MANAGMENT INFORMATION SYSTEM

INTERNATIONAL MARKETING

GATT

(General Agreement on Trades

and Tariffs) A forum for member
countries o negotiate a reduction
of tariffs and other barriers to
trade.
Balance of Payments
The system of accounts that
records a nation's international
financial transactions
Current Account
A record of all merchandise
exports, imports, and services
plus unilateral transfers of funds
Protectionism
Nations utilize legal barriers,
exchange
barriers,
and
psychological barriers to restrain
the entry of unwanted goods
Non-Tariff Barriers
Include
quotas,
boycotts,
monetary barriers, and market
barriers.
Tariff
Simply defined is a tax imposed
by a government on goods
entering its borders
Voluntary
Export
Restraints Orderly
market
agreements
(VERs)
(OMAs).
Similar
to
quotas.
Common in textiles, clothing,
steel,
agriculture,
and
automobiles.
VERs
is
an
agreement
between
the
importing country and exporting
country for a restriction on the
volume of exports
World Trade Organization (WTO)
Encompasses the current GATT
structure and extends it to new
areas not adequately covered in
the past. The WTO is an
institution, not an agreement. It
sets many rules governing trade
and has 157 member countries
International
Monetary
Fund Plus the World Bank Group are
(IMF)
two global institutions created to
assist nations in becoming and
remaining economically viable.

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MANAGMENT INFORMATION SYSTEM

INTERNATIONAL MARKETING

1) Discuss the four phases (Stages) of international marketing involvement.?

1) No Direct Foreign Marketing
2) Infrequent Foreign Marketing
3) Regular Foreign Marketing
4) International Marketing
5) Global Marketing
2) Differentiate between a global Company and a Multinational company?
1) Global company assumes that various segments throughout world have same
needs and wants
2) Multinational company adjusts its products and marketing practices for each
market
3) Differentiate among the three international marketing concepts?
1) Domestic Market Expansion Concept: domestic company that wants to sell
its domestic products to foreign markets
2) Multi Domestic Market Concept: company wants to market overseas and
acknowledges that these markets are unique and different from the domestic
market.
3) Global Marketing Concept: focuses on one homogeneous global market
4) Discuss the three factors necessary to achieve global awareness.?
1) Objectivity: in assessing opportunities, evaluating potential, and responding
to problems.
2) Tolerance towards cultural differences: understanding cultural differences and
working with people from other cultures.
3)

Knowledgeability: about cultures, history, world market potentials, global

economy and social trends.

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5) Define and discuss the idea of global orientation?

Global orientation: approaching all individual markets as one single global
market
Does NOT disregard cultural differences, but also does not adapt marketing
mix for every single cultural difference
6) Simply defined a tax imposed by a government on goods entering its borders" what
was that definition ?
TARIFF
7) What is the popular definition of culture? Discuss the three ways that individuals
learn the Culture ?
Culture is the sum of the values, rituals, (Custom) symbols, beliefs, and
thought processes that are learned, shared by a group of people, and
transmitted from generation to generation.
Individuals learn culture in three ways
1) Socialization (growing up)
2) Acculturation (adjusting to a new culture)
3) Application (decisions about consumption and production)
8) Why should a foreign marketer be concerned with the study of Culture?

9) Members of a society borrow from other cultures to solve problems that they face in
common. What does this mean? What is the significance to marketing?
Cultural borrowing is common to all cultures. It is a responsible effort to learn from others
cultural ways in the quest for better solutions to a societys particular problems
10) List Down the elements of culture.? How can a International marketer use this
cultural system to achieve his international marketing Goal ?
1)
2)
3)
4)
5)

Values
Rituals
Symbols
Beliefs, and
Thought processes

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(1) TPS

This level is responsible for daily operations. It record the routine transactions that
take place in everyday operations.

(2) MIS

It is used by managers throughout the organization to help them in directing, planning,

coordinating, communicating, and decision making. Answers structured questions on a
periodic basis.

(3) DSS

It uses internal data but also combines it with external data to help analyze
various decisions management.

(4) ESS

It helps the top managers make strategic decisions affecting the entire company.

(5) SCM

It offers new opportunities for companies to integrate data and information

with their suppliers and customers and ultimately, lower costs for everyone.

