DTI ONE TOWN ONE PRODUCT (OTOP) PHILIPPINES

(source: Department of Trade and Industry)

The One Town, One Product (OTOP-Philippines) is a priority program of the

government to promote entrepreneurship and create jobs. Through OTOP, local chief
executives of each city and municipality take the lead in identifying, developing, and
promoting a specific product or service, which has a competitive advantage.
OTOP-Philippines supports micro, small, and medium enterprises (MSMEs) to
manufacture, offer, and market distinctive products or services through the use of indigenous
raw materials and local skills and talents.
Features
OTOP-Philippines offers a comprehensive assistance package through a
convergence of services from local government units (LGUs), national government agencies
(NGAs), and the private sector. This includes:

Business counselling
Appropriate technologies
Skills and entrepreneurial training
Marketing
Product designs and development

The Medium-Term Philippine Development Plan (MTPDP) 2004-2010 outlines the

dual strategies of product development through OTOP-Philippines and credit provision
through SME Unified Lending Opportunities for National Growth (SULONG) to support 3
million entrepreneurs and generate 6-10 million jobs.
One Town One Product (OTOP) Program
The OTOP is a priority program of President Gloria Macapagal-Arroyo to promote
entrepreneurship and create jobs, OTOP-Philippines encourages the countrys MSMEs to
produce and market distinct products or services using indigenous raw materials and
manpower.
OTOP Assistance Package includes:
Business Counseling;
Skills and Entrepreneurial Training;
Product Design and Development;
Appropriate Technologies; and,
Marketing.
Model/Priority OTOPs:
NCR
Area I
Area II
Area III
CAR
Abra
Baguio City
Benguet
Ifugao

Health and Wellness

Animation
Bottled Balut
Healthcare and Wellness
Organic Coffee
Bamboo
Information and Communications Technology (ICT)
Strawberry
Tilapia

Kalinga
Apayao
Mountain Province
Region I
Ilocos Norte
Ilocos Sur
La Union
Pangasinan
Region II
Batanes
Cagayan
Isabela
Nueva Vizcaya
Quirino
Region III
Bataan
Bulacan
Nueva Ecija
Pampanga
Tarlac
Zambales
Aurora
Region IV-A (CALABARZON)
Cavite
Laguna
Batangas
Rizal
Quezon
Region IV-B (MIMAROPA)
Oriental Mindoro
Occidental Mindoro
Marinduque
Romblon
Palawan
Region V
Albay
Camarines Norte
Camarines Sur
Sorsogon
Catanduanes
Masbate Beef
Region VI
Aklan
Antique
Capiz
Guimaras
Iloilo
Negros
Region VII
Bohol Raffia
Negros Oriental
Siquijor
Cebu

Coffee, Eco-Tourism, Unoy

Cassava
Eco-cultural Tourism
Bangus or Milk Fish
Chichacorn
Loomweaving
Home Furnishings
Bangus or Milk Fish
Home Furnishings
Eco-Tourism
Processed Food
Corn Production and Processing
Citrus
Gifts and Holiday Decors
Lanterns
Processed Fish
Specialized Garments (Gowns and Barongs)
Footwear (Slippers and Sandals)
Lanterns
Crochet and Knitting
Fresh and Processed Sweet Potato
Sabutan Woven Products
Paper Mache
Ground Coffee
Paper Mache
Embroidery
Houseware and Holiday Dcor
Distilled Coconut Wine
Woven Buntal
Fresh and Processed Fruits
Mariculture and Iodized Salt
Loomweaving
Marble Novelties
Cashew
Ceramics
Ceramics
Pia Fiber Products
Hinabol (Handloom Woven Products)
Pilinut Products
Lasa
Tapa
Loomwoven Products
Loomweaving (Pia, Abaca, Raffia)
Muscovado Sugar
Cutflower/Cutfoliage
Fruits and Nuts
Processed Fish
Occidental Silk
Woven Raffia
Loomwovens
Pandan Bags
Tourism
Footwear

Region VIII
Leyte
Southern Leyte
Samar Mussel
Eastern Samar
Northern Samar
Biliran
Region IX
Zamboanga City
Zamboanga del Sur
Zamboanga del Norte
Zamboanga Sibugay
Isabela City
Region X
Bukidnon
Camiguin
Misamis Occidental
Misamis Oriental
Lanao del Norte Abaca
Region XI
Davao City
Davao Del Norte
Davao Del Sur
Davao Oriental
Compostela Valley
Sarangani
Region XII
General Santos City
North Cotabato
Sultan Kudarat
South Cotabato
Cotabato City
CARAGA
Agusan Del Norte
Agusan Del Sur
Surigao Del Norte
Surigao Del Sur

