Anda di halaman 1dari 48

Ptv Project

PREFACE
Internship is pre-requisite for completion of a course of Masters in Business Administration. In
this regard the department gave me the choice to choose an organization. No doubt PTV was my
first choice on the following basis.
1.

As PTV is a well-known organization not only in Pakistan but also around the
world, for it is the only organization, which claims to provide family
entertainment, education and information.

2.

As I am doing my specialization in Finance which is more relevant to this huge


organization.

In order to analyze the theoretical knowledge, which I have gained through two years study in
this department, with the practical knowledge, I spend two month in PTV Islamabad center.
I studied the structure of PTV Islamabad center and emphasized more on the Finance,
Administration and personnel departments. In spite of the shortage of time, lack of printed
material and hesitation of high officials in disclosing the required information, I managed to have
a short but comprehensive analytic study of this organization.

DEDICATED
To Our Sweet Parents,
Family
& Honorable Teachers,
Who Encouraged & Supported
Us In This Project

ACKNOWLEDGEMENT
First of all we would be thankful to Allah Almighty without whose blessing and
mercies we were never ever able to complete this project. Projects are the team
work. This project is refined from a splendid efforts of many people who
contributed regardless of any reward. We thank them from the core of our hearts.
May Allah give them success by leaps and bounds.
We cant forget the guidances and knowledge which our kind teachers
have provided us. We were lucky to have such a kind teacher who taught us and
with such devotion and zest, which we could not forget. We thank him from the
core of our hearts.
In the end we would like to thank to all those people who provided us with useful
suggestions, useful data and facility of composing.

1. Introduction to the organization

History 4

Main objectives .5

Economic viability . 7

Product / services . 9

Major clients .15

Operational areas 16

Organization, management and performance

Board of directors 18

Main departments 19

Main functions

Organization chart 19

Performance of the organization ...22

19

Internees job / Branch brief

Location in the department

.24

Job description . .24

Areas / Tasks Learnt/worked 28

How the internship work was related to the MBA studies 30

Finding and Recommendation

Problems Observed ...32

Suggestions for observed problems ...33

INTRODUCTION
Pakistan entered into Television Broadcasting age with a small pilot TV Station established at
Lahore from where transmission was first beamed in Black & White with effect from 26
November 1964. Television centers were established in Karachi and Rawalpindi/Islamabad in
1967 and in Peshawar and Quetta in 1974
While introducing the sophisticated branch of the electronic media in the country, the broad
perspective kept in mind was to inform and educate the people through wholesome entertainment
and to inculcate in them a greater awareness of their own history, heritage, current problems and
development as well as knowledge of the world at large.

HISTORY OF THE ORGANIZATION


Pakistan Television Corporation Limited (PTV) is a public limited company. Government of
Pakistan holds all its shares. The decision to establish a general-purpose television service with
the participation of private capital and under the general supervision of the Government of
Pakistan (GOP) was taken in October 1963. Subsequently the GOP signed an agreement with
Nippon Electronic Company of Japan, allowing it to operate two pilot stations in Pakistan. The
first of these stations went on air in Lahore on 26 November 1964. On the completion of the
experimental phase, a private limited company, called Television Promoters Limited was set up
in 1965, which was converted into a public limited company in 1967. Television centers were
established in Karachi and Rawalpindi/Islamabad in 1967 and in Peshawar and Quetta in 1974.
PTV satellite transmission is round the clock. The transmission includes ETV and PTV world
transmission.
The Karachi Center commenced its transmission on November 2,1967 and was the first fullfledged station housed in its own building fully and properly equipped with better technical

extensive equipment for production by electronic methods it has four main color studios,
including one designed and equipped for News.
The professional quality of its varied programme fare, be it music or drama has been of a top
standard. The PTV-Karachi Center along with four Re-broadcast Stations at Thana Bola Khan,
Shikarpur, Noorpur and Thando Allahyar, connected to other RBSs in the country through
Microwave link cover about 90% of the population. With the opening of PTV World, Pakistani
programmes are now being viewed in other parts of the world via satellite.
PTV Lahore, pilot center started in collaboration with N.H.K. Company in a very small studio
known as Studio 'C' (with three Cameras, one Tape recorder, one 35mm Telecine, one 16mm
Telecine and one Opaque Projector.) Studio 'C' was situated inside the Pakistan Broadcasting
Corporation, Lahore area, was started on 26-"-1964 six days in a week (Monday off-day) in
black & white with a very limited staff. At that time, all Studio programmes were telecast,
"LIVE" as no VTR Recording machines were available, which were made available in the year
1968.
A Pilot TV Center was formally inaugurated on December 5, 1974 at 2-Fort Road, Peshawar. It
was Black & White Production/Transmitting Center consisting of Recording Studio and a Booth
for News/Announcement.
On February 18, 1982 Main Color TV Center was inaugurated at 58Shahrah-e-Quaid-e-Azain
with Two Production Studios,, One Announcement / News Studio, an Outdoor Broadcast Van &
07 Nos. of portable outdoor recording units for News/Current Affairs and Programmes.
PTV Quetta was established during 1974 in the abandoned Masonic Lodge, Quetta Cantt and
was formally inaugurated on 26th November 1974 (26th November, on the 10th opening
anniversary of PTV in Pakistan, as the first PTV Center was established in Lahore on 26th
November, 1964 and later on too, most of the Centers were established on 26th November).
The main project of the Academy was approved in 1981 with an estimated cost of Rs.33.9
million from the Government, whereas PTV had to contribute Rs. 9.7 million in the form of
old/used equipment. Engineering Training Cell was established in 1978 to train PTV Engineers.

