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4. Accounting for Managers:
Financial accounting concept, importance and scope, generally accepted accounting
principles, preparation of financial tatements with special reference to analysis of a
balance sheet and measurement of business income, inventory valuation and
depreciation, financial statement analysis, fund flow analysis, the statement of cash
flows; Management accounting concept, need, importance and scope; Cost accounting
records and processes, cost ledger and control accounts, reconciliation and integration
between financial and cost accounts; Overhead cost and control, Job and process costing,
Budget and budgetary control, Performance budgeting,
Zero-base budgeting, relevant costing and costing for decision-making, standard costing
and variance analysis, marginal costing and absorption costing.
5. Financial Management:
Goals of finance function; Concepts of value and return; Valuation of bonds and shares;
Management of working capital: Estimation and financing; Management of cash,
receivables, inventory and current liabilities; Cost of capital; Capital budgeting; Financial
and operating leverage; Design of capital structure: theories and practices; Shareholder
value creation: dividend policy, corporate financial policy and strategy, management of
corporate distress and restructuring strategy; Capital and money markets: institutions
and instruments; Leasing, hire purchase and venture capital; Regulation of capital
market; Risk and return: portfolio theory; CAPM; APT; Financial derivatives: option,
futures, swap; Recent reforms in financial sector.
6. Marketing Management:
Concept, evolution and scope; Marketing strategy formulation and components of
marketing plan; Segmenting and targeting the market; Positioning and differentiating the
market offering; Analyzing competition; Analyzing consumer markets; Industrial buyer
behaviour; Market research; Product strategy; Pricing strategies; Designing and managing
Marketing channels; Integrated marketing communications; Building customer
satisfaction, Value and retention; Services and non-profit marketing; Ethics in marketing;
Consumer protection; Internet marketing; Retail management; Customer relationship
management; Concept of holistic marketing.
PAPER II 1. Quantitative Techniques in Decision Making:
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Descriptive statistics tabular, graphical and numerical methods, introduction to
probability, discrete and continuous probability distributions, inferential statisticssampling distributions, central limit theorem, hypothesis testing for differences between
means and proportions, inference about population variances, Chi-square and ANOVA,
simple correlation and regression, time series and forecasting, decision theory, index
numbers; Linear programming problem formulation, simplex method and graphical
solution, sensitivity analysis.
2. Production and Operations Management:
Fundamentals of operations management; Organizing for production; Aggregate
production planning, capacity planning, plant design: process planning, plant size and
scale of operations, Management of facilities; Line balancing; Equipment replacement
and maintenance; Production control; Supply chain management vendor evaluation
and audit; Quality management; Statistical process control, Six Sigma; Flexibility and
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5. Strategic Management:
Business policy as a field of study; Nature and scope of strategic management, Strategic
intent, vision, objectives and policies; Process of strategic planning and implementation;
Environmental analysis and internal analysis; SWOT analysis; Tools and techniques for
strategic analysis Impact matrix: The experience curve, BCG matrix, GEC mode,
Industry analysis, Concept of value chain; Strategic profile of a firm; Framework for
analysing competition; Competitive advantage of a firm; Generic competitive strategies;
Growth strategies expansion, integration and diversification; Concept of core
competence, Strategic flexibility; Reinventing strategy; Strategy and structure; Chief
Executive and Board; Turnaround management; Management of strategic change;
Strategic alliances, Mergers and Acquisitions; Strategy and corporate evolution in the
Indian context.
6. International Business:
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International Business Environment: Changing composition of trade in goods and
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Regional Economic Cooperation; FTAs; Internationalisation of service firms; International
production; Operation Management in International companies; International Taxation;
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