SHIRT THE KIDS CHARITY SHOWCASE & FUNDRAISER

To Whom It May Concern:

On Friday, June 4th, 2010 PNOY Apparel will be hosting Shirt The Kids: New Jersey at
the Nicholas Music Center at Rutgers University. The purpose of the event is to promote
the mission of PNOY Apparel's Shirt The Kids Charity Campaign, which is to help
underprivileged children in the Philippines by sending "Sammy The Sunshine" t-shirts.
This showcase will feature live performances featuring some of the most acclaimed up-
and-coming talent from around the country that will offer a culturally enriching
experience for students, families, and community members. We anticipate hosting a
successful showcase, attracting hundreds of people, but we need your help to achieve our
goal. We would like to request your participation in this event through sponsorship or an
in-kind donation that will be utilized as an event enhancement and programming. This
contribution supports our charity campaign and will be rewarded with a host of benefits
and stellar marketing visibility.

All contributions are tax-deductible, and your sponsorship will be highlighted in the
showcase's program. You can read more about this event in a brief description following
this letter for complete details on Shirt the Kids: New Jersey and the visibility and
recognition opportunities that your sponsorship or in-kind donation may benefit your
organization.

Please feel free to call or email Jon de Castro or Kimberly Claudio. Alternatively, you
may also contact Ellezar Javier of PNOY Apparel at (619) 252-6397 or email at
info@pnoyapparel.com with any questions. For more information, please visit:
www.pnoyapaprel.com/shirtthekids.php
With kind regards,

Jon de Castro Kimberly Claudio

1-347-551-1775 1-908-591-9471
jon.s.decastro@gmail.com kimberlyclaudio@yahoo.com
ORGANIZATIONAL OVERVIEW
About The Shirt The Kids Foundation

In a world where many struggle with luxuries, there are families and children who
struggle with necessities. The Shirt The Kids Foundation (STK), is a 501 (c.)(3) Non-
profit organization based out of San Diego, CA. The foundation is about “helping put a
shirt on poverty” in the Philippines. STK aspires to foster an environment in order for
children to succeed in poverty-stricken countries. The foundation focuses on providing
the necessities such as food, clothing, medical-aid, and education to the distressed
children of the Philippines, through established Non-Profit Organizations. By educating
and engaging today’s youth, STK seeks to put a dent in poverty.

The Mission

Shirt The Kids Foundation’s mission is to motivate the youth and aspiring leaders to raise
awareness about continuously growing populations of impoverished children in the
Philippines. It is about providing information, encouraging everyone to react, and to
facilitate a helping hand. EDUCATE, MOTIVATE, AND PARTICPATE. The
foundation provides the tools (STK Toolkit) for youth, organizations, and communities to
aide necessitous children by hosting their own Shirt The Kids Showcases, fundraising
events, or an event tailored to them. STK is the people’s charity.

The Vision

Shirt The Kids Foundation’s vision is to sustain proper living conditions in impoverished
countries for children to succeed around the world. The foundation seeks the youth,
organizations, and communities to be our empowerment as they educate, motive, and
participate in our movement and to idolize The STK Foundation as a paradigm of aide to
other countries.
SHIRT THE KIDS CHARITY CAMPAIGN EVENTS

Shirt The Kids Comes To Life In The Philippines

On November 5, 2008 PNOY Apparel traveled to Pampanga, Philippines to personally

drop off hundreds of Sammy The Sunshine shirts to hundreds of kids. With the help of
PCF and the Philippine Air Force, PNOY Apparel was able to put smiles on hundreds of
kids with hundreds of donations!

A Sammy Thing – Shirt The Kids Charity Showcase San Diego December 9, 2008

PNOY Apparel teamed up with San Diego State University’s Alpha Psi Rho to host an
STK Charity Event that turned out over 1200 attendees from Long Beach, Irvine, Fresno,
San Jose, and San Diego and raised over $8,000.
Shirt The Kids Charity Campaign Fundraiser Fresno November 15, 2008

Turn It Up of Fresno, CA volunteered to throw a Shirt The Kids event to help raise
donations for the charity. Turn It Up raised a total of $2000.

