Anda di halaman 1dari 4

CASE TITLE: THE BANYAN

The banyan is one of the Non-profitable organization


which provides shelter and medical treatment for the mentally-ill
women. According to its operations each and every year with
innovative ideas and inventions on treating the patients in well
manner. In 2005 it was at crossroads. It ran out of every last bit of
space and resources. When looking the financial details and
balance sheets it shows that the organization is spending more
money apart from the donations and other government offerings.
There is no longer in a position to take people without
compromising quality. When referring new cases to IMH where the
quality is a question mark. The scheme of rehabilitation is one of
the greatest achievements of banyan.
According to banyan they needed more people for serving.
There are still many people out there willing to contribute and
support. They needed to be identified and approached .By
identifying those people we can get more support from them to
run the organization in successful manner. By means of
succession plans the financial and space problems should be
identified in the earlier stage and its can be solved. Expanding the
base of people willing to volunteer and we can raise the strength
through this and there should be a solution for people to get good
quality of shelter and medicines. The another important strategy
to be follow is raising the number of stake holders by doing this
the financial problems of banyan should be resolved.Becase of the
increasing the stake holders the market shares should be came to
be higher. People came more to invest in the oragnzation.Thorugh
this we can able to resolve the problems like running out of space,
identifying more people and treat them in the good quality.

CASE TITLE: SUBHIKSHA RETAIL CHAIN


The Business strategy of Subhiksha shows that it focuses
on Low cost and middle class based. It was looking for the price
sensitive Indian customers who wish to buy discounted fresh
groceries and bran products. They analyzed people to buy a place
close by their home. After they started retail stores and
distributed fresh goods in discounted rate .To achieve the
business goals subhiksha know that they have to reduce their
input costs. They focused on different area of their input costs.
They focused on different areas of their operations to down low
coat and provide value to customers. They decided to operate
from smaller stores all across the city rather than big stores
located in the center of the city. They believed that customers
could still attract with discounted products with same quality and
brand promise. The subhiksha has to face high level of completion
with a number of players around the market.
The stores that has been built on trust and relationships
hard to replace. The consumer can enjoy the value for the money
high buyer power and large volumes with additional benefits. The
some of the threats of substitutes are buyer propensity to
substitutes, buyer on the lookout for places which offer better
discount and switching to cost. According to subhiksha it
maintains direct relationship and it can drive huge discounts with
the direct supplier deals. The main barriers to entry is to make
how cost the brand lost credibility expected realization and
alienation and presence of huge super markets in the
neighborhood. Subhiksha has grown to almost 50 stores by the
end of 2000.This was the time when icici ventures brought 10%

stake by investing rs.15cr in the business. This gave subhiksha


the much wanted liquidity and credibility.

CASE TITLE: SWITZ FOODS PRIVATE


LIMITED
Switz food private limited was incorporated at Kolkata to
manufacture and market bakery products under the brand name
monginis. The bakery manufactures savories, pastries, cake,
birthday gateaus, cooking breads and other bakery items.
According to monginis be increase direct employment and indirect
employment through its franchised shop and transport system.
The manufacturing facility are also be increased and monginis
doubling the income each year. More than 100 exclusive
franchised shops in Kolkata and its sub urban by 2005.It had
continuously upgraded by importing state of the art machineries
like oven, mixers and other machineries.
The success of monginis may largely be attributed to its
franchise management skills starting from selection to serving
and ensuring profitability of franchise.Monginis has utilized its
franchisee effectively as part of its marketing strategy. The
company looks more careful about the area where the franchisee
has to be open. There is a constant monitoring of the outlets
every month for which there is a standard evaluation of the shop
on varied parameters. The distribution system of monginis
catering to franchised shop is much that the outlets must have
product replacements at least once and twice if the outlet sells
well.Monginis took steps to bring channel partner closer it helped
in reducing the under cutting in competitive market by a clear

monitoring which successful and associated with popular variety


of quick regular and affordable snacks need to continuously
benchmark itself with the global standards to stay ahead in
competitive environment.Morginis may need to go for
technological up gradation like store baked process using frozen
dough. They may need to upgrade their store bakeries to preempt
the competition. Produce and have may like become the new
norm in the Indian urban markets. The success of monginis in
Kolkata till now may be attributed to the marketing mix elements
product, price, place and promotion has played a distinctive role
in the success of the brand. How monginis reorients itself to face
the forth coming competition is the challenge which might hold
the key to future.

Name : S.NAVEEN STEPHEN LOYOLA


REG NO: RA1452001010488
SUB

: ENTREPRENEURIAL DECISION MAKING

Anda mungkin juga menyukai