Appendix i

Consumer Preferences and Mobile Phone Users

( A Study with Special Reference to Dharmapuri District in
North Tamil Nadu)
Interview Schedule
Personal Details
1. Name of the Respondents

2. Sex
1. Male

2. Female

3. Age
4. Marital Status
1. Married

2. Unmarried

5. Occupation:
1. Student

2. Salaried class

3. Business

4. Unemployed

5. Self- Employed

6. Any other

6. Educational Qualification
1. No formal education

2. Up to 5th Std

3. Up to 10th Std

4. Higher Secondary

5. Graduate

6. Post-graduate

7. Number of Family Members:

1. 1-3

2. 4-5

3. 6 and above

8. Monthly Income:
1. Up to Rs. 2000

2. Rs.2001 Rs.5000

3. Rs.5001 -Rs.8000

4. Rs.8001 -Rs. 12000

5. Rs.l2001-Rs.15000

6. Rs.l5000andabove

9. Total Family Monthly Income:

1. Up to Rs. 2000

2. Rs.2001 Rs.5000

3. Rs.5001-Rs.8000

4. Rs.8001-Rs.12000

5. Rs.12001-Rs.15000

6. Rs.15000 and above

216

7. Professional

10. House Hold Possessions

Sl.No.

Basic Facilities

Yes

No

Own house

Cultivable Land . .

Non Cultivable land

Computer/lap top

Television

DVD/VCD

Mixie

Grinder

Washing Machine -

10

Refrigerator

11

Air Condition (A/c)

12

Gas Connection

13

Bi-cycle

14

Two-wheeler

15

Fourwheeler

16

Milch Cattle

17

Savings

11. Give details of your Mobile Phone ? You own (Please write the most
appropriate answer)
Brand

No. of
Phones

Model

Year of
Usage

Nokia
Sony
Ericson
Motorola
LG
Samsung
Siemens

217

Purchase
Value

Not
applicable

Brand

No. of
Phones

Year of
Usage

Model

Purchase
Value

Not
applicable

Reliance
Tata
Panasonic
Any Other
12. What is the mode of purchase of your mobile phone?
1. First Sale

2. Second Sale

3. Gift

4. Given by employer

13. If your mobile is second hand, rank the reasons for going for second hand
Not Applicable
Affordable price
Flexible Payment
Trust Worthy Seller
Readily Available
No Authorized Seller nearby
Other Reasons
14. How many mobile phones do you use at present?
1. Only one

2. Two

3. More than two

15. Are you satisfied with your brand of mobile phone?

1. Yes

2.No

16. What is your mobile usage profile?

SIM Prepaid (GSM)

1Yes

2 No

SIM Postpaid (GSM)

1Yes

2 No

No SIM Prepaid (CDMA)

1Yes

2 No

No SIM Postpaid(CDMA)

1Yes

2 No

218

17. Do you face any problem in your mobile phone as given below?
Voice Quality is Poor

1Yes

2 No

Poor Battery Performance

1Yes

2 No

Not easy to Operate

1Yes

2 No

Text on the screen is not Visible

1Yes

2 No

Defective Handset

1Yes

2 No

Poor Manual

1Yes

2 No

Self

1Yes

2 No

Family Members

1Yes

2 No

Friends

1Yes

2 No

Employer

1Yes

2 No

Others

1Yes

2 No

18. Who bought the mobile phone for you?

19. If it is bought by you, which is your source of information

Advertisement

Reference Group

Friends

Salesman

Sample / Trials

Self Learning

20. How long did it take you to decide on buying mobile phone?
1. Immediately

2. Few weeks

3. One Month

4. More than a month

219

21. How would you rank the factors that have increased the popularity of mobile
phones in India?
Availability
Accessibility
Pride
Affordability
22. How would you rank the factors that have influenced you to purchase a mobile
phone?
Price of Handset
Brand Value
Inbuilt ID Caller Camera, FM, MMS, TV, Multiple
SIM
Low Tariff rates compared to land Lind
Highly Personal
Value Added Service like SMS, Internet, Ring Tons etc
Any other
23. The mobile phone brand of your preference.
Nokia
Sony Ericson
Motorola
LG
Samsung
Siemens
Reliance
Tata
Panasonic
Any other

220

24. What are the reasons for choosing a particular brand ?

Looks Good
User Friendly
Most Feature Loaded Handsets
Voice Quality is good
Colour Display is good
Very populalr brand
High Technology
Battery backup is good
Largest selling mobile handset
Very Well Designed and Attractive Handsets
Very easy to use
Highly advertised
25. Do the other members in your family own mobile phones?
1. Yes

2. No

26. If Yes
Name of the mobile brand
Name of the service provider
27 Your service provider is
Airtel
Vodafone
BSNL
Aircel
Idea
Reliance
Tata Indicom
Any other

221

28. The factors for choosing your service provider

Advertisement
Reference groups
Friends
Salesman
Others
29. Are you satisfied with your Service provider?
1. Yes

2.No

30. If you are not satisfied, what may be the reasons for dissatisfaction?
Net work Problem
Poor Customer Care
Tariff Problem
Lack of Additional / Value added feature
Others reasons
31. Which of the following additional value added features you look forward to
from your service provider?
Free SMS facility

1 Yes

2 No

Roaming

1 Yes

2 No

Ring Tones

1 Yes

2 No

GPRS/ Internet

1 Yes

2 No

Voice Mail

1 Yes

2 No

MMS

1 Yes

2 No

Mobile Banking

1 Yes

2 No

Games, news

1 Yes

2 No

Group calls

1 Yes

2 No

TV

1 Yes

2 No

222

32 How often do you use your mobile phones for (Please tick the most appropriate
answer)
Particulars

Always

Often

Sometimes Rarely

Never

Calls
Sending text
Message
Sending
Picture
Messages
Downloading
Ring Tones
Playing Games
GPRS /
Internet
Voicemail

33. Do you think there are any side effects due the excessive use of mobile the
phones?
1.Yes

2.No

If yes, what maybe the possible side effects?

No Side Effects
Hearing Impairment
Heart Diseases
Loss of Memory
Head Ache
Depression
Cancer
34. Any other suggestions

223

APPENDIX (ii)

Map of India

224

Appendix iii
Map of Tamil Nadu

225

Appendix iv

Map of Dharmapuri District

226