A similar cell was established for Production Training in 1984. Both these divisions had been
working in rented buildings before moving to Academys building in 1988.

OBJECTIVES
1. To give entertainment to people of Pakistan and out side the country by arranging
different movies, plays and sports programmes.
2. To keep its viewers in touch with changing circumstances of world and give them current
affairs information like news.
3. To increase the literacy rate by producing educational programmes.
4. As Pakistan is an Islamic Republic, therefore to convey the message of Islam and
teachings to people of all religions with the help of religious programmes.
5. To bring social and cultural awareness in the people.
6. Political and social security
7. Provide information about science and technology.

Operational Areas
In the overall structural set up, the corporation, consists of the following units:(a)

A headquarters office at Islamabad.

(b)

A central sales office at Karachi.

At present Pakistan Television has been working with six television stations which are located in
1.

Lahore

2.

Islamabad

3.

Karachi

4.

Quetta

5.

Peshawar

6.

ETV Center at Islamabad for


2nd channel

And 31 rebroadcast station which are located in different regions all over the Pakistan which are
very powerful and are linked with National Network of Micro waves offered by Pakistan
Telecommunication Corporation.

This network of Pakistan Television covers about 87% of population, which is about 120 million,
and 37.5% of area inside Pakistan and Azad Kashmir.
National News Bureau at Islamabad News units at all Television Centers and at:
(1)

Hyderabad

(2)

Faisalabad

(3)

Multan

(4)

Muzaffarabad

(5)

Sukhur

(6)

D.I. Khan

(7)

Abbottabad

(1) Sales office at all Television Centres (2) Faisalabad

(3) Hyderabad (4) Multan (5)

Gujranwalh.

BOARD OF DIRECTORS
A Board of Directors appointed by the Government of Pakistan manages its affairs. The
Managing Director of the Corporation, duly appointed by the Government of Pakistan and
approved by the Board of Directors, is the Administrative and Executive Head of the
Corporation. He is the competent authority to implement rules for the Corporation and its
employees.
When PTV came into existence in 1964, there was a staff of 30 employees, which has now risen
to more than 6000 persons at all Units of the Corporation. The employees of PTV are divided
into 09 groups and every group has a separate pay scale. There is a regular channel of promotion
for almost every post with the exception of a very few.
Ptv, the national broadcasting corporation had been in dire straits and continuously declining for
many years. When the current management took over the reins, the organization was at the verge
of bankruptcy. Losses had been incurred, income from all spheres was restricted, viewership had
reduced and the overall morale of the institution was in shambles.
The energy, innovation and vitality exhibited by the new leaders has, within a short span of one
year, transformed PTV into a profitable organization with a leap of Rs 287 million from Rs 1431

million to Rs 1718 in advertising income; from Rs 148 million net operating loss to Rs 38
million net operating profit.
Programming with significant changes in presentation style. The promotion of programmes has
been totally been revamped in lieu of improved re-packaging and tailor made programming
along with energized marketing strategy. PTVs endeavor for initiative has surfaced with a
number of milestones of particular significance. Deserving special mention here are the daily
programs of Tilawat & Tarjuma of the Holy Quran; programmes highlighting the cause of
Kashmir;
PTV World, a new satellite channel was launched in the face of tough international competition.
The objective of providing a homely atmosphere to family viewers has been well achieved. The
audience driven programmes have given PTV a new look and dramatically changed the views
about Ptv. PTV has surged ahead of its competitors and as such PTV-2 has been turned into a
viable project. Generation of more than Rs 56 million within a span of five months of the
implementation of the new idea speaks of this unparalleled achievement.
Technical improvement of PTV is evident from the change in screen presentation. The public
has greatly appreciated this cosmetic transformation not only in programmes but also in News &
Current Affairs. Recent usage of Computer Technology to facilitate the generation of virtual sets
is a significant landmark in the history of PTV.
On the other hand active participatory programmes have supplemented the authenticity of
Current Affairs programmes and generated a lot of public interest. Live Open Forum; PTV has
taken a lead over its contemporaries by introducing Audio-Text and Tele-text services in the
region. The live cricket and hockey quizzes and the recently held PTV Awards are few examples
of mass public participation through Audio text. Availability of on-line Flight Information, live
surge and fall of stock exchanges, news updates etc. on normal home TV sets are few references
of Teletext application.
Every new idea brings with it the opening of whole new vistas of creativity. Prime TV is yet
another ventures in this regard, which resulted in the generation of additional income. Mideast

Time, an extension of PTV World, targets Pakistani expatriates in the Middle East at a time
when people need to relax with family entertainment.
PTV has a lot to be proud of. Its lists of accomplishment is ever increasing and every
achievement is a milestone in itself, like:

Salaat-o-Tarawih direct from Makkah during Ramadan

Launching of PTVs Web site on Internet

Special live interviews from Dubai, Saudi Arabia & New York

Taji Mori at 12,500ft, one of the world's highest transmitters

MAIN DEPARTMENTS

Admin & Personnel

Information Technology

Training Academy

Security

Current Affairs

International Relations

Engineering

Marketing

Programme

Public relations

Finance

News

Sports

Administration & Personnel


SET UP
Administration & Personnel
Admin. &
Personnel
Manager

Senior admin &


Personnel officer

Personnel
officer

Admin.
Officer

Assistant
Admin.
officer

Assistan
Admin.
officer

Assistan
Personnel
officer

APO

APO

APO

APO

1. Administration
Responsible for formulation and implementation of administrative policies, co-ordination with
other Centres, overseeing administrative services, formulation of PTV Employees Service Rules
and amendment in the Rules, as and when required, implementation of directives received from
the Government, to arrange centrally insurance of all PTV assets/properties and realization of
Insurance Claims in case of loss/damage caused to PTV assets/properties, to deal with legal

matters instituted for and against PTV in various courts of Pakistan and to deal with PTV
Unions.

