Individual Assignment
Acknowledgement
I would like to express my deepest appreciation to all those who provided me the possibility
to complete this report. In performing my assignment, I had to take the take help and
guideline of some respected persons, who deserve my greatest gratitude.
I would like to show my gratitude Ms. Dulanga for giving me a good guideline for
assignment throughout numerous consultations. I would also like to expand my deepest
gratitude to all those who have directly and indirectly guided me in writing this assignment.
I thank my family members and my friends for their help, directly and indirectly to complete
my assignment.
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Executive Summary
In this report for the first question explain the strategic context and mention the Coca-Cola
Company strategic context. After that explain the stakeholder analysis of the Coca-Cola
Company. For organizational audit include the value chain and VRIO framework. PEST
analysis and five forces analysis include the environmental audit. After doing these things
explain the SWOT analysis for the coca cola company.
Next describe the different planning technics for the organization and after that using the
product life cycle, BCG matrix and GE matrix relevant to the Coca-Cola Company.
Then discuss the criticism of strategic planning. After that include the Ansoffs growth
strategies and backward and forward integrations. Next explain the future strategy for the
Coca-Cola Company.
After doing above, things explain the roles and responsibilities for strategy implementation
and resources requirements for the new strategy. Finally create the timescale.
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Table content
Content
Page number
Acknowledgement.1
Executive summary .......2
Introduction......................................................................................................................................
Task 01 Report........................................................................................................................6
(LO 1.1) Strategic context...............................................................................................................
(LO2.3) Stakeholder analyzing........................................................................................................
(LO2.1) Organizational audit.........................................................................................................
Porters Value Chain for Coca Cola Company..............................................................................
VRIO Framework..........................................................................................................................
(LO 2.2) Environmental audit........................................................................................................
PEST analysis................................................................................................................................
Porters five forces analysis...........................................................................................................
SWOT analysis for Coca Cola Company......................................................................................
(LO1.3) Different planning techniques..........................................................................................
Product life cycle...........................................................................................................................
BCG Matrix...................................................................................................................................
GE Matrix......................................................................................................................................
(LO1.2) Criticisms of strategic planning.......................................................................................
(LO 3.1) Ansoffs Growth Strategies.............................................................................................
(LO3.2) Future strategy for the Coca Cola Company...................................................................
(LO4.1) Roles and responsibilities for strategy implementation...................................................
(LO4.2) Resources requirements for new strategy (Water purification system)...........................
(LO4.3) Time scale to monitor the strategy...................................................................................
Conclusion................................................................................................................................38
References................................................................................................................................39
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List of Figures
Figure
Page Number
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IV.
Business Strategy
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Introduction
In this assignment describe the strategies of the Coca-Cola Company. Because of this module
can understand important of the business strategies for the organizations. These things are
helping us to applying things into working life.it also help to improve strategies and
removable things. Improving new strategies to the organization can increase the sales also.
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Task 01 Report
(LO 1.1) Strategic context
Mission
Mission statement is a present-based statement. It helps to the organization to go to the
correct path. It describe organizations function, goals, and also described what types of
organizations and reason for the being. For many organizations mission statement include
present situation and purpose of the organization. A Clear mission statement helps to
employees for understanding the organizational decisions, changes, and resource allocation.
In the minimum of the mission statement should defined what the primary customers of the
organization are, product and services and the geographical location in operating.
The Coca-Cola Company Mission
Our mission is:
To inspire moments of optimism and happiness through our brands and actions
Vision
A vision statement is a future-based statement. It describes where the organization goes to the
next future time period.
Simple can say, vision is a dream and mission are the paths to achieving the dream.
The Coca Cola Company Vision
To achieve our mission, we have developed a set of goals, which we will work with our
bottlers to deliver:
People: Inspiring each other to be the best we can be by providing a great place to work
Portfolio: Offering the world a portfolio of drinks brands that anticipate and satisfy people's
desires and needs
Partners: Nurturing a winning network of partners and building mutual loyalty
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Planet: Being a responsible global citizen that makes a difference by helping to build and
support sustainable communities
Profit: Maximizing long-term return to shareholders, while being mindful of our overall
responsibilities
Productivity: Being a highly effective, lean and fast-moving organization. (Coca cola journey,
2015)
Objectives
Organizational members often work to achieve several overall accomplishments, or goals, as
they work toward their mission.
