A STUDY ON PROMOTIONAL STRATEGIES OF EDUCATIONAL INSTITUTION IN

ADVERTSING WITH REFERENCE TO CENTRAL ADVERTISING AGENCIES

1. Name of the college ___________________________

2. Gender
a) Male
b) Female
3. No of students studied in your college/universities?
a) 1000-2000
C) 4000-6000

b) 2000-4000
d) 6000-8000

4. Which type of advertisement do you have prefer for your college/University admission
a) Students Facebook page

b) Text marketing

c) Student blogs

d) special programs for college/universities

5. Do you think advertisement is important in your college /universities?

a) Yes

b) No

6. Central Advertising is the easiest way to bring awareness in your college/ universities
a) Strongly agree
7.

b) Agree

c) Neutral

d) Disagree

e) strongly disagree

Which media you mostly use for information about education institution?

a) Television

b) Newspaper

c) Internet

d) Radio

8. Advertising used by the educational institution for the 2014-2015 recruitment seasons

And the Student Acquisition Cost.

a) School Website ($3.59)
c) Movie Theater/Commercial ($248.50)

b) Print Materials (Flyers, Newspaper) ($97.78)

d) City Events & Sponsorships ($152.57)

9. Which type of advertisement you most like in central advertising agency?

a) Audio visual

b) Print

c) social media

10. Which reason you find for the difference of advertisement effectiveness?
a) Educational

b) Liking

c) Standard of living

c) Level of Development

11. What are your feelings towards the following Education institution using
advertising?
a) Highly satisfied

b) satisfied

c) Moderate

d) Dissatisfied

12. Did the advertisement influence you to learn more or enroll in Educational institution?
a) Yes

b) NO

13. Trends in social media advertising usage among southern districts colleges and universities?
a) Facebook

b) Twitter

c) LinkedIn

d) YouTube

14. Using the following scale

Excellent
Criteria
Does a promotional activity of educational
institution lead to increase awareness of the
institution to its customer?
Does promotional law affect negatively on
promotional activities of educational services?
Advertisements lead to build brand loyalty
The desired target educational institution reached?
Does promotional activity of educational
institution lead to increase consumer (student)?
Effective advertisement does not touch your
emotion?
Central advertisement can change your attitude
towards a product.
The price per advertising Spot

Good

Average

Below
average

Very
average

15. Overall satisfaction about central advertising agency

a) Strongly agree

b) Agree

c) Neutral

d) Disagree

e) strongly disagree