Personnel
Responsible to perform the personnel functions, which fall into two categories:
i) Operative
The operational function of Personnel Department include the activities specifically concerned
with procuring, developing, utilizing and maintaining efficient work force.
ii) Managerial
The Managerial function of Personnel Department pertains to the activities concerned with
planning, organizing, staffing and directing the work of those who perform the operative
functions.
The broad functions of Personnel Department are formulation and implementation of personnel
policies, over-seeing personnel functions all over the Corporation, manpower planning including
recruitment, promotion and transfer etc.

2. Information Technology
The Information Technology Department has been recently created to face the challenges of next
millennium with special reference to bring improvement in TV Screen and ensure free-flow of
information. The main objectives of Information Technology Department are as under: 1. To bring overall efficiency thus triggering increase in productivity.
2. To develop Internets in order to ensure speedy and accurate flow of information.
3. To introduce Computer Graphics and animation for improving presentation in its
creativity and style.
4. To launch and maintain PTV's Internet Video Server in order to achieve global viewer
ship and compete the challenges of the contemporary channels.
5. To introduce new concepts of Information Technology

6. To maintain and expand the use of Teletext and Audiotex. To maintain and expand the
use of Teletext and Audiotex.
7. To establish a Digital Video Archival Library for on-line use in transmission.
8. To fabricate News Computer Networks for real-time for reporting and its interfacing with
main databank.
9. To further enhance the use of Computer Graphics in the fields of sports and Current
Affairs.
10. To coin ideas pertaining to the increase in revenue by getting computer screen sponsored.
11. Management Information System.
The Information Technology Department has also got the distinction of developing, launching
and maintaining the Award Winning Govt. of Pakistan official Web Site on Internet. Besides
these, the Information Technology Department has also provided consultancies to other
Govt/Semi-govt organizations - which has brought good name to the department in particular
and PTV in general.

PTV World News


PTV World, a new satellite channel was launched in the face of tough international competition.
The objective of providing update news for 24 hours.

Channel-3
The objective of the channel-3 is providing a homely atmosphere to all family viewers.

PTV National
The objective of the PTV National is providing different local News and as well as entertainment
in all language different part of the country.

AJK TV
AJK TV is Kashmiri Channel, providing different programs for local viewers, Kashmiri news
and Gojri news.

Prime TV (For European Viewers)


Prime TV in U.K, Telecasts PTV Dramas and Documentaries For European People Especially
Pakistanis Living In Europe.

3. Training Academy
Responsible for training of Staff within the country and abroad, dealing with the delegations,
responsible for deputing officials for Seminars, workshops Symposia, Conferences, Meetings,
Exhibitions, Competitions, Advisory Missions to Foreign Agencies make arrangement for PTV
Coverage Teams deputed for VVIP coverage abroad.
COUNCIL BUISINESS
Training & Delegation Department is also responsible to deal with the Council Business
(Senate / National Assembly).

4. Security
Responsible for maintaining security of men and material of entire TV Network in the country
according to the prescribed procedure as laid down by the KPID (Key Point Inspection
Directorate) of the Government of Pakistan for the key points.

5. Current Affairs
Current Affairs programmes has been a regular features of PTV Transmission, ever-since its
inception. A separate PTV Current Affairs Directorate was however, established in 1982.

Current Affairs programmes, including regional languages, produced by each of the TV Centre
are accommodated in regular PTV transmission. The themes of Regional Language programmes
mainly revolve around local and provincial matters of current affairs nature.

Current Affairs

Division also produces programmes on special occasions such as live telecast of Armed Forces
Parade on Pakistan Day, Live telecast of Flag Hoisting ceremony on Independence Day, Head of
State's Address to the Nation, Documentaries on important national projects, live telecast of
certain sessions of Senate and National Assembly. In the programme Open Forum, Federal
Ministers/Minister of States are invited to answer the questions through e-mail, on Telephone
and by Media/Experts sitting in the various studios of Ptv. This programme is live and is very
popular amongst viewers.

6. International Relations
The major responsibility of I.R. Division is to promote friendly relations with international TV
Networks/Organizations to enhance know-how in the field of electronic media. I R Division
participate in the International Television Festivals/Competitions held in different countries by
sending best PTV-Programmes. Thus PTV has won distinguished prizes and commendations.
A large number of programmes have been sold for telecast in different counties which resulted
strength of the financial condition of PTV and more efforts are being made to increase the sale of
PTV-Programmes. M/s Shalimar Recording and Broadcasting Company and M/s Sports Star
International are the major distributor of PTV programmes.
A lot of PTV plays and documentaries have been provided to foreign countries through
Ministries and our missions abroad on gratis basis for the projection of Pakistan and its people
which have been liked by them and later on they have purchased several selected PTV
programmes.
Co-productions with foreign TV organization are conducted on bilateral basis to strengthen
relations with each other. A proposal of co production received from Islamic Republic Iran
Broadcasting on the life of Allama Iqbal is under consideration.

.
A PTV Editorial Board comprising six Directors headed by the Managing Director evaluates
publicity material and viewing samples provided by the international distribution agencies.
There are four sub-Censor Boards for Commercials functioning at Karachi/Lahore/Peshawar and
Quetta. The meeting/censor sessions are held twice a week with exception of censor shows of
NTM's classified material required to be held in emergencies.

7. Engineering
The Engineering Division takes care of the day to day operations and maintenance of PTV
Centres and Rebroadcast
Stations, new projects, Planning & Procurement, as well as research and Development activities.
PTV started its services on 26 November 1964 with two small stations at Lahore and Dhaka
(Former East Pakistan). Over the years the system has grown into a Countrywide network
offering two programmes channels.

