TRTSocialMediaPlanBookFINAL 1

The Real Teal Campaign
Media Plan Book
The Real Teal Media Timeline

Posts highlighted in yellow will receive a $10 post boost on Facebook.
Posts highlighted in green will receive a $5 boost on Facebook. All
posts should include the campaign hashtag, #KeepTealReal.
Week 1
Date:(Monday, 6/20/2016)
Motivational Monday Quote
Date:(Tuesday, 6/21/2016)
What is ovarian cancer?

http://www.ovarian.org/what_is_ovarian_cancer.php
Facebook: Do you ever ask the question, what is ovarian cancer? Find out
here:
Twitter: What is ovarian cancer? What part of the body does it start in? Learn
here:
Google+: Lets get to the basics! Find out exactly what ovarian cancer is
here:
Resource Spotlight: National Cancer Institute
Promote Amazon Smile on all platforms
Date:(Wednesday, 6/22/2016)
Promote sale of Real Teal apparel on all platforms

Include link to web store
Date:(Friday, 6/24/2016)
Celebrity Spotlight: Kathy Bates

Promote WeGive.org on all platforms
Date: (Sunday, 6/26/2016)
Invite followers to post their positive story on the Victory Wall

Include link to Victory Wall
Week 2
Date:(Tuesday, 6/28/2016)
The Silent Killer

http://womenshealth.about.com/cs/ovariancancer/a/ovarcansilkille.htm
Facebook: Ovarian cancer is often called the silent killer. Find out more and
learn the early symptoms here:
Twitter: Gain insight on why ovarian cancer is called the silent killer:
Google+: Ovarian cancer is often called the silent killer because it is
difficult to detect in the early stages. Learn early symptoms you should look
out for:
Date:(Wednesday, 6/29/2016)

Date:(Friday, 7/1/2016)
How to cope with ovarian cancer

http://www.ovarian.org/coping.php
Facebook: Coping can be hard to do when faced with cancer, check out this
article for ways to cope! :
Twitter: Find out the ways to cope with ovarian cancer!
Google+: Having trouble coping with ovarian cancer? Read this article for
tips!
Resource Spotlight: Cancer Information and Counseling Line
Promote Gala
Include link to website for Gala
Date:(Saturday, 7/2/2016)
Reminder promoting support group meeting at Hemming Park on all

platforms.
Date:(Sunday, 7/3/2016)
Promote support group meeting at Hemming Park on all platforms.

Promote Gala
Week 3
Date: (Monday, 7/4/2016)
Send out Press Release 1

Introducing the Real Teal Campaign
Date: (Tuesday, 7/5/2016)
Questions to ask when diagnosed with ovarian cancer

http://health.usnews.com/health-news/patient-advice/articles/2014/10/09/12questions-to-ask-when-youre-diagnosed-with-ovarian-cancer
Facebook: After being diagnosed, you may be thinking now what? Check
out this article and learn what you should be asking your doctor concerning
ovarian cancer:
Twitter: When it comes to ovarian cancer, the only bad question is the one
unasked. Learn which questions you should ask your doctor:
Google+: Dont leave the doctor with unanswered questions! Here are a list
of questions you should ask after being diagnosed with ovarian cancer:
Promote Gala
Date: (Wednesday, 7/6/2016)
Blog Post
Date: (Friday, 7/8/2016)
Types and stages of ovarian cancer

http://www.ovarian.org/types_and_stages.php
Facebook: Did you know that there are over 30 types of ovarian cancer? Find
out types and stages here:
Twitter: Learn more about the 30 stages of ovarian cancer. Learn more here:
Google+: Ovarian cancer comes in many types and stages, learn more about
them here
Promote Gala

Promote Gala
Week 4

Treatment for side effects of ovarian cancer
http://www.webmd.com/ovarian-cancer/guide/ovarian-cancer-hometreatment
Facebook: Besides prescribed medications, there are plenty of home
remedies you can try to kick the side effects of ovarian cancer. Learn more
here:
Twitter: Find out which home remedies can help with the side effects of
ovarian cancer.
Google+: Treat your ovarian cancer side effects at home with these
treatments:
Promote Gala
Twitter Poll Question 1


Celebrity Spotlight: Dorothy Brunson

Promote Gala

Week 5

Hereditary factors of ovarian cancer
http://www.cdc.gov/features/hereditarycancer/
Facebook: Ovarian cancer is a family affair: learn about how your genetics
may affect your chances of having ovarian cancer
Twitter: Genetics play more of a role in ovarian cancer than you may think:
learn more about this family affair
Google+: Did you know that ovarian cancer is hereditary? get the scoop on
this family affair
Promote Gala

Blog Post
Early detection
http://www.cancer.org/cancer/ovariancancer/detailedguide/ovarian-cancerdetection
Facebook: Learn about the importance of early detection and find out how to
catch ovarian cancer sooner!
Twitter: Early detection helps catch ovarian cancer sooner, learn more about
its importance to take action sooner!
Google+: The earlier the better! Follow this link to learn about early detection
of ovarian cancer!
Promote Gala

Week 6
Screening Guidelines https://www.mskcc.org/cancercare/types/ovarian/screening-guidelines-ovarian

Facebook: Screening tests for ovarian cancer are limited. Find out more about
potential screening methods:
Twitter: What screening tests are available for ovarian cancer? Find out here:
Google+: A number of tests have been evaluated as potential screening
methods for ovarian cancer. Learn more here:
Promote Gala

