Strategic Campaign

Meet the team

Shannon Prenetta
Strategic Planning
Manager

Caela Shay
Tactical/Media Planning
Manager

Liesl Chapin
Creative Director

Table of contents
Meet the Team

Strategy

Company History

Objectives

Company Goals

Creative Concept

Past Company Communications

Tactics

Competitor Landscape

Timeline

Target Audience

Budget/Measurement

Campaign Goals & Objectives

Addendum

Client goals
Gain in-depth, detailed knowledge of the customer profiles within Target Group #1, those who
are medically required to eat gluten-free.

Research and create reliable customer profiles in order to introduce, engage, gain, and retain
those in this demographic as customers.

Past company communications

Previous actions and communications with the target audience have been limited due to the fact
that Simple Kneads is a startup company. Simple Kneads has active Facebook and Instagram
pages as well as product placements in a variety of local restaurants, grocers and eCommerce
platforms. The company currently relies largely on word-of-mouth for interaction with their
target audience.

Competitor landscape
The gluten-free industry is quickly expanding and many companies are creating gluten-free
foods for the increasing number of gluten-free consumers. With a growing market comes
growing competition, creating a challenge for Simple Kneads to differentiate themselves as a
leader in the industry.
Research reveals the following established brands are the largest competition for Simple
Kneads:

Udis
Rudis
Glutino

Target audience: Gluten-Free Millennials

Females & Males
Aged 25-34

Medically
required to not
consume gluten

OR

Parents of
children who are
medically
required to not
consume gluten

Target audience insight

Influenced by social proof and authenticity (According to studies by Elite Daily and
CrowdTwist)

Social Proof: A brand must be present on social media and involved in online conversations. The
target audience wants to hear why Simple Kneads is great from others rather than hear it from
the brand itself. This is required to develop brand loyalty.

Authenticity: The target audience desires quality experiences and interactions in order to develop
an authentic relationship with brands.

Willing to try new products but have a high brand loyalty (According to the Global Food
Safety Resource Website)
Biggest issues of concern: (According to a Mintel 2015 Gluten-Free food report)

Fear of weight gain due to poor nutritional value of gluten-free foods.

Fear of contamination from non gluten-free foods.

Target audience Communication Channels

Social Media

Websites

Facebook

Blogs

Instagram

Support Groups

Twitter

Events

YouTube

Magazines*

*For future endeavors

See Media List in the addendum for a complete list of websites, blogs, magazines, support
groups, and events.

Communication Channels Insights

According to Billy Hulkowers Digital Trends study, 92% of 25-34 year olds have used the
internet to access social media in the past three months.

37% of our target audience says they pay more attention to advertisements on social
media than to those on traditional media according to Lauren Bonettos research on
marketing to millennials.

Additionally, in 2014 Amanda Topper found that blogs account for more than half of
online chatter about gluten-free diets and the gluten-free industry.

Regarding video advertising, Rose Y. Coln-Singh found that 68% of millennial moms
purchase products featured in video content, and 42% of millennial dads will buy food
products they learn about in videos. In addition, 69% of millennials watch branded food
content on YouTube.

Campaign goals
Increase awareness
of Simple Kneads as a
gluten-free option for
medically required
Millennials.

Engage with the

target audience in
order to gain and
retain them as loyal
customers.
Establish Simple
Kneads as a leader in
the gluten-free industry
and differentiate them
from competitors as the
brand with the best
quality and taste.

Increase sales of
Simple Kneads
products through the
companys
eCommerce channels.

strategy
Establish Simple Kneads as the "simple" but
evolutionary gluten-free bread.

We can use the fact that the bread uses only

natural ingredients and is preservative free
when establishing the brand in the
marketplace.

Use eCommerce to establish Simple Kneads

as the small-batch, gluten-free bread brand.

Simple Kneads creation of an eCommerce

site allows customers to shop at ease from
across the country. This platform can
differentiate Simple Kneads from
competitors.

Brand Positioning
Simple Kneads will be positioned as a leader in the gluten-free marketplace due to their small
batch, additive and allergy free product.
The brand will showcase its use of natural ingredients and its advancement of the quality of
bread by simplifying ingredients without compromising taste or quality.

Creative campaign: The Evolution of bread

Creative Campaign Cont.