There is two type of objectives.
i.
Primary objectives
Make a profit
Supply good products and services for the consumers
ii.
Secondary objectives
These are not main objectives but without these objective organization can't ran smoothly.
Ex:
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in tomorrow's world. By having these objectives, it forms the foundation for companies in the
decision making process. (Coca cola journey, 2015)
Goals
Organization goal means strategic objectives that organization management established for
guide employees effort. It is an aim of the organization. As an example for the goals, increase
the profits, established more branches and supply good customer care for the consumers.
Core competencies
The mean of the core competencies is the combination of pooled knowledge and technical
capacities that allow a business to be competitive in the marketplace. (Investopedia, 2015)
The Coca Cola Company Values
Our shared values guide our actions and describe how we behave in the world:
Leadership: The courage to shape a better future
Collaboration: Leverage collective genius
Integrity: Be real
Accountability: If it is to be, it's up to me
Passion: Committed in heart and mind
Diversity: As inclusive as our brands
Quality: What we do, we do well (Coca cola journey, 2015)
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High power
High interest
High power
Low interest
Government
Customers
Media
Shareholders
Investors
Analysts
High
Low power
High interest
Employees
Managers
Staff
Community
Low power
Low interest
L
Low
According to this prioritize matrix, we can identify the influence of the stakeholders.
Shareholders, investors, and analysts have more power influence for the Coca-Cola
Company. According to this prioritize chart above stakeholders are comprising the high
power (influence) and high-interest category. Because they doing most important function in
the Coca-Cola Company such as Annual General Meetings, quarterly roadshows and results
briefings, webcasts, ongoing dialog with analysts and investors. (Coca-Cola Hellenic, 2014)
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These category is the people company must fully engage and make the greatest efforts to
satisfy.
Under the high power (influence) and low interest categorize include government, customers,
and media. Customers can contribute for the research held by Coca-Cola Company and they
can give ideas about products. According to their ideas and comments company, can improve
their products. Effect of government can be good or bad. Because taxation and interest rates
are created by the government and also foreign investment advisory councils are held by the
government. Media is helping the company for advertising. Because of advertising by media,
consumers are attractive for the coca cola product.
Employees, managers, and staff include by low power (influence) and high-interest category.
According to their commitment company, can increase their sales. The Coca-Cola Company
clarify their employees, managers and staff activities such as engagement and values index
surveys, quarterly CEO business updates, annual Leadership Conference, employee
communications, individual development plans, health and safety communications programs,
community and active lifestyle projects, Employee Works Council, whistleblower hotline.
(Coca-Cola Hellenic, 2014)
Finally, the community is including, low influence and low-interest category. This category
can`t directly effect for the company. But they can influence very little for the company.
According to the definition of the Coca-Cola Company their role and responsibilities like
this; plant visits, community meetings, partnerships on common issues, sponsorship
activities, lectures at universities.
According to another way we can divide this stakeholders in a two method.
i.
Internal stakeholders
This stakeholders can effect directly for the company. The coca cola company should
satisfied these stakeholders because they are very important for the company. Managers,
employees, shareholders, bankers, suppliers and customers are include the internal
stakeholders.
ii.
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This stakeholders can`t effect directly for the organization. But these also important for the
organization and organization should consider about this stakeholders. Government and
media include this external stakeholders category.
Human resources
activities
Technology
Purchasing
Primary
Inbound
activities
Logistics
Operations
Outbound
Marketing &
logistics
sales
Services
Primary activities
These primary activities are most important to the organization because these are directly
related with the organizational activities. Inbound logistics, operations, outbound logistics,
marketing & sales, and services are included the primary activities.