Blog Post
Ovarian and breast cancer

https://www.knowbrca.org/Learn/what-every-woman-needs-to-knowabout-breast-and-ovarian-cancers
Facebook: Its no secret that ovarian and breast cancer are sisters, learn
more about these two here:
Twitter: Think you know all you need to know about ovarian and breast
cancer? Learn all you should know here
Google+: Learn more about the risk factors and symptoms of ovarian cancer
here:
Resource Spotlight: Cooking For Chemo
Promote Gala

Week 7

Myths about ovarian cancer

https://www.promedicahealthconnect.org/body-and-conditions/9-commonmyths-ab
out-ovarian-cancer/
Facebook: You cant always believe what you hear, find out the 9 common
myths about ovarian cancer here:
Twitter: There are many myths surrounding ovarian cancer, find out what
they are here:
Google+: Check out this article as Gini Steinke, founder of Ovarian Cancer
Connection debunks the many myths surrounding ovarian cancer:
Promote Sister Walk
Include link to website for walk
Promote Gala

Blog Post
Tea to fight ovarian/breast cancer

http://www.webmd.com/cancer/news/20060405/tea-may-fight-ovarianbreast-cancers
Facebook: Tea can fight ovarian cancer? Check out how you can brew your
way to health!
Twitter: Tea anyone? Check out this article and learn how you can sip your
way to health!
Google+: Youll never guess which drink can fight ovarian cancer, check out
this article and get brewing
Promote Sister Walk
Promote Gala
platforms.
Promote support group meeting at Hemming Park on all platforms

Promote Sister Walk
Promote Gala
Week 8
Exercising while fighting cancer

http://www.ovariancancer.org/2010/11/08/to-best-fight-cancer-newguidelines-urge-exercise/
Facebook: Exercising may seem intense to do when fighting ovarian cancer,
but check out how exercising is beneficial in your fight
Twitter: Get moving! Learn how exercise will help in your fight against ovarian
cancer
Google+: Sweat away ovarian cancer by exercising your way to good health!
Learn how exercise will help you here:
Promote Sister Walk
Promote Gala

Blog Post
Celebrity Spotlight: Robert Eads

Promote Sister Walk
Promote Gala
Promote Sister Walk
Promote Gala
Week 9
Healthy foods to lower risk of ovarian cancer

http://www.livestrong.com/article/77548-anticancer-foods-ovariancancer
Facebook: Eat to beat ovarian cancer! Check out this article and learn which
nutritious foods can help prevent ovarian cancer
Twitter: Food is medicine! See which foods can help in the prevention of
ovarian cancer
Google+: We all love food, right? Learn which foods can help prevent ovarian
cancer here:
Promote Sister Walk
Promote Gala
Blog Post
Caregiver to ovarian cancer patient

http://www.ovarian.org/caregivers_what_you_can_do.php
Facebook: A caregiver is more than just a shoulder to lean on. Learn ways
you can be a great caregiver to your loved one that may be suffering from
cancer:
Twitter: Being a caregiver is more than just a helping hand, learn what you
can do to be a great caregiver:
Google+: Want to help your loved one through ovarian cancer but dont know
how? learn how you can be an effective caregiver here:
Resource Spotlight: Community Palliative Consultants
Promote Sister Walk
Promote Gala

Promote Sister Walk
Promote Gala
Week 10
Yoga helps ovarian cancer

https://www.yogauonline.com/yogau-wellness-blog/how-yogahelps-cancer-patients-and-cancer-survivors
Facebook: Yoga anyone? Stretch it out and learn how yoga will strengthen
your body during treatments!
Twitter: Stretch it out! Learn how yoga removes toxins and strengthens the
body here:
Google+: Did you know that yoga is beneficial and therapy during cancer
treatments? Learn more here:
Resource Spotlight: In the Pink
Promote Sister Walk
Promote Gala

Blog Post
Positive thinking and cancer

http://www.cancer.org/treatment/treatmentsandsideeffects/emotiona
lsideeffects/attitudes-and-cancer
Facebook: Our emotions can get the best of us at times, but a positive
attitude can help cope with cancer. Find out more here:
Twitter: Your thoughts are more powerful than you think! Learn how positive
thinking can help with ovarian cancer here:
Google+: Feeling down? learn how a positive attitude can help cope with
cancer:
Promote Sister Walk

Promote Sister Walk
Promote Gala
Week 11

Social life and cancer
http://www.cancerresearchuk.org/about-cancer/cancers-ingeneral/treatment/chemotherapy/living/social-life-andactivities-during-chemotherapy
Facebook: Cancer doesnt have to put a damper on your social life, learn how
you can plan a night out while going through treatments here:
Twitter: Dont allow cancer to ruin your social life and family time, find out
ways you can still enjoy life here:
Google+: Check out this article and learn how you can still be a social
butterfly while dealing with having cancer :
Promote Sister Walk
Promote Gala

Blog Post
Teens and ovarian cancer
http://www.momjunction.com/articles/symptoms-of-ovarian-cancerin-teens_00357509/
Facebook: Teenagers are at risk for ovarian cancer as well! Learn how your
teen can recognize the symptoms here:
Twitter: Too young for ovarian cancer? Think again, check out this article on
how are effected as well
Google+: Teenagers are at risk for ovarian cancer as well! Find out the
symptoms and diagnoses process for teens here:
Men and ovarian cancer

http://ovariancancerinstitute.org/can-men-develop-ovariancancer/
Facebook: Although men arent diagnosed with ovarian cancer, they still
suffer from it as well. Check out this article and learn how men deal with
ovarian cancer:
Twitter: Dont worry men, we didnt forget about you! Check out this article
on how men suffer from ovarian cancer as well.
Google+: Women arent the only ones suffering when it comes to ovarian
cancer. It takes an emotional toll on men as well, learn more here:
Promote Sister Walk

