Course Final Project

1. Locate the Harrah's case. Read the case and answer the following questions:

Which of the Harrah's data applications are most likely implemented using neural networks?

What other applications could Harrah's develop using the data it is collecting from its customers?

What are some concerns you might have as a customer at this casino?
2. Locate one titled "Real-Time Dashboards at Western Digital." Based on the article, answer the following
questions:

What is VIS?

In what ways is the architecture of VIS similar to or different from the architecture of BPM?

What are the similarities and differences between the closed-loop processes of BPM and the
processes in the OODA decision cycle?

What types of dashboards are in the system? Are they operational or tactical, or are they actually
scorecards? Explain.

What are the basic benefits provided by Western Digital's VIS and dashboards?
What sorts of advice can you provide to a company that is getting ready to create its own VIS and
dashboards?
Writing Requirements

The deliverable will be a written paper that will be written according to APA guidelines. Please see the
attached Writing Rubric for details. The assignment will also be assessed against Ethics Rubric and the
Information Literacy Rubric. Please see attached for details. A draft of the final deliverable will be submitted to
SmartThinking for review, comments and editing.

Use the Databases and APA template located in the Student Resource Center to complete the
assignment.
Grading Criteria:

This assignment will be graded using the UOTP Writing Rubric displayed below

Assignment Submission Instructions:

Prepare you assignment offline in a word processing software such as Microsoft Office

To submit your document, scroll to the bottom of the page, below any rubric if applicable and click

the Add Submission button

Drag and drop you paper to the File Submissions area, or browse for you file by clicking the Add..

icon

Check the box next to the original work acknowledgement statement

Click the Save changes button to submit

Note: You may edit your submission up until the assignment is graded by your instructor or if requested by your
instructor. To edit your submission, scroll to the bottom of the page, below any rubric if applicable and click the
Edit Submissions button, and follow steps 3-5 above.
Gradi
ng
criteri
a

PURPOSE &
AUDIENCE
25%

Addresses
purpose
effectively,
uses
assignmen
t to explore
topics
intrinsic
interest,
shows full
understand
ing of
issues,
engages
audience,
establishes
credibility,
uses
headings,
format and
citation in
APA style

Adheres to
purpose,
Fulfills
assignmen
t, shows
adequate
understand
ing of key
issues,
style is
appropriate
to intended
audience,
presentatio
n is
readable,
format is
correct.
21points

Waivers
in
purpose,
incomplet
ely
addresse
s
assigned
topics or
directions
, shows
more
need to
examine
issues,
style
varies,
and
visual
presentati
on is
ragged.

Purpose
unclear,
failure to
address
topic or
directions,
weak
group of
issues,
inappropri
ate style,
careless
or messy
visual
presentati
on
15points

Purpose
unclear,
does not
address
topic or
directions,
does not
address
issues,
inappropri
ate style,
careless
or messy
visual
presentati
on
0points

(where
relevant)
effectively
25points
ORGANIZATI Focuses
ON 25%
consistentl
y on
clearly
expresses
central
idea, uses
paragraph
structure
and
transition
guide
reader
effectively
25points
DEVELOPME Explores
NT 25%
ideas
vigorously
, supports
points
fully using
a balance
of
subjectivit
y and
objective
evidence,
reasons
effectively
making
useful

19points

Central
idea is
clear,
paragraph
structure is
adequate,
some
problems
with
consistenc
y, logic or
transitions
21points

Supports
most
ideas with
effective
examples
and
details,
finds
suitable
balance
between
reference
s to
personal
and
external

Loose
focus on
central
idea,
contains
some
repetition
and
digressio
n,
structure
needs
work
19points

Does not
focus on
central
idea,
contains
many
repetition
s and
digressio
n, very
weak
structure.
15points

No central
idea, no
clear logic
or focus,
many
repetitions
or
digression
s, lack of
structure
0points

Presents
ideas in
general
terms
support for
ideas is
inconsiste
nt or
unsuitably
personal
or distant,
some
distinctions
need
clarificatio
ns,

Most ideas
unsupporte
d,
confusion
between
personal
and
external
evidence,
unclear
use of
distinctions
or levels of
generality
15points

Ideas are
unsupporte
d,
confusion
between
personal
and
external
evidence,
no
distinctions
between
levels of
generality,
0points

distinction evidence, reasoning

s.
makes
unclear.
25points key
19points
distinction
s.
21points
LANGUAGE
25%

Employs
words with
fluency,
develops
concise
standard
English
sentences,
balances
a variety
of
sentence
structures
effectively
25points

Word
forms are
correct,
sentence
structure
is
effective,
applies
standard
English
grammar
and
mechanics
21points

Word
forms and
sentence
structures
are
adequate
to convey
basic
meaning,
errors
cause
noticeable
distraction
19points

Word use Word use

is weak,
is
sentence
structures
are
uneven,
errors are
very
distracting
15points