Shirt The Kids Charity Campaign Fundraiser New Jersey January 17, 2009

Students from the Roselle Catholic High School Filipino Club of New Jersey volunteered
to throw a Shirt The Kids event to help raise donations for the charity as part of their high
school event. The Roselle Catholic High School Filipino Club raised $600.

Previous Shirt The Kids Charity Campaign Event Sponsors

- Global Tel Media (Cherple)

- Verizon Wireless
- L&L Hawaiian BBQ
- Filipino Press
- Rice Cooker Studios
- Filipino Press
SPONSORSHIP PACKAGES

PLATINUM - $2,500

As a Platinum Sponsor you will receive the following:

1. Mentions as Primary Headlining Sponsor on all marketing materials, press

releases, and online community website posts. "June 4, Shirt the Kids Charity
Event - Brought to you by (Your Company)."

2. Allowed signage at and during event (banners, flyers, etc.).

3. Logo on all event-marketing materials and event staff t-shirts.

4. Mentions as Primary Headlining Sponsor during event, "This Shirt the Kids
Charity Event - Brought to you by (Your Company)."

5. Banner ad with direct link to company website on www.pnoyapparel.com.

6. Two page advertisement on showcase program.

7. Logo on event coverage photos (PNOY Apparel website and online community
websites).

8. Listed as an affiliate on the PNOY Apparel website with direct link to website.
GOLD - $1500

As a Gold Sponsor you will receive the following:

1. Mentions as Secondary Sponsor on all marketing materials, press releases, and

online community website posts. "Additional sponsors for June 4, Shirt the Kids
Charity Event include (Your Company)."

2. Logo on all event-marketing materials and event staff t-shirts.

3. Mentions as Secondary Sponsor during event, "We'd also like to thank our
sponsors: (Your Company)."

4. Banner ad with direct link to company website on www.pnoyapparel.com.

5. One page advertisement in showcase program.

6. Listed as an affiliate on the PNOY Apparel website in the "Shirt the Kids" page
with direct link to website.
SILVER - $500

As a Silver Sponsor you will receive the following:

1. Logo on all event-marketing materials.

2. Mentions on online community websites as event supporter.

3. Half page advertisement in showcase program.

4. Listed as an affiliate on the PNOY Apparel website in the "Shirt the Kids" page
with direct link to website.
VENDOR - $250

As a vendor you will receive the following:

1. An 8 ft. table centrally located within the event lobby.

2. Mentions during the course of the event as vendors sponsoring the program.

3. Quarter page advertisement in showcase program.

4. Listed as an affiliate on the PNOY Apparel website in the "Shirt the Kids" page
with direct link to website.
BRONZE - $200

As a Bronze Sponsor you will receive the following:

1. Quarter page advertisement in showcase program.

2. Listed as an affiliate on the PNOY Apparel website in the "Shirt The Kids" page
with direct link to website.
SPONSORSHIP REGISTRATION
Deadline for all sponsorships registration is May 28, 2010.

Yes, my company/organization would like to register as a sponsor and plans to participate

in PNOY Apparel's Shirt the Kids Charity Event.

Company Name:
Contact Person:
Title:
Address:
Phone:
Email:

Select Sponsorship Type:

o Platinum ($2500)
o Gold ($1500)
o Silver ($500)
o Vendor ($250)*
o Bronze ($200)
o In-Kind Donation $________________

* A full payment is required upon signing of contract. There are no refunds allowed
upon signing of the contract.

Description of Organization/Services:

Payment Type:
o Cash
o Check (Please make checks payable to The PNOY Apparel Company, Inc.)
o Credit Card (Please contact Ellezar Javier at 619-252-6397)
o If you need a TAX ID please contact Ellezar Javier.

Signature Print Name Date