WATSONWORKS
blog 11 of author James Watson
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Part 5:
TALE POWER
Stories not only influence us, they are part of us. In his
book Narratives in Popular Culture, Media and Everyday
Life (Sage, 1997), Arthur Asa Berger says that we
‘spend our lives immersed in narratives. Every day, we
swim in a sea of stories and tales that we hear or read
or listen to…from our earliest days to our deaths’. We
are truly Homo Narrens, the storytelling animal.
Ground prepared
1930s Nazism in Germany was delivered through
propaganda but it seems to have been sown on
receptive ground. There came a time when principles of
democracy, tolerance, fair-play and justice tippled over
into their opposites. Arianism, notions of white
dominance, became the key narratives of the time, with
variations at work in Italy and Spain.
Prospects
It is crucial to ask whether tale power is gaining or
losing in the Age of Tweet, where 140 words may be our
lot in a speeded up world where that number of words
might be sufficient for most purposes of communication.
Empowerment
Today as never before there are detours around
traditional gatekeepers. Nothing stands in the way of
writers posting their stories, poems, protests,
arguments. Naturally the downside of such opportunity
is that distribution may be confined to one’s granny or
the cat.