(6) KMS

It is an integral part of the overall information system of an organization. Which

enable organizations to better manage processes for capturing and applying knowledge
and expertise.

SOCIAL More than just a way to socialize among friends, these tools give corporations another
NETWORKING way for users to share ideas and collaborate with each other.

(7)

QUIZ ONE (MANAGEMENT INFORMATION SYSTEM ) MIS

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1) Explain why Information Systems are so Essential in business today.?

Information systems are the foundation for conducting business today. It speed-up the
acceleration and functions in organization. It is valuable to take a moment to examine the
growing interdependence between a firms ability to use information technology and its
ability to implement corporate strategies and achieve corporate goals. Specifically, business
firms invest heavily in information to achieve six strategic business objectives: 1)
Operational excellence 2) New products, services, and business models 3) Customer and
supplier intimacy 4) Improved decision making 5) Competitive advantage 6) Survival
2) Define an Information system ? and describe its Managements, Organizations, and
Technology components?
We need to breakdown into two part first INFORMATION:: Information is an
ordered set of data that you can understand and act on. But the SYSTEM refers to a
set of components that work together. when it comes Information system is to make
sense out all the confusing data in the environment, and put the data into some kind of
order.
Managements,?
Firstly Managers set organizational strategy for responding to business challenges.
Secondly Managers must act creatively, Creation of new products and services.
Thirdly, Sometimes Managers Must introduce and Re-creating the entire Company
Organizations?
Every organization hast its own Hierarchy of responsibility, such as Senior
management, Middle management ,Operational management. It has its own
Separation of business functions.
Technology Components?
1) Computer hardware and software
2) Data management technology
3) Networking and telecommunications technology
3) Differentiate between the Data and Information in technically ?
DATA:
Data are streams of raw facts ,Truth ,Evidence,
INFORMATION:
Information is data shaped formed into meaningful form
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4) Discuss the three activities of information systems produce information organizations

need ?
INPUT : : Captures raw data from organization or external environment
PROCESSING : Converts raw data into meaningful form,
OUTPUT :: Transfers processed information to people or activities that use it
5) How might information systems Assist Senior Managers, Middle Managers, and
Operational Managers?
Senior Managers;: Making long-range decisions. Executive support systems (ESS)
Support senior management . Address non-routine decisions. These executives require
summarized, historical information gleaned from all other levels of the organization,
joined with large amounts of external data gathered from many sources.
Middle Managers :Carrying out the plans and goals set by senior managers,(
Management information systems (MIS) Serve middle management Provide reports
on firms current performance, based on data from TPS , Provide answers to routine
questions with predefined procedure for answering them) (DSS Serve middle
management). Management information systems and decision-support systems:
supporting managers
Operational management : Handling the day-to-day operations of the company.
Most of these business processes have been developed over time and help managers
and employees properly complete their tasks in a more efficient manner. Transaction
processing systems: supporting operational level employees
6) Discuss the Five key elements of an organization?
The key elements of an organization are its:
1)
2)
3)
4)
5)

People
Structure
Business processes
Politics
Culture

7) What are the three ways an information system can add value to a business? There are
three ways an information system can add value to a business:
1) Help managers make better decisions
2) Help make business processes more efficient
3) Increase profitability
8) Information systems enhance business processes in two ways: What are these two
ways?
1) Increasing efficiency of existing processes
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2) Enabling entirely new processes that are capable of transforming the

businesses
9) Define the Enterprise systems In Business Processes ?
Enterprise systems (also known as enterprise resource planning (ERP) systems) are
used to bridge the communication gap between all departments and all users of
information within a company. Enterprise systems truly allow a company to use
information as a vital resource and enhance the bottom line. It Resolves problem of
disjointed, redundant data sets and systems. It Provides valuable information for
improving management decision making
10) Define Collaboration and teamwork ? and How the Business Can Benefit the
Collaboration ?
Collaboration means ,Working with others to achieve shared and explicit goals, and
Focusing on a particular task or mission, and It always takes place in a business. that
is called Collaboration and teamwork.
Collaboration and teamwork can BENEFIT in many ways such as :
1)
2)
3)
4)
5)

Productivity (Output, or production)

Quality
Innovation
Customer service
Financial performance

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