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Inbound Logistics
Suppliers - Coca-Cola Company finds resources such as ingredients, packaging and
machinery within the suppliers. Their main suppliers are Spherion, Jones Lang LaSalle, IBM,
Ogilvy and Mather, IMI Cornelius, and Prudential. Company consider the quality of the
materials and this material havent good quality and suppliers not given materials on time,
Coca-Cola Company has the right to terminate their contract with these suppliers.
Raw materials Coca-Cola Company used sweeteners, carbon dioxide, plastic bottles, cans,
closures and other packaging materials for their raw materials. Their raw materials are mainly
divided by into two parts such as nutritive and non-nutritive sweeteners. For nutritive
sweetener, they used high fructose corn syrup and form of sugar. For non-nutritive
sweeteners, they used potassium, saccharin, and sucralose. For the raw materials Coca-Cola
Company used 6% renewable materials, 64% virgin materials and 30% recycled materials.
Operations
Syrup production The Coca-Cola Company main operation is prepared the syrup. For this
operation, they used pure refined sugar is mixed with filtered drinkable water. This is the very
simple step and after made this they mix their secret concentrate and make coca cola
beverage.
Bottling operations In 2011, Coca Cola Company introduced Plant Bottle-the first-ever
fully recycle PET plastic bottle made partially from plants and now they looking at how it
will make a bottle that is 100% made from plants.
Distribution networks After bottling, it goes to the distribution networks. Coca-Cola
Company give their product for the distributors and they distribute about retail stores all
around the world. Distribution network distributes in two type such as liquid coke and bottled
coke. Liquid coke bottling in the relevant country. As an example in India, they used this
method.
Sales and marketing activities They doing customer satisfaction surveys and by
developing innovative materials for retail sales activation, including new tracks, point-of-sale
visuals and sales aids for their customers.
Outbound logistics
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Stores Every company of the world they need to stores for stock their product. This stores
should be good quality and also the technology. This situation is common for the coca cola
company. Otherwise, their beverage may not be good quality. The coca cola company stores
have a cooler system for keeping them.
Transport The coca cola company has more than 200,000 vehicles for delivering to the
coca cola product all around the world. (Coca cola journey, 2015) They used high technology
for this vehicles for keeping these products in good quality. For transport to the international
market, this company used airplane and ships.
Advertising Coca-Cola Company has most of the advertising method. They mostly used
television advertisements. They made them like as very colorful type and these
advertisements can attractive the customers. For preparing advertising, they used advertising
icons such as famous persons, different colors, festivals, and animals. Humble Trailblazer is
an example for the first African-American woman who in appear for the coca cola company
advertising.
Promotions Coca-Cola Company gives different types of promotions. Company give
rewards such as coca cola branded calendar door plate, tech stylus pen, coaster, and
backpack, and also gift vouchers, aquarium entry ticket for the winners of the competition.
For doing these things, they can attractive consumers for the coke products.
Customer value The coca cola company want build up a relationship with customers and
company want give value beyond the beverage. So, for their customers include international
chains of retailers and restaurants. The coca cola company try to improve their sales and
profits, reduce the cost. For doing these things, coca cola company hope to attract their
customers and give additional value for them.
Services According to coca cola company services, we can find information via coca cola
company web page. They provide all the information such as product information, product
quality, packaging, and products promotion of the coca cola products. They provide contact
us web page foe asking the question from the company. For do this they provide a virtual
agent for ask question. And also they provide FAQs (Frequently Asked Question) facility for
finding information and it most helpful.
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Support activities
Human resources Every company does recruit, hiring, and training, developing and
compensating all the employees of the company. For the coca cola company provide training
for their employees all around the world. To improve their employees knowledge they give
scholarship and study leave. To preserve the psychological health from the employees, Coca
Cola Company organized different events such as annual trips and get-to-gather parties.
For hiring new employees company making new planning and they focus on their employee
to changes the new technology. First they HR department of the coca cola company advertise
about new job opportunities in newspapers and company website. After getting applications,
they do short listed and then they held the interview and recruit the new employees. They
held on internal and external recruitment. After recruiting they training their new employees
in 3 months with the salary. After that new employees are part of the coca cola company.
