Training and development

for individuals
or teams

B2BMarketing.net/training

Why successful businesses

choose B2B Marketing Training
Why is it such a problem finding expert B2B focused training
for you and your marketing team?
And why is training that inspires with real-world examples
and success stories the reserve of the B2C world?
How do you ensure you have the right blend of specialist
B2B skills and expertise to succeed?
For businesses that choose B2B Marketing for their training,
these problems are easily dealt with.

This was one of the best training sessions

Ive ever been on and Ive been on a lot!
Marina Maciver
Marketing manager, Scottish Enterprise

B2BMarketing.net/training

A B O U T B2 B T R A I N I N G

We understand the needs of B2B

marketers like no other organisation
For over 11 years weve been a pioneering force in empowering B2B
marketers and teams to drive serious business growth.
Today, over 200,000 B2B marketers worldwide rely on us to keep them
informed, skilled and out in front no matter how fast the landscape is changing.

By joining them, youll be in great company...

B2BMarketing.net/training

A B O U T B2 B T R A I N I N G

What makes B2B Marketing Training

so different, and so impactful?
1. Relevance
Real-world B2B examples to inspire and educate that you simply wont find on
other courses.

2. Innovation

The latest and hottest B2B marketing topics, emerging issues and innovations.

3. B2B-specific expertise

Courses designed and delivered by leading B2B industry experts.

4. Certification
The ONLY B2B Certificates for B2B marketers, for serious career acceleration.

5. Connectivity

A chance to share insights and experiences with your B2B marketing peers.

6. Flexibility
Face-to-face and on-demand online training sessions deliver access to training
the way you want it.

B2BMarketing.net/training

so lutions for in d i v i d ua l s

Solutions for
individuals
Our training schedule is by far the widest
of its kind on the market.
> Choose from workshops on over 40 different
B2B marketing topics.
> Choose to enhance your career development
with our IDM certificated training.
> Choose the learning methods that suit you:
face-to-face training workshops, online and
on-demand, or a blended approach.
> Pick the session or sessions you want to attend,
and book online at b2bmarketing.com/training.

Excellent food for thought and

bringing together of ideas into a
conducive process
Head of marketing, MPP Global Solutions

B2BMarketing.net/training

so lutions for in d i v i d ua l s

Face-to-face training
workshops
Our workshops are held in the B2B Marketing training
suite in Central London.
Workshops hold up to 15 trainees and are delivered in
a relaxed, participative and stimulating environment
where youll be coached and mentored alongside your
peers from other B2B marketing teams.

On-demand training
workshops
Choose from a growing library of instant-access
workshops on the fundamentals of B2B marketing,
pitched at an introductory level, enabling you to
complete your foundation knowledge.

B2BMarketing.net/training

so lutions for in d i v i d ua l s

Topics and categories

We offer a choice of over 40 different
training topics, including:
> Account based marketing
> Brand building
> Content marketing
> Copywriting
> Customer insight
> C-suite marketing
> Data and analytics
> Email marketing
> Lead generation
> Marketing automation
> Marketing operations
> Measurement and ROI
> Multichannel marketing
> Sales and marketing integration
> Social media
> Social selling
> Thought leadership
> Value propositions

B2BMarketing.net/training

so lutions for in d i v i d ua l s

Certified qualifications
We provide the UKs only professionally
recognised B2B Marketing Certificates.
Fully accredited by the IDM, the B2B Marketing Certificates
provide an important career acceleration opportunity for
both junior and senior marketers.
Candidates can study for two levels: Introductory and
Advanced. Both programmes include a range of different
modules focused on the key topics in B2B marketing.
These Certificates have been developed in association
with and are endorsed by the Business Marketing
Collective (BMC).

B2BMarketing.net/training

so lutions for T E A M S

Solutions for marketing leaders

and training managers
Our team and enterprise training solutions mean you can:
> Buy bundled training places for your whole team or business and save up to 48 per cent.
> Recognise potential and upskill your team across the board.
> Brief us to create a bespoke training programme for your business.
> Use our skills audit service to identify and resolve your teams training needs.

Discounts for bulk booking

Our training credits system means managers can purchase
bundles of training places in advance and benefit from savings
of up to 48 per cent off the individual seat prices.
The training credits you buy can be used to book multiple workshops, online
training sessions and any of our IDM certificated training.
Youll get an experienced account manager to provide course suggestions
and take care of all the session bookings. And you can redeem your credits
together, or at anytime throughout the year.

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s o lu t i o n s f o r T E A M S

An intensive and inspiring learning environment like this can

come as a revelation to some of the B2B marketers we train.
Theyre used to being the forgotten members of the class,
stuck with B2C training content.
But not here. Its an exciting thing to watch them coming alive.
Pete Jakob, marketing consultant and trainer

B2BMarketing.net/training

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s o lu t i o n s f o r T E A M S

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so lutions for T E A M S

Bespoke training
solutions
Sometimes, off-the-shelf isnt what you
need. Which is why we specialise in creating
customised training programmes that will fit
your needs exactly.
Whatever your requirements we can design a tailored
training solution that delivers clear, goal-aligned
outcomes.
Bespoke training can be held on site at your offices,
offsite, or at our London training suite.
Choose from a range of bespoke team development
options, including:
> Bespoke, based on our existing topic list.
> Bespoke, based on a specialist topic you
need covered.
> Team development days.

