SURVEY ON CONSUMER PREFERENCE TOWARDS

CADBURY AND NESTLE

INTRODUCTION:
Chocolate has become one of the most popular food types and
flavors in the world, and a vast number of foodstuffs involving chocolate have
been created, particularly desserts including cakes, pudding, mousse, chocolate
brownies, and chocolate chip cookies. Many candies are filled with or coated
with sweetened chocolate, and bars of solid chocolate and candy bars coated in
chocolate are eaten as snacks. Gifts of chocolate molded into different shapes
(e.g., eggs, hearts) have become traditional on certain Western holidays, such
as Easter and Valentine's Day. Chocolate is also used in cold and hot beverages
such as chocolate milk and hot chocolateand in some alcoholic drinks, such
as creme de cacao.
Although cocoa originated in the Americas, in the 2000s, Western Africa
produces almost two-thirds of the world's cocoa, with Ivory Coastgrowing
almost half of it. In the 2000s, concerns about the use of child labor and
the human trafficking and slavery of child laborers in African cocoa cultivation
have been raised.

ABOUT CADBURY:

Cadbury was established in Birmingham, England in

1824, by John Cadbury who sold tea, coffee and
drinking chocolate. Cadbury developed the business
with his brother Benjamin, followed by his sons
Richard
and
George.
George
developed
the Bournvilleestate, a model village designed to give
the company's workers improved living conditions. Dairy Milk chocolate,
introduced in 1905, used a higher proportion of milk within the recipe compared
with rival products. By 1914, the chocolate was the company's best-selling
product. Cadbury, alongside Rowntree's and Fry, were the big three British
confectionery manufacturers throughout much of the nineteenth and twentieth
centuries.

Cadbury was granted its first Royal Warrant from Queen Victoria in 1854. It has
been a holder of a Royal Warrant from Elizabeth IIsince 1955.[5] Cadbury
merged with J. S. Fry & Sons in 1919, and Schweppes in 1969. Cadbury was a
constant constituent of theFTSE 100 on the London Stock Exchange from the
index's 1984 inception until the company was bought by Kraft Foods in 2010.

ABOUT NESTLE:
Nestl Milk Chocolate is a chocolate bar consisting of milk chocolate,
produced by Nestl. Nestl Milk Chocolate is sold in
many countries around the world including the
United States, Canada, among other nations.
They
were created as a competitor to the moreestablished, and North American chocolate bar segment-leader Hershey bar, and
are even created in a similar form as their competitor. The closest Nestl
product to them is the Nestl Crunch, which is very similar to Nestl Milk
Chocolate the main difference being that Nestl Crunch has puffed rice; while
Nestl Milk Chocolate does not. A similar product, Yorkie made by Nestl, is
not to be confused with Nestl Milk Chocolate as they are completely different
products as the Yorkie bar was originally created by British firm Rowntree of
York in order to compete with Cadbury Dairy Milk. Nestle also produces many
other brands of chocolate/syrup.

OBJECTIVE:
A study on consumer preference towards Cadbury and Nestle.

DATA COLLECTION:
Size of respondants : 30
Gender : Male = ,
Female =

GRAPHICAL REPRESENTATION:
1.what is your name?(30 responses)
Nani
Nani
pavankumar padamati
Mounika
swetha
thanuj
Narikimilly Dheeraj Prem Kumar
Karthik
Vinod kumar
prasad
K.Navakanth
Sk.meera saheb
vinay surya
Giri sai kumar
jasmine
sudhakar
husnaa sultana
amrutha
kavya
suma
R.sivaranjani
Chandu
Susmitha
anshitha
Sushmitha
sandySandy
anu
varalakshmi mareppa
K.S.S.L Srikanth

Sandeep Reddy

2.what is your age?(30 responses)

12.17
18-23
24-28

100%

29+

From above chart all the people are of the age group 18-23.
3.which gender you belong to?(30 responses)

43%

57%

male
female

From the above chart we say that male of 56.7% and female are of 43.3%.
4.Do you eat chocolates?(30 responses)

yes
no

100% th people eat chocolates.

5.How much you give importance to brands?(30 responses)

23%

3%

27%

strongly
very much

47%

slightly
none

46.7% people give very much importance to brands.

23.3% people give slightly and 26.7% are strongly.
6.which chocolate brand you prefer in the following?(29 responses)

14%
cadbury
86%

nestle

Most of the people like Cadbury brand rather than nestle.

7.Are you a loyal customer of any particular brand?(30 responses)

3% 23%
73%

yes,always I
stick to the
same product
no, I try
different new
products
only for quality
products I
choose least
priced product

Most of the people try different new products and they wont stick the same
product or brand.

8.Why you prefer that particular brand?(choose more than one)(30

responses)
flavour

33.30%

packing

26.70%

taste

73.30%

quantity
price

30.00%
23.30%

quality

76.70%

0.00% 20.00% 40.00% 60.00% 80.00% 100.00%

Maximum the people prefer quality , taste , flavour and price .

9.If that brand is not available in the market what you will do? (30
responses)

40%

17%
43%

postpone to buy
buy another
brand
go to another
shop to buy
prefered brand

If that brand is not available in the market the people may go for another
brand they are not sticking on the same brand.
10.How you get interest to buy that particular brand?(29 responses)

38%
7%

28%
28%

suggestion from
friends/family
adverytising
discounts/offers
brand

They get interest to buy a particular brand by suggestions from friends / family
and advertising.

11.How many times do you buy chocolates?(30 responses)

20%
53%

27%

daily
once or twice a
week
occasionally
none

Most of the people eat chocolate at once or twice a week , some people daily
and some are occasionally.
12.Where do you buy chocolates normally from?(30 responses)

20%
80%

departmental
stores
supermarkets

Any people buy chocolates from departmental stores

13.What you think is the chocolate is luxury or necessary?(30 responses)

27%
luxury

73%

necessary

Many people said that chocolate is a necessary not a luxury one.

14.Rate the brand you prefer on scale of 1-5?(30 responses)

33%

10%

10%

1
2

47%

3
4
5

15.Remarks or suggestion about any brand?(20 responses)

1.No
2.No
3.No
4.Its good
5.Nice and hope see more varieties on this brand
6.Nothing

7.Cadbury- Try to reduce the price, a suggestion from a chocolate lover.

8.NESTLE IS THE MOST AWESOME BRAND.
9.I can't
10.It's too choclaty I like this alot...
11.mostly I prefer foreign chocks bcoz they tastes gud and their packing is also
attractive
12.Cadbury
13.my suggestion is if you eating choklate u have to check expriydate
14.I like the taste of that brand so
15.its good and i'm really njoying with my chocolate(cadbury)
16.All good
17.No remarks
18.Kit Kat .. Dairy milk yemmi
19.I like 5 star fruit and nut
20.More and more people love and like to eat choclates...so my suggestion is to
add some healthy proteins in chocolates by this your business will increase and
people will also get protein food.

INTERPRETATION:
From this survey I concluded that Cadbury is the product the many
people are interested to buy , eat more .
So, most of the people prefer Cadbury brand chocos a lot.