F INAL P ROJECT

Follow Country Notebook Page 293

Cultural Analysis

Political & legal & agreements

Economic Analysis

Market Audit and Competitive Market Analysis

Marketing plan

P ROJECT G RADING
Group Presentation

10 points

Group Report

10 points

Individual Presentation

10 points

Total Grade

30 %

N.B. All members of the group are supposed to work

equally on the and should be ready to present or
discuss any aspect in it.

T HE I NTERNATIONAL
M ARKETING TASK