Technology coca cola company used new technology and it helps to them compete with
other competitors. They using technology in different ways. One of the methods is they used
online advertising for advertising their products. This advertises they prepare very interesting
ways. Social media is another way they used technology. According to this social media,
they can identify consumers feeling about the coke products. Greener bottles and packaging
is the project that they used technology in huge capacity. In this technology, they used less
petroleum for produce bottles and packaging.
Organizational policies The coca cola company policies they made according to their
employees welfare. Because their human resources statement made according to the
Universal Declaration of Human Rights and it is guided by the United Nations Declaration of
Human Rights. The coca cola company respect all the human rights and they follow these
things.
Because of their Workplace Rights Policy they believe business depend on the commitment
of the employees. And also for the other policies they have a minimum age limit for avoiding
the employ labor child. Provide a safe and healthy workplace to the employees, protect the
environment and give an offer to the employees to develop their skills are the responsibilities
of the coca cola company.
The coca cola company have qualified persons for control the company. They have educated
persons for their managerial posts. Because of this qualified employees company can easily
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reach their vision, mission and target. So skilled employees are most important part of the
coca cola company.
VRIO Framework
This framework was developed by B. Barney and VRIO framework is a tool use to analyze
from internal resources and capabilities include continues on through objectives, internal and
external analysis and strategic choices. If any company made this framework they can
introduced what are the resources and capabilities they have. After that, they can improve
their resources and capabilities. And also community can identify the company performance.
VRIO has a different meaning and it explain important factors. For identify these meaning we
can ask different types of questions.
V Valuable - How expensive is the resource? And also we can ask, how easy is it to obtain
on the market?
R- Rare Here include things are unique for the organization. How rare or limited is the
resource?
I Imitability - How difficult is it to imitate the resource?
O Organization - Is the resource supported by any existing arrangements and can the
organization use it properly?
(Management Mania, 2013)
VRIO framework for the Coca Cola Company
Rare
Brand name
Patent
Advertising method
Worldwide
Promotions
distribution network
Customer value
Customer value
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Imitability
Technology
Skilled people
Organization
Management system
Managing resources
Organizational
policies
Finance situation
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Technology
Political
and legal
forces
PEST
Analysis
Social
Economic
The coca cola company is a multinational company. So this company has to face most of the
rules and regulations from the different countries. This rules can change such as accounting
standards, taxation requirements include tax rate changes, introduced new taxations and also
environmental laws. This is a most challengeable situation. This rules and regulations
changes can effect for the coca cola company.
Political conditions
The political condition can be changed in different countries. Civil conflict, governmental
changes are most affect the coca cola company. After 4, 5 years most of the countries
government are changed. According to the government rules and regulation can be changed.
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As an example before 2, 3 years ago in Sri Lanka had a civil conflict. In this time, Sri Lankan
business going to the bottom. It also effects for the coca cola company.
Government policies, government change, current legislation of the home market,
international legislation and also wars and conflicts are included for the political factors.
Economic forces
Economic factors can high influence for the coca cola company. For this, forces include
economic growth, interest rates, exchange rates and the inflation rate. Changes of these things
can affect the coca cola company in high rate. Operating a coca cola business activity and
before get a decision company should search this economic forces. According to changes of
the exchange rate, the cost of the exporting products and prices of the supply products can be
changed. Changes of the interest rate can be affected for the Coca-Cola company`s cost of
capital.
Economic forces depend on the home economy situation, general taxation issues, weather
issues, taxation for the coke products, interest and exchange rates and also international trade
issues.
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In this year coca cola company build up the new factory in England that used in modern
technology to ensure the quality and speedy delivery of the product. According to these
things we can decide the coca cola company going with a new technology and it is good
things for company future.
Technology depends on the global communications, technology access, and technology
legislation.
Threat of
new entry
Threat of
substitutes
Five
Forces
Bargaining
power of
buyers
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Brand Equity
Coca Cola Company is the best global brand in the world in beverage. This company win the
highest brand equity award in 2011. For the expansion of the company helps it unique brand
identity and its vast global presence.
(Strategic management insight, 2013)
Distribution network
Coca Cola products have a large demand all around the world. Because of this reason
company want and now it has largest distribution network in the world.
