Postgraduate Diploma in Business Enterprise

GBE: 803, Enterprise Information Communications

Technology

INTAKE 6 for 2016

COURSE OUTLINE

Tutor:
Email:

Fred Angels Musika

fred.musika@sit.ac.nz

School of Postgraduate Business

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GBE: 803; Enterprise Information Communications

Technology

PAGE
Welcome
Paper Aims and Objectives

2
2

Course Content

Class Timetable

Late Assignment Policy

Paper Expectations

Textbook Reading List

Assessment Deadlines

Assessments & Marking schedules

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Welcome
Welcome to GBE: 803 Enterprise Information Communications Technology! This
is an exciting modern paper and I hope you find it very helpful in your
professional life in understanding your own communication style and in
developing effective communications for your chosen enterprise.

Aims & Objectives

Aims

To provide students with a framework to understand, analyse and apply

communications.

To develop students understanding of the latest ICT trends affecting

communications.

To develop students ability to assess the applicability of contemporary e-/mcommunication technologies to their businesses.

To assist students in developing an effective communication style at a one

to one (interpersonal) level, with groups/teams and at an organisational
communication level.

Objectives
On successful completion of this paper, students will be able to:
1. Describe the dimensions and levels of communication and discuss the main
components of at least one model of communication. Students will also be
able to identify different types of barriers to communication.
2. Discuss how personal perception is formed and the impact of this on
communication.
3. Understand key tools in becoming a master communicator.
4. Describe how technology has impacted business communication both
positively and negatively and examine the applicability to SMEs of current
and emerging e-/m-communication technologies.
5. Articulate the main interpersonal communication skills required by the
entrepreneur, including listening, giving feedback, effective questioning to
elicit information and conflict management.
6. Understand the dynamics of effective teams and be able to manage
meetings (face to face meetings, teleconferences, online meetings) and
deliver presentations effectively.
7. Describe the purpose of organisational communication including vision,
mission and value statements. Discuss the entrepreneurs role in creating an
ethical enterprise and a positive organisation culture and climate.

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Course Content
This paper comprises 6 topics, which are presented in a sequence that will
promote efficient learning, and link to the relevant assignments.
1. Communication Fundamentals - This topic examines the various
modes of communication and introduces communication models; the
topic continues with an exploration of the ways in which people may
influence, enhance and present barriers to effective communication.
2. Intrapersonal Communication This topic examines how perceptions
are formed and how perception filters influence our view of the world.
The topic examines one of these filters in more detail culture- and
introduces a model for understanding cultural differences. The topic
concludes with a focus on self-awareness and its importance in becoming a
master communicator.
3. Technology & e-/m-communications This topic examines the ways in
which ICT has impacted on the contemporary business environment. It
explores the benefits and pitfalls of some modern e-/m-communication
tools and their applicability to SMEs and establishes guidelines for
evaluating ICT.
4. Interpersonal Communication This topic explores the key skills of
interpersonal communication including introducing models in areas such
as: listening, giving and receiving feedback, questioning and negotiating.
Networking strategies and tactics are included for building successful
business environment.
5. Group/Team Communication This topic explores group and team
dynamics, including the various stages of team formation and function and
key communication considerations at each phase. The topic then examines
barriers to effective team communication and principles that underpin high
performing teams. Two core skills of group communication are then
explored: effective meeting management and presentation skills.
6. Organisational Communication This topic examines the various ways
in which organisations communicate. It focuses on how organisations
communicate their strategic direction and also how they communicate
through their culture, ethics and communication climate. Mechanisms for
establishing an ethical and effective culture and climate are discussed.
7. Special Communication This topic covers several important areas in
internal and external communication: managing conflicts, crises
communication, handling customer complaints, etc. It introduces NVC and
moderating techniques for effective problem solving.