Like the evolution of man, bread has evolved over the past hundreds of years. Bread started as a
simple grain of wheat and has progressed to a manufactured material, full of additives and
preservatives.
Simple Kneads breaks this trend of evolution by going back to the basics. The bread uses only
simple, wholesome ingredients and is preservatives and additive free. This fact not only sets the
bread apart from other competitor brands but is the basis for our creative campaign.
This campaign intends to remind people to go back to the basics of life, before bread evolved
into an unnatural product. It will show people that bread can be simple again, and with this
simplicity, Simple Kneads can move forward in the evolution of bread.

tactics
The following tactics will be used to implement our creative campaign:
Social
Media:

Press
Releases

Blogger
Relations

campaign/
presence

Ads:
Digital &
Video

Simple
Kneads
Blog

Event
Appearances

company/ecommerce press release

Although the eCommerce site announcement has already occurred, this buying platform is an
extremely innovative step in Simple Kneads brand development. By reiterating this
advancement through a press release to a variety of media outlets, more audiences will become
aware and the potential of earned media placements and exposure are increased.
This is a low-cost option that has the potential to have a large ROI.
The press release can be found in the addendum and it is suggested that it is released as soon as
possible to ensure relevance.

Advertisements: Evolution of Bread

This ad shows how bread has evolved over time by comparing it to Darwins theory of human
evolution. It starts with wheat, shows the milestones of breads evolution, and ends with Simple
Kneads. The tagline developed from the idiom The best thing since sliced bread because when
looking at the evolution of bread, Simple Kneads is actually the best thing since sliced bread. We
designed this ad as a rectangular ad and a banner ad for web pages. The rectangular ad can be
used for print when Simple Kneads chooses to explore those channels. The best websites to
place this advertisement on are Celiac Disease Foundation, Beyond Celiac, and Gluten
Intolerance Group.

See addendum for design of advertisement.

Advertisements: Evolution of Technology

This advertisement shows that even though Simple Kneads is going back in time to make bread
simple again, it is not going back in its use of technology. The audience learns that Simple
Kneads has harnessed the evolution of technology to sell its bread via its eCommerce site. This
ad can be used for digital platforms and print platforms in the future.

See addendum for design of advertisement.

Advertisements: Evolution of the grilled cheese

This advertisement shows how a simple grilled cheese sandwich evolves with you throughout
your life. It compares a simple grilled cheese with minimal ingredients to a more complex
sandwich with more ingredients. It shows that, like a grilled cheese sandwich, Simple Kneads
bread grows with you. Like the other advertisements, it can be used for digital platforms for
now and print when the company expands to those platforms.

See addendum for design of advertisement.

Digital Advertisement PLacement

The most strategic websites to advertise on include:

Celiac Disease Foundation: This website has 1.6 million page views per month with over 500,000 unique
visitors per month. This readership will allow exposure of Simple Kneads to a consistent target
audience. Additionally, placement on this website provides the potential of reaching new audiences at a
consistent rate.
Beyond Celiac: This website has one of the largest databases of celiac patients in the United States, and
the page gets 400,000 views per day. Advertising on this site will reach members of Simple Kneads
target audience and increase awareness of its bread in the gluten-free community.
Gluten Intolerance Group: The groups website has 3,000-3,500 daily users with 80% of these being new
and unique users. The group is active on social media, and it has increased its digital footprint by over
30% since September 2015. If Simple Kneads advertises on this site, it will reach many new users who
will potentially purchase the bread.

For other potential digital advertising opportunities, see the Media List in the addendum.

Video Advertisements: evolution of father/son relationship

This commercial advertisement compares the relationship between a stereotypical father and
son in the 1950s when the father comes home from work to the relationship of a stay-at-home
dad and his son today. It shows how the relationship between fathers and their sons has
changed and explains that bread has changed as well.

See addendum for storyboard and script of advertisement.

Video Advertisements: Tristauns Story and Simple Kneads

History
This advertisement describes the companys unique start and its evolution since creation. The
video starts with Tristaun telling the story of his sons gluten intolerance and how he set off to
make the perfect gluten-free bread. Tristaun then describes how the company started from that,
and it will show clips of him making the bread at the factory, and him and his son enjoying the
bread. This video can be as personal as the company would like.

See addendum for storyboard and script of advertisement.

Video Advertisements: making simple kneads/sandwich

This video shows step-by-step instructions for making the bread. It then continues with
showing the making of a sandwich with the bread, and ends with the Simple Kneads logo. It lists
the ingredients as they are added to show that the bread is vegan. It demonstrates how the
bread evolves from a few ingredients to a delicious sandwich. The popular Tasty videos on
Facebook inspired this advertisement.

