Business promotions that raise awareness of environmental issues don't just help
the environment; they also can improve business. Try having a weekly promotion
offering customers a free or discounted item for bringing in a recyclable bag or
box. Sponsor a community garden, or offer classes on environmental issues. The
right promotion for you depends upon the precise nature of your business, but
events or options that draw in customers can cause them to patronize your business
both baecause they're there and because environmentally conscious customers are
more likely to patronize green businesses.
Role
Planning by business is good but planning by government for the whole society is,
in the eyes of most businessmen, bad (perhaps because government planning has
come to be identified with communist countries).