Promote Gala
platforms.
Day of Gala

Promote Sister Walk
Week 12


Young survivor of ovarian cancer
http://www.foxnews.com/health/2012/09/14/girl-8-survives-ovariancancer.html
Facebook: This 8-year-old girl survived ovarian cancer, talk about a fighter!
Read about her journey here:
Twitter: Need some inspiration? Learn how this strong 8-year-old survived
ovarian cancer
Google+: This strong little lady fought ovarian cancer at the age of 8. Learn
more about her journey here:
Resource Spotlight: Memories of Love
Promote Sister Walk

Blog Post
Date: (Thursday, 9/8/2016)
Promote selling Jaguar Tickets on all platforms
Celebrity Spotlight: Coretta Scott King

Promote Sister Walk
Date: (Saturday, 9/10/2016)

Promote Sister Walk
Include link to website for wal
Week 13

Survival rates
http://www.cancer.org/cancer/ovariancancer/detailedguide/ovariancancer-survival-rates
Facebook: The survival rate of ovarian cancer is based on many factors,
learn more here:
Twitter: Learn more about the survival rates of ovarian cancer here:
Google+: Ever wondered what the survival rate for ovarian cancer is? Find
out here:
Promote Sister Walk

Blog Post

Black women and ovarian cancer
http://www.medicaldaily.com/african-american-women-canlower-ovarian-cancer-risk-adhering-healthy-diet-361544
Facebook: African-American women have a lower risk of developing

ovarian cancer, but a higher chance of dying from it. Find out more:
Twitter: A healthier diet can significantly lower the risk of ovarian
cancer for black women:
Google+: Black women can lower their ovarian cancer risk by adhering
to a healthier diet. Find out more:

Promote Sister Walk

Promote Sister Walk
Week 14

Hair, skin and nails during chemotherapy
http://www.webmd.com/ovarian-cancer/features/appearance-duringchemo
Facebook: Ladies, we all want to look and feel beautiful even when going
through something as difficult as cancer. Learn how to properly care for your
hair, skin and nails during chemotherapy here:
Twitter: Learn how to take care of your hair, skin and nails during
chemotherapy here:
Google+: Beauty tips anyone? Read this article and learn how to take care of
your hair, skin and nails:
Promote Sister Walk

Blog Post
Pregnancy and ovarian cancer

http://www.healthline.com/health/cancer/ovarian-cancer-pregnancy
Facebook: Ovaries are crucial when it comes to reproducing, find out how
ovarian cancer could affect the reproductive system and female hormones:
Twitter: Learn how ovarian cancer affects the reproductive system:
Google+: A crucial part of reproducing is the ovaries. Learn how ovarian

cancer can affect the reproductive system and its ability to produce eggs
here:
Promote Sister Walk

Week 15


Breastfeeding and ovarian cancer
http://www.medicaldaily.com/breastfeeding-may-cut-mothers-riskovarian-cancer-91-percent-244268
Facebook: Did you know that breastfeeding can prevent ovarian cancer by up
to 91 percent? Learn here why breast is best:
Twitter: Breast cancer can prevent ovarian cancer? Learn more here:
Google+: Theres a reason why breast is best! Find out how breastfeeding
can lower your risk of ovarian cancer
Resource Spotlight: American Psychosocial Oncology Society
Promote Sister Walk

Blog Post
PCOS and ovarian cancer

http://www.ovarian-cysts-pcos.com/ovarian-cancer.html
Facebook: Polycystic Ovary Syndrome creates a small cyst on the ovaries,
although non-harmful, learn how PCOS could be related to ovarian cancer:
Twitter: Although harmless, PCOS and ovarian cancer have something in
common. Learn more here:
Google+: Polycystic Ovary Syndrome creates small cyst on the ovaries,

although non harmful, it has something in common with ovarian cancer, learn
more here:
Promote Sister Walk
platforms.
Day of the Sister Walk

Week 16

Dogs and ovarian cancer

http://www.petmd.com/dog/conditions/reproductive/c_multi_ov
arian_tumors
Facebook: Dogs have ovaries too and are prone to ovarian cysts as well.
Learn how our furry friends are diagnosed and the causes:
Twitter: Learn here how your furry companion may be prone to ovarian
cancer as well:
Google+: Did you know that dogs are prone to ovarian cysts as well? Check
out this article and learn how dogs are diagnosed and the stage

Blog Post
Weight gain and ovarian cancer
http://www.healthline.com/health/ovarian-cancer/weightgain#Signs2
Facebook: Several factors of ovarian cancer may cause weight gain. Learn
how and why here:
Twitter: Weight gain can be apart of ovarian cancer, learn why here:
Google+: Ovarian cancer has many side effects, but did you know weight
gain is one of them? Find out what causes the added pounds here:

Week 17
Foods to avoid during cancer http://www.cancer.net/blog/201404/foods-avoid-during-cancer-treatment

Facebook: Weve discussed what you should eat, but what about the foods to
avoid? Learn about which foods increase your symptoms here:
Twitter: Find out which foods you should be avoiding during cancer
treatments here:
Google+: Cancer treatments can take a toll on your body, learn how you can
decrease your symptoms by avoiding these foods:

Blog Post
Resource Spotlight: Be the Match
Date: (Friday, 10/14/2016)
Celebrity Spotlight: Shannon Miller

Date: (Sunday, 10/16/2016)