See addendum for storyboard and script of advertisement.

Video Advertisement Placement

The most advantageous platforms to place video advertisements are on all of Simple Kneads
social media accounts and the company website. Millennials are drawn to videos, so it is best to
place these advertisements on social media sites that they frequent and that have video playing
capabilities, such as Facebook, YouTube, Instagram, and Twitter. Sponsoring the videos on
Facebook will ensure exposure of Simple Kneads and garner awareness within the target
audience.
Additionally, it will be beneficial to have the video depicting the companys story play
automatically when customers visit the website because the videos sounds and visuals
captivate the websites visitors, and it will show the authenticity of the company.

Advertisements ROi
Digital Advertisements: By investing in advertising on the websites mentioned, Simple Kneads
will gain exposure to the users of the sites. With this exposure, more people in its target
audience will learn about Simple Kneads and potentially purchase the bread.
Social Media Advertisements: Simple Kneads can post these advertisements on all of its social
media accounts to raise awareness to its followers and gain more followers by engaging its
current network. Additionally, it can sponsor one of these advertisements or other post per
week at the rate of $5 per post for 6 months on Facebook. These 24 posts will gain exposure for
the company. Studies found that, on average, companies that sponsor posts on Facebook have
an ROI increase of 14%. Some companies even increase their ROI to 450%. (http://www.adweek.
com/socialtimes/study-facebook-page-post-ads-generate-14-higher-roi-for-retail-sector-than-marketplace-ads/289658) (http://www.
marketingsherpa.com/article/case-study/roi-increase-from-facebook-and-organic-content)

Social media campaign: #Simpletransformations

This campaign will show how Simple Kneads bread is changing the lives of its customers
through the #SimpleTransformations Campaign. Customers are asked to post a side-by-side
comparison of their meals before and after they discovered Simple Kneads bread. The company
wants to see how the bread has changed, transformed, and simplified mealtime. The customers
with the most likes and shares on their simple transformation post will win a year's supply of
their choice of Simple Kneads bread.
The campaign will first run in August and then again in May in coordination with Celiac
Awareness month.
It is important for Simple Kneads to have a heavy social media presence due to the fact that our
audience includes Millennials, who rely heavily on social media as a source of information.
See addendum for sample posts.

Press Release for Social media campaign

To announce the social media campaign, we have created a press release that will be sent to
influencers in the gluten-free market. By doing this, we will ensure that they are aware of the
campaign and hopefully participate and interact with the brand during the campaign time. The
press release will be sent out via email to bloggers and relevant websites as well as through the
companys social media one week prior to the start of the social media campaign to ensure
ample notification time. See the attached addendum for press release copy and gluten-free
influencer list.
This tactic has the potential to have a large ROI due to the fact that it is a low-cost option.
Sending the press release has no cost and the interaction by influencers is low cost as well.
See addendum for example of press release.

Social media campaign roi

The social media campaign will increase awareness of the brand at a low cost. The
current customers of Simple Kneads will post the benefits of the bread so their
networks will learn about the company and its product. The hashtag will allow people
to search for the campaign. The awareness generated from consumer participation is
at no cost to the company. However, sponsoring Facebook posts at $100 for the
month it runs will increase the potential involvement. One company found that it
increased its ROI by 450% by sponsoring Facebook posts in a similar campaign.
(http://www.marketingsherpa.com/article/case-study/roi-increase-from-facebook-and-organic-content) (http://www.adweek.com/socialtimes/studyfacebook-page-post-ads-generate-14-higher-roi-for-retail-sector-than-marketplace-ads/289658)

Company Social media Presence

Posts from the companys Facebook and Instagram accounts 3 times a week offering a variety of
lifestyle, brand and product posts.
Offer coupons to social media audience once a month with incentives to share the company page
for additional coupons.
Sponsor 1 post each week targeted at our target audience.
Connect with Key Opinion Leaders on social media.

See addendum for content calendar, example content, and KOL list.

Simple kneads blog

Based on secondary research, we learned that online chatter accounts for a large portion of
where gluten-free individuals receive information (Mintel, Social Media - Gluten Free Foods,
2014). Because of this, we suggest that Simple Kneads create a blog on their website for sharing
gluten-free eating and lifestyle tips. This will help to establish Simple Kneads as not only a
source for gluten-free bread, but also has a source for gluten-free information. See the
addendum for sample posts.
The blog would be shared through the companys social media platforms as well as potentially
linked to in some of the blogger reviews.
See addendum for example blog posts.

