The banyan is one of the Non-profitable organization
which provides shelter and medical treatment for the mentally-ill women. According to its operations each and every year with innovative ideas and inventions on treating the patients in well manner. In 2005 it was at crossroads. It ran out of every last bit of space and resources. When looking the financial details and balance sheets it shows that the organization is spending more money apart from the donations and other government offerings. There is no longer in a position to take people without compromising quality. When referring new cases to IMH where the quality is a question mark. The scheme of rehabilitation is one of the greatest achievements of banyan. According to banyan they needed more people for serving. There are still many people out there willing to contribute and support. They needed to be identified and approached .By identifying those people we can get more support from them to run the organization in successful manner. By means of succession plans the financial and space problems should be identified in the earlier stage and its can be solved. Expanding the base of people willing to volunteer and we can raise the strength through this and there should be a solution for people to get good quality of shelter and medicines. The another important strategy to be follow is raising the number of stake holders by doing this the financial problems of banyan should be resolved.Becase of the increasing the stake holders the market shares should be came to be higher. People came more to invest in the oragnzation.Thorugh this we can able to resolve the problems like running out of space, identifying more people and treat them in the good quality.
CASE TITLE: SUBHIKSHA RETAIL CHAIN
The Business strategy of Subhiksha shows that it focuses on Low cost and middle class based. It was looking for the price sensitive Indian customers who wish to buy discounted fresh groceries and bran products. They analyzed people to buy a place close by their home. After they started retail stores and distributed fresh goods in discounted rate .To achieve the business goals subhiksha know that they have to reduce their input costs. They focused on different area of their input costs. They focused on different areas of their operations to down low coat and provide value to customers. They decided to operate from smaller stores all across the city rather than big stores located in the center of the city. They believed that customers could still attract with discounted products with same quality and brand promise. The subhiksha has to face high level of completion with a number of players around the market. The stores that has been built on trust and relationships hard to replace. The consumer can enjoy the value for the money high buyer power and large volumes with additional benefits. The some of the threats of substitutes are buyer propensity to substitutes, buyer on the lookout for places which offer better discount and switching to cost. According to subhiksha it maintains direct relationship and it can drive huge discounts with the direct supplier deals. The main barriers to entry is to make how cost the brand lost credibility expected realization and alienation and presence of huge super markets in the neighborhood. Subhiksha has grown to almost 50 stores by the end of 2000.This was the time when icici ventures brought 10%
stake by investing rs.15cr in the business. This gave subhiksha
the much wanted liquidity and credibility.
CASE TITLE: SWITZ FOODS PRIVATE
LIMITED Switz food private limited was incorporated at Kolkata to manufacture and market bakery products under the brand name monginis. The bakery manufactures savories, pastries, cake, birthday gateaus, cooking breads and other bakery items. According to monginis be increase direct employment and indirect employment through its franchised shop and transport system. The manufacturing facility are also be increased and monginis doubling the income each year. More than 100 exclusive franchised shops in Kolkata and its sub urban by 2005.It had continuously upgraded by importing state of the art machineries like oven, mixers and other machineries. The success of monginis may largely be attributed to its franchise management skills starting from selection to serving and ensuring profitability of franchise.Monginis has utilized its franchisee effectively as part of its marketing strategy. The company looks more careful about the area where the franchisee has to be open. There is a constant monitoring of the outlets every month for which there is a standard evaluation of the shop on varied parameters. The distribution system of monginis catering to franchised shop is much that the outlets must have product replacements at least once and twice if the outlet sells well.Monginis took steps to bring channel partner closer it helped in reducing the under cutting in competitive market by a clear
monitoring which successful and associated with popular variety
of quick regular and affordable snacks need to continuously benchmark itself with the global standards to stay ahead in competitive environment.Morginis may need to go for technological up gradation like store baked process using frozen dough. They may need to upgrade their store bakeries to preempt the competition. Produce and have may like become the new norm in the Indian urban markets. The success of monginis in Kolkata till now may be attributed to the marketing mix elements product, price, place and promotion has played a distinctive role in the success of the brand. How monginis reorients itself to face the forth coming competition is the challenge which might hold the key to future.