Types of research
Characteristics of research
Research design and factors affecting validity of research design
Sources of information primary, secondary (characteristics of sources)
Sampling types, advantages, disadvantages
Data collection tools- types, advantages and disadvantages
Reading techniques skimming, surveying, scanning, critical reading
1.
MODULE 2- LANGUAGE AND COMMUNITY Content Coverage Checklist
Definitions of language, a language, dialectal variations
The communication process
Nature and functions of language
How language changes
Language registers
Differences between written and spoken language
The Post Creole language continuum acrolect, mesolect, basilect
Types of Caribbean English/Creole languages
Features of Caribbean English
Non-verbal communication types and functions
Effects of communication devices on language use and development
Attitudes to standard language and dialectal variations
SECTION A
ITEMS 1-7
Instructions: You will hear an extract. It will be read twice. Listen carefully before answering the
questions based on the extract.
1. What is the MAIN idea of the extract?
a. Havana is a beautifully decorated place with elegant architecture contrasting with the beauty of
nature.
b. Havana has lots of old and new buildings which are in harmony with nature.
c. Havana has a colourful history which is brought out in its contrasting and varied architecture.
d. Havana has a poignant feel due to its varied architecture from humble settlement to suburban sprawl.
2. The writers MAIN purpose is to
a. persuade tourists to visit Havana with its beautiful and varied architecture.
b. inform readers of the history of Havana.
c. describe Havanas architectural richness and history.
d. tell readers of the architecture found in Havana.
3.
c. Serene
c. Contrast
d. Sombre
d. Metaphor
5. The writer used the alliteration The beautiful but battered buildings to
a. enhance the visual imagery of the architectural history of Havana.
b. enhance the aural imagery of the architectural history of Havana.
c. enhance the presentation of Havanas rich architectural history.
d. enhance the visual and aural imagery of the architectural history of Havana.
6. Which of the following supports the claim that the years have taken toll on its architectural riches?
a. Ornate balconies hanging on by mossy threads
b. Havana is a city of architectural ironies and paradoxes of harmony and dissonance.
c. The citys eventful history can be read in its eclectic streets
d. Havana has a special poignancy
7. Which of the following is an example of metaphor?
a. beginnings as a humble settlement
b. cheek by jowl with collapsing buildings
c. buildings have been shaped by the elements..
d. cracked concrete blocks
SECTION B
ITEMS 8-13
INSTRUCTIONS: Read the following scenario carefully and then answer ITEMS 8-10.
Arthur, a medical student, is researching the increasing use of herbal medicines over conventional
medicines. He has prepared a questionnaire and is now ready to commence his data collection. He has
decided to limit the distribution of the questionnaire to the community.
8. Which of the following would be the best way for Arthur to administer the questionnaire?
a. Mail
b. Email
c. Face to Face
d. Telephone
9. Which of the following questions would be relevant to Arthurs research?
I. Are you married, single or divorced?
II. Do you use herbal medicines?
III. Which type of medicine is cheaper?
IV. Are you are religious or spiritual person?
a. I, II
b. II, III
c. I, IV
d. III, IV
10. What disadvantage might using the questionnaire pose for Arthur?
a. It may be time consuming to distribute
b. It may have a poor response rate
c. The Hawthorne effect
d. One respondent might overshadow the
others
11. You are conducting research on cell phones use at your school and you want to capture data from all
the grade levels. Which of the following sampling techniques would be BEST for you to use?
a. Simple random sampling
b. Snowball Sampling
c. Stratified random sampling
d.) Probability sampling
12. Which of the following factors can impact the validity of information?
a. An unrepresentative sample
b. An uneducated person
c. A person of authority
d. The use of secondary information
13. Which of the following are examples of research design?
I. Case Study
II. Questionnaire
III. Survey
a. I,II
b. I, III
c. I. IV
IV. Observation
d. II, IV
ITEMS 14-20
INSTRUCTIONS: Select the most appropriate answer for each of the following.