Company Social Media and company Blog roi

Social Media: Simple Kneads social media posts will raise awareness to its current followers as
well as gain more followers by engaging with its current network. Additionally, it can sponsor
one post or one advertisement per week at the rate of $5 per post for 6 months on Facebook.
These 24 posts will gain exposure for the company. Studies found that, on average, companies
that sponsor posts on Facebook have an ROI increase of 14%. Some companies even increase
their ROI to 450%
(http://www.marketingsherpa.com/article/case-study/roi-increase-from-facebook-and-organic-content) (http://www.adweek.com/socialtimes/studyfacebook-page-post-ads-generate-14-higher-roi-for-retail-sector-than-marketplace-ads/289658)

Blog: The companys blog will be low cost because it will be added to the website. Simple
Kneads will only have to create the content. The blog will teach people about the company and
its products as well as provide them with gluten-free lifestyle tips. This will help customers
understand the company and create a sense of authenticity.

Blogger outreach
Based off of research that revealed our target audience relies on social proof to establish brand
loyalty and that online chatter accounts for 50% of conversations surrounding the gluten-free
community, our tactic includes reaching out to prevalent gluten-free bloggers asking them to
review the product and the eCommerce website.
Bloggers will receive a pitch letter through email asking them to review not only the bread, but
also the eCommerce site. They will receive an online code which will allow them to receive the
bread free of cost and customize the types of breads they wish to review.
By receiving product reviews, Simple Kneads can continue to establish itself as a leader in the
gluten-free marketplace.

See addendum for example pitch letters and eCommerce press

release.

Blogger outreach: channels

The Adventures of Anti-Wheat Girl

Active social media, Facebook: 594, Twitter: 2K
Gluten Free Frenzy
Twitter: 14K, Facebook: 9,000, featured on national media outlets. Has product reviews & paid
advertisements
Celiac Chicks
Facebook: 20K, Featured on national media
G-Free Foodie
Facebook: 111K, Instagram: 11.2K
GlutenDude
Twitter: 12K, Facebook 24K

Blogger outreach has the potential to have a large ROI due to the fact that it is a low-cost way to reach a large
audience. When a blogger reviews Simple Kneads, the review will be posted on their website.
For the full media list see addendum

Event appearance
Support Group Meetings: Send samples to local and national support groups as well as provide
attendees with a coupon urging them to use the eCommerce site to purchase the bread.
National Conventions: Sponsor and attend national conventions where relevant key opinion
leaders appear showcasing the Simple Kneads product and its eCommerce platforms. Include
coupons for convention attendees to further purchase and taste the product.

Event appearance ROI

The goal of events are to influence the behavior of their participants. In Simple Kneads case, the
goal of being present at events is to influence the attendees to purchase their bread. There are
three objectives that events can achieve in regard to increasing ROI.

Impact Objectives: sales

Behavioral Objectives: attendees buying the product
Learning Objectives: attendees learning about Simple Kneads

Measuring the ROI of events is based on the type of event including participants, location and
purpose. Should Simple Kneads decide to attend the events, the company could measure ROI
based off of the above objectives.
http://www.eventroi.org/methodology/

objectives
Establish and
increase brand
recognition over
a 6 month period.

Receive 15
media
placements in 6
months.

Increase Simple
Kneads website
traffic by 25%
in 4 months.

Receive 10
blogger
mentions in 6
months.

Increase Simple
Kneads Facebook,
Instagram and
Pinterest likes by
100% over a 4
month period.

Timeline

budget

addendum
Includes:

Digital Ads
Video Storyboards & Scripts
Sample Social Media Campaign Posts
Press Releases
Content Calendar
Sample Company Social Media Posts
Sample Blog Posts
Pitch Letters
Press Release
Research Report
Media List

Advertisement: Evolution of Bread (Banner and Digital)