Week 18

Communicating with your children
http://www.ovarian.org/caregivers_communicating_with_children.php
Facebook: Telling your children you have cancer can be difficult. Learn tips for
communicating with your kids:
Twitter: Why, what and how should you tell your kids about your cancer
diagnosis:
Google+: Cancer is a very difficult secret to keep from children. Learn tips for
communicating with your kids:
Blog Post
Date: (Friday, 10/21/2016)
Being a supportive friend

http://ocancerdancer.org/Vital-Info/Being-A-Good-Friend.aspx
Facebook: Be there for her. How to support someone you love when they are
diagnosed with ovarian cancer:
Twitter: Want to be a support system for a loved one diagnosed with ovarian
cancer? Learn what you can do to help:
Google+: Being there for someone you love who has ovarian cancer may be
the most meaningful thing you can do. Find out what you can do:
Date: (Sunday, 10/23/2016)

Week 19

Surprising gaps in whats known about ovarian cancer
http://www.cbsnews.com/news/report-finds-surprising-gaps-inwhats-known-about-ovarian-cancer/
Facebook: Its called ovarian cancer, but it can start outside the ovary. Find
out more:
Twitter: Surprising gaps in what we know about ovarian cancer:
Google+: Surprising gaps in what we know about ovarian cancer and why its
important:

Blog Post
Date: (Friday, 10/28/2016)
Eating less meat while fighting ovarian cancer

http://www.naturalnews.com/041884_ovarian_cancer_meat_consumpt
ion_fat.html
Facebook: Eating less processed meat can reduce your risk of cancer. Find
out why less meat and more vegetables can lower your risk of developing
ovarian cancer:
Twitter: Learn why less meat may be beneficial in the prevention of cancer:
Google+: More vegetables, less meat! Learn how eating less processed meat
and more veggies can lower the risk of ovarian cancer:
Date: (Sunday, 10/30/2016)

Week 20
Music and chemotherapy

http://www.cnn.com/2011/HEALTH/08/09/music.soothes.anxiety.cance
r/
Facebook: Who doesnt enjoy some good tunes? Learn how listening to music
can help improve your mood and decrease anxiety during cancer treatments:
Twitter: Jams anyone? Find out how listening to music can help with
chemotherapy:
Google+: We all have that one song that makes us feel good. Find out how
much can decrease anxiety and put you in a good mood while battling
cancer:
Twitter Poll Question Poll 17

Blog Post
Celebrity Spotlight: Gilda Radner


platforms.

Week 21

How you can make a difference

(how to volunteer with The Real Teal)
Facebook: Want to join the fight against ovarian cancer? Find out how you
can get involved:
Twitter: Learn how you can help and donate to real patients in the
community:
Google+: Want to make a difference? Find out how you can help real patients
in the community:

Blog Post
Resource Spotlight: Chemocare.com
Date: (Friday, 11/11/2016)
Paying for chemotherapy

http://www.cancer.org/treatment/treatmentsandsideeffects/treatmen
ttypes/chemotherapy/understandingchemotherapyaguideforpatients
andfamilies/understanding-chemotherapy-paying-for-chemo
Facebook: Cancer treatments can add up, learn the different ways you can
pay for treatments here:
Twitter: Cancer treatments are expensive, find out ways you can pay for
treatments here:
Google+: It's no secret that cancer treatments are very expensive. Check out
this article to find ways you can pay for treatments:
Date: (Sunday, 11/13/2016)

Week 22

What women need to know about ovarian cancer
http://cancer.uchc.edu/treatment/services/ovarian.html
Facebook: What women need to know about ovarian cancer:
Twitter: What should you know about ovarian cancer? Find out here:
Google+: Your chance of getting ovarian cancer is rare, but the odds worsen
as various risk factors are considered. Find out what you need to know about
ovarian cancer:

Blog Post
Date: (Friday, 11/18/2016)
Causes of Ovarian Cysts

http://www.mayoclinic.org/diseases-conditions/ovariancysts/basics/causes/con-20019937
Facebook: There are multiple types of ovarian cysts, learn how they start and
the different forms of them here:
Twitter: What exactly causes ovarian cysts? Find out here:
Google+: Ovarian cyst come in many forms, find out the causes and types of
cyst here:
Date: (Sunday, 11/20/2016)

Week 23

Ways to slash your risk of getting ovarian cancer
http://www.womenshealthmag.com/health/ovarian-cancer-causes?
page=1
Facebook: Potential breakthroughs are in the works, but find out what you
can do in the meantime to slash your risk of ovarian cancer:
Twitter: Find out how you can slash your risk of ovarian cancer starting right
now:
Google+: Hope is on the horizon as researchers make potential
breakthroughs in the fight against ovarian cancer. In the meantime, find out
what you can do to slash your risk:

Blog Post
Date: (Friday, 11/25/2016)
Menopause and ovarian cancer

http://www.cancer.net/navigating-cancer-care/prevention-and-healthyliving/menopause-and-cancer-risk
Facebook: We all know menopause is coming but should we rush it? Find out
how a later menopause can increase the risk of ovarian cancer:
Twitter: Learn how menopause can influence ovarian cancer:
Google+: Did you know that the younger you get your menstrual cycle, it
increases your risk of ovarian cancer? Learn more here:
Date: (Sunday, 11/27/2016)

Week 24

Enjoy the life you have- Ovarian cancer survivor
http://www.piedmont.org/living-better/ovarian-cancer-survivorenjoy-the-life-you-have-today
Facebook: Dont let cancer slow you down! Read how this ovarian cancer
survivor continues to enjoy life:
Twitter: Enjoy the life you have today! Read how this ovarian cancer isnt
slowing down:
Google+: Need inspiration: Read how ovarian cancer survivor, Shelba Sellers,
continues to enjoy life after battling cancer:
Resource Spotlight: Live For Today Foundation

