When was the last time

you got really good

leadership advice?

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That long ago, huh?

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Ive gotten plenty of

horrible advice
from many
well-intentioned people.

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But it turns out great

leadership lessons were
available at the nearest
bookstore in a book by
a man named
Dale Carnegie.

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Who is Dale Carnegie?

Dale Carnegie was a writer
and lecturer who taught a
now famous course for
adults in self-improvement,
salesmanship, public
speaking, and
interpersonal skills.
The training program was put
into written form and is now a
book seen on most
executives bookshelves,
How to Win Friends and
Influence People.
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What is Dale Carnegie

Training?
Isnt there just a book?
Some quick history:
Dale Carnegie began the training
program in 1912 to help adults
improve their human relations and
communication skills.
The program was put into written
form when How to Win Friends and
Influence People was published in
1935.

Get a comprehensive
summary of the book

How good was his

training program?

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Well, over 8 million

people have completed
the training.

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Well, over 8 million

people have completed
the training.
Some students are
really famous. You might
have heard of them.
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One of those people was ...

Chuck Norris.

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One of those people was ...

Chuck Norris.
Hes best known for
playing in movies like
Enter the Dragon
and Walker, Texas
Ranger.
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This guy.

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Chuck Norris is:

an American martial artist
an actor
a producer
a screenwriter
a former U.S. Air Force Soldier
a founder of a martial arts school

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Chuck Norris is:

an American martial artist
an actor
a producer
a screenwriter
a former U.S. Air Force Airman
a founder of a martial arts school

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Chuck Norris is:

an American martial artist
an actor
a producer
a screenwriter
a former U.S. Air Force Airman
a founder of a martial arts school
(Hes pretty successful.)

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But Chuck Norris

isnt the only highly
successful alum.
He was one of many
who began their
leadership career
through the famous
training program.
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Here are leadership

lessons from
9 famous alumni of
Dale Carnegie Training.

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Chuck Norris
Martial Artist, Actor

Lesson: Be friendly.

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Chuck Norris
Martial Artist, Actor

Lesson: Be friendly.
Chuck Norris believes in genuinely caring about others. This attitude
transcends through his personal code of honor, which includes:
1. I will look for the good in all people and make them feel
worthwhile.
2. If I have nothing good to say about a person, I will say nothing.
3. I will always be as enthusiastic about the success of others as I
am about my own.
Carnegie discusses being friendly in part 3, principle 4 of his book.

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Chuck Norris
Martial Artist, Actor

Lesson: Be friendly.
Chuck Norris believes in genuinely caring about others. This attitude
transcends through his personal code of honor, which includes:
1. I will look for the good in all people and make them feel
worthwhile.
2. If I have nothing good to say about a person, I will say nothing.
3. I will always be as enthusiastic about the success of others as I
am about my own.
Carnegie discusses being friendly in part 3, principle 4 of his book.
Uncover how Carnegie taught leaders
to be friendly.

Rex David Thomas

Founder and CEO of Wendys

Lesson: Be respectful of the others opinion.

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Rex David Thomas

Founder and CEO of Wendys

Lesson: Be respectful of the others opinion.

Dave Thomas believed that being nice meant talking to people
honestly, even if it may not be what they want to hear. He knew that if
you treat people with respect and dignity, they are more likely to
accept what you have to say.
Being nice also means being a good listener and respecting the other
persons opinions.
In fact, never saying, Youre wrong, is principle 2 in part 3 of
Carnegies book.

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Rex David Thomas

Founder and CEO of Wendys

Lesson: Be respectful of the others opinion.

Dave Thomas believed that being nice meant talking to people
honestly, even if it may not be what they want to hear. He knew that if
you treat people with respect and dignity, they are more likely to
accept what you have to say.
Being nice also means being a good listener and respecting the other
persons opinions.
In fact, never saying, Youre wrong, is principle 2 in part 3 of
Carnegies book.
Learn how Carnegie taught leaders
to be respectful.

Zig Ziglar

Author, Motivational Speaker

Lesson: Encourage others.

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Zig Ziglar

Author, Motivational Speaker

Lesson: Encourage others.
Zig Ziglar believes encouragement is about helping others imagine
what they can become and then equipping them with the confidence,
education, or resources to achieve their goals.
His mantra emphasizes what Carnegie dedicates the final part of his
book to: encouraging others to improve.

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Zig Ziglar

Author, Motivational Speaker

Lesson: Encourage others.

You can have everything you want in life

if you will just help enough other people get
what they want. -Zig Ziglar

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Zig Ziglar

Author, Motivational Speaker

Lesson: Encourage others.

You can have everything you want in life

if you will just help enough other people get
what they want. -Zig Ziglar
Learn how Carnegie taught leaders
to encourage others.

Lyndon B. Johnson
36th President of the United States

Lesson: Appeal to the other persons interests.

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Lyndon B. Johnson
36th President of the United States

Lesson: Appeal to the other persons interests.

Lyndon B. Johnson became the 36th President of the U.S. as a result of
Kennedys assassination. But Kennedys cabinet didnt like him and
planned on leaving.
Aware of this, Johnson met with them individually and gave them
each a specific reason that appealed to their interests for why he
needed them to stay.
Using Carnegies principle of appealing to the other persons interest,
Johnson gained their trust and influenced them to stay.

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Lyndon B. Johnson
36th President of the United States

Lesson: Appeal to the other persons interests.

Lyndon B. Johnson became the 36th President of the U.S. as a result of
Kennedys assassination. But Kennedys cabinet didnt like him and
planned on leaving.
Aware of this, Johnson met with them individually and gave them
each a specific reason that appealed to their interests for why he
needed them to stay.
Using Carnegies principle of appealing to the other persons interest,
Johnson gained their trust and influenced them to stay.
Find out how Carnegie taught leaders
to talk in terms of the others interests.