14. Which term BEST describes the language situation of Jamaica and Guyana?
a. bilingual
b. diglossic
c. continuum
d. monolingual
15. Which of the following reasons BEST explains language variation in the Caribbean region?
a. Its history of a highly stratified plantation society
b. Its extensive trade relations with other countries
c. Its use of communication technologies
d. Its wide geographical area and culture.
16. What reason do some Caribbean parents have for not wanting their children to speak Creole?
a. Use of Creole is indicative of a weak mental ability.
b. Use of Creole is associated with poverty and lack of education
c. Use of Creole diminishes ones individuality and social mobility
d. Use of Creole prevents one from developing his/her talent
17. Michelles teacher reprimands her for being too familiar in her word choice when she asked to be
excused from class. To which aspect of language is the teacher referring?
a. Dialectal variation b. Communicative behaviors
c. Registers d. Attitudes to language
18. Which of the following sets of words represent communicative behaviours?
a. Proxemics, artifacts, distance, touch
b. Posture, gesture, speech, artifacts
c. Artifacts, pictures, writing, touch
d. Proxemics, touch, gesture, speech
19. Why are smart phones seen as effective tools for communication?
a. They enable text messaging
b. They create language mergers
c. They facilitate fast messaging
d. They encourage unity among nations
20. How has Jamaican Creole been impacted by the use of technology?
I. Instilled pride in Jamaican Creole speakers
II. Improved its move towards
standardization
III. Encouraged its use in more formal domains
IV. Diminished the used of Standard English
a. I, II, III
b. II, III, IV
c. I, III, IV
d. I, II, IV
ITEMS 21-30
INSTRUCTIONS: Select the most appropriate answer for items 21-30.
21. Which of the following characteristics captures the arbitrary nature of coding in language?
a. Language is systematic
b. Language is symbolic
c. Language is verbal
d. Language is non-instinctive
22. Which linguistic feature do creoles mostly have in common with their standard variety?
a. phonology
b. syntax
c. lexicon
d. semantics
23. Garfield is a new student. He wants to know where to find the restroom, so he asks, which paat mi
gwain go fi de baattchruum( bathroom)? What dialectal form of the creole does Garfield use?
a. mesolect
b. basilect
c. patois
d. acrolect
24. Which word is NOT similar in meaning to the term mother-tongue?
a. Creole
b. Native language
c. Vernacular
d. First language
25. Give the English Equivalent for the Jamaican expression Mi teet a nej mi.
a. My teeth have been hurting.
b. My teeth have been set on edge.
c. My teeth are annoying me a lot.
d. My teeth are nagging me.
26. Janelle sees her friends passing and yells, Mi neva memba fi kaal yo! What role does Jamaican
Creole play in the above context?
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a. Political
b. Ethical
c. Social
d. Psychological
27. Which group of countries are correctly matched with their Creole language lexifier?
a. French: Haiti, Aruba, St. Martin
b. Spanish: Cuba, Dominican Republic, Puerto Rico
c. English: Jamaica, Antigua, St. Martin
d. Dutch: Aruba, Curacao, Cuba
28. Which two (2) languages contributed MOST to the Jamaican Creole?
a. English and Spanish
b. English and French
c. English and African
d. Spanish and Dutch
29. Which of the following is NOT an example of a calque?
a. Hard-ears
b. Hand-middle
c. Foot-bottom
d. Eye-water
30. Sandra sends a message to a friend and signs Your Gummy Bear at the end. Which language register
does she use?
a. Casual
b. Consultative
c. Informal
d. Intimate
ITEMS 31-35
INSTRUCTIONS: Read the extract below and answer the questions which follow.
Peter:
Haley:
make
Peter:
fascinating!
Hi Haley! How was the lecture? I noticed you were frowning a lot.
Boy Peter, I dont know what the lecturer was saying, with all those big words and to
things worse, I had a headache cause I was so hungry.