Blog Post
Caring for yourself during chemotherapy

http://news.cancerconnect.com/caring-for-yourself-duringchemotherapy-for-ovarian-cancer-how-to-manage-hair-loss-dry-skinand-brittle-nails/
Facebook: Chemotherapy has many side effects, learn how you can take care
of your hair, skin and nails during treatments:
Twitter: Learn how to take care of yourself while going through
chemotherapy:
Google+: The side effects of chemotherapy can be harsh on hair, skin and
nails. Learn how to take care of yourself during treatments.
Caring for yourself during chemotherapy
platforms.
Week 25

Hairstyles after losing hair

http://www.vogue.com/projects/13262618/hair-loss-women-cancerchemotherapy-alopecia/
Facebook: Going through hair loss? See that as an opportunity to embrace a
new style, a new you! Read how these lovely ladies kept their style after hair
loss:
Twitter: Losing your hair doesnt ruin your style, check out how these lovely
ladies embraced a new style after hair loss:
Google+: When it comes to style, there are many possibilities. Check out how
these lovely ladies embraced a new look after hair loss.
Resource Spotlight: L Erickson USA

Blog Post
Talcum powder may cause ovarian cancer

http://www.medicaldaily.com/talcum-powder-ovarian-cancer-riskfactors-376717
Facebook: Talcum powder is widely used in cosmetic products and a new
study suggests that it can cause ovarian cancer:
Twitter: Talcum powder has been linked to ovarian cancer. Know your risks:
Google+: A new study suggests that talcum powder is linked to ovarian
cancer. Find out more:
Celebrity Bates: Cobie Smulders
Date: (Sunday, 12/11/2016)

Week 26
Date: (Monday, 12/12/2016)

Dog sniffing ovarian cancer
http://www.wndu.com/content/news/Womans-best-friend-Sniffingout-ovarian-cancer-370711301.html
Facebook: What if a dog could sense ovarian cancer? Well, that may be a
reality! Learn how dogs can help with early detection here:
Twitter: Ovarian cancer is often diagnosed late, but there may be a new
solution for that. Learn how a dogs can sense ovarian cancer:
Google+: Dogs could help in the early detection of ovarian cancer, find out
how our furry friends can sniff when something is going on with your health:

Blog Post
Date: (Friday, 12/14/2016)
Date: (Sunday, 12/18/2016)

Week 27
Date: (Monday, 12/19/2016)

Holistic treatment
http://www.blogher.com/living-edge-ovarian-cancer-holistictreatment
Facebook: Some are willing to take risks in pursuit of a natural healing

process. Find out one womans holistic treatment journey for ovarian cancer:
Twitter: Curious about holistic treatments for ovarian cancer? Learn about
one womans journey:
Google+: Thinking about natural treatments for ovarian cancer? Learn about
one womans holistic treatment journey:

Blog Post
Date: (Friday, 12/23/2016)
Having more children tied to lower risk

http://www.webmd.com/ovarian-cancer/news/20151103/study-linkshaving-children-to-lower-ovarian-cancer-risk
Facebook: Does having children lower your risk of ovarian cancer? Read more
about the new study that says so:
Twitter: Having children tied to lower ovarian cancer risk:
Google+: A new study suggests that the more children you have the lower
your risk of ovarian cancer is. Find out more here:
Date: (Sunday, 12/25/2016)

Week 28

New method may spot ovarian cancer earlier
http://www.webmd.com/ovariancancer/news/20150505/ovarian-cancer-new-screening
Facebook: A promising new method may detect ovarian cancer earlier. Find
out more:
Twitter: Ovarian cancer is often diagnosed late, but a new method using
blood tests may change that. Find out more:
Google+: A new screening method using blood tests can detect twice as
many cases of ovarian cancer as older testing methods. Find out more about
the new approach
Resource Spotlight: Gabriel House of Care
Blog Post
Date: (Friday, 12/30/2016)
Media Contacts
Articles for publication will be sent to multiple media outlets on the
FIRST and LAST Monday of each month. This way, info will be sent to
traditional media on a regular basis without us (the Real Teal) having to
worry about coordinating sending posts out in time for specific issues
and deadlines for the publications. We send them out on a regular
basis, then the publication prints the article in their next issue.
JULY
July 4- Announcing the Real Teal Campaign
The Florida Times-Union
Charlie Patton, Staff Writer/ Columnist
charlie.patton@jacksonville.com
(904)359-4413
Jacksonville Business Journal
Colleen Jones, Reporter
cjones@bizjournals.com
(904)269-2205
July 25
First Coast Magazine
AJ Beson, Publisher
aj@beson4.com
(904)992-9945
AUGUST
August 1- Promotion for the Gala at Suite
Void Magazine
Tye Wallace, Publisher
tye@voidlive.com
(904)395-5628
(904) Happy Hour
Matt Coleman, Contributing Writer

mail@jacksonvillemag.com
(904)389-3622
Tracy Jones, Contributing Writer
mail@jacksonvillemag.com
(904)389-3622
(904)359-4413
August 29
Family! Magazine
Eric West, General Sales Manager
ewest@heritagepublishinginc.com
(904)296-1304
SEPTEMBER
September 5- Promotion for the Sister Walk
Folio Weekly
Marlene Dryden, Senior Editor
mdryden@folioweekly.com
(904)260-9770
(904)359-4413
September 26
Beaches Leader/ Ponte Vedra Leader
Kathleen Feindt Bailey, Senior Editor
editor@beachesleader.com
(904)246-9033
OCTOBER
October 3
Ponte Vedra Recorder
Kelly Hould, Editor
kelly@opcfla.com
(904)686-3943
Folio Weekly
(904)260-9770
October 31
Florida Medical Magazine
Erika Peterman, Managing Editor
epeterman@flmedical.org
(850)224-6496
(904)359-4413
NOVEMBER
November 7
First Coast Magazine
AJ Beson, Publisher
aj@beson4.com
(904)992-9945
November 28
Ponte Vedra Recorder
Kelly Hould, Editor
kelly@opcfla.com
(904)686-3943
DECEMBER
December 5
(904)359-4413
Folio Weekly
(904)260-9770
December 26
Void Magazine
Tye Wallace, Publisher
tye@voidlive.com
(904)395-5628
Family! Magazine
Eric West, General Sales Manager
ewest@heritagepublishinginc.com
(904)296-1304
Twitter Poll Questions