Mussel
Dried Mango
Processed Food
Processing
Seaweeds
Mariculture (Bangus or Milk Fish, Crabs)
Coco-based Processing (Coco Coir, Coco Shell, VCO and
other high-value Coco by-products)
Seaweeds
Seaweeds
Seaweeds
Bottled Sardines
Rubber
Crumb Rubber
Organic Products
High-Value Vegetables
Processed Abaca, Lanzones
Banana Production and Processing, Watermelon
Whitewater Rafting
Production and Processing
Banana Chips
Banana Chips
Banana Chips
Fresh and Processed Mango
Coconut-based Products
Gold and Silver Jewelry-Making
Mango
Fresh Banana
ICT
Fresh Banana
Muscovado
Fresh and Processed Fruits
Crabs
Palm Oil
Abaca Fiber
Oil Palm
Nipa Rum
Seaweeds

Activities in More Developed Provinces

Trade/Investment Promotion (conduct of local/international/study/trade/investment
missions)
Productivity Improvement (conduct of productivity training/benchmarking)
Business Matching Activities
How to avail yourself of these services:
Interested parties may call, write, e-mail, or visit the nearest DTI Regional or Provincial office
(see www.dti.gov.ph ).

The abundance of local raw materials and inherent skills and culture of each town
and municipality in the Philippines presents varied opportunities for investors who wish to

establish businesses in areas other than Metro Manila or highly urbanized cities. Investing in
different provinces and regions is one strategy, which can help promote the growth of the
countryside, minimize production and transportation expenses, and decongest the high
density urban cities, especially Metro Manila.
The Department of Trade and Industry recently launched the One Town One
Product (OTOP) Program, to encourage the growth of micro, small, and medium enterprises
(MSMEs) in the countryside through the development of indigenous raw materials, and local
skills and talents. Through OTOP, local chief executives take the lead in the identification,
development, and promotion of a specific product or service over which a particular
Philippine town has a competitive advantage in terms of job and income generation.

Assistance Provided to OTOP Entrepreneurs

OTOP Philippines offers a comprehensive assistance package for MSMEs who
would like to engage in the development of OTOP industries through a convergence of
services offered by local government units (LGUs), national government agencies (NGAs),
and the private sector. The package includes, among others, the following:

Business counseling
Skills and entrepreneurial training
Product design and development
Appropriate technologies
Marketing

The Medium-Term Philippine Development Plan (MTPDP) 2004-2010 outlines the dual
strategies of product development through OTOP and credit provision through SULONG
(SME Unified Lending Opportunities for National Growth) to support 3 million entrepreneurs
and generate 6 to 10 million jobs.
Agencies that Provide Support to the OTOP Program
Local government units (LGUs) play a major role in the success of OTOP Philippines.
Apart from ensuring an environment that is conducive for business, local leaders are
expected to motivate their constituents and consolidate their human and natural resources,
to produce and sell locally and globally competitive products and services.
With the LGUs as the lead implementers of OTOP-Philippines, the following
government agencies can be tapped for various assistance:

DTI Provincial and Regional Offices

Technical Education and Skills Development Authority

OTOP Philippines is supported by the Technical Education and Skills Development
Authority (TESDA) through TESDA's Dangal ng Barangay Program which seeks to
develop every barangay's product throughout the country, which could eventually
graduate to an OTOP Product. OTOP Accredited Products will be given priority in
TESDA's training programs related on enterprise development.

National Livelihood Support Fund

The National Livelihood Support Fund (NLSF) supports OTOP entrepreneurs by

providing a special financing window through its accredited conduits and cooperates
with DTI in conducting capability-building interventions for OTOP MSMEs.

Department of Science and Technology

The Department of Science and Technology supports OTOP Philippines through its
Packaging Research and Development Center to assist in the packaging and
labeling of OTOP products particularly for food and beverages, to reach international
packaging standards.

National Economic Development Authority

The National Economic Development Authority supports OTOP Philippines by
providing support for OTOP Agricultural Products for Agribusiness.

For more information about the OTOP Program, please contact:

OTOP Program Management Office
Department of Trade and Industry
G/F New Solid Building, 357 Sen. Gil Puyat Avenue, Makati City
Tel. Nos. (632) 890-4684 / 890-4697
Fax No. (632) 895-3582
E-mail: otopphilippines@dti.gov.ph
Website: http://otopphilippines.org