Customer loyalty
Most of the customers are like Coca Cola because this company has also received the trust of
the consumers making its products, products of choice. And most of the consumers like taste
of this beverage.
Coca Cola Company doing CSR projects such as recycling, packaging, energy conservation,
climate change, active healthy living, water stewardship and many other things are help to the
increase company image among the consumers and other competitors.
Weakness
Competitors
Pepsi is the main competitor of the coca cola. Pepsi haven`t market share than coca cola. But
we can`t forget the impact of the Pepsi. As an example in India, Pepsi is more popular than
coca cola. They try to increase their market share and coca cola has very competitive
competition with the Pepsi.
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In the coca cola company produce only carbonated drinks such as Coke, Fanta, and Sprite.
But now business environment is changing, consumer wants healthy beverages. Because they
believe carbonated drinks are not good for their health. This situation is not good for the coca
cola company and they try to move healthful beverages also.
Most of the companies such as competitors of the coca cola have product diversification. As
an example Pepsi also move to the snacks segment, but coca cola is still focusing only
beverages. According to this situation coca cola company hard to preserve their growth. If
they starting produce food, snacks or healthy drinks, it will help to the company growth.
Opportunities
Now most of the people find more helpful foods and beverages. According to this situation,
Coca Cola Company has great opportunity. Company can moving to new segment produce
healthful foods and beverages. And also company has more opportunity, coca cola is
worldwide company and many peoples are known about the company.so with this new
segment Coca Cola Company can go to consumers easily.
Bottled water
Coca-Cola has a strong bottled water portfolio. It includes Glaceau Smartwater, Glaceau
Vitamin Water, and Dasani. The company is keen on expanding its portfolio to capture the
rapid growth in this category.
Threats
Coca Cola Company main threat is changes the consumer taste. Now consumers want more
healthful and consumers withdraw the large amounts of sugar, calories and fat drinks. This is
the serious problem had to face Coca Cola Company.
Water scarcity
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There are many reasons for the water scarcity and it directly affect the Coca Cola Company.
They should find the water resources and water should be pure and without pesticides.
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Product development
This step is a result of a new idea. Demand is in the very low limit. Sales started with very
low limit and sales like zero. So profits are negative. But cost is very high. There are
advantages. Because this product havent any of competitors.
For example for this stage, can introduced launching of coke diet. It is zero calories and sugar
products.
ii.
Introduction
In here can see, slow growth of sales. Customer has to be encouraged and promoted for
buying this product. In here price, competition reactions and consumer responses all
uncertain. Because the product is not popular among the consumer.
Few years back, the coca cola company give huge advertise for the coke diet.
iii.
Growth
Here the product is popular among the consumers. Sales are increasing and also profit also
increasing. Then the cost is reduced. Price stabilization. Competitors try to follow the
product.
In the year 2000 coke diet very popular among the consumers. Features of the product are
stabilization.
iv.
Maturity
Now sales are becoming a slow and profit also go down. For increasing sales should give
promotions and price reductions. For attracting to the customers company introduced new
products with new features. Sometimes competitors introduced new products better than
existing product. It is another reason for slow down the sales.
Coke zero is an example for this. Coca-Cola Company introduced the new product with low
calories.
v.
Decline
In here sales and profits are declines. So advertising is very expensive and stopped it. New
products can make profits easily comparing with existing product.
Coke diet product now stay in this stage.
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BCG Matrix
After preparing this BCG matrix, can identify what are the products most popular among the
consumers, what are the declining product. And also can identify the unit of the resources
need, units can improve all of the things. This matrix has four symbols and they describe
different factors.
Figure 06 - BCG Matrix
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3. Question marks
In this stage, market share is low and the growth rate is high. Now organization situation is
good. But future situation can`t be analysed. This product can go for stars or cash cows
stages.
Fanta and sprit are an example for the Coca-Cola question mark stage.
4. Dogs
This stage has low growth and low market share. Dogs are cash traps. This products situated
in declining stage. Diet Coke and Minute maid are an example for this stage.