Bill Belichick

Head Coach for New England Patriots of the NFL

Lesson: Give effective feedback.

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Bill Belichick

Head Coach for New England Patriots of the NFL

Lesson: Give effective feedback.
Bill Belichick encourages his players to perform at the highest levels by
constantly providing feedback during practices and games.
We can do the same for our team members by viewing mistakes and
unfavorable situations as learning opportunities.
Dale Carnegie taught that, in order to change people, we must be
strategic in how we give feedback.

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Bill Belichick

Head Coach for New England Patriots of the NFL

Lesson: Give effective feedback.
Bill Belichick encourages his players to perform at the highest levels by
constantly providing feedback during practices and games.
We can do the same for our team members by viewing mistakes and
unfavorable situations as learning opportunities.
Dale Carnegie taught that, in order to change people, we must be
strategic in how we give feedback.

Uncover how Carnegie taught leaders

to give powerful feedback.

Scott Raymond Adams

Author, Creator of the Dilbert comic strip
Lesson: Give positive reinforcement.

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Scott Raymond Adams

Author, Creator of the Dilbert comic strip
Lesson: Give positive reinforcement.
Scott Adams learned the importance of positive reinforcement when
he took the Dale Carnegie course.
He watched as a fellow student struggled to speak in front of the class.
Beads of sweat ran down her face as she forced her words out. When
she was done, she returned to her seat, embarrassed.
The instructor went up after her and said, Wow. That was brave.
As Carnegie said, its important to praise every improvement.

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Scott Raymond Adams

Author, Creator of the Dilbert comic strip
Lesson: Give positive reinforcement.

Positivity is far more than a mental preference. It

changes your brain, literally, and it changes the
people around you. Its the nearest thing we have to
magic. - Scott Adams

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Scott Raymond Adams

Author, Creator of the Dilbert comic strip
Lesson: Give positive reinforcement.

Positivity is far more than a mental preference. It

changes your brain, literally, and it changes the
people around you. Its the nearest thing we have to
magic. - Scott Adams
Find out how Carnegie taught leaders
to praise others.

Mary Kay Ash

Founder Mary Kay Cosmetics

Lesson: Sincerely make others feel important.

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Mary Kay Ash

Founder Mary Kay Cosmetics

Lesson: Sincerely make others feel important.
Mary Kay Ash understood that people were the cornerstone of her
business. She stated that Mary Kay Cosmetics is known for praising
people to success.
I never cease to be amazed at how positively people react when
theyre made to feel important, she said.
Just as Carnegie taught in principle 6 of part 2 of his book, we should
strive to make others feel important, even strangers.

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Mary Kay Ash

Founder Mary Kay Cosmetics

Lesson: Sincerely make others feel important.

Everyone wants to be appreciated.

If you appreciate someone, dont keep it a secret.
- Mary Kay Ash

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Mary Kay Ash

Founder Mary Kay Cosmetics

Lesson: Sincerely make others feel important.

Everyone wants to be appreciated.

If you appreciate someone, dont keep it a secret.
- Mary Kay Ash

Uncover how Carnegie taught leaders

to make people feel important.

Sanjay Gupta

Neurosurgeon, CNNs Medical Expert

Lesson: Encourage others to talk about themselves.

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Sanjay Gupta

Neurosurgeon, CNNs Medical Expert

Lesson: Encourage others to talk about themselves.
Gupta is known for various appearances on CNN.
When reporting from the field, Gupta asks poignant questions and
encourages others to discusses their experiences and opinions.
Hes genuinely interested in those he speaks to and takes the time to
listen and learn.
Carnegie taught that, in order to get people to like you, you must be a
good listener. Encourage others to talk about themselves.

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Sanjay Gupta

Neurosurgeon, CNNs Medical Expert

Lesson: Encourage others to talk about themselves.
Gupta is known for various appearances on CNN.
When reporting from the field, Gupta asks poignant questions and
encourages others to discusses their experiences and opinions.
Hes genuinely interested in those he speaks to and takes the time to
listen and learn.
Carnegie taught that, in order to get people to like you, you must be a
good listener. Encourage others to talk about themselves.
Learn how Carnegie taught leaders to
be great listeners.

Warren Buffett
CEO of Berkshire Hathaway

Lesson: Dont criticize others.

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Warren Buffett
CEO of Berkshire Hathaway

Lesson: Dont criticize others.

Would you prefer a reputation as someone who always criticizes and
complains or as the person that others enjoy talking to?
Warren Buffett said:

It takes 20 years to build a reputation and five minutes to ruin it.

If you think about that, you'll do things differently. - Warren Buffett
This lines up with Carnegies very first principle: Dont criticize,
condemn, or complain.

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Warren Buffett
CEO of Berkshire Hathaway

Lesson: Dont criticize others.

Would you prefer a reputation as someone who always criticizes and
complains or as the person that others enjoy talking to?
Warren Buffett said:

It takes 20 years to build a reputation and five minutes to ruin it.

If you think about that, you'll do things differently. - Warren Buffett
This lines up with Carnegies very first principle: Dont criticize,
condemn, or complain.
Find out how Carnegie taught leaders
to avoid criticizing others.

Is it possible to be
too good of a leader?

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Is it possible to be
too good of a leader?
(The answer is no.)

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Is it possible to be
too good of a leader?
(The answer is no.)
So we should keep these lessons in mind
when we find ourselves in leadership
positions and giving advice to our peers.
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(We dont want to be that person

who gives bad advice.)
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Ready to join the

leadership club?
Get more leadership lessons
from Dale Carnegie