B2BMarketing.net/training

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so lutions for T E A M S

Skills audit
This is the most effective way to make sure your
marketing teams have the skills, tools and confidence
to deliver exactly what your business needs.
Its a proven, consultative process that will:
> Provide an in-depth analysis of the skills sets, structure and
dynamics of the team.
> Identify and measure the key skills requirements of your team,
aligned with your business goals and challenges.
> Assess the learning gaps in your team against your business
requirements.
> Specify and scope out the key learning priorities and focus for
your organisation.

Lots of relevant content to get my job

done. Would definitely recommend!
Marketing executive, Redweb

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O ne - day courses

One day course programme

Strategic Content Marketing London. 9 March 2016
Lean how to develop and maintain a strategic and value-based approach to content marketing, creating content
outputs that generate real traction, rather than relying on a piecemeal or scattergun approach. The course includes
content creation, recycling, distribution and syndication, resourcing, and working with content partners.

Making Marketing Automation Work London. 13 April 2016

Selecting and implementing a platform is only half the battle when it comes to successfully utilising marketing
automation. This session examines the steps that marketers need to take to get the most out of a marketing
automation platform, specifying required processes, identifying the key areas of conflict and providing practical
actionable guidance on improving results and effectiveness.

LinkedIn for Business & Lead Generation London. 19 April 2016

The course explores the essential concepts, tools and more advanced techniques to help you fully maximise the
marketing opportunities available for B2B marketing through LinkedIn. Youll learn how to incorporate influencer
marketing, LinkedIn advertising, personal brand building and lead generation into your LinkedIn strategy, and
measure your success.

Marketing to the C-Suite London. 21 April 2016

Practical guidance on how to understand and market to that most hard-to-reach of B2B audiences, the C-suite.
The course covers each stage of the engagement process, from initial research, insight and planning, to campaign
and creative development and finally analysis and results.

B2BMarketing.net/training

15

O ne - day courses

Multi-Channel Marketing London. 27 April 2016

This course will provide you with a practical understanding of essentials of a successful cross-channel strategy how
to get the best results and avoid the pitfalls of managing multi-channel communications, and how to track and
measure the impact of your campaigns.

E-Mail Marketing Excellence London. 4 May 2016

Email marketing remains the number one B2B marcomms channel. This course explores why, and how its role in
relation to technology and social media can enable you to achieve even greater email marketing results. Youll learn
how to develop an effective email strategy throughout the customer journey, how to manage your data, maximise
your response rates and measure your success.

Building a Brand in the Digital Age London. 5 May 2016

This module examines the role of the brand in the digital age, and the implications of this for marketing and the
wider organisation. It includes guidance on how digital techniques can be used to build and enhance brands and
drive demand generation, in a measurable way that truly adds value to your organisation.

Copywriting for B2B Audiences London. 12 May 2106

This copywriting masterclass will teach you how to write effective copy for different channels, audiences and
objectives and appraise your own work systematically and strategically. Youll learn a proven framework for writing
successful copy, with top tips on how to structure copy to increase readability and audience response rate, and
practical techniques to boost SEO and lead generation.

Channel Marketing London. 19 May 2016

This course covers all the essential aspects of modern channel marketing, including the key responsibilities and
tasks of the channel marketing manager, How to manage the channel communications framework and developing
highly productive marketing relationships with key target partners.

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O ne - day courses

Building a Lead Generation Programme London. 25 May 2016

This module provides marketers with practical guidance on how to build an engine that provides the business with
the right volume of valuable leads. Whether this is a new team or a dedicated programme (rather than a set of oneoff campaigns), the resulting leads are one of the clearest outputs from marketing that sales and the wider business
are looking for.

Event Marketing London. 8 June 2016

This module provides best practice approaches, tools and techniques to help you use event marketing highly
effectively to deliver your objectives. Event planning, promotion, follow-up and metrics are all covered in practical
detail. And youll learn how to align events with your marketing strategy and budget and how to create the WOW
affect that delivers real impact.

B2B Marketing Database Essentials London. 16 June 2016

This course explores essential techniques you can use to assess and optimise your marketing data strategy. Youll
learn how to assess your organisations marketing data maturity, including your four key data health pillars, how to
audit and score your data, and youll take away four essential data strategies you can implement this year.

Creativity toolkit for B2B Marketers London. 30 June 2016

Creativity and creative thinking is a skill every B2B marketer can learn and use. This module uses a variety of
approaches to help you think creatively and outside the box, and will equip you with an invaluable toolkit for
creative problem solving and execution.