8. Marketing
The Marketing Division of PTV is responsible for marketing the programmes and the
commercial time on its screen. It is the major source of PTV's earnings.The Marketing Division
launched its activities on a modest scale after the inauguration of the electronic media in the
country, in November 1964.
Central Marketing Office, the main Office of the Marketing Division, is located at Karachi,
while Regional Marketing Offices are operating at each of the PTV Centres at Lahore,
Islamabad, Peshawar and Quetta. Additional Marketing Offices at Faisalabad and Gujranwala
are functioning to facilitate the local business and industry.
A major part of the business enacted by the Marketing Division is through advertising agencies
accredited with PTV. These agencies are entitled to 15% commission on their gross billings.

Direct business from clients is also accepted on cash payment. Contracts are also executed
between producers of private programmes and PTV for time purchased programmes. All
business conforms to clearly laid down terms and conditions, framed by the Board of Directors
of PTV. The maximum time allowed for advertising is 60 minutes per day on PTV. Advertisers
can book commercial spots in the commercial breaks provided between programmes and can
also sponsor programmes shown on PTV. There are usually two commercial chunks in a 50
minutes programme.
The Director Marketing is the overall head of the Marketing Division who devises marketing
strategies and polices under the guidance of the Managing Director of PTV and implements them
and guides the Marketing Department for achievement of maximum business.

9. Public Relations
In the course of institutional Projection of PTV the Public Relations Department has been cocoordinating with the National Press effectively. The other activities are as under:

Daily Press clippings and reports.

Arrangement of Press Show.

Arrangement of Press Conferences.

Issue of Press releases.

Reply of False Stories, Propaganda & Criticism and at the same time appreciation of
positive articles and items in the Press.

Co-ordination with the Press Artists, Producers and PTV Officials.

Release of PTV Advertisements.

10. Programmes
In fulfillment of its broad and main objectives, PTV's telecast policy concerning various matters
of National and International interests has always been motivated and guided by the cardinal

principles of educating viewers about the values that are vitally important in building a united,
integrated and disciplined society in the light of Islamic injunctions.
The

projection of new emerging social order is highlighted in PTVs general

programming

focusing directly and indirectly on the themes like morality, civic or national responsibilities,
drive against narcotics, environmental pollution, agricultural reforms in discussions, shows, and
through anchorpersons in the transmission.
PTV has started programmes AL-QURAN AL-HAKEEM one hour of Tilawat and Tarjuma by
renowned Qaris is being telecast daily at 6.00 a.m. The text of the Aayat is shown on screen.
This helps the viewers in reading and listening so that they can read the Qura'an correctly.

11. News
Pakistan Television News informs its viewers across the country on the latest newsworthy
happenings on the national and international levels. Enhancement in the number of bulletins has
enabled PTV to keep the viewers abreast of the latest happenings here and abroad.
There has been a qualitative change in the news reporting as well as presentation of news
bulletins from National News Bureau, Islamabad and at other centers. Merit and objectivity are
being maintained as a hallmark of PTV news items, which extends to routine day-to-day
coverage and to the parliamentary proceedings, political activities of the government and
opposition, besides human-interest stories.
PTV news broadcasts stretch over from early morning till midnight. There are two Urdu
language bulletins in the morning transmission. In the evening/night transmission, there are four
short duration Urdu language bulletins, one Kashmiri language bulletins and one Arabic
language news bulletins Al-Akhbar and 6 O'clock English News and 9 O'clock Urdu language
main bulletin khabarnama. All the news bulletins after 6.00 p.m. are being aired on the national
network which are also beamed through satellite to more than 38 countries.

To bring home maximum coverage of international events, PTV news has made arrangements
with Reuters TV, London, a world-leading network, to satellite news items to PTV Islamabad
round the clock.
PTV News has been making continuous efforts to project right of self-determination of the
people of occupied Kashmir and countering Indian propaganda about the fate of our Kashmiri
brethren. PTV news has its permanent news bureau at Muzaffarabad, Azad Kashmir, to cover
various events including visiting foreign journalists and foreign delegations that witness the
plight of Kashmiri refugees who were forced to leave their home.
With the advancement of the Computer Technology, PTV news is also in the process of
computerization to receive and telecast news items by computer. Computer Graphics are being
used in all news bulletins.

12. Sports
PTV Sports Division was created in 1983 to provide healthy entertainment to our viewers. It has
emerged as an extremely productive and earning division of PTV.
The chief objectives of this division are to arrange healthy sports entertainment through the
coverage of exciting moments and happening in the field of sports and to keep the viewers
abreast with the National and International sports event.
Presently Sports Division is producing 200 minutes regular weekly transmission on PTV apart
from occasional International / National sports coverage. PTV also televises live national and
international sports around the world, keeping in view the interest of Pakistani viewers.
SPORTS CHANNEL
PTV has launched its Sports Channel from 07/05/99. The transmission of this channel is going
on air from PTV-I and STN. The duration of this Channel is 04 hours daily from PTV-1 and
STN and 05 hours from STN. The schedule of daily transmission is as under:

1) From 1200 hours to 1600 hours on both PTV-1 & STN.


2) From 1600 hours to 1700 hours only on STN.
This transmission is based on International/National Sports events.

13. Public Relations


In the course of institutional Projection of PTV the Public Relations Department has been cocoordinating with the National Press effectively. The other activities are as under:

Daily Press clippings and reports.

Arrangement of Press Show.

Arrangement of Press Conferences.

Issue of Press releases.

Reply of False Stories, Propaganda & Criticism and at the same time appreciation of
positive articles and items in the Press.

