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  • A. B. C. D. E. F. 1. 2. 3. 4. 5. 6.: Comms Plan For Digital Marketing Workshop - 1 July 2010

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    This document outlines the communications plan for a Digital Marketing Workshop taking place on July 1st, 2010. It details the branding and logistics for the event, including creating a logo, email templates, presentations, and branding for t-shirts and table tops. It also covers arranging AV, filming, exhibitor space, and catering. The communications plan includes sending pre-event and follow up emails, creating social media accounts, and live streaming content. Speakers and content are to be confirmed along with the venue and schedule. Attendees will include up to 120 marketing professionals, with exhibitor spaces allocated for creative, technology, and research suppliers.

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    This document outlines the communications plan for a Digital Marketing Workshop taking place on July 1st, 2010. It details the branding and logistics for the event, including creating a logo, email templates, presentations, and branding for t-shirts and table tops. It also covers arranging AV, filming, exhibitor space, and catering. The communications plan includes sending pre-event and follow up emails, creating social media accounts, and live streaming content. Speakers and content are to be confirmed along with the venue and schedule. Attendees will include up to 120 marketing professionals, with exhibitor spaces allocated for creative, technology, and research suppliers.

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    Attribution Non-Commercial (BY-NC)
    Unduh sebagai DOC, PDF, TXT atau baca online dari Scribd
    Tandai sebagai konten tidak pantas
    32 tayangan2 halaman

    A. B. C. D. E. F. 1. 2. 3. 4. 5. 6.: Comms Plan For Digital Marketing Workshop - 1 July 2010

    Diunggah oleh

    api-27296504
    This document outlines the communications plan for a Digital Marketing Workshop taking place on July 1st, 2010. It details the branding and logistics for the event, including creating a logo, email templates, presentations, and branding for t-shirts and table tops. It also covers arranging AV, filming, exhibitor space, and catering. The communications plan includes sending pre-event and follow up emails, creating social media accounts, and live streaming content. Speakers and content are to be confirmed along with the venue and schedule. Attendees will include up to 120 marketing professionals, with exhibitor spaces allocated for creative, technology, and research suppliers.

    Hak Cipta:

    Attribution Non-Commercial (BY-NC)
    Unduh sebagai DOC, PDF, TXT atau baca online dari Scribd
    Tandai sebagai konten tidak pantas
    dari 2

    Comms plan for Digital Marketing Workshop – 1st July 2010

    SHARE. INSPIRE. DELIVER

    Budget – 5K

    Branding - New growth (SOO)


    1. Create logo/device and branding (SOO). Logo agreed. Tag Line
    Share.Inspire.Deliver
    2. Create Email template and registration form and follow up form (SOO/JG/LC)
    3. Create presentation templates (SOO)
    4. Branding around the
    a. Use Soo’s Slide from my strategy ppt again
    b. D4s to show case our brands (SOO). Design complete
    c. Enlarge cartoons around the room (SOO)
    d. Table tops for Supplier Zone area (SOO)
    e. T-shirts for organisers (SOO)
    f. Neon bands/wrist bands for all attendees JG)

    Logistics/AV (DP)
    1. Organise AV (DP)
    2. Organise filming & editing with AV studio (DP). DP working with Ian Wilkinson
    3. Create exhibitor/demo area around the tea area (DP)
    4. Book venue: The Daily Telegraph offices in Victoria – 1st choice (LC)
    The 16th floor of QH (LC)
    5. Organise catering (LC) – chased Richard for catering & floor plan 7/05
    6. Create name badges (JG) – sourcing a badge printer awards/conferences
    7. Arrange venue viewing for SOO & DP & Speakers (LC)

    Communications (JG)
    1. Email Comms
    a. Email 1 to invite people: save the date/registration form (JG) – sent (50
    registrations so far)
    b. Email 2 venue and format of the day (JG) – JC to map out route. JC to
    video LM 14/05
    c. Email 3 speakers and content confirmed (JG)
    d. Email 4 reminder (JG)
    e. Email 5 post event follow up with feed back form (JG)
    2. Post letter on the Business post event (SA)
    3. Create a closed Yammer network– www.digitalmarketingconference.com (JG) -
    Created
    a. Group attendees into teams and include photos (JG)
    4. Create twitter account #digitalmarketingconference – include running commentary of
    the day (JG)
    5. Set up cover-it live account on landing page (JG) Done. JG to run cover-it live on day
    6. Video some of the speakers (JG)

    Content & order of the day (LC)


    1. Confirm speakers. Content & order (LC/LM). Speaker gathering: LC to arrange w/c
    10th May for
    2. Confirm Keynote Speakers (LC). Briefing Brian 15/04
    3. Confirm timings 9.30 – 5pm (LC) Done
    4. Confirm venue (LC) 14/04
    5. Agree demo’s and book external suppliers (SA & DP)
    6. Arrange hotels for overseas delegates (LC)

    Who should attend?


    Delegates: Max 120 attendees. 40% drop out rate expected
    • Primary – Marketing/anyone with marketing in their job title

    14/05/2010 05:03:15
    • Secondary – by invitation only: Publishers/Web Editors/Product Managers
    Exhibitors/Suppliers (Supplier Zone)
    • Creative Suppliers - 2 or 3 web designers. Include New Scientist app designer (SA)
    Technology (SA)
    • Eloqua
    • Sfdc
    • Cirrus
    • Cheers Interactive
    Research (SA)
    • IDM

    14/05/2010 05:03:15

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