Advertisement: Evolution of Technology

Advertisement: Evolution of the Grilled Cheese

Father/Son Relationship Commercial Script

(Black-and-white 1950s kitchen. MOTHER is making sandwiches while SON watches TV at the table. FATHER enters
from front door. He is coming home from work. MOTHER places sandwich on table.)
MOTHER: Hello, dear.
FATHER: (kisses MOTHER on cheek.) Hello! (Ruffles SONs hair and sits down at table. SON stops watching TV.)
Hiya, son!
(MOTHER places sandwiches in front of them and sits with them.)
SON: Hi, Dad! (Eats sandwich.)
(Switch to color modern-day kitchen. DAD is making sandwiches while SON plays on a tablet. MOM enters through
door. She is coming home from work. DAD places sandwich on table.)
DAD: Hello, dear.
MOM: (kisses DAD on cheek.) Hey! (Ruffles SONs hair and sits down at table. SON puts down tablet.) Hey, sweetie!
(DAD places sandwiches in front of them and sits with them.)
SON: Hi, mom! (Eats sandwich.)
(Screen changes to white writing on Simple Kneads orange color.)
THE RELATIONSHIP BETWEEN DADS AND THEIR KIDS HAS EVOLVED...
(Fade to new message.)
SO HAS BREAD.
(Fade to Simple Kneads logo.)
(Fade to black.)

Tristaun and Simple Kneads Commercial Script

(TRISTAUN is sitting and talking to the camera and this switches with B-roll clips including Tristaun trying to
figure out the recipes, making the bread in the factory now, and Tristaun feeding his son the bread and hugging
his son).
TRISTAUN: When my son was 2, he developed an allergic reaction to gluten. I soon found that there arent
really any satisfying gluten-free breads on the market, so I began experimenting with wholesome ingredients
to create my own recipe. I wanted to create a bread that was hearty and delicious as it was healthy and
nutritious.
After many attempts, I finally found three different combinations of ingredients that made gluten-free breads
unlike others that we had tried. They were like normal bread. The breads were so enthusiastically received by
everyone who tried them, I wanted share them with the world.
One taste and youll agree: This is bread the way it was meant to be. Each loaf is hand-crafted using whole
food ingredients that are gathered close to the source. And because the recipes are gluten-free, everyone can
enjoy the pleasure of breaking bread together wholesome, robust, artisan bread.
Although weve outgrown the one oven in my home kitchen, we still maintain the hands-on, personal
craftsmanship that was nurtured there. We still do all the baking, never outsourcing a single loaf. This allows
us to bake each batch with the love and care of a father for his son.

Social media campaign Sample Posts

Press release: Social media campaign

XXXXX
Simple Kneads
XXXX
XXXXX

FOR IMMEDIATE RELEASE: XX/XX/XX

Social Media Campaign to Highlight Transformation of Gluten-Free Foods

Burlington, NC: Simple Kneads, an artisan-style gluten-free bread company, is pleased to announce the beginning of #SimpleTransformations.
Through Facebook and Instagram, Simple Kneads wants to see how this bread is changing the lives of its customers. In coordination with Celiac
Awareness month, the campaign will run through the month of May.
Customers are asked to post a side-by-side comparison of their meals before and after they discovered Simple Kneads bread. The company wants to
see how the meals have changed, transformed, and simplified mealtime.
When creating Simple Kneads bread, my main goal was to create a simple, good tasting bread, that my son would like and that would make mealtime
easier and more enjoyable, Said Tristaun LeClaire, Simple Kneads CEO, it is the companys hope that our customers experiences this same ease.
The customers with the most likes and shares on their sImple transformation will win a year's supply of their choice of Simple Kneads bread.
About Simple Kneads: Simple Kneads is a gluten-free bread company based in Burlington, N.C. Beginning business in August of 2015, Simple Kneads
has developed, produced, and distributed 3 artisan-style gluten-free vegan breads.
###

Company Social media Content Calendar

Company Social media example posts

Company Social media example posts

Key Opinion Leader list

Company blog example posts

Delicious (and Easy!) Lunch Time Sandwich Inspiration
You finally have delicious gluten-free bread and lunchtime finally means sandwich time again, but having the same sandwich every day can get
boring. Check out these delicious, healthy and easy sandwich ideas to help evolve your lunch box from simple to fun!
1.
Grown-Up PB&J
Ingredients:

Simple Kneads Sourdough

Peanut Butter

Jelly

Banana

Honey (just a little drizzle!)