Never mind, I did not get much from the lecture either. The fight outside was too
Lets go to lunch and I will tell you all about it.
c. intercultural
d. public
33. Haley was exhibiting which aspect of non-verbal communication during the lecture?
a. body language
b. use of space
c. use of objects
d. vocalic
34. Which aspect of the communication process did the lecture fail to consider in his preparation?
a. feedback
b. audience
c. interpretation
d. sender
35. Which of the following barriers MOST affects Haley at this communicating event?
a. physiologically
b. psychologically
c. externally
d. semantically
ITEMS 36-40
INSTRUCTIONS: Read the following scenario and then answer items 36-37.
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Gayle is an excellent student of English Language. Her teacher has asked her to make a presentation in
English Language class. Gayle will be explaining an often misunderstood grammar rule.
36. Which of the following set of strategies would be MOST appropriate for Gayles preparation?
a. clear explanation, examples, referring to a text
b. statistics, graphs, examples from the internet
c. eloquent explanations, graphs, illustrations
d. reference to a text, reference to internet source, directions.
37. Which of the following technological devices would aid in the class benefiting MOST from Gayles
presentation?
a. television, DVD
b. wireless fidelity, phablet
c. radio, computer
d, laptop, overhead projector
38. Which of the following is an example of horizontal communication?
a. Prime Minister giving instructions to a Member of Parliament
b. Prime Minister in an interview with a member of the Press.
c. Minister of Finance responding to an enquiry from the Minister of Security
d. Minister of Sport responding to an enquiry from the Olympics
ITEMS 39-40
INSTRUCTIONS: Read the following scenario and answer the questions based on it.
Joseph is attending a lecture sponsored by the Eloquence Society. The presenter is a world renowned
public speaker; however, Joseph is disappointed with what he is experiencing thus far.
39. What could the presenter possibly be doing to contribute to Josephs disappointment?
a. The presenter is articulate and unprepared.
b. The presenter is engaging and well-spoken
c. The presentation seems impromptu and disjointed d. The presentation is well-researched and articulate
40. Which of the following communication behaviours could be speaker use to improve the presentation?
a. Standing still on the stage
b. Using a loud, booming voice
c. Reading from a prepared script.
D. Using appropriate gestures.
41. What is verbal communication?
a. Communication that does not include sound.
b. Communication that is spoken and passed down.
c. Communication that is both spoken and written
d. Communication that is in a variety of forms.
42. In which three forms can non-verbal behaviour be expressed?
a. charts, PowerPoint presentation, facial expression
b. gestures, writing a letter, sending a text
c. dress, pat on the shoulder, artifacts
d. a journal entry, diagrams, speech
ITEM 43-44
INSTRUCTIONS: Read the following scenario and answer the questions based on it.
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The Sixth-Form Association is a newly formed organization with a small membership. The members
wish to embark on a recruitment drive.
43. Which of the following communication contexts would be suitable for the Sixth-Form Associations
recruitment drive?
a. Public communication
b. Mass communication
c. Academic communication
d. Small group communication
44. Which medium would BEST facilitate the associations message?
a. Drama piece
b. Posters
c. Radio advertisement
article
d. Newsletter
45. An overseas student has been asked to inform an assembly of students about her culture. Which verbal
means could she use to do this?
a. Wearing her national colours to school.
b. Using PowerPoint presentation to do so.
c. Demonstrating her culture through dance
d. Using objects from her country to do so.
In identifying and giving an example of the strategy as given in the passage you must link the writers
use of this strategy with the achievement of his purpose. For example, Another strategy that the
writer used is that of contrast. This can be seen when he discussed the differences between ordinary
waves and powerful tsunamis and different types of explosives. (Make the link between the
organizational strategy and the achievement of his purpose.) By comparing these two different
elements the writer shows the reader how terrifyingly destructive, vast and speedy tsunamis are
when compared to waves. (See the sample question and answer attached)
Some students correctly identify the organizational strategy or language techniques but do not link it
with the writers purpose and thereby get no mark for their effort.