GE Matrix
GE matrix explain the each strategies in business units and uniqueness in terms of it being
high or low.
Business strengths;
Customer loyalty
Market leadership
Innovations
Service quality
Industry uniqueness;
Industry size
Market share
Relationships
Revenue streams
Entry barriers
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Figure 07 - GE Matrix
Business strengths
GE Matrix
Strong (5-4)
Industry uniqueness
Average (3-2)
Weak (0-1)
Strong (5-4)
Average (3-2)
Weak (0-1)
Coca Cola
VitaminWater
Cherry Coke
Fanta
Sprite
Minute Maid
Dr Pepper
Diet Coke
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When organizations create the strategic plans, studying historical data and current trends to
arrive at projections. Then can identify most suitable strategies and ways of using. Otherwise,
if not using these data cant develop a good strategy for the organization, because it is not
matching with the current situation of the organization.
Another problem is can`t finish work on time. Should avoid this can keep buffers while
making a strategic planning. As an example, a project need to 20 days for finish it and most
suitable for giving extra 5 or 6 days for the finish to the project. It needs for if the suppliers
can get extra time for supplying the materials or time lost accidents. For finish to the project
on time these preparations help for the organization.
Unqualified persons having a main position of the organization is the another reason for the
birth problems on the planning process. If manager is unqualified, his decision may be
wrong. So, organization have the problems regarding the organizational activities.
The organizational strategic plan should match with the market condition. If it does not match
with the market condition immediately it should be changed for adapt to the market
condition. Otherwise, the organization cant survival on the business world.
To success strategic plan of the organization want full commitment and understand of the all
the managers CEO, and also employees. CEO can collect the ideas from all the employees of
the organization how a strategic plan can improve their organization and after that can best
ideas for an implement.
These are the problems that having the organizations in the planning process.
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Products
New
Existing
Market
Penetration
Product
Development
Marke
t
New
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Development
Related
Diversification
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The coca cola company want increase their sales growth of the company. For do this, the
company should find the strategies and after that should choose the best strategy. To find the
best strategy is not easy. For do this Coca Cola Company can use this Ansoffs growth
matrix. According to this matrix, there are four steps.
1. Market Penetration
In this strategy, organization try to develop their existing product in the existing market from
increasing market share. For achieving these things, Coca Cola Company can do selling more
products, finding the new customers from the existing market, deduct the prices of the coke
products and also can give promotions to the consumers.
As an example for the market penetration of the coca cola company are coca cola and
Christmas. Coca-Cola Christmas advert, help to increase sales in the festival season.
2. Product Development
In this strategy, organization try to introduce a new product into the existing market. The
purpose of this strategy, how achieve the consumers needs from this new product and try to
compete with competitors.
Product development example for the coca cola company, launch of Cherry Coke in 1985. It
is the first time that Coca-Cola Company produces new product beyond their original recipes.
After that company identifies producing cherry syrup is cheap. After producing this product,
Coca-Cola Company was introducing new flavor products such as vanilla, lime, and lemon.
3. Market Development
In this strategy, organizations try to find a new market from the existing product. This new
market can be geographies areas or countries.
In 1980, Coca-Cola Company was introduced by a new product called by Diet Coke.
According to its name actually it is zero sugar and low calories product and it has great taste.
This product was launched more than 30 years ago, but it still popular among the peoples.
Other product called by Coke Zero and it also zero calories product.
4. Diversification
In this strategy, organizations try to go new market with new products. The reason for this,
increase market share of the organization. This strategy is more risky comparing with other
strategies. Because product and market both are new.
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There are two types of diversification named by related and unrelated diversification. For
related diversification can introduced coca cola company health drink brand Vitaminwater.
The reason for introduced this new product, decreasing demand of the carbonated soft drinks
and increasing demand of the health drink products.
For unrelated diversification, Coca-Cola Company identify the risk, to go to unknown
industry and solution for this, they understood the way is giving their brand name and offers
for the products such as pens, T-shirts, and glasses.
According to this matrix, we can get a clear idea about the coca cola products. And below
chart explains the coca cola company strategies according to their products.