As another way to heighten awareness and connect with followers twitter
polls will be given on Wednesdays. The polls will be used as an educational
tool to quiz followers on their knowledge about ovarian cancer.
How many types of Ovarian Cancer are there?

a.) 4
b.) 6
2. 85-90% of women are diagnosed with Ovarian Cancer get __.
a.) Mucinous Ovarian Cancer
b.) Epithelial Ovarian Cancer
3. Vaginal bleeding, difficulty eating and a swollen abdomen are signs of
Ovarian cancer.
a.) True
b.) False
4. Women with a grandmother, mother, daughter or sister with ovarian
cancer has a higher risk of getting it as well.
a.) True
b.) False
5. What day is world ovarian cancer day?
a.) May 8th
b.) May 3rd
6.) What year was World ovarian cancer day established?
a.) 2012
b.) 2013
7.) Most women are over the age of __ When diagnosed with ovarian cancer.
a.) 55
b.) 65
8. Only women can get ovarian cancer.
a.) true b.) false
9. Older women who have never been pregnant are at increased risk of
getting ovarian cancer.
a.) true
b.) false
10. Breastfeeding reduces the risk of ovarian cancer.
a.) true
b.) false
11. Ovarian cancer is the __ leading cause of cancer deaths among American
women
a.) 5th
b.) 7th
12. American Cancer Society estimates about __ women will be diagnosed
with ovarian cancer in the United States in 2016.
a.) 17,000
b.) 22,000
13. __ Per 100,000 women are diagnosed with ovarian cancer every year.
a.) 6
b.) 12
14. Ovarian cancer is the leading cause of death from gynecologic cancers in
the United States.
a.) True
b.) False
15. Symptoms of ovarian cancer are often vague and subtle.
a.) True
b.) False
16. Ovarian cancer can be detected by a Pap test.
a.) True
b.) False
17. The cancer is in one or both of the ovaries and spreads below the pelvis.
This is the __.
a.) 2nd Stage
b.) 3rd Stage
18. Ovarian cancer has four stages.
a.) True
b.) False
19. __ of women with ovarian cancer are still alive at least 5 years after
diagnosis.
a.) 26%
b.) 46%
20. What color is the ovarian cancer awareness ribbon?
a.) Blue
b.) Teal
21. All women are at risk for ovarian cancer.
a.) True
b.) False
22. Diagnosis at an early stage vastly improved a woman's chance of
survival.
a.) True
b.) False
23. Which celebrity was diagnosed with ovarian cancer and is still alive
today?
a.) Jodie Foster
b.) Kathy Bates
24. Should you keep up to date with your doctors to be safe and aware of
potential diagnosis of ovarian cancer?
a.) Sometimes
b.) Always
Inspirational Quotes
Posted every Monday morning on all social media platforms.
6/20: If you obey all the rules, you miss all the fun. Katharine Hepburn
6/27: Life is not measured by the number of breaths we take, but by the
moments that take our breath away. Maya Angelou
7/4: A woman is like a tea bag you never know how strong she is until she
gets in hot water. Eleanor Roosevelt
7/11: Life shrinks or expands in proportion to ones courage.
Anais Nin
7/18: I could not, at any age, be content to take my place by the fireside and
simply look on. Life was meant to be lived. Curiosity must be kept alive. One
must never, for whatever reason, turn his back on life.
Eleanor Roosevelt
7/25: A woman is the full circle. Within her is the power to create, nurture
and transform.
Diane Mariechild
8/1: The best protection any woman can have is courage.

Elizabeth Cady Stanton
8/8: The question isnt whos going to let me; its who is going to stop me.
Ayn Rand
8/15: If you look at what you have in life, youll always have more. If you
look at what you dont have in life, youll never have enough.
Oprah Winfrey
8/22: The most common way people give up their power is by thinking they
dont have any.
Alice Walker
8/29: You may encounter many defeats, but you must not be defeated. In
fact, it may be necessary to encounter the defeats, so you can know who you
are, what you can rise from, how you can still come out of it.
Maya Angelou
9/5: When one door of happiness closes, another opens; but often we look so
long at the closed door that we do not see the one which has been opened
for us.
Helen Keller
9/12: Courage is like a muscle. We strengthen it by use.
Ruth Gordon
9/19: Taking joy in living is a womans best cosmetic.
Rosalind Russell
9/26: "Optimism is the faith that leads to achievement." - Helen Keller
10/3: "I'd rather regret the things I've done than regret the things I haven't
done." - Lucille Ball
10/10: "You can't give up! If you give up, you're like everybody else." - Chris
Evert
10/17: "I choose to make the rest of my life the best of my life." - Louise Hay
10/24: "Spread love everywhere you go. Let no one ever come to you without
leaving happier." - Mother Teresa
10/31: "Above all, be the heroine of your life, not the victim." - Nora Ephron
11/7: "The best thing to hold onto in life is each other." - Audrey Hepburn
11/14: "You can't be that kid standing at the top of the waterslide,
overthinking it. You have to go down the chute." - Tina Fey
11/21: "It's not the absence of fear, it's overcoming it. Sometimes you've got
to blast through and have faith." - Emma Watson
11/28: Im not afraid of storms, for Im learning how to sail my ship. Mary
Louise Alcott
12/5: You are more powerful than you know; you are beautiful just as you
are. -Melissa Etheridge
12/12: It took me quite a long time to develop a voice, and now that I have
it, I am not going to be quiet.-Madeleine Albright
12/19: Dont be the girl who fell. Be the girl who got back up. -Janette
Stanley
12/26: The best protection any woman can have is courage.- Elizabeth
Cady Stanton
Celebrity Spotlights
Celebrity spotlights will be posted once per month on Friday, telling the
story of a celebrity and her battle with ovarian cancer.
Post Date: Friday, 6/24/2016
Kathy Bates (actress)
Kathy Bates is a widely known Academy Award and Golden Globe winning
actress. She is best known for her roles in Fried Green Tomatoes, Mistery,
Annie, American Horror Story and Titanic.
Bates was diagnosed with ovarian cancer in 2003
If something doesnt feel right or you feel unusually bloated, so what if
someone thinks you are crazy for going to the doctor? Its better to err on the
side of caution than be too late to do anything about it. She is a survivor of both ovarian and breast cancer.