Co-ordination with the Press Artists, Producers and PTV Officials.

Release of PTV Advertisements.

14. Finance
PTV is a public limited company with an authorized capital of Rs. 2.000 billion. The
Government holds entire paid up share capital of Rs.1778.413 million.

SET UP IN FINANCE DEPARTMENT


Finance Manager

Senior Account
Officer

A/C Officer
Finance

A/C Officer
Finance

Accountant
Salary

Accauntant
Accountan
Programm
t Billing
e

Assistan
t
Account
ant

Assistan
t
Account
ant

Assistan
t
Account
ant

Account
ant
Store
Assistan
t
Account
ant

Account
ant
Ledger
Assistant
Accounta
nt

PERFORMANCE/ACHIEVEMENTS
OF THE ORGANIZATION:
1964 TELEVISION SERVICE IN MONOCHROME STARTED.
1967 TWO PRODUCTION STUDIOS ADDED AT RAWALPINDI & KARACHI.
1973 NATIONAL MICROWAVE NETWORK COMMISSIONED LINKING TV CENTRES.
1974 QUETTA/PESHAWAR CENTRES COMMISSIONED.
1976 COLOUR TRANSMISSION STARTED.
1987 FEDERAL TV CENTRE AT ISLAMABAD COMMISSIONED.
1992 SECOND TV CHANNEL FOR EDUCATION COMMISSIONED. (ONE TV STATION
AT ISLAMABAD. & 16 REBROADCAST STATIONS).
1996 LOCAL AREA TRANSMISSION FROM FOUR (4) STATIONS STARTED AND
EXTENDED TO 03 MORE STATIONS.
1998 TRANSMISSION OF PTV WORLD PROGRAMMES STARTED.
1998 UPTO 06 PRODUCTION CENTRES (LAHORE, KARACHI, QUETTA, PESHAWAR,
ISLAMABAD-I & ISLAMABAD-II). 35 REBROADCAST STATIONS IN OPERATION FOR
PTV-1. 16 REBROADCAST STATIONS IN OPERATION
FOR PTV-2.
PTV-1 : AREA COVERED : 38%
POPULATION COVERED : 86.48 %
PTV-2 : AREA COVERED : 24.19 %
POPULATION COVERED : 55.83 %

Various projects are being implemented under two main


Categories: i) PUBLIC SECTOR DEVELOPMENT PROGRAMME (PSDP)
ii) PTV's Self-Financed Projects.

FINANCIAL ASPECTS OF PTV


Pakistan Television Corporation Limited
Summary Of The Accounts Included In Financial Statements
The corporation and its operations
Pakistan television corporation limited was incorporated under the repealed companies act, 1913
(now companies ordinance, 1984) as a public limited company and is principally engaged in
television broadcasting services. The corporation is also engaged in commercial advertising and
collection of TV license fees.

Summary of significant accounting policies


Accounting convention
These accounts have been prepared under the historical cost convention.

Compliance with IAS


These financial statements have been prepared in accordance with the international accounting
standards issued by international accounting standard committee (IASC) and interpretations
issued by standing interpretation committee of the IASC as adopted in Pakistan and the
requirements of the companies ordinance, 1984

Fixed capital expenditure and depreciation


These are stated at cost less accumulated depreciation and provision for obsolescence accepts for
freehold land and capital works in progress, which are stated at cost.
Depreciation is charged to income applying the reduction balance method to write off the cost of
assets over their expected remaining useful life. Provision for obsolescence on plant and
machinery is made to cover obsolete and outdated plant and machinery. Full years depreciation
is charged on additions, whereas, no depreciation is charged in the year of disposal. Gains or
losses on disposal of assets, if any, are included in income currently.
Maintenance and normal repairs are charged to income as and when incurred. Major renewals
and improvements are capitalized.

Investments
All investments are initially recognized at cost, being fair value of consideration given including
acquisition charges associated with investments. These are classified as either available for sale
or held to maturity.

Available for sale


Investments intended to be held for an indefinite period of time, which may be sold in response
to needs for liquidity or charges in interest are classified in interest rates are classified as
available for sale. These investments are subsequently remeasured to fair value each balance
sheet date, except for investment that do not have a quoted market price and whose fair value
cannot be reasonably determined. Gains and losses on reimbursement and impairment losses, if
any, are recognized in income for the period. Previously such investments were carried at cost.
The above-referred change has not resulted in any change in the carrying value of investment or
any impact on income for the year.

Held to maturity
Investments with fixed payments and maturity, that the corporation has the intent and ability to
hold to maturity are classified as held to maturity investments and are carried at cost less
impairment losses if any.

Investments in associated undertakings


The investments made in association undertakings are stated at cost.

Pension fund investments


These investments are stated at cost.

Store and spares


These are valued at cost expect spares which are valued at moving average cost. Stores in transit
are valued at cost comprising invoices value plus other charges paid thereon.

Taxation
Current
The provision for current income tax is made on current rates of tax after taking into account
available for credit, if any. Minimum tax liability under section 113 of the income tax ordinance,
2001 is provided in case of losses suffered during the year.
Foreign Currency Transactions
Foreign currency transaction are translated into pak rupees at the rate of exchange prevailing on
the date of each transaction. Assets and liabilities denominated in foreign currencies are

translated into pak rupees at the exchange rate ruling on the balance sheet date. Exchange
differences are included in income currently.

Trade debtors
Known bad debts are written off and provision for doubtful debts is maintained at 1% of the
gross billing for the income from advertising.

