COM
FROM B2B CUSTOMER PERSPECTIVE
A Project Report submitted to the SRM University in partial fulfilment of the requirements
for the award of the Degree of
MASTER OF BUSINESS ADMINISTRATION
Submitted by
L.ANANTH (Reg.No.RA1452001020053)
Under the guidance of
Mr. Vijay Babu (Industry Expert)
Mr. K. Kanan, ASSISTANT PROFESSOR (Internal Guide)
Mr.A.PRAKASH, ASSISTANT ACCOUNTING MANAGER (External Guide)
is
record
of
original
work
undergone
by
L.ANANTH
Mr.K.Kanan,
Assistant Professor
EXAMINER-2
DECLARATION
I, L.ANANTH, hereby declare that the project Report, entitled CUSTOMER
PERCEPTION
TOWARDS
ALIBABA.COM
FROM
B2B
CUSTOMER
Place: Chennai 89
Date:
ABSTRACT:
This finance project report on working capital management is based on the CUSTOMER
PERCEPTION TOWARDS ALIBABA.COM FROM B2B CUSTOMER PERSPECTIVE
. An insight view of the project will encompass what it is all about, what it aims to achieve,
what is its purpose and scope, the various methods used for collecting data and their sources,
including literature survey done, further specifying the limitations of our study and in the last,
drawing inferences from the learning so far.
Today working capital is considered to be an important tool for progress. Working
capital management techniques are playing significant role in assisting the management for
decision-making. Its effective provision can do much to ensure the success of a business,
while its inefficient management can lead not only to loss of profits but also to the ultimate
down fall of what otherwise might be considered as a promising concern. A study of working
capital is of major importance to internal and external analysis because of its close
relationship with the current day to day operations of a business. CUSTOMER
PERCEPTION TOWARDS ALIBABA.COM FROM B2B CUSTOMER PERSPECTIVE is
found to be very effective. The working capital contains the management of cash,
management of receivables and management of inventory.
ACKNOWLEDGEMENT
I am extremely thankful to our Chancellor, SRM University, for his invaluable
support.I wish to express my profound gratitude to my venerable Chairman, SRM
University, Ramapuram, for kind permission to undergo project work successfully.I express
my heartfelt thanks to our Dean, SRM University, Ramapuram Campus who provided all
facilities for carrying out this project.
I immensely thank our Head of the department, for his valuable suggestions and
guidance for the completion of project work.I express my sincere thanks to the Industry
Expert (Mr. Vijay Babu), (Mr.A.Prakah Asst. Accounting Manager, SSM) and my
Project Guide (Mr.K.Kanan Assistant Professor)for guiding me throughout the work. I
thank God Almighty for showering his perennial blessing on me for giving me the courage to
pursue this project work successfully.
L.Ananth
(Reg.No RA1452001020053)
TABLE OF CONTENTS
CHAPTER
CONTENTS
PAGE NO.
NO.
1.
INTRODUCTION
10
10
10
REVIEW OF LITERATURE
11
11
12
13
CONSUMER BEHAVIOUR
2.4
CUSTOMER
LOYALTY
IN
ONLINE
16
PURCHASE
16
18
18
18
19
20
21
21
22
44
46
50
5.3 CONCLUSION
51
BIBLIOGRAPHY
52
ANNEXURE
53
LIST OF TABLES
TABLE NO
TITLE
PAGE NO
22
23
24
25
28
29
30
31
10
33
11
SATIAFACTION ON INFORMATION BY
ALIBABA.COM
34
12
35
13
36
14
37
15
39
16
41
17
42
18
43
27
LIST OF CHARTS
TABLE NO
TITLE
PAGE NO
22
23
24
25
28
29
30
31
10
33
11
SATIAFACTION ON INFORMATION BY
ALIBABA.COM
34
12
35
13
36
14
37
15
39
16
41
17
42
18
43
27