Dorothy Brunson (radio broadcaster and executive)
Dorothy Brunson was the first African-American woman in the United States
to own a radio station, as well as the first African-American woman to own
and operate a television station.
She co-founded Howard Sanders Advertising, one of the first AfricanAmerican advertising agencies in the U.S. and the first one on Madison
Avenue.
We all have a bit of fantasy in projecting where we want to be. Going into
television at almost 50- thats crazy. Im secure, Im safe. Why take on
another $10 million worth of debt? Because Im a dreamer. The great fantasy.
The impossible, the impractical. Not to be caught up in the boredom trail.

Robert Eads
Robert Eads was a male to female transsexual who had ovarian cancer.
In 1996, Eads was denied medical treatment after being diagnosed with
ovarian cancer because they felt treating a transsexual man would harm their
practices reputation.
In 1997 Eads was accepted for medical treatment at the Medical College of
Georgia hospital.
On January 17, 1999, Eads passed away at age 53, despite aggressive
medical treatment.
If Robert Eads had been approved for medical treatment at an earlier date, he
would have had a much greater chance at survival.
Robert Eads inspired the award-winning documentary Southern Comfort.
Post Date: 9/9/2016

Coretta Scott King (civil rights activist, widow of Martin Luther King Jr.)
Coretta Scott King was a civil rights activist and widow of Martin Luther King
Jr.
In addition to her involvement with the Civil Rights Movement, she was active
in the Womens movement, LGBT Rights Movement and also spoke out
against apartheid.
King was an advocate of nonviolent protests.
She founded The King Center.
Coretta Scott King passed away on January 20, 2006 from respiratory failure
due to complications from ovarian cancer.
Struggle is a never ending process. Freedom is never really won, you earn it
and win it in every generation.
Post Date: 10/14/2016

Shannon Miller (Olympic gymnast)
Shannon Miller was the first U.S. gymnast to ever win gold on the balance
beam at the 1996 Olympic Games in Atlanta.
Miller is the most decorated gymnast in U.S. history with seven Olympic
medals and nine world championship medals.
She started a website dedicated to womens health called the Shannon Miller
Lifestyle.
Survived ovarian cancer after the removal of a baseball-sized tumor from her
ovary and nine weeks of chemotherapy.
It is critical that young women learn to take a productive role in their health.
Many times there are absolutely no symptoms to important issues that may
arise.
Post Date: 11/4/2016

Gilda Radner (original Saturday Night Live cast member)
Gilda Radner was an Emmy award-winning comedienne and actress best
known for her work on Saturday Night Live as one of the original cast
members.
She also was featured on the National Lampoon Radio Hour and led her own
Broadway show (Gilda Radner- Live from New York!)
Radner was diagnosed with ovarian cancer on October 21, 1986 and began
chemotherapy and radiation treatment.
She was declared to be in remission in September 1988, but learned in
December that the cancer had returned.
Radner passed away on May 20, 1989.
Her late husband, actor and comedian Gene Wilder, established the Gilda
Radner Hereditary Center Program at Cedars-Sinai.
Radners passing raised awareness about early detection of ovarian cancer
and the connection to familial epidemiology.
In 1991, Gildas Club was founded by Gene Wilder and Joanna Bull (Radners
cancer psychotherapist). Gildas Club is a network of people living with
cancer and their friends and families who meet to learn how to live with
cancer.
Life is about not knowing, having to change, taking the moment and making
the best of it, without knowing whats going to happen next.

Cobie Smulders (actress)
Best known for her roles on How I Met Your Mother and in the Avengers
movies.
Diagnosed at age 25, Smulders had tumors on both ovaries. The cancer had
also spread to her lymph nodes and surrounding tissues.
Smulders underwent numerous surgeries to remove the cancerous tissue
from her body.
As a result of the cancer and treatment, Smulders was left with one third of
an ovary and was told she would never be able to get pregnant naturally.
Smulders proved the doctors wrong and welcomed two children with her
husband (Saturday Night Live star Taran Killam).
Cancer Resource Spotlights

Attribute all resources to the Northeast Florida Cancer Control
Collaborative
National Cancer Institute

Provides up-to-date information on all cancer types, information on clinical
trials, resources for people dealing with cancer, and information for
researchers and health professionals.
Post Date: 7/1/2016
Cancer Information and Counseling Line
A toll-free national service provided by AMC Cancer Research Center. Provides
emotional support, up-to-date medical information and resource referrals
through counseling. Available Monday through Friday, 8:30 a.m. to 4:30 p.m.
MST.