3. Not your average chicken sandwich

Ingredients

Simple Kneads Pumpkinickle

1 chicken breast

Provolone cheese

Honey mustard

Lettuce

Tomato

2. Turkey Pesto Club

Ingredients

Simple Kneads Quinoa Power Grain

2 slices of Turkey

Bacon

Pesto

Goat Cheese

Tomato

Lettuce

4. 4 Cheese, Grilled Cheese

Ingredients

Simple Kneads Sourdough

Cheddar

Goat

American

Mozzarella

Optional: Avocado, Bacon, Tomato

Blogger pitch: gluten-free mommy/daddy bloggers

Subject Line: Taste Test Reveals Simple Kneads is Preferred Gluten-Free Bread
Dear XXX,
Mornings are chaotic and packing lunch for your kids makes them even busier. When your child has a gluten-allergy, making a traditional
sandwich can become a chore due to poor bread quality and taste. Simple Kneads gluten-free bread can help ease all your morning woes
with its gluten-free bread, boasting delicious flavors and excellent quality. Our bread is available in sourdough, quinoa power grains and
pumpkinickel flavors ensuring something for the whole family. In fact, in a blind taste test, consumers preferred Simple Kneads to other
gluten-free breads.
Simple Kneads isnt your typical gluten-free bread. The bread, created by a father who was determined to make lunchtime easier for his
celiac son, is made with only whole food ingredients. Thats right, we are going back to the basics, back to when bread was simple. All of
our bread also ships fresh, which means we dont bake it until you order it and shipping is always free.
We make ordering our bread easy with the launch of our new Ecommerce site. I would love to invite you to test out the site for yourself.
Simply select the 4 loafs you wish to purchase and check out, its that easy! I have even included a coupon code so you can get your first
order free. Test out the site and the bread, we would love to hear what you think! No more are the high stress mornings making your child
s lunch, Simple Kneads makes lunchtime simple again.
Best,
XXX
On Behalf of Simple Kneads

Blogger pitch: gluten-free lifestyle bloggers

Subject: Taste Test Reveals Simple Kneads is Preferred Gluten-Free Bread
Dear XXX,
Mornings are busy and packing a lunch for your work day makes them even busier. When you have a gluten-allergy, making a traditional
sandwich can become a chore due to poor bread quality and taste. Simple Kneads gluten-free bread can help ease all your morning
stresses with its gluten-free bread, boasting delicious flavors and excellent quality. Our bread is available in sourdough, quinoa power
grains and pumpkinickel flavors ensuring something everyones taste buds. In fact, in a blind taste test, X out X consumers preferred
Simple Kneads to other gluten-free breads.
Simple Kneads isnt your typical gluten-free bread. The bread, created by a father who was determined to make lunchtime easier for his
celiac son, is made with only whole food ingredients. Thats right, we are going back to the basics, back to when bread was simple. All of
our bread also ships fresh, which means we dont bake it until you order it and shipping is always free.
We make ordering our bread easy with the launch of our new ecommerce site. I would love to invite you to test out the site for yourself.
Simply select the 4 loafs you wish to purchase and check out, its that easy! I have even included a coupon code so you can get your first
order free. Test out the site and the bread, we would love to hear what you think! No more are the high stress mornings throwing
something together quickly for lunch, Simple Kneads makes lunchtime simple again.
Best,
XXX
On Behalf of Simple Kneads

Press release: ecommerce site

XXXXX
Simple Kneads.
XXXX
XXXXX

FOR IMMEDIATE RELEASE: XX/XX/XX

eCommerce Allowing for Easy Access to Gluten-Free Bread

Burlington, NC: Simple Kneads, an artisan-style gluten-free bread company, is pleased to announce the launch of their ecommerce website. Beginning
business in August 2015, the company began distributing their product through a variety of channels. Now getting good gluten-free bread can be a
one-shop stop experience.
The launch of the eCommerce site allows for the easy purchase of a variety of packaged bread combinations that comes in three variations, sourdough,
quinoa power grains and pumpkinickele.. Simple Kneads founder and co-owner Tristaun LeClaire said, The launch of the website is so exciting
because not only does it make finding and purchasing gluten-free bread only a click away, it also guarantees a quick delivery from our home to the
customers.
Living a gluten-free lifestyle shouldnt be hard, and Simple Kneads is working to make it all the more simple. Easy purchase and delivery will let
consumers take the their meals to the next level or back to the basics.
About Simple Kneads: Simple Kneads is a gluten-free bread company based in Burlington, NC. Beginning business in August of 2015, Simple Kneads
has developed, produced, and distributed artisan-style gluten-free vegan breads.
###

Research report & Media List

Attached, please find the research report on Relevant Media Channels & Tactics as well
as the media list.