For any organizational strategy or language technique to be effectively utilized in the passage, you must
write about the connection between the strategy or technique and the achievement of the writers
purpose. Effectiveness is how the strategy or technique is used and how it connects or relates to the
achievement of the writers purpose; it is not just identifying and naming the strategy or technique!
Some students seem to approach this Module One essay with pre-planned strategies and techniques
and as such they create strategies and techniques when there are none. (Ensure that you avoid doing
this. Instead, know the list of organizational strategies and language techniques given and be
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A final word of advice, Do not critique the passage! and thus you should not be making statements
such as the writer could have, or the writer should have.
ORGANIZATIONAL STRATEGIES
Discourse Type and rhetoric mode used (Be specific . For example, Prose DiscourseExpository in nature hence technical scientific or it can be a combination of two or more rhetoric
modes)
The type of language used: spoken or written, formal or informal, personal or impersonal and
standard or Creole (non-standard)
The vocabulary used: prosaic or florid, simple or stilted, slang or formal and repetition of key
words/phrases. Vocabulary also speaks to the jargon used.
Denotative and connotative use of language: words used emotively to convey or arouse
feelings, to suggest; words used referentially to emphasize or state factual content; words which
seem to be primarily about conveying facts but which are really intended to arouse emotions.
Denotation the literal or dictionary definition of a word.
Connotation The unspoken or unwritten meanings associated with a word beyond its
dictionary definition or denotation. The context in which a word appears is critical to
understanding its connotation.
Use of punctuation marks which stand-out as being significant suspension marks (inverted
comas), exclamation marks, full stops, ellipses, and question marks.
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In the article penned by David Pendick the writers main point is that tsunami have destructive power and so
cause detrimental effects on an area.
His purpose is to create an awareness in his readers of the catastrophic ability of these waves to cause
destruction and also to educated them about the factors affecting the formation of these gigantic waves. He
accomplishes this through the use of various organizational strategies and language techniques.
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One such strategy that the writer employs extensively is the provision of facts and statistics or figures. For
example, he lets his readers know the average speed of a tsunami when travelling in open water and also some
of the factors that can affect the ways in which a tsunami is formed such as slope and shape of the seas floor.
By doing this the author proves to the readers that he is not only well educated on the topic but that he is
achieving his purpose of warning them of the tsunamis power and potential to destroy everything and everyone
in its path.
Additionally, the writer utilizes the strategy of comparison as he describes the tsunamis to ocean waves telling
us that it was like referring to fire crackers and atomic warheads both as explosives and also when he
described the speed of a tsunami to the speed of a jetliner. This is a very appropriate strategy as it give the
reader a better understanding of how powerful and destructively fast tsunamis are.
The recalling of past events is another strategy that the writer uses to achieve his purpose. The writer chose to
refer to two deadly tsunamis that struck Chile in 1960 and Japan in 1993 leaving destruction in its path. In
recalling these tsunami occurrences, the writer also presented first hand or eyewitness accounts of survivors of
both experiences. The writer does this to probably instill a sense of the fear that a tsunami attack can evoke in
people as they see dark wall of water approaching.
Together with organizational strategies, the writer uses techniques to ensure that his purpose is achieved. For
example his use of both visual and auditory metaphors to describe tsunamis as dark walls and waves
bulldozing into the shore allow readers to visualize the destructive and immense power of the tsunamis.
Including emotive words or connotative language that invoke both visual and auditory images in the mind of the
reader is an effective language technique that also allows the writer to achieve his purpose. Examples such as
attack, overwhelm, snapping trees like twigs, smashing houses effectively serve to help the writer
achieve his purpose of showing the great power of a tsunami.
