BUSINESS LEGISLATION
STRATEGIC MANAGEMENT
COMPENSATION MANAGEMENT
PERFORMANCE MANAGEMENT
FINANCE ELECTIVE
2. Give an application of activity based costing system & functional-based planning and
control
MARKETING ELECTIVE
BRAND MANAGEMENT
CONSUMER BEHAVIOUR
1. What is market segmentation? How is the practice of market segmentation related to the
marketing concept?
OR
2. How you noticed an increase in product placement in movie and TV programs? Explain your
answer.