A

FINAL PROJECT REPORT

ON
Growth scope
& future
prospects of
online
business

A report submitted to Ishan Institute of Management & Technology, Greater Noida

as a partial fulfillment of full time Post Graduate Diploma in Business Management
Under the Guidance of
Saurabh verma

Submitted To:

Submitted By:

Dr.D.K.Garg,
Chairman,
IIMT, Gr. Noida

Sandeep kumar singh

ENR No: MMR 6014
Batch: 17th

Ishan Institute of Management & Technology

1A, Knowledge Park -1,Greater Noida, Dist.-G.B.Nagar (U.P.)
Website:www.ishanfamily.com
E-Mail: student@ishanfamily.com

ACKNOWLEDGEMENT
I am glade to bring out this project report. I realized my duty of healthy thanks to all
those who helped me in bringing about this project and convey my heartiest gratitude
towards all of them.I am extremely gratified to my faculty for their kind supervision and
guidance as well as their cooperation to complete this project in the best way. I pay my
gratitude to our Chairman Sir Dr .D.K. Garg & DEAN-Mr. M .K .Verma sir of my
college for giving me a nice opportunity as well as their kind attitude towards this work. I
also want to thank my guide Mr.Saurabh verma who helped me directly or indirectly. I
am obliged & pay regards to my institution for giving me such a kind opportunity to
make this project to present my talent before the world.
At last but not the least I would like to thanks my PARENTS in the absence of
whom this work could never be possible.

SANDEEP KUMAR SINGH

ENR:-MMR 6014
Sec:-M 17th Batch

PREFACE

There are number of forces that make marketing an endlessly changing activity. The
constantly changing activity sociological, psychological and political environment may
represent the uncontrollable marketing factors. As a student of management, apart from
theoretical studies we need to get a deeper insight into the practical aspects of those
theories by working on various projects. So these projects have high importance in
management studies to enhance the knowledge and skills.
Management in India is heading towards a better profession as compared to other
professions. The demand for professional managers is increasing day by day. Working on
this project has been an enriching experience. This project will help us a lot in the
professional growth. It has given us the confidence to prepare for ourselves as fully fledged
international marketing professional in the eminent future. A comprehensive understanding
of the principle will increases the decision-making ability and sharpens the tools for this
purpose.
The demand for professional managers is increasing day by day. To achieve profession
competence, manager ought to be fully occupied with theory and practical exposure of
management.
A comprehensive Understanding of the principle will increases their Decision making
ability and sharpening their tools for this purpose. The scope of the work under taken by us
includes introduction to basic & major things about the impact of textile products on the
customer and also their own future aspects.

CERTIFICATE

This is to certify that the project work done on Growth scope & future prospects of
online business submitted to Ishan Institute of Management and Technology, Greater
Noida by Sandeep Kumar Singh MMR 6014 (PGDMM) in partial fulfillment of the
requirement for the award of degree of Post Graduate Diploma in Business
Management is a bonafide work carried out by him/her under my supervision and
guidance. This project report is the original one and has not been submitted anywhere
else for any other degree/diploma.
Date:.

Seal / Stamp of the Guide

Signature of Guide
Designation

DECLARATION

The Final project on Growth scope & future prospects of online business
under the guidance of Saurabh verma is the original work done by me. This is the
property of the Institute and use of this report without prior permission of the Institute will
be considered illegal and actionable.

Signature: Sandeep Kumar Singh

Date

ENR. No: MMR 6014

TABLE OF CONTENTS

S.NO
01

02

03

04

05
06
07
08

09

10

CONTENTS

ONLINE BUSINESS
E-BUSINESS
ONLINE BUSINESS IN WORLD
ONLINE BUSINESS IN INDIA

ELEMENTS OF ONLINE BUSINESS : 7PS

SECTORS UNDER ONLINE BUSINESS
REAL ESTATE
CONSUMER GOODS
LIFE STYLE PRODUCTS
BANKING
SHARE TRADING
SECOND HAND GOODS
SYSTEM DESIGN FOR ONLINE BUSINESS
WEB BASED TOOLS
NET. BANKING
CORE BANKING SOLUTION
MOBILE PAYMENTS
KYY PLAYERS IN INDIA
MAGIC BRICKS
OLX
QUIKR
AMAZON
MYNTRA
SNAPDEAL
LEGAL ASPECTS
CYBER SECURITY ACT.

BRICKS & MORTAR MODEL OF BUSINESS

V/S
ONLINE BUSINESS

COST BENEFIT ANALYSIS IN DETAILS

SWOT
FINANCIAL
TECHNOLOGICAL
MARKETING ISSUE
MARKETING STRATEGIES OF ONLINE BUSINESS
PUSH
PULL
PERSONAL SELLING
SALES PROMOTION TOOLS
ADVERTISING TOOLS
TRADE PROMOTION TOOLS
REVENUE MODEL OF ONLINE BUSINESS
PAY PER CLICK
PAY PER PURCHARE
PAY PER USE
PAYMENT OPTIONS
LIMITATIONS
SUGGESTIONS
RECOMMENDATION

PAGE NO.
01-98

99-120

121-155

156-175

176-205
206-214
215-242
243-264

265-274

275-282