The final language technique that the writer used is that of combining the rhetoric modes of narration and
exposition thus creating an artistic and technical/scientific type of writing. This only serves to heighten the
readers sense of the imminent danger and destructive power of tsunamis.
Through the writers use of various organizational strategies and language techniques, he was able to put
forward his main point and achieve his purpose at the same time. His readers were able to have a clear
description of the destructive power and speed of tsunamis from reading this adaptation by Daniel Pendick.
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E.g. Well, I dont believe it. Where did I put that book? Oh, no! Please dont tell me I lost it.
Dialectal Variations
Dialectal variation refers to spoken and written different in the use of language within a speech community; in
our case English. Speech related variation within the Caribbean may all be located on the creole continuum.
This is a spectrum of language variation linking the more standard end of the linguistic range to the creole end.
In short, the acrolect refers to the standard variety of the language; the mesolect refers to varieties which are
closer in features to the standard language and which are used primarily in the urban areas. The basilect
represents the variety mainly used in the rural areas and which has mainly creole features. In commenting on
dialectal variation the student needs to be aware of the different types of English used and spoken in the
Caribbean. Their difference is apparent in their accent and inflection. These include:
Foreign English: used mainly by tourists and expatriates from other countries where English is a major
language. IT may also be spoken by Caribbean nationals who try to imitate the accent of tourists with
whom they associate.
Radio and Television English: involve sound and the human voice in the electronic media. Can be
divided into four categories newscasts, music programmes, advertisements and general public features.
Erudite English: language containing features that show that the speaker is knowledgeable of words,
phrases and idioms, especially older one and foreign ones which are considered to be difficult.
Colloquial English: refers to English which are characteristically West Indian without being creole
English marked by differences in pronunciation, pitch and syntax.
Rasta English: variety of English made popular by the Rastafarian cult which consists of biblical and
apocalyptical words; words related to Africa or things African; punning or playing on words and I
words.
Profane English: refers to impolite and shocking expressions and obscenities (used in cursing) involving
God, sex, religious things, sexual organs and practices.
Standard English (S.E.)
English Creole (differs according to the country/region in which it is spoken. Eg. Jamaican Creole,
Tobago Creole)
Attitudes to Language
Attitudes to the varieties of English spoken in the Caribbean result from a number of factors including
historical and social ones. Crucial to the attitude one adopts are two considerations the association of
education, formality and good taste with Standard English and the question as to whether creole English is
fitting and appropriate for certain uses. Attitudes to the use of language may include: pride, confidence, and
celebration on the one hand, and contempt, shame and even ridicule of the language one speaks. Code
switching or adopting the variety of English spoken by others can be a sign of lack of confidence and pride in
ones mother tongue. Simply put, Attitude to Language is ones perception of another based on the variety of a
language used; and how the user perceives himself based on what others think.
Communicative Behaviours
This refers to communicating impressions to others without being aware of doing so (unconscious) and without
even wishing to do so(inevitable). Such include the following:
Parallinguistics: speech filters such as hmmmm, mmmm; ah; ahmm
Vocalics: the use of the volume, rate, tone, and pitch of the voce to give dimension to meaning
Proxemics: Use of space to communicate
Artifacts: Objects that relay a message about you eg. Place of work, dress, vehicle, address
Kinesics: posture, eye contact, facial expression that say something about you
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Chronemics: attitude and use of time that communicate something about you
Our five senses: these convey information to you about others.
Non-verbal communication has six basic functions substituting for words, reinforcing words;
regulating how the verbal message is received; contradicting the verbal message; managing impression
or the way other people perceive you and establishing relationship.
N.B. You MUST be familiar with the following topics: Dialectal Variation, Attitude to Language,
Communicative Behaviour and Language registers in order to effectively write a module 2 essay.
(Use the past papers given)
Ensure that your essay has an INTRODUCTORY PARAGRAPH, several BODY PARAGRAPHS
and a CONCLUDING PARAGRAPH.
