What is mission Statement?

A written declaration of an organization's core purpose and focus that normally remains
unchanged over time.
Or a formal summary of the aims and values of a company, organization, or individual.

What is vision statement?

is a declaration of an organization's objectives, ideally based on economic foresight, intended to
guide its internal decision-making.

Examples

PAK ARAB REFINERY LTD (PARCO)

Mission
To transport, refine and market petroleum and related products in Pakistan in a safe, efficient,
reliable and environment-friendly manner maintaining professional excellence and ensuring
favorable returns on all employed resources.

Vision
To be a leading national energy company of choice for all stakeholders by employing a strategy
of diversification and integration with the right technology and adopting best industry practices
for sustained competitive advantage.

Coca Cola

Mission
Our Roadmap starts with our mission, which is enduring. It declares our purpose as a company
and serves as the standard against which we weigh our actions and decisions.
To refresh the world...
To inspire moments of optimism and happiness...
To create value and make a difference.

Vision
Our vision serves as the framework for our Roadmap and guides every aspect of our business by
describing what we need to accomplish in order to continue achieving sustainable, quality
growth.

People: Be a great place to work where people are inspired to be the best they can be.

Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and
satisfy people's desires and needs.

Partners: Nurture a winning network of customers and suppliers, together we create

mutual, enduring value.

Planet: Be a responsible citizen that makes a difference by helping build and support
sustainable communities.

Profit: Maximize long-term return to shareowners while being mindful of our overall
responsibilities.

Productivity: Be a highly effective, lean and fast-moving organization.

Hum Network

Mission
To enable the organization of outstanding content on subjects of interest and relevance to a range
of audiences while using the best professional practices and ensuring long term continuity.

Vision
Inspired by the finest cultural, corporate and creative values to present content which entertains
and enriches audiences.

DHL

Mission

We want to simplify the lives of our customers

We contribute to the successes of our customers, employees, and investors

We significantly contribute to the success of the world

We always show respect when trying to meet our targets

Vision
The vision of our company is to become a logistics company for the entire world. It is not about
a simple statement that as a global company we operate in over 220 countries and regions or that
we are often the first logistics company to enter new markets. Our vision shows that we want to
be a logistics company that people will come to - we want to be their first choice not only by
providing their mail, but also as an employer or investor.

PIA (Pakistan International Airlines)

MISSION

Employee teams will contribute towards making PIA a global airline of choice:

Offering quality customer services and innovative products

Participating in global alliances

Using state-of-the-art technologies

Ensuring cost-effective measures in procurement and operations

VISION
PIA's vision is to be a world class airline exceeding customer expectations through dedicated
employees, committed to excellence.