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Class Timetable
Class

Lecture Topic

Room

Time

One

Communication
Fundamentals

G2.201

Evening

G2.201

Evening

12.04.2016

Intrapersonal
Communication

Three

Technology and

G2.201

Evening

13.04.2016

E-Communication

Four

Interpersonal
Communication

G2.201

Evening

Group/Team
Communication

G2.201

Evening

G2.201

Evening

18.04.2016

Organisational
communication

Seven

Special communication

G2.201

Evening

19.04.2016

Final
closing

11.04.2016

Two

14.04.2016
Five
15.04.2016
Six

evaluation,

This course timetable may be varied by the tutor.

Late Assignment Policy

A) All assignments must be handed in by the due date. An assignment handed
in after the due date will incur a penalty unless:
i
Your performance has been affected by factors beyond your control,
such as illness, injury, childbirth or bereavement (proof is required); and
ii
The lecturer has agreed to extend the time for completion of the
assignment.
B)

An assignment handed in late, where an extension of time has not been

granted by the lecturer, will incur a penalty of 20% of your total marks for the
first working day and 10% for each subsequent working day after due date.
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Paper Expectations
1. 100% attendance at classes and completion of all assessments is required.
Students must ensure they can be present at the presentation

alternative arrangements are not possible.

2. Punctual attendance is necessary to avoid wasted time and disruption to
other students.
3. Time dedicated to this course should be 100 hours 21 hours will be
class contact hours this includes lectures and group presentation time.
This means that each student is expected to complete at least 79 hours
of study outside the classroom.
4. Teaching and learning between students is encouraged. However,
evidence of collusion may result in marks being downgraded or omitted
from formal assessment marks; refer to SITs Plagiarism Policy in your
student handbook.
5. Students are responsible for their own learning and should actively
participate in this process; therefore contributions to class discussions
are expected. Every student is expected to participate in the class
activities. It is a requirement that students treat other class members
with respect so that all students can freely explore ideas and ask
questions without fear of being embarrassed or put down.
6. Students should bring to lectures all the necessary course materials and
equipment including the textbook, laptop or smartphone, etc. according to
tutor instructions.
7. Students are expected to have read the section of the text and any
additional material that will be covered in a lecture before attending the
lecture, so as to enable maximum contribution to group discussions.
8. Classroom etiquette - phones must be turned off during all classes unless
stated otherwise. Students are expected to listen and interact in an
appropriate manner. Students who disrupt a lecture by speaking while
the lecturer is speaking may be asked to leave the classroom.
9. Presenting the ideas of others without giving recognition to the author
(plagiarism) is forbidden and will face strict penalties; refer to SITs
Plagiarism Policy in your student handbook.
10.
Students who hand in work completed in part or in whole by other
persons, whether for money or not, will face severe penalties.

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Textbook Readings and Blackboard

PRESCRIBED TEXT:

Barnett, S. & ORourke, S. (2006). Communication Organization &

nd
Innovation (2
Ed). Auckland, Pearson New Zealand, 2006)

Further mandatory and recommended readings are posted on

Blackboard

BLACKBOARD:

All lecture slides for GBE.803 are stored in Blackboard in the course
materials page.
Written assignments are to be submitted on Safe Assign on Blackboard, not
by email to the tutor, so please ensure you can access Safe Assign on
Blackboard prior to any assignments being due. IT issues should be
reported directly to the helpdesk (helpdesk@sit.ac.nz).

Blackboard can be accessed from the campus computer network, or from

work/home (using the Internet).

Assessment Deadlines
ASSESSMENT #1 - INDIVIDUAL
Video-CV
30% weighting
Due by 22.04.2016 8 pm (latest)
ASSESSMENT #2 INDIVIDUAL
Mandatory Reading Assessment
30% weighting
Due 20.04. 2016 8 pm (latest)
ASSESSMENT #3 GROUP
Organisational communication analysis
40% weighting
Due 29.04. 2016 8 pm (latest)
To PASS GBE.803 you must:
1 Have completed and submitted all assessments.
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2 Have achieved a cumulative mark of 50% or more.