Staff Retirement Benefits


Provident fund
The corporation operates provident fund scheme for all its employees who joined the corporation
before july01, 1982. Equal monthly contribution are made both by the corporation and
employees at the rate of 10% of basic pay

Gratuity fund
The corporation also operates gratuity fund scheme for all its employees who have opted it and
have joined before July 01,1982. Monthly contributions are made by the corporation at the rate
of 9% of basic pay.

Pension scheme
The corporation operates a pension scheme for all its employees who joined the corporation
since 1982 with an option to the employees in service on such date to join this scheme.

Grants in aid
Grants related to assets are treated as deferred income. These grants are taken to the statement of
income and expenditure on a systematic basis over the useful lives of the related assets.

Revenue recognition
Income from advertisement is recognized when the related advertisement or commercials are
telecast.
License fee is recognized on actual receipt basis
Dividend income is recognized at the time of closure of share transfer book of the invested
company-declaring dividend.
Income arising from services provided to outside agencies is recognized on the basis of billing.
Profit on bank deposits and investments are recognized on accrual basis.

Financial instruments
All financial instruments are initially measured at cost. Which is the fair market value of
consideration given or received. These financial instruments are subsequently measures at fair
value, amortized cost or cost, as the case may be.

Off setting
Financial assets and financial liabilities are offset and the net amount is reported in the financial
statements only when there is a legally enforceable right to set-off the assets and to settle the
liabilities simultaneously.

FINANCIAL PERFORMANCE OF
ORGANIZATION

Working CApital

2,000,000,000
1,500,000,000
1,000,000,000
500,000,000
Years

1999

2000

2001

2002

2003

Working CApital

Quick Ratio Report


2.50

Times

2.00
1.50
1.00
0.50
0.00
1999

2000

2001
Years

2002

2003

Current Ratio
2.50

Times

2.00
1.50
1.00
0.50
0.00
1999

2000

2001

2002

2003

Years

Percentage

Levrage Ratio
18.00%
16.00%
14.00%
12.00%
10.00%
8.00%
6.00%
4.00%
2.00%
0.00%
1999

2000

2001
Years

2002

2003

Debt-Total Assets Ratio


7.00%

Percentage

6.00%
5.00%
4.00%
3.00%
2.00%
1.00%
0.00%
1999

2000

2001

2002

2003

2002

2003

Years

Return On S.H Equity


10.00%

Percentage

8.00%
6.00%
4.00%
2.00%
0.00%
-2.00%

1999

2000

2001

-4.00%
Years

Net Profit Margin


8.00%

Percentage

6.00%
4.00%
2.00%
0.00%
-2.00%

-4.00%
Years

Operating Profit Ratio


10.00%
8.00%
Percentage

6.00%
4.00%
2.00%
0.00%
-2.00%

199
9

200
0

-4.00%
-6.00%
Years

200
1

200
2

Return On Asset
5.00%

Percentage

4.00%
3.00%
2.00%
1.00%
0.00%
-1.00%

1999

2000

2001

-2.00%
Years

2002

2003

INTERNEES JOB
Practical study of the PTV
I complete me eight week internship in PTV.I did my internship in finance department and
accounts department finance department have
I.

Billing section.

II.

Bank section

III.

Store section.

IV.

Ledger section.

V.

Salary section.

This department deals with all types of payments like salary payment, petty cash, and medical
expenses and also with maintenance and preparing of ledgers etc. But due to lack of time we
covered pay roll section and medical allowances.
Account department have two sections
I.

Budgeting.

II.

Reporting.

Finance department
1. Payroll Section
Payroll section deals with payrolls of all employees whether they are at head quarter, stations or
rebroadcasting stations is done in payroll section of headquarters.
The payroll section is headed by the Accountant payroll who is responsible for the preparation of
monthly payroll with all provisions and deductions.

Vouching System
The corporation is using three types of vouchers for receipts and payments which are:
a.

Bank Payment Voucher (White color)

b.

Payment Voucher (Blue color)

c.

Credit Voucher (Red color)

1.

Bank Payment Voucher

This voucher is used to make payments to the parties because all payments made by the
organization are through cheques, not even a single penny is paid without process of
this voucher. Not only this but the payments of amount for more than Rs. 1000/- are
made through the use of this voucher.

2. Payment Voucher
Also known as CASH PAYMENT VOUCHER
This voucher is used for the payment upto one thousand to the employees of the
corporation. Such payments are made which from petty cash.

3. Credit Voucher
When any amount is received from the employee or party, the credit voucher is
processed to record the receipt of this amount.

Process of Receipts and Payments


Every type of Receipt and Payment is processed by the Assistant Accountant and
checked by the Assistant Accounts Officer, then higher officers as mentioned above
authorize the voucher according to their limit of authorization, after this the voucher
will sent to Assistant Accountant who prepares the cheques, for the preparation of

cheque, this will be signed by two Officers as per their limits which is mentioned
below: Designations

Limit of authorization/sign

Two Accounts Officers

Ten thousand only

Accounts Officer and ACA

Forty thousand only

Assistant Controller and DCF

One hundred thousand only

Deputy Controller Finance and CF

Five hundred thousand only

Controller Finance and FD

One million only

Director Finance and Managing Director

More than one million

Tasks of pay roll section:


Recording of salary of employees:
In this section payroll of all employees is recorded in the salary register on monthly
basis in this register all information about the employees salary is recorded means in
basic salary all incentives and allowances are added and then deduct all the deductions.
This record is preparing department wise and in this register salary is recorded on the
basis of employees designation number, his or her designation and name. These
records are also maintained in computerized system (fox flow).