Cooking for Chemo
A How To Cook Cookbook that teaches you how to adjust your cooking for
chemotherapy patients. While most cancer cookbooks are focused on
teaching you about healthy ingredients and recipes to eat, Cooking For
Chemo focuses on teaching you how to adjust flavor so you can enjoy your
food again while undergoing chemotherapy treatments. The theory Chef Ryan
Callahan teaches you can be applied to ANY diet or dietary regimen that your
dietitian or physician puts you on. The applicability of this theory to any style
of cooking or dietary requirements is what sets this book apart from all other
books.

Community Palliative Consultants
Community Palliative Consultants helps people of any age find relief from the
symptoms, pan and stress caused at any stage of any serious, complex or
chronic illness. Established by Community Hospice of Northeast Florida in
2010, this multidisciplinary team of specially trained physicians, advanced
registered nurse practitioners, social workers and chaplains guide intensive
discussions with patients and their families to help established goals of care
and facilitate decision making. Community Palliative Consultants staff works
with the patients attending physician to relieve suffering and improve quality
of life by aligning expectations of care with realistic outcomes and treatment
options, which may include a curative plan.

In the Pink
In the Pink serves all people with all cancers. They provide free services, such
as wigs, lymphedema sleeves, etc. to those who qualify. They also provide
free yoga and meditation classes to all cancer patients. In the Pink has two
locations in Jacksonville. They are in-network for most insurance companies
and file the claims for the services/items provided. All staff are certified
mastectomy fitters, as well as lymphedema fitters.
Post Date: 9/6/2016

Memories of Love
Memories of Love, a 501(c)(3) non-profit organization, fulfills its mission: to
create joyful memories for children whose parents have a life-threatening
illness by giving families the opportunity to create lasting and loving
memories together at a time they need it most. They provide 5 night/ 6 days
accommodations in Orlando, theme park tickets and $100 spending money.

American Psychosocial Oncology Society
Helpline through which cancer patients, caregivers and advocacy
organizations may obtain referrals for local counseling services throughout
the United States. This referral program aims to connect cancer patients and
their caregivers to psychiatrists, psychologists, nurses, social workers and
counselors skilled in the management of cancer-related distress.
Post Date: 10/12/2016

Be the Match
Provides assistance to patients and their physicians in the search for an
unrelated stem cell donor. Provides general information about the stem cell
transplant process, the search process, financial issues associated with the
transplantation process and Patient Advocacy.

Chemocare.com
Scott Hamiltons site focuses on chemotherapy managing side effects,

survivor experiences and more.
Post Date: 11/29/2016

Live for Today Foundation
Live for Today Foundation is a nonprofit organization for young adults with
cancer ages 18-35. They provide their members with unique opportunities,
adventurous activities, and support from other young adults with cancer. You
are eligible to join if you are between the ages of 18 and 35 and have ever
been diagnosed with any form of cancer.

L Erickson USA
Provides a free headwrap or scarf in the pattern and color of your choosing
for women or girls experiencing a loss or thinning of hair as a result of illness
or treatment.
Post Date: 12/27/2016

Gabriel House of Care
Provides affordable long-term lodging for cancer patients and caregivers who
come from outside of Jacksonville to receive cancer treatments at area
hospitals and clinics.

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The Real Teal Campaign

Media Plan Book

The Real Teal Media Timeline

Motivational Monday Quote

What is ovarian cancer?

Promote sale of Real Teal apparel on all platforms

Celebrity Spotlight: Kathy Bates

Date: (Sunday, 6/26/2016)

Invite followers to post their positive story on the Victory Wall

Motivational Monday Quote

The Silent Killer

Promote sale of Real Teal apparel on all platforms

How to cope with ovarian cancer

Reminder promoting support group meeting at Hemming Park on all

Promote support group meeting at Hemming Park on all platforms.

Send out Press Release 1

Date: (Tuesday, 7/5/2016)

Questions to ask when diagnosed with ovarian cancer

Date: (Wednesday, 7/6/2016)

Date: (Friday, 7/8/2016)

Types and stages of ovarian cancer

Date: (Sunday, 7/10/2016)

Invite followers to post their positive story on the Victory Wall

Motivational Monday Quote

Date: (Wednesday, 7/13/2016)

Twitter Poll Question 1

Date: (Friday, 7/15/2016)

Promote WeGive.org on all platforms

Include link to website for Gala

Date: (Sunday, 7/17/2016)

Invite followers to post their positive story on the Victory Wall

Motivational Monday Quote

Date: (Wednesday, 7/20/2016)

Twitter Poll Question 2

Date: (Friday, 7/22/2016)

Date: (Sunday, 7/24/2016)

Invite followers to post their positive story on the Victory Wall

Date: (Tuesday, 7/26/2016)

Screening Guidelines https://www.mskcc.org/cancercare/types/ovarian/screening-guidelines-ovarian

Date: (Wednesday, 7/27/2016)

Twitter Poll Question 3

Date: (Friday, 7/29/2016)

Ovarian and breast cancer

Date: (Sunday, 7/31/2016)

Invite followers to post their positive story on the Victory Wall

Send out Press Release 3

Date: (Tuesday, 8/2/2016)

Myths about ovarian cancer

Date: (Wednesday, 8/3/2016)

Twitter Poll Question 4

Date: (Friday, 8/5/2016)

Tea to fight ovarian/breast cancer

Promote support group meeting at Hemming Park on all platforms

Include link to website for Gala

Motivational Monday Quote

Date: (Tuesday, 8/9/2016)

Exercising while fighting cancer

Date: (Wednesday, 8/10/2016)

Twitter Poll Question 5

Date: (Friday, 8/12/2016)

Celebrity Spotlight: Robert Eads

Motivational Monday Quote

Date: (Tuesday, 8/16/2016)