Figure 09 - Ansoffs Growth Strategies for Coca Cola
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They already have about 20,000 trucks. But if other transport equipment has, they can easily
transport their products.
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The coca cola company has a good historical background. This company was established in
1886. For 1886 to present them get huge market growth and they become a world famous
brand of the world for the beverages. People's trust coke products and they like to use these
products. They have a good financial position to move the new industry also. Such as water
purification system. Because their development of income growth is 17.5% and net income is
US$ 5.82 Billion in 2009. (The Coca-Cola Annual Report, 2009) And now they can expand
their business if they have water purification system.
The final step is acceptability. According to this step consider the extent to which it relates to
stakeholders expectations. In here also consider the financial situation, customer
expectations, governmental legislation and environmental impact.
Coke Company is a worldwide multinational company and it has to have faced many of the
governmental legislations in different countries. Sometimes environmental organizations may
oppose this water purification center. Because most of the times this organization's effort for
the new industries if have an environmental impact. The company should try to face these
things and try to avoid this impact. But it has a high ability to success this system. Because
the company has good financial situations.
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Individual Assignment
Recruit and selection are the main responsibilities of the HR department. For this new
company wants new employees. HR department should hire the new employees and also they
can get the employees from mother company. For do this first take the decisions, how many
employees they want, for what position and all the things. Then prepare the job descriptions
and job specifications. After that make a plan how and when to advertise these vacancies,
such as advertising channels. After got the vacancies applicants are short listed and
references. After that candidates are invited for the interviews and selection tests. Finally
successful candidates can recruit to the most suitable position of the organization. New
employees training process also a role of this department.
Advertising also their main role. In here they advertise only hiring the employees. Because
this is part of the Coca-Cola Company.
Finance Department
Find the finance is the main responsibility of this department. This department should pay the
wages of the employees. They should allocate the money for the training process, advertising
campaign, purchasing new buildings, purchasing equipment and materials and extra
expenses. Finance department should prepare daily expenses reports, financial position,
budgets all the things. This department has very responsible responsibilities.
IT Department
Water purification system control according to the computerized system. So it wants
computers and other stuff. Want new technology for the running the programs and also
qualified IT persons. Because normal employees cant control this programs. Established all
the equipment and control the system are the main process of this IT department.
Operations
Water purify is the main operation of this company. For do this want chemical, equipment,
and other stuff. This system depends on the operations of this system. So should complete
correctly all the tasks of this operations.
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Individual Assignment
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Business Strategy
Individual Assignment
Activities
Oct
No
v
Dec
Ja
n
Month
Feb Mar Apr
May
Ju
Jul
Aug
the
physical
resources
Starting the recruiting and
selection process
Training the employees
Check the operations of the
process and machine
Start the process
Supply pure water for the
Coca Cola Company
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Conclusion
In this assignment mainly describe the new strategy for the Coca-Cola Company. It is water
purification system for the coca cola company. It is a world largest beverage company. So it
wants more quantity of water liter per day. If the company get this water from the outside
resources company had to pay more value. But if they have water purification system they
can supply water easily with low cost. And also they provide pure water bottled called
VitaminWater. For produce it also they want pure water.
According to this reasons, can conclude water purification system is compulsory
requirements for the Coca-Cola Company. To established this project not easy. It wants
resources such as manpower, land, buildings, and also finance.
After finding these things can established system. After that, the company can develop their
productions.
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References
Web sites.
1. Value chain analysis of coco cola. 2015. Value chain analysis of coco cola. [ONLINE]
Available
at:
http://www.scribd.com/doc/50839208/Value-chain-analysis-of-coco-
August 2015].
[PDF]
The Coca-Cola Company 2015. . [ONLINE] Available at: http://assets.cocacolacompany.com/79/be/d742827346398d224347d10205b4/10k_12_19.pdf.
HBC.
[ONLINE]
Available
at:
http://www.coca-
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the
Marketing
Agenda.
[ONLINE]
Available
at:
http://themarketingagenda.com/2015/03/28/coca-cola-ansoff-matrix/. [Accessed 08
August 2015].
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