Oracle Fast Data

From Velocity to Value

Jacfeth Moreno
jacfeth.moreno@oracle.com
Especialista de Soluciones de Capa Media

Copyright 2013, Oracle and/or its affiliates. All rights reserved.

Is your Business Running Fast Enough?

Opportunity Lies in the Timeliness of Accurate Analysis and Action

Large and growing data volumes

Data loses value at a faster rate

Customer touch-points are increasing

Copyright 2013, Oracle and/or its affiliates. All rights reserved.

executives who would

grade themselves C or
lower in preparedness

%
93
%
89

executives who say

drawing intelligence
organization
is priority
losing
from data is top

believe their
revenue as a result of not being
able to fully leverage information

Source: Oracle Research Study - From Overload to Impact: An Industry Scorecard on Big Data Business Challenges, July 2012
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Copyright 2013,
2012, Oracle and/or its affiliates. All rights reserved.

%
67

of executives say
too much critical
information is
delivered too late

Source: Aberdeen Group January 2012, survey of 247 executives - Data Management for BI Big Data, Bigger Insight, Superior Performance
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Velocity Demand Fueled by M2M Growth

The New Reality of the Internet of Things

Data from things is growing 22X

over 5 years from 2011-2016

Devices are becoming more intelligent
Devices are becoming more connected

Source: CISCO VNI Mobile 2012

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Driving More Value from All of Your Data

What about Big Data?

High velocity data brings high value

Especially to volatile business processes
Emerging big data technologies alone

may not be sufficient to solve real-time

analytics challenges

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What is Fast Data?

Turning High Velocity Data into Value

Its about getting more from in-flight data

Its about faster action, faster insights

Its about visibility and predictability
Its about running your business in real-time

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Key Value Drivers of Timely, Accurate Action

Delivering Tangible Results with Fast Data

New
Services

Better Customer
Experience

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Improved
Efficiency

Higher Quality
In Operations

Obstacles to Faster Data

While Ensuring Accuracy, Efficiency, and Scale

Business Value

Business event

Data captured

Analysis completed
Action taken

Action Time

Source: Richard Hackethorns Components of Action Time

9

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Fast Data is Universal Across Industries

Financial Services

Public Sector

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Transportation &
Logistics

Telecommunications

Health care

Manufacturing &
Retail

Utilities & Oil and Gas

New Services through Fast Data

Optimized Supply Chain
Shortened cycles, real-time insights

Click-stream Analysis
Improved customer experience

Location-Based Offers
Innovative marketing, lower costs

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Oracle Fast Data

Filter, Move, Transform, Analyze, and Act at High Velocity

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FILTER &
CORRELATE

MOVE &
TRANSFORM

Oracle Event Processing

Oracle Coherence
Oracle NoSQL

Oracle GoldenGate
Oracle Data Integrator

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ANALYZE
Oracle Business Analytics

ACT
Oracle Real-Time Decisions
Oracle BPM

Filter and Correlate

Complete In-Flight Event and Data Processing
Oracle Event Processing
A complete solution for building applications to filter, correlate,

and process events in real time

Ensure downstream applications are driven by true, real-time

intelligence
Help eliminate, consolidate, correlate, and filter data before it

clutters your data warehouse

Analyze in real-time massive data streams

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Filter and Correlate, In-memory

Enrich Data for More Accurate Decisions
Oracle Coherence
Integrated with Oracle Event Processing
Rely on the most powerful in-memory storage technology
Speed performance with in-memory data lookups and queries

Enrich data input with scaled caching

Trust your results are accurate in real-time

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Copyright 2013, Oracle and/or its affiliates. All rights reserved.

Filter and Correlate

Enrich Data for More Accurate Decisions
Oracle NoSQL Database
Integrated with Oracle Event Processing
Scalable key/value storage
Scale data with disk and SSD

Predictable latency
ACID transactions for reliability

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Move and Transform

Real-Time Data Capture and Big Data Transformations
Oracle Data Integration
Capture changed data and events in real time
Apply basic filtering and transformation at capture point
Transform and load structured or unstructured data for

analysis
Improve the trusted quality of information

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Analyze
Drive Better Business Outcomes with Real-Time Information
Oracle Business Analytics
In-memory analytics to provide actionable insight from large

amounts of data - fast.

Trust your data model is current and accurate

Quickly organize and explore diverse and unstructured Big

data from inside and outside your organization

Predict outcomes based on real-time information

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Act
Real-Time Automated Decision Making, Predictive Analytics
Oracle Real-time Decisions and Oracle BPM
Predict outcomes based on real-time information
Deliver real-time decisions and recommendations to

customers and front-line employees

Automatically render decisions within a business process to

create tailored messaging

Integrate with human workflow, process management, activity

monitoring

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Fast Data Even Faster on Engineered Systems

Optimized loads, Infiniband, Smart Storage
No data transfer to/from separate servers
Transformations use Exadata optimized SQL
Native batch and Real-time integration capability
Bridge your enterprise data to Big Data Appliance
Faster refreshes of data analysis with Exalytics

Tightly integrated with Exadata, Exalytics, Exalogic

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Customer Adoption of Oracles Fast Data

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Fast Data and the Retail Industry

Wal-Mart Data
Wal-Mart has been pioneering data-driven merchandising
long before the term Big or Fast Data was even coined.
Here are three big ideas this big box store implemented:

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Price optimization - leveraging analytics to price goods and services on

the fly based on real-time metrics such as competitor pricing, supply chain
and inventory data, market data and consumer behavior data.

Product placement analysis - processing video data to identify

shopping trends, assesses effectiveness of displays to improve store
layouts and product placements.

Staffing - The largest retailers are analyzing weather forecasts,

promotional campaigns and dates to effectively meet staffing
requirements on holidays all year round.

Copyright 2013, Oracle and/or its affiliates. All rights reserved.

Fast Data and the Public Sector

Fast Data is HOT in Los Angeles
Combining data in real-time is helping city planners in
Los Angeles reduce traffic congestion, better identify
parking, and provide real-time visibility

Dynamic Pricing for Toll Lanes: if a driver is paying to drive in the HOT (highoccupancy tolling) lane, hes guaranteed a consistent speed of 45 miles per hour. If
traffic starts backing up, prices for individual cars will rise to discourage them from
entering, saving the lanes for high-occupancy vehicles

Express Park: Its not enough to know how to set the price, you have to make sure
that data gets to users in real time. Drivers also need to know parking spots will still
be there when they arrive in 40 minutes.

Combining M2M: The answer lies in combining information from other sources,
such as mass-transit systems, toll highways, traffic sensors and weather data to
paint a real-time picture of what traffic actually looks like

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NTT Docomo
Real-time Mobile Traffic Processing
Devices

Managing Events in Real-time

Largest mobile operator in Japan

Mobile

Web

Oracle Event Processing and Oracle

Traffic

Coherence
Enriched and correlated traffic for Big Data
13 million Smartphone users

Over 700,000 events/sec

Real-time traffic processing

Oracle Coherence & Event Processing

50% total cost reduction

Big Data

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Passoker
Powered by Oracle NoSQL Database
Online Gaming
Enable next generation online gaming
Next Event betting
Used to filter and correlate real-time event

streams from sporting and other events

Identify successful and failed bets, notify

customers and payout quickly

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Where to Get More Information?

Oracles Fast Data Solutions

www.oracle.com/fastdata

#OracleFastData
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