SAMPLE MODULE 2 ESSAY #1
In this excerpt one can see that the writer employed both the creole and the Standard English. It can also
be seen that peoples perception of the use of either of these languages differs in many ways. To many
persons, the use of the creole language is looked down on and is thought of as backward while
Standard English is perceived as the finest language.
Taffy appears to have a fair command of the English Language and his possible motivation for achieving
the command of English is to appear intelligent. Taffy believes that the creole language is backward
and foolish; he believes that by using this perfect English he would be able to progress in his everyday
life. Taffy describes the creole language as having funny words seemingly see creole as ideally a
language for comic relief. Taffy does not want to be classed with the others in his village and he says
There is no place for your backward Trini dialect. The villagers on the other hand seem to strongly
disagree with Taffy over his preference of Standard English. Both Olga and Boysie openly defended the
creole with passion and pride. They were highly offended when Taffy described the creole language as
being backward and foolish.
Olgas passion for creole is very pronounced as she defends her belief saying that Trini talk is not bad
English is jus a special way. She also believes that people code-switch whenever and wherever they
feel they deem necessary as we are quite capable of moving from creole to Standard English with ease
as she says Trinis know when and where to speak the Standard English. For Boysie, talking Trini
creole identifies us as nothing but Trinidadian de way we talk give we Trinis an identity. Olga and
Boysie appear to be proud to use the creole.
It is well known that a video presentation will greatly enhance this language situation in that it allows for
the audience to see the non-verbal communications which took place, mainly the characters body
language, gestures and facial expressions. For example, the viewing audience will be able to see the
shock on both Boysie and Olgas face when Taffy walked in to Mr. Chins village shop and asked for
crackers and candy. It also allows the reader to see the proxemics in the way the characters used
space and their vocalics.
In conclusion, it can be seen in this excerpt that peoples attitudes to language fuel their motivation and
choice of language. Making a language choice should be someones prerogative but in many cases the
choice comes with negative against the language that is not chosen. In this excerpt we see Boysie and
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Olga exhibiting pride and confidence as they defended their choice of creole. Taffy, like many persons,
made the choice of Standard English because he believed that it will help him in many areas of his life.
Audience analysis identifying crucial characteristics of target audience (age, sex, educational
background, extent of previous knowledge, level of interest.)
Message design identifying appropriate content, register, organizational features for a specific
audience in a given context.
Identifying appropriate communication strategies to maximize message effectiveness.
Providing adequate rationale for message designed based on audience analysis.
Question
Read the scenario below and then answer the questions that follow.
Your countrys Board of Tourism intends to promote the country as a destination that offers cultural and
business opportunities to visitors. Wealthy elite travelers from Europe and North America are to be targeted
during the campaign.
(a) Identify the medium you think would effectively promote the campaign.
(b) Write the presentation that the Board of Tourism could use to promote your country.
(c) Point out the strategies you would employ to enhance the presentation and explain why you would
consider these appropriate.
N.B. This question must be answered as an essay using well developed paragraphs. Remember,
too, that you will be marked for CONTENT, EXPRESSION and ORGANIZATION.
Question
You are am member of the Progressive Youth International Service Club and your Jamaican Chapter is
hosting youths from the Americas and the Caribbean. You have to make a presentation on the effect of
music on young people in your country.
(a) Identify and justify the considerations you would need to consider in planning your presentation for
the audience identified. Your response should focus on your use of content, language and register.
(b) List the thesis of your presentation and FIVE points you would use to develop your argument in the
presentation.
(c) Describe those strategies and visual aids that could be used to enhance the presentation to your
audience.
the consequences that they may face if they do not make a choice. The use of the tag line Make a Choice also
alerts the people that it is their decision to put a stop to the illegal activity and it gives them a sense of
responsibility to their children, therefore they may react faster. The reality that their children may as a result of
this situation may also make them aware of the harsh consequences that they may face. All these can be push
factors for them to join the project and Make a Choice!
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