E-business plan for Venta

Course Code- 415

Submitted to,
Afreen Choudhury
Lecturer
Department of Marketing
University of Dhaka

Submitted by,
Emergence
Section- A
Batch- 17th

May 29, 2014.

Group Members
Sl No

Name

Roll No

01.

Remon Rudra

07

02.

Md. Sakhawat Hossain

37

03.

Bulbul Ahmed

47

04.

Hasan Murad

75

05.

Imran Hossian

139

06.

Md. Zonaeid Shahe Zaman

145

07.

Md. Jewel Rana

163

08.

Provakar Ghose

165

09.

Md. Ibrahim Husain

257

10.

Saidur Rahman

269

Signature

E-business plan for Venta

Date: 29 May 2014

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Business profile
STRUCTURE

Partnership

ESTABLISHED

29 May 2014

DATE REGISTERED

25 May 2014

REGISTRATION #

Dhk-20145-abc

Contact details
CONTACT NAME

Venta

DD

02-9988777

MOBILE

01911-223344

EMAIL

contact@venta.com

POSTAL ADDRESS

Suite # 555, Motalib Tower, Hatirpool, Dhaka-1205.

PHYSICAL
ADDRESS

Suite # 555, Motalib Tower, Hatirpool, Dhaka-1205.

Online/Social media
WEBSITE

https://www.venta.com

GOOGLE+

https://plus.google.com/1118
83881632877146611

LINKED IN

http://www.linkedin.com/c
ompany/venta

BLOG

https://blog.venta.com

FACEBOOK

https://www.facebook.com
/venta?brand_redir=1

YOUTUBE

https://www.youtube.com/us
er/venta

TWITTER

https://twitter.com/venta

VIMEO

http://vimeo.com/venta

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Contents
1. EXECUTIVE SUMMARY......................................................................................................................... 4
2. BUSINESS BACKGROUND ........................................................................................................................... 5
HISTORY ................................................................................................................................................. 5
GOALS .................................................................................................................................................... 5
OFFERING ............................................................................................................................................... 5
LOCATIONS.............................................................................................................................................. 5
3. BUSINESS STRATEGY............................................................................................................................ 6
SITUATION ANALYSIS ................................................................................................................................ 6
OBJECTIVE .............................................................................................................................................. 6
STRATEGY .............................................................................................................................................. 6
TACTICS .................................................................................................................................................. 6
ACTION.................................................................................................................................................. 7
CONTROL ................................................................................................................................................ 7
GROWTH PLAN ........................................................................................................................................ 7
4. OUR TEAM ........................................................................................................................................... 7
MANAGEMENT STRUCTURE ....................................................................................................................... 7
5. SWOT AND CRITICAL SUCCESS FACTORS ............................................................................................. 8
Strengths ............................................................................................................................................. 8
Weaknesses........................................................................................................................................ 8
Opportunities .................................................................................................................................... 8
Threats .............................................................................................................................................. 8
6. MARKET RESEARCH......................................................................................................................8
7. BUSINESS OWNERSHIP STRUCTURE....................................................................................................8
8. COMPLIANCE ....................................................................................................................................... 9
PARTNERSHIP.......................................................................................................................................... 9
9. IT AND EQUIPMENT ............................................................................................................................. 9
BUSINESS PREMISES...................................................................................................................................... 9
IT .............................................................................................................................................................. 9
Requirements .......................................................................................................................................... 9
Solutions .................................................................................................................................................. 9
EQUIPMENT ................................................................................................................................................ 9
Requirements .......................................................................................................................................... 9
Solutions .................................................................................................................................................. 9
REFERENCES ............................................................................................................................................. 11

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1. Executive Summary
Venta is very much unique to the market of Bangladesh. It has its own advantages of
being first-mover in the market. Venta will gain FMA with unique breakthrough in its
research and development (R&D). A technology's learning curve can provide sustainable
cost advantage for the early entrant if learning can be kept proprietary and Venta can
maintain leadership in market share. Venta will retain its advantage by successfully
keeping them as trade secrets.
Switching costs are extra resources that late entrants must invest to attract customers away
from Venta. Buyer choice under uncertainty refers to the concept that buyers may
rationally stick with the first brand (Venta) they encounter that performs the job
satisfactorily. For individual customers the benefits of finding a superior brand are seldom
great enough to justify the additional search costs that must be incurred. If the pioneer is
able to achieve significant consumer trial, it can define the attributes that are perceived as
important within a product category.

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2. Business background
History
Piracy in Bangladesh is very acute. According to International Data Corporation Study
2007, Bangladesh ranked 1st in Asia Pacific region and 2nd in the world with 92% software
piracy. IDC warned that the software piracy in Bangladesh is crippling the local industry and
costing the local retailers US$ 102 million a year.

Venta will have a great influence to ensure the proprietary products & to improve the
present situation. It will help the dying music companies of the country as well as the artist by
selling music directly to the customers with a minimum charge.

Goals
To increase return of investment to 15% within two years.
100 percent retain rate of customer
Continuously improving technological aspects.
To achieve customer satisfaction
To ensure customers online privacy
Social awareness program

Offering
Venta will offer the market to buy online following products:
Image (photography, art )
Video (short films, documentary, films )
Audio (songs, other types of audios)
Software (operating systems, words, educational, entertaining)
E-books
Mobile Apps
E-magazines

Locations
Venta will have domain in its name (www.venta.com) as well as will run a blog/forum
(www.blog.venta.com) for customers discussion board about their experience. Venta
forum also run social media such as twitter, facebook, google plus etc. for its online
presence in social media.
For physical presence, forum will have a suite in Motallib Tower in Hatirpool area.