Social Media Strategies London. 5 July 2016

This course focuses on developing an effective social media strategy and set of tactics across different platforms,
to meet your branding, demand generation and customer relations objectives. Youll learn how to create a social
plan, including auditing existing social activities, setting objectives, allocating resources, working with internal
stakeholders and tracking your success.

B2BMarketing.net/training

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O ne - day courses

Video Marketing London. 6 July 2016

How do buyers consume video content? How does your brand translate onto the screen? What is the real message
you wish to portray? This course will help you create a dynamic experience for your customers: gain a firm grasp of
how to set up a successful video marketing plan and widen your presence on digital platforms.

Strategic Content Marketing London. 14 July 2016

Lean how to develop and maintain a strategic and value-based approach to content marketing, creating content
outputs that generate real traction, rather than relying on a piecemeal or scattergun approach. The course includes
content creation, recycling, distribution and syndication, resourcing, and working with content partners.

Create a Better Value Proposition London. 20 September 2016

Why do your customers choose your brand? If you cant give a compelling answer, the chances are you dont have
a clear value proposition. This one-day training course will take you step-by-step through the process of creating,
communicating and monetising an effective value proposition.

Email Marketing Excellence London. 29 September 2016

Email marketing remains the number one B2B marcomms channel. This course explores why, and how its role in
relation to technology and social media can enable you to achieve even greater email marketing results. Youll learn
how to develop an effective email strategy throughout the customer journey, how to manage your data, maximise
your response rates and measure your success.

Building a Brand in the Digital Age London. 4 October 2016

This module examines the role of the brand in the digital age, and the implications of this for marketing and the
wider organisation. It includes guidance on how digital techniques can be used to build and enhance brands and
drive demand generation, in a measurable way that truly adds value to your organisation.

18

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O ne - day courses

Marketing Operations and Management London. 11 October 2016

This module provides a detailed framework and guidance for developing and executing marketing campaigns
effectively, from planning and integration with strategy, through to evaluation and learnings for subsequent activity.

Copywriting for B2B Audiences London. 13 October 2016

The course provides a proven framework for writing successful copy for different B2B audiences and across
different channels, with tips on how to structure copy to increase readability and audience response rate. Youll
learn techniques to boost SEO and lead generation and how to critically appraise your own content.

Social Media Strategies London. 18 October 2016

This course focuses on developing an effective social media strategy and set of tactics across different platforms,
to meet your branding, demand generation and customer relations objectives. Youll learn how to create a social
plan, including auditing existing social activities, setting objectives, allocating resources, working with internal
stakeholders and tracking your success.

B2B Storytelling London. 20 October 2016

Learn how to apply a practical, proven framework to create successful story telling in your marketing, help you find
your own compelling brand story, engage your audience, drive action, and create shareable marketing.

Strategic Content Marketing London. 1 November 2016

Lean how to develop and maintain a strategic and value-based approach to content marketing, creating content
outputs that generate real traction, rather than relying on a piecemeal or scattergun approach. The course includes
content creation, recycling, distribution and syndication, resourcing, and working with content partners.

B2BMarketing.net/training

19

O ne - day courses

Event Marketing London. 15 November 2016

This module provides best practice approaches, tools and techniques to help you use event marketing highly
effectively to deliver your objectives. Event planning, promotion, follow-up and metrics are all covered in practical
detail. And youll learn how to align events with your marketing strategy and budget and how to create the WOW
affect that delivers real impact.

Marketing to the C-Suite London. 22 November 2016

Practical guidance on how to understand and market to that most hard-to-reach of B2B audiences, the C-suite. The
course covers each stage of the engagement process, from initial research, insight and planning, to campaign and
creative development and finally analysis and results.

Building a Lead Generation Programme London. 29 November 2016

This module provides marketers with practical guidance on how to build an engine that provides the business with
the right volume of valuable leads. Whether this is a new team or a dedicated programme (rather than a set of oneoff campaigns), the resulting leads are one of the clearest outputs from marketing that sales and the wider business
are looking for.

Understanding the Customer Journey London. 1 December 2016

Tasked with making your marketing more customer-centric in 2016? This one-day training session will show you
how to do exactly that, arming you with expert tools for customer journey mapping, and practical strategies for
optimising customer insight.

B2B Marketing Database Essentials London. 7 December 2016

This course explores essential techniques you can use to assess and optimise your marketing data strategy. Youll
learn how to assess your organisations marketing data maturity, including your four key data health pillars, how to
audit and score your data, and youll take away four essential data strategies you can implement this year.

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B2BMarketing.net/training

To find out more about the individual training courses,

certificated modules and bespoke enterprise solutions
we offer, visit our website at:
B2BMarketing.net/training
Call us on +44 (0) 20 7014 4933
Or email us at training@B2Bmarketing.net

B2B Marketing
Clover House
147149 Farringdon Rd
London
EC1R 3HN
b2bmarketing.net