VALLES, Marigem D.

BSA 3-1
Good Governance and Corporate Social Responsibility

Corporate Social Responsibility

Corporate social responsibility (CSR) is a business approach that
contributes to sustainable development by delivering economic, social and
environmental benefits for all stakeholders. CSR is a concept with many
definitions and practices. It is a form of corporate self-regulation whereby
business monitors and ensures its active compliance with the spirit of the
law, ethical standards and national or internatio norms.The aim is to increase
long-term profits through positive public relations, high ethical standards to
reduce business and legal risk, and shareholder trust by taking responsibility
for corporate actions. CSR strategies encourage the company to make a
positive impact on the environment and stakeholders including consumers,
employees, investors, communities, and others.

Jollibee
Jollibee Foods Corporation (also called JFC, and popularly known
as Jollibee)
is
a Filipino multinational
chain
of fast
food
restaurants headquartered in Pasig. JFC is the owner of the popular fast food
brand Jollibee, dubbed as Asia's answer to McDonald's in the fast food burger
business
With the success of its flagship brand, JFC acquired some of its competitors
in the fast food business in the Philippines and abroad such
as Chowking, Greenwich Pizza, Red Ribbon, Mang Inasal, and Burger King
Philippines. As of January 2015, JFC had a total of more than 3,000 stores
worldwide, with system-wide retail sales totaling 82.1 billion pesos for the
fiscal year 2011.
Vision
Jollibee Foundation envisions that every Filipino is able to access basic
community services and live a life defined by dignity, purpose and active
participation in nation-building.
Mission
Together with our partners, we help our communities through:

Improved access to Education for the youth

Leadership development for local organizations
Livelihood programs for small farmers
Environment-friendly initiatives
Decent Housing and Disaster Relief for calamity-stricken regions.

Values
Our work is guided by the JFC corporate values, namely, excellence,
honesty and integrity, frugality, teamwork, humility to listen and learn,
respect for the individual, spirit of family and fun, and customer-focus. We
partner with communities and find synergy with other institutions to ensure
that our programs are strategic and sustainable.

Corporate Social Responsibility of Jollibee

To address the problem of hunger and malnutrition among
schoolchildren, Jollibee Foundation, the corporate social responsibility arm of
the Philippines' largest food service conglomerate Jollibee Foods Corporation
(JFC), embarked on a school feedingcampaign, dubbed Busog, Lusog, Talino
(BLT) Program.
Jollibee
Foods
Corporations
corporate
social
responsibility
encompasses of activities and programs whereby they partner with local
education stakeholders to feed children from grades 1 and 2. Daily meals are
provided to children who are undernourished with the belief that
malnourishment is one of the reasons why children are not attending school.
With this Busog Lusog Program, they were able to feed thousands of children
from various places. It was executed in 54 public elementary schools during
SY 2008 2009 and students showed at wide improvement in their marks
and attendance, also in their health. They were also conducting seminars for
parents about food safety, cooking, health and development. The parents
who attended seminar showed improved skills in budgeting and menu
preparation as well as nutrition.
Jollibee, being a fast-food corporation, carries the burden of helping the
people who are in hunger, especially the children. They are carrying the
burden of responsibility in helping the children to become healthier with
healthy foods. They are putting their advocacy on being a business that
keeps their customers happy as well as full and healthy. They are ensuring
that with the programs and seminars they are giving to children, parents and
school, people will be more educated on proper diet, nutrition and healthy
living.