Preparation of amendment sheet:


This sheet is prepared for making adjustments. If any persons salary rate is change for
particular month due to any reason than this amendment sheet is prepare in this sheet
his previous rate is mention and along with this new rate is also mention.
Only inspectors salary is recorded in schedule forms where as amendments for
permanent employees are recorded in computerized forms reason behind is that about

near to 1500 employees salaries are amended in PTV head quarter. Thats why all
amendments in salaries of employees are done through computer.

Payments for scholar ship:


In PTV it is rule that if PTV employees child score above than 80% marks in metric
and intermediate he or she gets 1000 Rs per month for 24 months. Every department
has six scholar ships so for giving scholar ship merit list of the children who gets above
than 80% marks is prepare and then select top six childrens and than announce scholar
ship for each children. so pay roll department also record these scholar ships.
In case if the employees child is Hafiz-ul-Quran than the scholar ship amount is Rs.
2000 only.

Reimbursements
In this department all types of reimbursements are recorded and these reimbursements
are may be for entertainment, patrol, traveling, electric charges, water charges etc. these
reimbursements are made on designation wise.

Over time
If any employee did his official duty after the duty hors is categorized in over times.
over time is given to group 1 from group 4.

Over time calculations


Normal rate = basic salay/158.17*2
Ramazan rate = basic pay/147.33*2

Calculation:
Normal rates
Working hrs per week = 36.5 hrs
Weeks in a year = 52 weeks
Working hrs per year = 1898
Rate per month = 1898/12 = 158.17

Ramazan rates
Working hrs per week = 34 hrs
Weeks in a year = 52 weeks
Working hrs per year = 1768
Rate per month = 1768/12 = 147.33

Financial approvals:
Hours

Authority

Up to 30 hrs

CAP

Above 30 hrs

MD

Procedure of recording over time:


Daily over time slips are prepare for individual employees by heads of that particular
department and then these daily slips are forward to pay roll section for payment. And
than payroll section recorded that daily slips record on per month over time card. And
than approval is made from hypes as recorded in above authorization table. But this
over time is given in next month along with next month salary.

Deductions of tax
Tax must be deducted from every payments income or salary is calculate on yearly
basis means salary *12 and than find that either this income is exemptible from tax or
not if not than how much tax should be charge in each month.

Exemptible income
Rs 80,000 till 30th June. 2004.
Rs 100,000 from this July.

Tax rates on salaries


Salary of one year

Tax rate

RS 100,000 up to 150,000

7.5%

RS 150,000 up to300, 000

12.5%

RS 300,000 up to 400,000

20%

RS 400,000 up to 700,000

25%

More than 700,000

35%

Rebate rates
Salary of one year

Rebate rate

RS 150,000 up to 200,000

40 %

RS 200,000 up to300, 000

30%

RS 300,000 up to 500,000

20%

RS 500,000 up to 1,000,000

10%

More than 1,000,000

5%

Taxable other incomes


1.

Conveyance allowances exempt Rs 3600 from tax.

2.

House rent allowance 45% of initial basic pay is exempt from tax

3.
Reimbursement expenditure is totally exempt from tax (includes entertainment
and patrol etc).

2. Billing department:
The Accountant Billing heads this section and the main function of this section is to made
payments of all bills i.e. Medical & etc. which comes from administration as well as other
departments.
Advances facility is also availed by the PTV employees but every finance officer have some
limits for the approval of advances. The sanctioning powers of Finance Officers are as under:
Account officer

Rs.

1000

Account officer + Senior Account officer

Rs.

5000

Senior Account officer + Finance Manager

Rs.

10000

Finance manager + General Manager

Unlimited

Assistant Accountant also maintains bankbook in the billing section

Medical section of billing department:


All permanent employees and their dependents have free medical facility. Dependents
include parents, wife, and children. But if the father is earning person than his parents
are not included in dependents category. Accordind to new amended rule (Amended
standing instructions);
Service rules no 3.14 (medical facility)
Clause (a) (i) of ASI-58

Boy is dependent for 25 years and girl remains dependent till her marriage.
In all cities PTV appoints doctors, they are called medical officers they are appointed in
different areas of the cities and every employee can take medical facility from his area
doctor .for this purpose PTV issued medical book. PTV also appoints chemists who
gave free medicine and submits bill in PTV medical section and this section check or
verify validity of bills submitted by employees for reimbursement of medical
expenditure and then fill up bank voucher for payment. PTV gives 4600 to its medical
officer per month. And in each city one chief medical officer is appointed. If medicines
are not available with the particular stores than those stores impose stamp of not in
stock than employee can purchase medicines from open market.
In Rawalpindi and Islamabad Bilal hospital, Shifa international and Islamic
international are included in panel. To go abroad for medical treatment approval from
government is required. And operation rates are also different for different operations.

Apprvals for medical bills amount


Amount

Authority

Up to Rs 30,000

APM

From 3001 Up to Rs 20,000

CAP

From 20,000 to unlimited

DAP

And in last after clearance of medical cheque payment is made to particular doctor,
medical stores and hospitals. And than this expenditure is debited to particular
department of which employee is demanded for medical facility.

Transport Section
One transport officer possessing diploma in automobile engineering heads this section. He is
responsible to have a proper check on transport fleet, maintenance of vehicles and etc. It is the
responsibility of the transport section to make contract with the transport owners to provide pick

and drop facility to the employees. Transport is also provided to the school going children of the
PTV employees.

3. STORES SECTION
When goods reach the storeroom, goods received note (GRN) is prepared which show. The
description and quantity of material. The store officer prepares this note.

Store Ledger Cards


Store officer maintains the physical accounts of all items of stores and material. Price record is
not maintained. For this purpose store ledger cards are maintained. These cards

are secured in

such a way that specification and description of each item are easily visible.