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Assessment 1: Video-CV (individual)

Due Date:

22.04.2016 8 pm

Contribution to final grade:

Style:

30%

Video form with Video link to be submitted on Safe Assign

by the deadline

Parameters

2-3 minute video to create

Video form to fill and submit to Blackboard

There are two options how you can compose your video-card:
1. A personal business card for recruitment purposes
2. An elevator pitch for your potential business investor
In both cases you should:
o Introduce yourself/your business
o Formulate your key message
o Describe briefly your history, strengths and ambitions
o Stress how you/ your business is different and unique and how you can
help your potential employer/customers
The video has to be supported by 4-8 slides. Other tools or other visual support is
optional.
There is an option to use your video-CV for real job search. If you want SIT to contact
potential employers and provide them your video-CV, please do not forget to approve
it in the video form.
Please see the following marking schedule for more detail on how marks will be
awarded.

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Assessment 1 Marking Schedule Video-CV

Requirements
Clarity of
message
and
overall
impressi
on
Body
language

Mark
s

Video is easy to follow

Video is interesting and eye-catching
The key message is clear and easy to
remember
Video serves well its purpose
Body language supports the key
message
Body language is purposeful
Body language is appropriate
Body language corresponds well with
the stated strengths
Appropriate appearance

Easy to understand
Appropriate pace
Jargon-free business language
Voice supports the message
Appropriate volume
Correct grammar
Slides
Correct spelling
and
Appropriate style
other
support Clear structure
Clear layout
Video has appropriate length
Other
paramete Video has appropriate quality
rs

/
10

/5

Voice

/5

/5

/5
Total

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/30

Comments

Assessment 2: Mandatory reading Assessment (individual)

Due Date:

20.04.2016 8 pm

Contribution to final grade:

Style:

30%

Individual academic assessment (Case study, Examination,

Test, Reviews)

Parameters:

1600-2000 words (this excludes reference list) essay to

submit in Blackboard for reviews and case studies.
For test/Examination Number of words will vary

Assessment 3: Communication analysis

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Due Date:

29.04.2016 8 pm

Contribution to final grade:

40%

Style:

group research and analysis report

Parameters

1600-2000 words (this excludes reference list and

appendixes) to submit INDIVIDUALLY in Blackboard
Teamwork evaluation form to fill and submit as well!

Course Weighting: 40%

Scenario:
Your syndicate group (5 students) will CONDUCT A CONTENT ANALYSIS OF
MESSAGES POSTED TO AN ONLINE STUDENT SUPPORT GROUP(S).
Your tasks are:
To identify adequate amount of communication content and agree on
performing communication research there.
The research should use content analysis methods/Methodology research
approach.
Identify and discuss the key findings, set a conclusion, and provide
recommendations.
Your report should include:
An introduction
A research goal and description
A communication analysis
Conclusion (key findings)
List of used resources (APA referencing)
Please see the following marking schedule for more detail on how marks will
be awarded.

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Assessment 3 Marking Schedule Organisational communication

analysis
Mark
s
Research

Communication
analysis (Using
Content Analysis
Approach)
Summary and
key findings

Key research goals are

clearly identified.
Research tools are well
developed.
Communication content
is well analysed.
Communication content
is well interpreted.

Summary contains relevant

key findings with
appropriate explanation.
Key findings are clearly
formulated and
conclusion is defined.

APA referencing is
Layout,
STRICTLY FOLLOWED.
referencing and

NO PLAGIARISM
resources
Assessment uses correct
grammar and spelling.
Assessment has clear
structure & layout, it is
easy to follow.
Visual support is appropriate
and well explained.
Total

Comments

/10

/10

/10

/10

/40

Please note:
There are 2 documents to be submitted for this assessment. Teamwork
evaluation form needs to be submitted as well, it is a regular part of this
assessment. Student will be penalised for not submitting this document (-10
points from total score).

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