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3. Business strategy
Situation analysis
Ventas goal will be to get 20 thousand customers in first year and get hold of them.
Another target is to increase in sales of 20% for next five years. Availability of Android in
Bangladeshi market will ensure the success of our free android apps. Venta will have
golden opportunity to grasp the market as there are no competitors. Standing against piracy
will help to gain governments support.

Objective
Venta will have 5 Ss objectives:
Sell 20 thousand customers acquisition and retention targets
Serve customer satisfaction targets by serving genuine quality products
Sizzle site stickiness will be ensured by various online promotion, visit duration
Speak trialogue; number of engaged customers
Save quantified efficiency gains

Strategy
Segmentation targeting and positioning Target group is internet users who are in
need of piracy free data. Our targeted segment will be urban young to middle aged
people. We will have our niche place in the market.
Online Value Proposition will be Shop with a single click

Tactics
Venta will emphasis on social networking tools such as facebook which is the most
popular website (www.alexa.com, May 2014) with 3,352,680 users on December 2012
(http://www.internetworldstats.com) in Bangladesh. Other news portal and blogs are popular
in this days for that those place will good aspect for promotion.
Customer needs and wants digital content needs a proper place to buy & sell
reasonably in online.
Cost to the customer (price) no other cost than the product.
Convenience (relative to place) online this is the quality of customer experience in
terms of the ordering process and fulfilment.
Communication (promotion) Search-engine marketing, Social networking and email marketing.
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Action
Venta will need average investment (8-10 lacs) of any other small medium business
organization. It will have promising future, though the payback period will be little longer (3
years). All partners need a special training of web development and maintenances.}

Control
Venta will employ five specialist full time employees as administrator. They will do
usability testing, customer satisfaction surveys, site visitor profiling, frequency of reporting,
process of reporting and action.

Growth plan
Venta is the first online retail shop in Bangladesh without any offline transaction or
delivery. It is a partnership farm.
In first year, Venta will operate its business from rented office, but eventually it will set up
its own business office in following year. At first, only partners execute business operation,
and then we will hire specialist personnel in different aspects as IT, management, CRM &
accounting. Initially customer service will be operated in business days. But it will be spread
in 24/7 within next two years.
Within next five years, Venta will be a registered company under SEC.

4. Our team
Management structure
Venta will be 10 members partnership farm. The managing director will be elected by the
vote of partners. Three partners will look the technical aspects of business, another three
partners will look after marketing and finance and last three will work physically in office as
well as do the offline promotions.

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5. SWOT and critical success factors

SWOT Analysis of Venta

Strengths

We will maximise them by:

Minimum pricing

Maintaining it.

Weaknesses

We will minimise them by:

New concept of buying online in contest of Using SNS tools to remove fear
Bangladesh.

Opportunities

We will maximise them by:

Emerging market

Customer satisfaction

Threats

We will minimise them by:

Used to in piracy

Available maximum products at a minimum

price

6. Market research
Venta will be the first in the market. The demand of actual piracy free products such as ebook of text books, power points, good quality of local drama, movies are huge. Number of
universities in Bangladesh are 92 with 34 public universities, 56 private universities, 2
international universities. The increasing demands of text book are only fulfilled by piracy
copies of the markets. We can provide e-books at limited price.
The revival of Bangladeshi cinema industry will help our business to meet its goals. Digital
photographer, artists also need a platform to sell their products. Those all sectors need can
be met by Venta.

7. Business ownership structure

Venta is a partnership farm with ten equal partner with equal contributed capital, share of
profit-loss and voting rights.

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8. Compliance
Partnership
We have carried out the following.

Written partnership agreement

Registered as an employer
Trademarked our business name and logo
Applied for required licences and permits

9. IT and equipment
Business premises
Venta will rent a suite in Motalib Tower in Hatirpool, Dhaka. But within two years it will
shift its operation in IDB Computer City in Agargaon at its purchased office.

IT
Requirements

Venta will need full time broadband connection as well as wifi in its office. It also will need
of dedicated server to store its online products. Two land phone connections are also
needed. The office will be covered with generator in case of load shedding.
Solutions
BUCT is the best ISP in that region and i-connect will provide wifi. Singlehop will host
dedicated server as they are the most popular in the market.

Equipment
Requirements
Five desktops and ten laptops, other office furniture will be required for business operation.
Solutions

Venta will by computer from Computer Source and office furniture from Otobi as they are
the best in their field.

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References
Alexa.com, (2014). Alexa - Top Sites in Bangladesh. [online] Available at:
http://www.alexa.com/topsites/countries/BD [Accessed 22 May. 2014].
Biswas, S. (2014). Software Piracy in Bangladesh - TechView Asia. [online] TechView Asia.
Available at: http://www.techviewasia.com/software-piracy-in-bangladesh [Accessed 22
May. 2014].
Internetworldstats.com, (2012). Asia Internet Stats Facebook Broadband and Population
Statistics. [online] Available at: http://www.internetworldstats.com/asia.htm#bd
[Accessed 22 May. 2014].
Wikipedia, (n.d.). Universities in Bangladesh. [online] Available at:
https://en.wikipedia.org/wiki/Universities_in_Bangladesh [Accessed 22 May. 2014].

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