Issuing of Stores
Items or stores are issued against proper store issue requisition. This requisition is prepared in
triplicate. These three copies are sent to store keeper who numbers these copies serial and cheek
that requisition is properly approved. After issuance of materials, store keeper signs and obtain
the signature of recipient on all copies. Third copy is returned with stores issued.
After the issuance of stores, storekeeper makes entry in stock cards and signs both the copies of
requisition. One copy is retained in serial order and is sent to accounts section.

Stores Returned Note


Some times it may be possible that stores issued are returned to store room. In such cases store
returned note is prepared in which materials are received. This note is also prepared in triplicate.
Original copy is sent to store accounting section for printing recording materials in store ledger.
2nd copy is sent to department returning the materials and third copy is retained by the store
keeper.

4. LEDGER SECTION
The ledger section kept the record of all accounts, which are concerned, to the center income and
expenditures. For example Income and expenditure monthly return, Balance Sheet and profit and
loss accounts are maintained in ledger section. In ledger section every asset or liability have his
or her own code No. And all transactions are recorded according to their codes.

Log Register
The data received from relevant departments for each employee is gathered and entered in to Log
Register. For example if a person has taken a loan, then the loan department will send the data
that this employee had taken this amount of loan and he has paid up to this amount and
remaining balance is that. So the Log Register is being used as input or source document for
computer system. More over the employees personal and permanent data is also entered.

Accounts department
1. Budgeting
While making budget of a certain programme it is tried that it should be realistic and their will be
no misuse of funds because to arrange fund is always a problem. A programme's budget is
estimated on real and hypothetical basis because every thing is not clear. After the programmes
budget is made, a pilot programme is prepared and evaluated.

Programme Budget Estimate System


Producers estimate their budgets on programme budget estimate form. This form has two major
columns of direct and indirect cost. By direct cost we mean the cost of those items, which are
directly, involved in the programme e.g. set material, videotapes, traveling expenses etc.
Similarly by indirect cost we mean the cost of those items which are not visible e.g. producer,
studio facilities, make up, artists etc.

2. Reporting department
In this department we spend our one-week of internship and we observe different functions;
First and most important function is preparation of financial statements, which includes Balance
sheet, Profit and loss account, cash flows. Financial statements preparing in unit wise. In this
department all the financial reports are on yearly basis but this department also record daily
transactions means in this department all sources of income and expenditures are recorded which
are supporting for annual financial statements, and in this department expenditures are also
approved that either budget of PTV allows that expenditure or not.
The second function of this department is to sole queries, explain rules, interpret rules and
principles, and which and how much allowances are given to whom, and solve cases and any
discrepancies.

Consolidation department
All accounts are compiling in this department by all means for the management. All centers
make their accounts and they sum up all accounts and also send queries to different departments.

Information included in the financial statements


First eight pages of the financial statements report on all the aspects means how much spend on
which head by which centers, and how much excess or less from the allocated budget. And
remaining pages show the supporting. It is duty of this section to provide all information about
all financial aspects of PTV to inside and out side the organization so for this purpose they give
supporting.
Financial report also include contingencies account this account pays any expenditure which
comes out of budget means this account is prepare for meeting uncertain expenditures.
This department also records the information about daily transitions. Every thing is planned at
least three days before in the program que sheet that is prepare by every center and maintain by
every telecast center.

In this que sheet all information about timings of programs and advertisements is recorded. Even
in case of blank screen duration is also mention. And this que sheet is again check and records
any disturbance during transmission
Ptv maintains zero provision for the bad debts because they recover their bad debts in any
conditions.
Arciev includes all information about sales of PTV programmes to abroad include North
America, England, Norway, and Eastern Europe. PTV gave all its programmes and news to
prime TV and then prime TV sale out theses programmes in the following

ROBLEMS AND
RECOMENDATIONS
Problems
As PTV is a very huge organization so there are some problems, which are faced by the
employees of PTV Islamabad center.
1.

Union plays a very vital role in the development of any organization. As far as PTV is
concerned union is banned from 1974, which is not a good sign for the development of
organization.

2.

The promotion policy in PTV is too much slow which creates discouragement among the
employees.

3.

Transfer and promotion of employees are made on political basis. Qualification is not
considered for promotion.

4.

Only salary section is properly computerized, while the remaining sections have no
proper computer facility.

5.

There is delay in payment to actors.

6.

There is no proper check on medical funds. This amount is misused.

7.

The authority is centralized in PTV.

8.

No proper networking among the functional areas of business that yield in high degree of
confusions and ultimately effects on efficiency of workers.

9.

Late payment of over times thats why majority workers are un motivated.

10.

There is a need of more staff in PTV because in PTV the task of three persons is
performing by one person that results in to low degree of satisfaction and commitment
with the organization.

Recommendations
In my opinion there are some suggestions for effective utilization of available resources and for
making people more committed with the organization.

There should be no restriction on union because union helps the employees in solving
their problems and in this way they works hard.

There should be some specific strategy and policy of promotion and it should be strictly
followed to avoid the employees from harassment and make them to take keen interest in
their duties.

The transfer and promotion should be totally free from political interruption.

The whole system of PTV centers should be computerized.

Reward should be paid to actors at time because delay in payments discourages the
professional actors.

There should be proper check on medical funds. A committee should be made to check
the medical record regularly.

Decentralized policy should be adopted in PTV.

There should be proper net working among the functional areas for improvements in
efficiency

The yearly bonus scheme should be introduced.

Monthly employees, management meetings should be held to increase the understanding


between management and employees.

There should be proper system of over times means over time should be paid at right
time.

PTV should recruit more committed employees for increasing efficiency.

So in my opinion if PTV follows these recommendation it can make its employees more
committed with their organization and that yield in high degree of satisfaction in work areas and
high level of efficiency.